This is a solution of Unit 7 Business Strategy that describes about  Developing business 

Unit 7  Business Strategy

Qualification

Unit number and title

Pearson BTEC Level 5 HND Diploma in Business

Unit 7: Business Strategy

Student name

Assessor name

Shahriar Khan

Date issued

Completion date

Submitted on

01/10/14

19/12/2014

Assignment title

Formulation and Implementation of Business strategy

Learning

Learning outcomes

outcomes

LO1

Understand the

process of strategic

planning

LO2 Be able to formulate a new  business strategy

LO3 Understand approaches to strategy evaluation and selection

LO4 Understand how to implement a chosen strategy

To achieve the criteria the evidence must show that

Task No

e(Page

the student is able to:

number

Assessment criteria: 1.1, 1.2, 1.3

Explain strategic contexts and terminology – missions,

visions, objectives, goals, core competencies

Task 1

1.2

Review the issues involved in strategic planning

1.3

Explain different planning techniques

Assessment criteria: 2.1, 2.2, 2.3

2.1

Produce an organisational audit for a given

organisation

2.2

Carry out an environmental audit for a given

Task 2

organisation

2.3

Explain the significance of stakeholder analysis

Assessment criteria: 3.1 and 3.2

3.1

Analyse possible alternative strategies relating to

substantive growth, limited growth or retrenchment

Task 3

3.2 select an appropriate future strategy for a given organisation.

Assessment criteria: 4.1, 4.2 and 4.3

4.1 Compare the roles and responsibilities for strategy implementation

4.2

Evaluate resource requirements to implement a new

Task 4

strategy for a given organisation

4.3

Discuss targets and timescales for achievement in a

given organisation to monitor a given strategy.

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Learner signature:

Date:

 Pearson BTEC Level 5 HND Diploma in Business

Assignment title

Formulation and Implementation of Business strategy

The purpose of this assignment is to give learners the knowledge and understanding of how a business unit can strategically organise and plan for likely future outcomes in order to be successful.

This assignment covers all 4 learning outcomes

Scenario

Imagine you are a member of the strategic planning management team (SMT) of a large British company. The SMT reports to the Chief Executive Officer (CEO) of the organisation. The consumer needs and demands are fast changing due to continuous innovation and globalisation You need to explain what strategies your company is following to maintain its competitiveness and how they are implementing those strategies to improve its level of competitiveness in the future.

Note: Total length should not exceed 4000 words. Average length of an answer for each task is 1000 words.

Task 1( AC 1.1, 1.2 1.3 and M1):

AC 1.1 Explain Business strategy, Vision and Mission. Choose an UK Business organization and briefly explain how its business strategies are related to their Vision, Mission, scope and business environment

AC1.1 and 1.2

a)Identify the steps of Strategic planning. Briefly explain if strategic planning is a one off issue or a continuous process and review the matters involved in this process.

b)Classify the four levels of management in a diversified company and briefly show the responsibilities of each level of managers to decide and implement Vision, mission, objectives and strategies to achieve goals. ( Hint: You can make a table to answer this criteria)

AC1.3: Explain Ansoff matrix, BCG growth-share matrix; directional policy matrices as planning techniques to meet the objectives of shareholders.

To achieve M1 you need to show that an effective research has been applied to justify the significance of strategic planning and its nature.

Task 2 (AC 2.1, 2.2, 2.3, M1, M2 and D1) :

AC 2.1 Carry out a current SWOT analysis (organizational audit) of your chosen company using facts.

AC 2.2 Conduct a PEST analysis (environmental analysis) of your chosen company.

AC 2.3 Develop a stakeholders mapping of your company and explain the significance of stakeholders analysis

To achieve M1 you need to show that an effective judgement has been made to develop and explain the stakeholder analysis of your company.

To achieve M2 you need to demonstrate that a range of sources of information has been used to explain the impact of PEST and SWOT analysis on your chosen company.

To achieve D1 Your conclusions must be arrived at through synthesis of ideas and they have been well justified.

Task 3 (AC 3.1, 3.2, 3.3, M2 and M3):

AC 3.1 Analyse the market entry strategies for example organic growth; growth by mergers or acquisitions; strategic alliances; licensing and franchising.

AC 3.2 Describe the Horizontal and Vertical strategies, their merits and demerits and selectan appropriate future strategy for a given organisation.

To achieve M2: Please analyse which of the above strategy or strategies are applied by your company. You need to show that relevant theories and techniques have been applied to justify your decision.

To achieve M3 Your analysis is coherent and there is a logical development of principles/concepts to support your conclusion.

Task 4 (AC 4.1. 4.2, 4.3, M3 and D2) : The following are some of the strategies used by the companies. Compare the roles and responsibilities, evaluate resource requirements anddiscuss timescales. See more : Unit 8 Legislation And Ethics In Travel And Tourism Sector

  • Customer Focus
  • Pricing strategies
  • Promotion Strategy
  • Market penetration
  • Expansion
  • Product Strategy

To achieve M3 Analysis and evaluation of the strategies

To achieve D2 Deep analysis, comparison and evaluation of the strategies

Evidence

Summary of evidence required by student

Evidence

checklist

presented

Task 1

Learners choose a company and write a report to understand the process of

strategic planning of that chosen business

Task 2

Learners carry out analysis of SWOT, PEST and 5 Forces model

Task 3

Learners analyse possible alternative strategies and justify strategy(strategies)

used by the company.

Task 4

Learners write a brief report to explain various strategies used by the company

ad who implement them

Achievement Summary

Qualification

Pearson BTEC Level 4 HNC

Assessor name

Diploma in Business

Unit Number and title

Unit 7 Business Strategy

Student name

Criteria

To achieve the criteria the evidence must show that the student is

Achieved?

Reference

able to:

(tick)

LO1 Understand the process of strategic planning

LO 2 Be able to formulate a new strategy

LO3 Understand approaches to strategy evaluation and selection

LO4 Understand how to implement a chosen strategy.

r Grade achievements (where applicable)

Grade descriptor

Achieved?

Grade descriptor

Achieved?

(tick)

(tick)

M1: An effective research has been

D1: Conclusions have been arrived at

applied to justify significance

through synthesis of ideas and have

been justified

M2: Demonstrate that a range of sources

D2: Demonstration of doing

of information has been used

independent work

M3: Analysis is coherent and there is a

logical development of principles

/concepts

Assignment Feedback

Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

Barney J – Gaining and Sustaining Competitive Advantage, 4th Edition (Pearson Education, 2010) ISBN 0132479060

Cusumano M A and Markides C – Strategic Thinking for the Next Economy (Jossey-Bass, 2001)

ISBN 0787957291

De Wit, B and Meyer R – Strategy: Process, Content, Context, 3rd Edition (Cengage Learning EMEA, 2004) ISBN 1861529643

Grant R – Contemporary Strategy Analysis, 7th Edition (John Wiley and Sons, 2010) ISBN 0470747099

Gratton L – Living Strategy: Putting People at the Heart of Corporate Purpose(Financial Times/Prentice Hall, 2000) ISBN 0273650157

Harrison J S – Strategic Management of Resources and Relationships: Concepts and Cases (John

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