Unit 4 Tour Operations Managementz
Module Booklet

QualificationBTEC HND in Travel and Tourism management
Unit 14
UnitTour Operations Management
QCF level4
Unit code T/601/1753
Block Start Date05 June 2017
Issue date05 June 2017
Assignment submission date13 August 2017
Lecture and formative assessment10 Weeks
Guided Learning Hours60
Module LeaderMr Ablie Joseph

INTRODUCTION

Learners will investigate the tour operators industry of the travel and tourism sector, including the different types of operators, their products and services, the scale of the industry and how it has been affected by trends and developments. Management issues will be covered by examining strategic and tactical decision making in order to develop learners’ decision-making skills.

Learners will explore the stages involved in creating a holiday and develop skills associated with determining a selling price for a holiday from given information.

The role of the brochure will be reviewed against the introduction of new methods of promoting holidays. Learners will also review distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television.

Aim of the unit

This unit enables learners to gain understanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, strategic and tactical decision making.

Learning Outcomes and assessment criteria:

LO1 Understand the tour operators industry within the travel and tourism sector

P 1.1 Analyse the effects of current and recent trends and developments on the tour operators industry.

LO2 Understand stages involved in creating holidays:

P 2.1 Assess the stages and timescales involved in developing holidays

P 2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator

P 2.3 Calculate the selling price of a holiday from given information.

LO3 Be able to review brochures and methods of distribution used to sell holidays

P 3.1 Evaluate the planning decisions taken for the design of a selected brochure

P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator

P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator

LO4 Understand strategic and tactical decision making for tour operators

P 4.1 evaluate the strategic decisions made by different types of tour operator

P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations

Unit content:

LO 1 Understand the tour operators industry within the travel and tourism sector

Tour operators: as defined by EU Package Travel Directive; different types of tour operators including outbound operators, domestic operators, incoming operators, specialist operators, direct sell operators

Industry: identification of major tour operators including their origins, ownership, market segments, competition, identification of specific operators within each category; scale e.g. number of passengers carried, market share, turnover; products and services to meet different markets; vertical and horizontal integration in leading operators; impact of integration; European and global links; trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines;

The role of trade bodies including The Travel Association (ABTA), Association of Independent Tour Operators (AITO), Federation of Tour Operators (FTO), UK inbound, the UK Civil Aviation Authority (CAA)

LO2 Understand stages involved in creating holidays

Stages: steps e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering, scheduled services, using air brokers; costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescales.

LO3 Be able to review brochures and methods of distribution used to sell holidays

Brochures: recognition of the planning issues including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions; timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch; recognition of legal implications; other formats e.g. CD, video, internet, intranet, television; examination of distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements

Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, telephone.

LO4 Understand the strategic and tactical decision making for tour operators

Strategic: examination of strategic decisions e.g. volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraft

Tactical: responses e.g. triggered by competition, price wars, external factors; decisions e.g. fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales

Scheme of work

Awarding Body:  Pearson BTEC

Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT                                   

Unit14: Tour Operations Management

Wk. Lecture ScheduleOutcome of session

By the end of the session learners are expected to be able to:

Activity/seminar and formative assessmentResources
1AMIntroduction to the course programmeMode of assessment, awareness of the awarding body,  assessment criteria and the mode of assessmentRole play and individual induction, helping to know each other.Unit specification handouts.
PM LO1 Understand the tour operators industry within the travel and tourism sectorDefine tour operators

Define a  tour package defined by EU Package Travel Directive;

Identify and explain different types of tour operators

Identify the type of services offered by the different types of tour operators

Group work

Analyse of advertisements of tour operators

Power point

Magazines, travel suplements, advertisement

2

 

 

AMContinuation with the LO1 Understand the tour operators industry within the travel and tourism sectorIdentify and analyse different tour operators

Types of tourism

Understand vertical and horizontal integration in leading operators

Identification of major tour operations in UK

Identify major tour operators including their origin, ownership, market segment, competition,

Identify specific operators within each category based on scale, products and services offered to meet different markets

Identify some of the leading operators involved in vertical and horizontal integration

One hour workshop addressing AC1.1

Activity

 

Tour operators advertisements of news papers

Power point slides
White boardInternetWorldwide map
 

PM

Continuation with the LO1Understand the tour operators industry within the travel and tourism sector

Integration of major tour operators: vertical and horizontal integration in leading operators, impact of integration; European and global links

Understand the impact of integration on the tour operations industry

Identify the European and global links of major tour operators

Analyse of the trends to include changing trends in holidays (e.g. mass market tourism to customisation, product range, all-inclusive holidays), expansion of the cruise market; environmental awareness of tour operators, responsible tourism; effect of economy and other external factors e.g. discounting, emergence of e-commerce, budget airlines;

 

One hour workshop addressing AC1.1

Group discussion

Case study

Individual presentations

Reflective question at the end of the class

Practical discussion

Group discussion

Power point slides

White board

Module hand book and assignment for the purpose

Assignment brief

Video Thomas Cook

Internet

 

3

 

 

 

AM

LO2 Understand stages involved in creating holidaysAnalyse the different stages in creating holidays : e.g. market research; planning and scheduling; forecasting; contracting e.g. allocation, commitment, ad hoc, time series charters, split charters, ad hoc chartering.Workshop

In class activity

 

PowerPoint slides

Case study

 

PM

Continuation of LO2
Understand stages involved in creating holidays 
Analyse and prepare the  costing the holiday (fixed and variable costs, direct and indirect costs, load factors, mark-up, profit margins, seasonal flexing, competitive pricing, skimming, special offers, discounting strategies, currency exchange e.g. forward buying of currency, interest earning, cash flow); timescalesWorkshop students to work with case studies and analyse tourist prospectuses from Thomas cookHandouts

Power Point

Travel Brochures

4

 

 

AM

LO3 Be able to review brochures and methods of distribution used to sell holidays

 

Evaluate the planning decisions taken for the design of a selected brochure including deciding the format (content, structure, style, paper quality, size), based on product, target market and budget, determining print specifications, print run, multiple editions;

 

Workshop students to work with case studies and analyse tourist prospectuses from Thomas cookHandouts

Power Point

Travel Brochures

PM

 

Continuation of LO3Be able to review brochures and methods of distribution used to sell holidaysAnalyse of the timescales and stages of production including creative brief, copywriting, proofing, colour proof, printing; brochure launch;

 

One hour workshop addressing AC3.1

Workshop students to work with case studies and analyse different tourist brochures from Thomas cook, ThomsonHandouts

Power Point

Travel Brochures

5

 

 

 

AM

Continuation of LO3Be able to review brochures and methods of distribution used to sell holidays

Working towards task 3

Evaluation of legal implications;

Explore  other formats e.g. CD, video, internet, intranet, television; examination of

Analyse f different distribution channels e.g. direct mail, specialist carriers, haulier, consolidated delivery companies, travel agencies, intensive/selective distribution systems; racking agreements

One hour workshop addressing AC3.2

Q&A

Group work

presentations

Prospectuses

Textbook Gillian (2010) TRAVEL AND TOURISM

PM

 

Continuation of LO 3

Be able to review brochures and methods of distribution used to sell holidays

Methods of distribution: methods e.g. direct sell, agencies, call centres, internet, teletext, Telephone

Assignment –  revision for task 3 , Q&A

One hour workshop addressing AC3.3

Workshop students to work with case studies and analyse tourist prospectuses from Thomas cookHandouts
Power PointTravel Brochures
6

 

 

AM

Understand strategic and tactical decision making for tour operatorsEvaluateStrategic decisions made by different tour operators such as : volume, pricing strategies, surcharge policy, positioning and image/branding, choice of product in relation to customer portfolio, distribution decisions; investment funded by capitalisation e.g. cruise ships and aircraftWorkshop students to work with case studies and analyse tourist prospectuses from Thomas cookHandouts

Power Point

Travel Brochures

PMContinuation of LO 4 Understand strategic and tactical decision making for tour operatorsEvaluate the strategic decisions made by different types of tour operator

One hour workshop addressing AC4.1

Workshops

Individual work

Handouts
Power PointTravel Brochures
7AMContinuation of LO 4

 

Understand strategic and tactical decision making for tour operators

Compare the tactical decisions that could be taken by a selected tour operator in different situations such as: response triggered by competition, price wars, external factors; decisions, such as fluid pricing, yield management, maximising occupancy of contracted beds, utilisation of coach and aircraft seats, consolidations; tactical marketing e.g. discounting, late sales

One hour workshop addressing AC4.2

Workshops

 

Individual work

Handouts

Power Point

Travel Brochures

PMWorkshop and revision

 

 

Revision addressing LO1, LO2, LO3 and LO4Assignment Support towards task 4Handouts
Power Point
Travel Brochures
8Assignment Support
9Assignment Support
10Assignment submission week

Recommended text and links:

Learners should use the latest edition if available.

Cooper et al (2008) Tourism Principles and Practice, 4th edition, Pearson Education: Essex

Galle, D. (2010) BTEC Travel and tourism, book 2, London: Pearson

Holloway, J C (2009) the Business of Tourism, 8th Edition, Longman.

Laws E (1997) Managing Packaged Tourism: Relationships, responsibilities and service quality in the inclusive holiday industry, International Thomson Business Press.

Middleton, Victor T C and Clarke J, (2009) Marketing in Travel and Tourism, 4th edition. Butterworth-Heinemann, Oxford.

Further reading

ABTA/AITO Code of Conduct

ABTA Handbook

ABTA Information Bureau Holiday Statistics

International Passenger Survey

Package Travel Regulations

Thomascook.co.uk

Thomas cook prospectuses

Air Tours

Signature from Thomas Cook

Magazines, journals and newspapers

The Financial Times and other daily newspapers which contain a business section and market reports

Travel Trade Gazette

Travel Weekly

The travel supplement – The Guardian newspaper

The travel supplement – The Times

The travel supplement – Daily Mirror

Websites

www.abtanet.com                            Association of British Travel Agents

www.aito.co.uk                                 Association of Independent Tour Operators

www.caa.co.uk                                 Civil Aviation Authority

www.firstchoiceplc.co.uk                First Choice Holidays

www.fto.co.uk                                   Federation of Tour Operators

www.thomascook.com                    Thomas Cook

www.tui.com                         TUI Group

www.bized.ac.uk                              Provides case studies appropriate for educational purposes 

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3       Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Pearson BTEC.

Please read the instructions carefully while addressing the tasks specified. 

Contribution: 100% of the module

Outline Details: Details enclosed in the assignment brief

ASSIGNMENT BRIEF

Unit Number and titleUnit 14 Tour Operations Management
QualificationBTEC HND Travel and Tourism Management
QCF Level4
Start Date05/06/2017
Issue date05/06/2017
Deadline/ Hand-in13/08/2017 (23:59)
Assessor
Purpose of the assignment

The aim of this assignment is to enable learners to exhibit anunderstanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, and strategic decision making.

Task 1 (LO1, AC1.1)
Assuming that you work in the product development department fora leading tour operator based in London, United Kingdom. Your line manager has asked you to prepare poster presentationsto be presented to the product development team analysing the effects of the current and recent trends and developments on the tour operators industry (1.1).Therefore, you need to conduct detailed research by using supportive materials such as tour operator’s prospectuses, textbooks and online resources but above all conduct visits to travel agencies and tour operators on the high street and online.

LO1.  Understand the tour operators industry within the travel and tourism sector:

P1.1   Analyse the effects of current and recent trends and developments on the tour operators industry. 

Task 2 (LO2, AC2.1, 2.2, 2.3)

Your second task is to understand the stages involved in creating a tour package. For the purpose of this, you need to  assess the stages and timescales involved in developing holidays, evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator and also to be able to calculate the selling price of a holiday. Please address the LO2 and the assessment criteria P2.1, 2.2 and 2.3 by using the scenario as specified below.

Scenario for Task 2

Having analysed the contemporary trends within tour operator’s industry, you next task is to create a sightseeing tour for Chinese students from London, United Kingdom to Amsterdam, Netherlands. As you have found in your industry report, tour operators need to expand their target markets and offer new products to their consumers. Therefore, your task it to propose a detailed plan for student group tour starting from the summer vacation in August 2019. The proposed group size is 46 students and the tour is for 7 nights. The detailed proposal should be submitted in a professional written report format

2.1 & 2.2 Your manager has requested a detailed proposal so you have to assess the timescales involved in developing this holiday (2.1) and also to evaluate the suitability of different methods of contracting for different components of the holiday(2.2)  (e.g. transport, hotels, attractions).

LO2 Understand stages involved in creating holidays

2.1 Assess the stages and timescales involved in developing holidays

2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator

2.3 Calculate the selling price of a holiday from given information below.

A special rate for your group has been proposed by the 3-star WestCord Art Hotel is situated on the edge of the historic centre of Amsterdam of 84 euros per person for a twin room (2 adults sharing) on aroom-only basis. Supplement for Breakfast is 11.50 euros per person/per day. You have also been able to negotiate a special rate with your transportation company. The price is £10,800 for a 50-seater luxury coach and that includes two drivers, fuel and all road and ferry taxes. However, you still need to find a local tour guide who will charge you a flat sum of £1,200 for the duration of your stay in Amsterdam. Your company adds a mark-up of 25%. The spot exchange rate is€1.15 per£1.Your task is to calculate the selling price of the tour package and the price per person (2.3). 

Task 3 (LO3, AC3.1, 3.2, 3.3)

Having done a good job with the Chinese students, your next task is to work with the Marketing Department of the company where your task is to work in a team where you will evaluate the planning decisions taken for the design of a new brochure for adventure holidays. Your task is to evaluate the planning decisions taken for the design of the brochure (3.1), assess the suitability of alternatives to a traditional printed brochure (3.2) and evaluate the suitability of different methods of distribution used to sell a holiday (3.3) for different types of tour operators (mass tour operators and specialised tour operators.

Your written report should have valid theoretical standpoints, academic sources and industry examples. You must take two brochures from two different types of tour operators and compare how they plan their brochures, what kind of brochures they use and what distribution methods they use to sell their holidays.

3.1 Evaluate the planning decisions taken for the design of a selected brochure

3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operators and recommend the most appropriate for your tour package.

3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator and recommend the most appropriate for your tour package. 

Task 4 (LO4, AC4.1, 4.2)

Your last task is to write a draft article to be published in a specialised travel magazine to evaluate thestrategic decisions made by different types of tour operators(4.1) and to compare the tactical decisions that could be taken by a selected tour operatorin different situations (4.2).In order to achieve 4.1 you need to select at least a mass market tour operator and niche market tour operator to evaluate the strategic decisions made by different types of tour operators. In order to achieve 4.2 you must select one tour operator and compare the tactical decisions that could be made in different situations by your chosen tour operator.

LO4Understand strategic and tactical decision making for tour operators 

4.1 Evaluate the strategic decisions made by different types of tour operator

4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations. 

Assignment Guidelines:

  • Use a standard report structure where requested, Word-process the report and use Normal script of a proper font size 12.
  • Produce evidence as specified for each task.
  • It should be uploaded on Ulearn platform before the deadline. Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported by valid evidence.
  • Collusion and Plagiarism must be avoided.
  • Start each answer on a new page and pages should be numbered. Highlight each question clearly.
  • Your research should be referenced using the Harvard referencing system.
  • In order to pass you need to address all the LO
  • In order to get a merit you need to first pass and then address the characteristics of M1, M2,M3

In order to get a Distinction you need to first pass, address all the merit characteristics and then address the characteristics of D1, D2 and D3.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Commonly used command words

AnalyseThese tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth.
AssessThis requires you to weigh up the positive and negative aspects of something. Alternatively it might require you to explore the important and unimportant aspects of an argument. You should build these strands into a balanced argument before reaching a final balanced conclusion.
CalculateGenerate a numerical answer with workings shown.
CompareIdentify similarities and differences between two or more factors
Critically

analyse

 

This is a term you are unlikely to have seen before on your Level 3 or A level courses. This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion.
EvaluateThis type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision.
JustifyThis requires you to provide arguments in support of a particular interpretation of or perspective on something. This should be based on the use of theoretical justifications applied to normal business practice.

 

Learning outcomes Assessment criteria for a passTask
 LO1 Understand the tour

operators industry within the travel and tourism sector

1.1

 

analyse the effects of current and recent trends anddevelopments on the tour operators industry

 

1

 

LO2  Understand stages involved in creating holidays2.1assess the stages and timescales involved in developingholidays2
2.2evaluate the suitability of different methods ofcontracting for different components of the holiday anddifferent types of tour operator2
2.3calculate the selling price of a holiday from giveninformation2
LO3  Be able to review brochures and methods of distribution used to sell holidays3.1evaluate the planning decisions taken for the design of aselected brochure3
3.2assess the suitability of alternatives to a traditionalbrochure fordifferent types of tour operator3
3.3evaluate the suitability of different methods ofdistribution used to sell a holiday for different types oftour operator3
LO4Understand strategic and tactical decision making for tour operators4.1evaluate the strategic decisions made by different typesof tour operator4
4.2compare the tactical decisions that could be taken by aselected tour operator in different situations

Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.  Assessment Grid indicating merit and distinction:

Outcomes/criteria:Indicative characteristicsPossible evidence Contextualisation

In this assessment you will have the opportunity to present evidence that shows you are able to:

Merit Description:  
M. Identify and apply strategies to find appropriate solutions.. Effective judgments have been made.To achieve M1, You will  make effective judgements in order to identify and apply strategies to find appropriate solutions for example in methods of contracting used by different types of tour operators (2.2,  planning decisions taken for the design of a selected brochure (3.1) suitability of alternatives to a traditionalbrochure (3.2), suitability of different methods ofdistribution (3.3) and evaluation of strategic decisions made by different types of tour operators(4.1)
M2. Select/ design and apply appropriate methods/ techniques..A range of sources of information used.To achieve M2, you have used a range of sources of information and thoroughly referenced for example to analyse the effects of current and recent trends and developments on the tour operators industry (1.1), the suitability of alternatives to a traditional brochure for different types of tour operators (3.2).
M3. Present and communicate appropriate findings..Logical and coherent arguments have been presentedTo achieve M3, you have used appropriate structure in all tasks and present logical and coherent arguments evaluating the suitability of different methods of distribution used to sell a holiday for different types of tour operators (1.1,3.3, 4.2)
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.. Synthesis has been used to generate and justify valid conclusionsTo achieve D1, you will demonstrate relevant skills to synthesize and generate appropriateconclusions across the assignment such as in Task 2 and 3.
D2. Take responsibility for managing and organizing activities.Autonomy/independence demonstratedTo achieve D2, your work  will  exhibit a sense of responsibility towards managing and organising the activities where autonomy and independence is demonstrated while creating the tour package (2.1 and 2.3)
D3. Demonstrate convergent, lateral and creative thinkingConvergent and lateral thinking have been appliedTo achieve D3, you will demonstrate convergent, lateral and creative thinking in understanding strategic and tactical decision making for tour operators (4.1 and 4.2)

 

Evidence checklistSummary of evidence required by studentEvidence presented
Task 1Poster presentation
Task 2  Written report
Task 3  Written report
Task 4  Draft magazine article


Achievement Summary

The Following Sections to be completed by the assessor:

 

Qualification

HND Travel and Tourism Management 

Assessor name

 
 

Unit Number and title

14Tour Operations Management 

Student name

 
 
Criteria ReferenceTo achieve the criteria the evidence must show that the student is able to:Achieved?

(tick)

1.1

 

analyse the effects of current and recent trends anddevelopments on the tour operators industry 
2.1 assess the stages and timescales involved indevelopingholidays 
2.2evaluate the suitability of different methods of

contracting for different components of the holiday and

different types of tour operator

 
2.3 calculate the selling price of a holiday from given

information

 
3.1 evaluate the planning decisions taken for the design of aselected brochure 
3.2assess the suitability of alternatives to a traditional

brochure for different types of tour operator

 
3.3 evaluate the suitability of different methods of

distribution used to sell a holiday for different types of

tour operator

 
4.1 evaluate the strategic decisions made by different typesof tour operator 
4.2compare the tactical decisions that could be taken by a

selected tour operator in different situations

 
 Higher Grade achievements (where applicable)
 

Grade descriptor

 

 

Achieved?

(tick)

 

Grade descriptor

 

Achieved?

(tick)

M1: Identify and apply strategies to find appropriate solutions

 

D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select / design and apply appropriate methods / techniques

 

D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings

 

D3: Demonstrate convergent/lateral/creative thinking

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