This is a solution of Unit 5 Destination Management and Planning Assignment Help that describes about Developing business

Unit 5 Destination Management and Planning Assignment Help

Section 5. Subject Calendar

TopicReadingsRelated AssessmentWeeks
Introduction

–       Introductionto the Subject

–       Introduction to Tourism Policy and Planning

–       Tourism Impacts on Community Well-being

–       Barriers to sustainable tourism development

Dredge & Jenkins Chapter 1

Moscardo 2012 Reading

Moscardo 2011a reading

WorkbookWeek 1
Policy and Planning for Sustainable Tourism Development

–       Policy instruments

–       Capacity building for tourism planning and management

–       Partnerships and networks for tourism development

Dredge & Jenkins chapter  5

Moscardo 2008 Reading

Textbook Chapter 6

WorkbookWeek 1
Approaches and Issues in Destination Planning

–       Public participation in tourism planning and management

–       Approaches to and levels of tourism planning

–       Current approaches to destination planning

Marzuki & Hay Reading

WATC Guide Excerpts

Moscardo 2011b reading

Textbook Chapter 2

WorkbookWeek 2
Destination Management Organisations (DMO’s) and Destination Competitiveness

–       Introductionto the Destination Management

–       Destination Competitiveness Models

–       Roles and of Destination Management Organisations

–       Destination marketing planning processes

 

Textbook Chapters  1 & 3

Crouch and Ritchie reading

Dwyer and Kim Reading

assignmentWeek 3
Destination Governance Leadership and Strategy

–       Definitions and Dimensions of destination governance

–       DMO funding

–       Destination Marketing planning

Textbook Chapters 7 & 8assignmentWeek 4
Destination Positioning and Branding

–       Destination Image

–       Destination branding business strategy

 

Textbook Chapter 9assignmentWeek 5
Study Break and Make Up Classes Week
Destination Choice and Target Markets

–       Destination choice models

–       Market segmentation

 

Textbook Chapter 12AssignmentWeek 6
Destination IMC Strategies

–       Advertising and Digital Marketing

 

Textbook Chapters 10 and 11PresentationsWeek 6
Destination IMC Strategies

–       Publicity, Sales Promotion and Distribution

 

Textbook Chapters 10 and 11PresentationsWeek 7
Destination Crisis Management Strategies

–       Definitions and classifications of crises

–       Crisis preparedness and resilience

 

Resilience Kit for RTO’sWeek 8
IMC presentations

–       Student group presentations

 

Week 9
Destination Performance Metrics and Future Challenges/Issues

–       the challenge of quantifying a DMO’s contribution to destination competitiveness

–       measures of DMO effectiveness

–       the measurement of consumer-based brand equity

–       current and future issues in Destination Management and Marketing

 

Pike reading

Ch 16

Week 10
Summary and Review

 

Week 10

The sequence of some topics may change due to availability of staff, resources or due to unforeseen circumstances

Section 6. Assessment Criteria Sheets (Rubric)

Rubric Grading Criteria for Problem Based Workbook (30% of BX3194)

CriteriaUnsatisfactory

0-49%

Pass

50% +

Completion of all 5 activitiesFewer than 5 activities adequately completed
Assessed Activity 1
CriteriaUnsatisfactory

0-49%

Pass

50 – 64%

Credit

65 – 74%

Distinction

75 – 84%

High distinction

85 – 100%

Presentation & Style

Convey information clearly and fluently, in high quality written form appropriate for target audiences

CLO S3

Presented work that demonstrates a lack of literacy and rudimentary writing skills. Does not convey specific meaning

 

Uses a basic understanding of language that conveys ideas with a number of discrepancies pertaining to grammar and/or referencingIncorporates appropriate language that generally conveys meaning to readers. Writing may include some errors in grammar and/or referencingEmploys appropriate language and accepted principles of English and APA citation. Communicates clearly and concisely with minimal errorsPresented work is expressed coherently and concisely with zero English and/or referencing errors
Critical analysis and evaluation

Analysis of the issue or problem & identification of required information

Synthesize underlying principles & concepts in tourism policy and planning

SLO 1

Limited and or logically flawed consideration of the  problem, identifies  the limited or irrelevant  informationDemonstrates a sound consideration of the  problem, identifies  some of the  most important sets of informationDemonstrates a sound consideration of the  problem, identifies some of the most important sets of information system  necessary and establishes a clear logical connection between relevant informationDemonstrates a sound consideration of the  problem, identifies  the most important sets of information necessary and establishes a logical connection to clearly described relevant informationDemonstrates a thorough consideration of the  problem, clearly identifies  the most important set of information necessary and establishes a detailed and logical connections to clearly described relevant information
Level of detail and relevance to the topic of agri-tourism in the Mekong Delta

 

SLO 3

Limited detail, no clear links between answers and specific aspects of the assessment topicSufficient detail, some links between answers and specific aspects of the assessment topicLinks are described in some detail, clear links between answers and specific aspects of the assessment topicLinks are described in detail, clear links between answers and a range of aspects of the assessment topic selected/organised by importanceLinks are described in extensive detail, clear links between answers and the most critical aspects of the assessment topic
Appropriate use and application of concepts, processes or methods from lectures/readings/learning activities

 

SLO 3

No, limited or inappropriate use of concepts, processes or methods covered in any aspect of lectures, readings or learning activitiesSome limited use of relevant concepts, processes or methods but sufficient to demonstrate a basic understanding of themUse of several relevant concepts, processes and methods in sufficient detail to demonstrate a sound understanding of themUse of all relevant concepts, processes and methods in sufficient detail to demonstrate a good understanding of themUse of all relevant concepts, processes and methods in sufficient detail and in innovative ways  to demonstrate a detailed understanding of them
Grade

 

Assessed Activity 2
CriteriaUnsatisfactory

0-49%

Pass

50 – 64%

Credit

65 – 74%

Distinction

75 – 84%

High distinction

85 – 100%

Presentation & Style

Convey information clearly and fluently, in high quality written form appropriate for target audiences

CLO S3

Presented work that demonstrates a lack of literacy and rudimentary writing skills. Does not convey specific meaning

 

Uses a basic understanding of language that conveys ideas with a number of discrepancies pertaining to grammar and/or referencingIncorporates appropriate language that generally conveys meaning to readers. Writing may include some errors in grammar and/or referencingEmploys appropriate language and accepted principles of English and APA citation. Communicates clearly and concisely with minimal errorsPresented work is expressed coherently and concisely with zero English and/or referencing errors
Critical analysis and evaluation

Analysis of the issue or problem & identification of required information

Synthesize underlying principles & concepts in tourism policy and planning

SLO 1

Limited and or logically flawed consideration of the  problem, identifies  the limited or irrelevant  informationDemonstrates a sound consideration of the  problem, identifies  some of the  most important sets of informationDemonstrates a sound consideration of the  problem, identifies some of the most important sets of information necessary and establishes a clear logical connection between relevant informationDemonstrates a sound consideration of the  problem, identifies  the most important sets of information necessary and establishes a logical connection to clearly described relevant informationDemonstrates a thorough consideration of the  problem, clearly identifies  the most important set of information necessary and establishes a detailed and logical connections to clearly described relevant information
Level of detail and relevance to the topic of agri-tourism in the Mekong Delta

 

SLO 3

Limited detail, no clear links between answers and specific aspects of the assessment topicSufficient detail, some links between answers and specific aspects of the assessment topicLinks are described in some detail, clear links between answers and specific aspects of the assessment topicLinks are described in detail, clear links between answers and a range of aspects of the assessment topic selected/organised by importanceLinks are described in extensive detail, clear links between answers and the most critical aspects of the assessment topic
Appropriate use and application of concepts, processes or methods from lectures/readings/learning activities

 

SLO 3

No, limited or inappropriate use of concepts, processes or methods covered in any aspect of lectures, readings or learning activitiesSome limited use of relevant concepts, processes or methods but sufficient to demonstrate a basic understanding of themUse of several relevant concepts, processes and methods in sufficient detail to demonstrate a sound understanding of themUse of all relevant concepts, processes and methods in sufficient detail to demonstrate a good understanding of themUse of all relevant concepts, processes and methods in sufficient detail and in innovative ways  to demonstrate a detailed understanding of them
Grade

 

Assessed Activity 3

 

CriteriaUnsatisfactory

0-49%

Pass

50 – 64%

Credit

65 – 74%

Distinction

75 – 84%

High distinction

85 – 100%

Presentation & Style

Convey information clearly and fluently, in high quality written form appropriate for target audiences

CLO S3

Presented work that demonstrates a lack of literacy and rudimentary writing skills. Does not convey specific meaning

 

Uses a basic understanding of language that conveys ideas with a number of discrepancies pertaining to grammar and/or referencingIncorporates appropriate language that generally conveys meaning to readers. Writing may include some errors in grammar and/or referencingEmploys appropriate language and accepted principles of English and APA citation. Communicates clearly and concisely with minimal errorsPresented work is expressed coherently and concisely with zero English and/or referencing errors
Critical analysis and evaluation

Analysis of the issue or problem & identification of required information

Synthesize underlying principles & concepts in tourism policy and planning

SLO 1

Limited and or logically flawed consideration of the  problem, identifies  the limited or irrelevant  informationDemonstrates a sound consideration of the  problem, identifies  some of the  most important sets of informationDemonstrates a sound consideration of the  problem, identifies some of the most important sets of information necessary and establishes a clear logical connection between relevant informationDemonstrates a sound consideration of the  problem, identifies  the most important sets of information necessary and establishes a logical connection to clearly described relevant informationDemonstrates a thorough consideration of the  problem, clearly identifies  the most important set of information necessary and establishes a detailed and logical connections to clearly described relevant information
Level of detail and relevance to the topic of agri-tourism in the Mekong Delta

 

SLO 3

Limited detail, no clear links between answers and specific aspects of the assessment topicSufficient detail, some links between answers and specific aspects of the assessment topicLinks are described in some detail, clear links between answers and specific aspects of the assessment topicLinks are described in detail, clear links between answers and a range of aspects of the assessment topic selected/organised by importanceLinks are described in extensive detail, clear links between answers and the most critical aspects of the assessment topic
Appropriate use and application of concepts, processes or methods from lectures/readings/learning activities

 

SLO 3

No, limited or inappropriate use of concepts, processes or methods covered in any aspect of lectures, readings or learning activitiesSome limited use of relevant concepts, processes or methods but sufficient to demonstrate a basic understanding of themUse of several relevant concepts, processes and methods in sufficient detail to demonstrate a sound understanding of themUse of all relevant concepts, processes and methods in sufficient detail to demonstrate a good understanding of themUse of all relevant concepts, processes and methods in sufficient detail and in innovative ways  to demonstrate a detailed understanding of them
Grade

 

Overall Grade

 

 Rubric Grading Criteria for Product Development Report (40% of BX3194 assessment)

CriteriaUnsatisfactory

0-49%

Pass

50 – 64%

Credit

65 – 74%

Distinction

75 – 84%

High distinction

85 – 100%

Grade

 

Use of appropriate sources of evidence and information

SLO 1/ CLO S3

Weight: 5%

No appropriate sources of evidence and information utilisedMinimum utilisation of additional sources of evidence and informationAcceptable use of additional sources of evidence and informationMore than acceptable use of additional sources of evidence and informationSufficient and appropriate additional sources of evidence and information are utilised in addition to those provided by lecturer
Introduction

SLO 2/CLO S3

Weight: 5%

The introduction does not present a clear purpose and backgroundIntroduction provides basic information on purpose with some relevant background information includedIntroduction provides adequate information on purpose and backgroundIntroduction clearly articulates the main purpose and relevant background informationAn inviting introduction draws the reader in and clearly articulates the main purpose and relevant background information
Audit of existing products from at least 5 relevant destination websites

SLO 1; CLO S3

Weight: 20%

Inadequate auditMinimal summary of audit informationSummary includes most of the relevant audit details but could be presented in more depthConcise summary of key audit informationIn depth and concise summary of key audit information
Awareness of relevant barriers and challenges to be overcome in product development

CLO S3            Weight: 10%

In sufficient and/or inappropriate description of relevant barriers and challengesSome evidence of awareness of relevant barriers and challenges but errors and omissions are presentAdequate but basic presentation of relevant barriers and challengesAcceptable presentation of relevant barriers and challengesExcellent presentation of relevant barriers and challenges
SWOT analysis that flows logically from the evidence and information presented in earlier sections

(includes assessment of Destination Community Wellbeing issues)

SLO2/CLO S3   Weight: 15%

SWOT analysis is superficial and does not flow logically from relevant evidenceSWOT has some detail but gaps in logic are apparentSWOT has logical links to evidence but lacks detail in some casesSWOT has logical links to data and adequate detailSWOT analysis is detailed and flows clearly and logically from data presented in the report
Justifiable and Realistic Product Development opportunities

SLO2/CLO S3   Weight: 20%

Identification of product development opportunities is not based soundly on the evidence and SWOT analysis and is superficialProduct development opportunities lack detail and/or are not soundly based on evidence and SWOTProduct development opportunities presented in some detail but gaps in logic are apparentProduct has adequate detail and evidence of being based on SWOT and evidenceIdentification of product development opportunities is create and based on the evidence and SWOT analysis
Organisation and Structure of Report

 

CLO S2; S3          Weight: 10%

 

There is no identifiable report structure or sequence.

Headings and titles and labelling of figures and tables does not reflect content and do not follow appropriate number conventions.

Report has apparent issues with respect to flow and/or labelling and numberingAdequate organisation and numbering and labelling conventions followed in most casesReport is well organised and numbering and labelling conventions followed in most casesStructure and sequence of report is logical and clear.

 

Headings and titles and labelling of figures and tables is accurate and follow numbering conventions

Presentation & Style

CLO S3           Weight: 15%

Many errors in spelling, punctuation, capitalization, and grammar are distracting and make the text difficult to read.

Sentences and paragraphs are choppy, incomplete, rambling or awkward.

Some errors in spelling, punctuation, capitalization, and grammar make the text difficult to read.

Some sentences and paragraphs are choppy, incomplete, rambling or awkward.

Minor errors in spelling, punctuation, capitalization, and grammar.

Occasionally sentences and paragraphs are choppy, incomplete, rambling or awkward.

Acceptable of standard writing conventions (i.e. spelling, punctuation, grammar).

Sentences and paragraphs are well constructed

The report demonstrates a good grasp of standard writing conventions (i.e. spelling, punctuation, grammar).

Sentences and paragraphs are well constructed, with natural flow/rhythm, and expressive, varied structure.

Total

 

/100

Rubric Grading Criteria for IMC Strategy Presentation (30% of BX3194 assessment) See more : Unit 1 Destination Management and Planning Assignment Help

CriteriaUnsatisfactory

0-49%

Pass

50 – 64%

Credit

65 – 74%

Distinction

75 – 84%

High distinction

85 – 100%

Grade

 

Summary of relevant target market characteristics

SLO 2/CLO S4

Weight: 10% (group mark)

The key characteristics of the target market are not clearly and thoroughly presentedSome key characteristics of the target market are and  presentedMost key characteristics of the target market are  presentedThe key characteristics of the target market are clearly and presentedThe key characteristics of the target market are clearly and succinctly  presented
Product Evaluation

Strengths of the destination are highlighted and product development opportunities identified

SLO 1, 2 ; CLO S4

Weight: 10% (group mark)

A SWOT Analysis is not clearly and thoroughly presentedA SWOT Analysis of the destination presentedA SWOT Analysis of the destination is clearly presentedA SWOT Analysis of the destination is clearly and presented in adequate detailA SWOT Analysis of the destination is clearly and thoroughly presented
IMC Campaign Objectives

Identification of SMART objectives for the campaign

SLO 1, 2 ; CLO S4   Weight: 5% (group mark)

IMC Campaign objectives are not specific, measurable achievable realistic and time specific clear and appropriateIMC Campaign objectives lacking in 3 of the following areas: specific, measurable achievable realistic and time specific clear and appropriateIMC Campaign objectives lacking in 2 of the following areas: specific, measurable achievable realistic and time specific clear and appropriateIMC Campaign objectives lacking in 1 of the following areas:  specific, measurable achievable realistic and time specific clear and appropriateIMC Campaign objectives are specific, measurable achievable realistic and time specific clear and appropriate
USP

The unique selling proposition for the target market

SLO 1, 2 ; CLO S4Weight: 10% (group mark)

USP is not appropriate and defensible A defensible USP is identified for this target marketAn appropriate and defensible USP is identified for this target marketAn creative and defensible and USP is identified for this target marketAn appropriate and defensible and creative USP is identified for this target market
Creative Strategy

Campaign theme, copy platform and creative format

 

SLO 1, 2 ; CLO S4   Weight: 15% (group mark)

 

Creative strategy lacks detail and is not appropriateCreative strategy has some detail and is appropriateThe creative strategy is detailed and appropriate in most aspectsThe creative strategy is detailed and appropriateThe creative strategy is detailed and appropriate and innovative
IMC program

Details on implementation of campaign using advertising, direct marketing PR digital communications and personal selling

SLO 1, 2 ; CLO S4   Weight: 15% (group mark)

The IMC program elements lack detail and are not appropriately usedThe IMC program elements are not appropriately used or some elements are lacking in detailThe IMC program elements are creatively and appropriately used in most casesThe IMC program elements are creatively and appropriately usedThe IMC program elements are creatively, innovatively and appropriately used
Visual Aids

CLO S4

Weight 15% (group mark)

Unclear and poorly designed

Not  well used to illustrate key strategy points and elements

No handout to class

poorly designed

Not  well used to illustrate key strategy points and elements

Handout to class lacks in some detail and/or presentation

Clear

Well used to illustrate key strategy points and elements

Key points summarised in handout to class

Clear and well designed

Well used to illustrate key strategy points and elements

Key points summarised in handout to class

Clear and well designed and show innovation and creativity

Well used to illustrate key strategy points and elements

Key points creatively summarised in handout to class

Presentation Skills

CLO S4

Weight: 20% (individual mark)

Presentation too slow or quick

Not easy to understand

No eye contact or interaction with the audience

Presentation style lacked confidence

Inappropriate personal appearance

 

Some issues with pace

Able to be understood but limited contact and interaction with audience

Presentation style lacked confidence

Appearance meets minimum standards

Presentation generally well-paced and clearly spoken.

Limited attempts made to engage with audience

Confidence and appearance acceptable

Presentation generally well-paced and clearly spoken.

Attempts made to engage with audience

Confidence and appearance acceptable

Presentation well-paced

Clearly spoken

Made good eye contact and interaction with the audience

Confident presentation style

Appropriate personal appearance

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