Unit 29 Ecommerce Strategies

Module Booklet

QualificationBTEC HND in Computing and Systems Development
 UnitUnit 29: Ecommerce Strategies
Unit level5
Unit codeT/601/1994
Credit Value15
Teaching Period10 Weeks [Contact Hours: 60]
Term Start Date11.09.17
Hand out date15.09.17
Submission Deadline19.11.17
Lecture8 weeks
Revision Clinic2 Weeks
Module LeaderMr. Ram Kallapiran
Lecturer

1.0  Introduction

This unit starts by considering customers’ expectations of e-Commerce, because these will dictate implementation priorities.   When planning an e-Commerce strategy, it is necessary to assess the current status of the business information and logistics systems because these will provide the foundation for e-Commerce. Preparations will also be necessary to meet the standards of support that e-customers expect. Marketing, promotion and supply chain management must all be considered, alongside the website, when developing an implementation strategy.   In managing an e-Commerce strategy, considerations include protecting the intellectual property of the business and maintaining the integrity of its website. This will require considerations of risk and the implementation of appropriate security precautions.  Finally in this unit learners will critically evaluate current developments in eCommerce.

1.1 Aim

To enable learners to understand how businesses and organisations develop e-Commerce strategies to remain competitive in the global market.

1.2 Key Objectives

  1. Understand the impact of e-Commerce on business.
  2. Be able to plan an e-Commerce strategy. Strategy.
  3. Be able to manage an e-Commerce strategy.

2.0  Unit /Module content

  1. Understand the impact of e-Commerce on business

Customer expectations: raised expectations for a quick and efficient service, e.g., timely responses to customer communications, quick delivery of the product or service, accurate information.

Common applications: types, e.g. payment systems, online shopping, shopping cart software, newsgroups, email.

  1. Be able to plan an e-Commerce strategy

Strategy: general, e.g., marketing, supply chain, electronic payment.

Internet strategy: hosting eg internal, sub-contracted; designing the website; maintaining 24/7 access.

Marketing strategy: methods,  e.g.,  targeting market segments and interest groups, developing electronic ‘web-communities’, promotion strategies to target specific market segments, search engine optimisation, e-marketing software.

Supply chain strategy: methods, e.g., satisfying customer demand, responsive supply chain, managed in house or sub-contracted, developing ‘partnership’ relationships with suppliers.

Electronic payment: methods, e.g., online transaction processing, Commercial off the Shelf Software (COTS), security; other payment systems, e.g., PayPal, World Pay. 

  1. Be able to manage an e-Commerce strategy

Intellectual property: ownership e.g., domain name, company name, trademarks.

Assessment of security risks: risks e.g., risk of linking business systems to the Internet

Security measures: propose security measures to minimise risks, e.g., firewalls and use of intranets or extranets.

Current developments: areas, e.g., marketing, supply chain management, electronic payment

3.0 Learning Outcomes and assessment criteria

Learning outcomes: 

On successful completion of this unit a learner will:

LO1: Understand the impact of e-Commerce on business 

  • critically discuss the expectations of internet customers
  • critically assess the potential impact of common applications on an e-Commerce business

LO2: Be able to plan an e-Commerce strategy 

2.1 plan an e-Commerce implementation strategy for an e-Commerce business

LO3: Be able to manage an e-Commerce strategy 

3.1 Criticallyassess the risks of linking business systems to the internet

  • explain the importance of protecting the intellectual property of an organisation
  • Critically discuss security measures to protect an e-Commerce solution.
  • critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy
  • Teaching and learning Methods 

This unit requires a range of skills and strategies to be employed for teaching and learning.

This is suitable for use for a range of sectors and should utilise the full range of skills developedthrough study of other units in the programme. These include planning, practical work, datahandling and processing, critical analysis and presentation skills.

The afore-mentioned can be achieved through the use of a number of teaching and learning tools such as class tutorials, group discussion, quiz, workshop, project management case studies, good practices scenarios, exercises and presentation skills.

This knowledge gained from this unit can be applied to a number of other units in the programme as well. 

Assessment Methods -Summary

Key features of the assessment strategy for this unit is the critical discussions on various aspects of ecommerce strategies and the planning & managing of ecommerce strategy.

The assessment will consist of an individual report based on a case scenario chosen for the purpose to address all the learning outcomes and the implied assessment criteria.

The assessment will comprise of three key components – understanding the impact of ecommerce strategy, planning an ecommerce strategy and managing an ecommerce strategy.

A Milestones Approach will be used for this unit facilitated through an Assessment workshop which will be conducted every week. Milestones will be set in the workshop for tasks 1, 2 and 3 on weeks 3, 6 and 8 respectively. A formative assessment on their report will be conducted on the week 10.

4.1 Teaching plan for the term / Schemes of Work 

Accrediting Body:  EDEXCEL

Course: BTEC HND IN Computing and Systems Development                          

Unit: Unit 29 E-Commerce Strategies

WkLecture ScheduleOutcome of sessionTutorial / Test / seminar/ workshop and formative assessmentResources
1.

 

Introduction to the Unit, learning objectives, teaching & Assessment methods, Assessment criteria

 

Study skills: Harvard Referencing& Report writing skills

 

Introduction to Ecommerce /             Ecommerce strategy

 

Understand Customer expectations on the Internet

e.g. timelyresponses to customer

communications, quick delivery of

the product or service, accurate

information

 

 

 

By the end of the session learners will be able to:

 

Ø  Know about the unit, mode of assessment, awarding body, assessment criteria and how to plan for the mode of assessment

Ø  Understand Harvard Referencing style and good report-writing skills

Ø  Understand the basics of ecommerce

Ø  Critically discuss the expectation of internet customers

 

Role play and individual induction, helping to know each other.

 

Test:To ascertain student interest and knowledge in ecommerce

 

Workshop: Academic Writing

 

Tutorial:  Using the tutorial identify and explain the needs of the customer expectations on the internet

 

 

 

Assessment Workshop:

Review of P1.1

 

 

Module handbook and  PowerPoint slides (Tutor)

 

AC1.1

2.Common business applications via the Internet.

 

The potential impact of applications: e.g., types eg payment systems, online shopping, shopping cart software, newsgroups, email

 

By the end of the session learners will be able to:

 

·         Critically assess the potential impact of common applications on an e-Commerce business

 

 

 

Discussion, Case study and addressing the learning outcome P1.2

 

Group Activity –  group work

– selects an organisation and examine what are the e-Commerce systems applications such as payments systems used in the organisation

 

Tutorial: Students assess the impact of the various applications for a selected company as identified above [Individual work]

 

Assessment Workshop:

Task 1 Milestone

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC1.2

3.Able to plan an e-commerce strategy for a business –

 

·         General Strategy

·         Internet Strategy

 

 

By the end of the session  learners will be able to:

Ø  Understand General Strategy

e.g.marketing, supply chain,

electronic payment

 

Internet strategy: hosting

e.g.internal,sub-contracted;

designing the website; maintaining

24/7 access;

 

 

 

 

Tutorial: Using the scenario given in the tutorial students will plan an e-commerce strategy encompassing general, internet, marketing and supply chain strategies.

Assessment Workshop:

Review of Task 1 & part of 2.1

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

 

AC2.1

 

4.Able to plan an e-commerce strategy for a business –

 

·         Marketing Strategy

·         Supply chain Strategy

 

Satisfying customer demands, responsive supply chain etc.

Marketing strategy: methods eg

targeting market segments and

interest groups, developing

electronic ‘web-communities’,

promotion strategies to target

specific market segments,  search

engine optimisation, e-marketing

software

 

Ø  Understand and plan Supply chain strategy: e.g., satisfying customer demand, responsive supply chain, managed in-house or

Sub-contracted, developing

‘partnership’ relationships with

Suppliers

 

 

5.Plan an e-commerce implementation strategy on business.-Electronic payments methodseg. Online transaction processing, Commercial Off the Shelf Software (COTS), security; other payment systems eg. PayPal, World Pay

 

Managing e-Commerce Applications / Strategies– security risks, risk of linking business to internet,  propose security measures

 

 

 

By the end of the session learners will be able to:

Ø  Plan an e-commerce implementation strategy

Ø  Critically assess the risks of linking business systems to the Internet

 

Tutorial: Using the scenario learners will work in groups to produce a plan to produce an eCommerce implementation strategy inclusive of electronic payments.

 

Activity –Research on an organisations current e-com system and assess the risk of linking the business system to the internet.

 

 

Assessment Workshop:

Task 2 Milestone, Review 3.1

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

 

AC2.1

 

6.Mid-Block Assignment Support
7.Managing e-Commerce Strategiesintellectual property – ownership, domain name, etc., protecting intellectual property, why is it important?  Intellectual property: ownership, e.g., domain name, company name, trademarks.

 

 

Managing e-Commerce Strategies- Discuss security measures, How can we protect an e-Commerce solution? Use of security measures e.g., firewalls and use of intranets or extranets

 

 

By the end of the session  learners will be able to:

 

 

Ø  Propose Security measures to minimise risks.

 

Ø  Discuss the importance of protecting the intellectual property of an organisation.

 

 

 

 

 

Tutorial

 

Using the scenario given in the tutorial assess the security risk of the business. Propose security measures which can protect the e- commerce business.

 

Discussion and feedback.

 

Group Activityselect an eCommerce business and assess the importance of protecting the intellectual property of the organisation.

 

Assessment Workshop:

Review of P3.2, P3.3

 

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC3.1, AC3.2, AC3.3

 

8.Managing an e-Commerce strategy

 

How to critically evaluate current e-

Commerce developments and assess their incorporation into an eCommerce strategy

 

 

 

 

 

By the end of the session  learners will be able to

 

Ø    Evaluate Current ecommerce

developments, areas eg marketing,

supply chain management,

electronic payment

Ø    Assess if they can be incorporated

in your strategy.

 

 

 

Tutorial:

 

Using the scenario given in the tutorial, research on current developments in e-commerce based business and assess if they can be incorporated in your strategy.

 

Review P3.4

 

 

Assessment Workshop:

Task 3 Milestone

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC3.4

 

9.Revision clinic

 

Revision, Formative Assessment & Feedback

 

Task 2 DEMONSTRATION

Revision

 

Discussions on students’ works, Classroom

Tasksand IndividualAssignment support.

Assignment support Workshop:

Formative Assessment & Feedback

 

 

 

Task 2 DEMONSTRATION

Module handbook, Assignment Evidence planner and PowerPoint slides
10.ask 2 DEMONSTRATION

End-Block Assignment Support

  

Resources 

Books

Chaffey, D (2006) E-Business and E-Commerce Management (Prentice Hall) ISBN 9780273707523

Cumming, T (2010) Little e, Big Commerce (Virgin Publishing) ISBN 9780753522899

Lauden, K C &Traver, C G (2002) E-Commerce: Business, Technology, Society (Addison Wesley)

Schneider, G P (2006) – Electronic Commerce (Course Technology) ISBN 9781418837037

Turban, E et al (2009) – Electronic Commerce (Pearson Education) ISBN: 9780137034659

Websites  http://academic.cengage.com/coursetechnology  www.booksites.net

www.pearsonhighered.com/laudon

Employer engagement and vocational contexts

Lecturer:  Mr Ram Kallapiran

Campus: Wentworth house Contact details: 

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, EdExcel.

Please read the instructions carefully while addressing the tasks specified.  

Contribution: 100% of the module

Outline Details: Individual report approx. 5000 words.   Details enclosed in the assignment brief.

Teaching and Learning Activities 

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3     Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assignment Detailsand Assignment guidelines

In the following pages you will find the assignment for this unit.

Please find the assignment front sheet, assignment brief and other assessment guidelines.

This is the ONLY assignment that will be used to grade you for this unit.

Please go through the scenario and plan for your achievement using the PASS, MERIT and DISTINCTION descriptions / indicative characteristics given below.

  • The module will be assessed using all the Learning Outcomes as specified by the awarding body
  • Please read the instructions carefully while addressing the tasks specified.
  • Contribution: 100% of the module
  • Outline Details: Individual report approx. 5000 words. Details enclosed in the assignment brief

5.0 Assignment Guidelines:

  • Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
  • Produce an academic report, detailing the above issues with an approx. word limit of 5000 words.
  • Complete the title page and sign the statement of authenticity.
  • The Assignment sheet should be attached in the front.
  • Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
  • It should be uploaded on E-Learning platform before the deadline and dropped into the drop box at your relevant campuses and get the ——– and collect the receipt of the submission form at the college.
  • Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
  • Collusion and Plagiarism must be avoided.
  • Start each answer on a new page and pages should be numbered. Highlight each question clearly.
  • Include a Bibliography at the end of the assignment and use the Harvard referencing system.
  • All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
  • Try to give the page numbers, publishers’ details and the year of publication
  • In order to pass you need to address all the LO
  • In order to get a merit you need to address the characteristics of pass and address M1, M2,M3
  • In order to get a Distinction you need to address the characteristics of pass, merit and address D1, D2 and D3. Use a common format for the questions, for example:
  • Introduction (analyse the question.)
  • Underpinning Knowledge (write about the relevant theory/points)
  • Applied knowledge(Data Analysis)
  • Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.  Assessment Grid indicating their pass, merit and distinction:

6.0 Contextualisation grid to achieve higher grades

Unit: E-Commerce Strategy

Outcomes/criteria:Indicative characteristicsContextualised Feedback
LO1  Understand the impact of e-Commerce

on business 

 

 

 

 

LO2. Be able to plan an e- commerce strategy 

 

 

 

 

 

LO3.  Be able to manage an e-Commerce strategy 

 

 

 

 

 

 

 

 

 

As per the assessment criteria specified for pass

 

 

 

 

 

Do

 

 

 

 

 

 

Do

Task 1

 

 

 

 

 

 

Task 2

 

 

 

 

 

 

Task 3

 

 

Merit  grade Description:Indicative characteristicsContextualisation
 

 

M1. Identify and apply strategies to find appropriate solutions.

 

 

Effective judgements have been made

 

To achieve M1, you would have made effective judgements throughout your assignment with particular emphasis on critical assessments as required in tasks 1 and 3.

 

M2. Select/ design and apply appropriate methods/ techniques

 

 

A range of sources of information used.

 

To achieve M2, you will have used a range of sources information throughout the assignment.

 

 

M3. Present and communicate appropriate findings.

 

 

Technical language accurately used.

It is appropriate for familiar and unfamiliar audiences.

 

 

This applies to the writing of the entire report for the assignment. To achieve M3 the work you present should be appropriate and the presentation and communication across the tasks 1 to 3 should be appropriately structured addressing the Learning outcomes as specified with appropriate findings with special reference to the case scenario with appropriate technical language.

 

 

 

 

 

 

 

 

Distinction Grade Description

 

 

Indicative characteristics

 

Contextualisation

 

D1. Use critical reflection to evaluate own work and justify valid conclusion

 

Evaluation has taken place using defined criteria

 

To achieve D1 you should have employed critical evaluation across the assignment with a particular focus on Task 3.4 wherein you should have evaluated current ecommerce developments and assessed if they can be used in your strategy for the given scenario.

 

 

D2. Take responsibility for managing and organizing activities

 

Autonomy/independence demonstrated

 

 

To achieve D2 you would have demonstrated in your report how effectively you have planned and evaluated the entire assignment. You can produce evidences that are not limited to but in the lines of: A detailed plan of the activities and tasks prepared at the start of the assignment with dates (time allowed); a log or diary of what you did each day or week showing how the activities / tasks were carried out; Changes to the times/dates with reasons; an explanation of why an activity took longer than planned, how were you able to do other activities in a shorter time ensuring that the hand in date was met; how and where did you find suitable examples; who did meet, for what reason.

 

 

D3. Demonstrate convergent, lateral and creative thinking

 

Self-evaluation has taken place.

 

You should show critical self-reflection while writing your entire report, on your own development and performance during the various stages of the project development

7.0ASSIGNMENT Brief

Unit Number and titleE-Commerce strategy
QualificationBTEC HND CSD (Level 5)
Start Date11.09.17
Deadline/ Hand-in19.11.17
Assessor 

Lions Cricket ground is the newly built cricket ground with state-of-the-art facilities located in Stratford near the Olympic site. It’s owned and managed by Lions cricket club which is a government-funded but a privately-run cricket association. The Lions have been conducting cricket matches between local clubs operating in the vicinity. Mr. Peter Smith who took over as CEO of this club in 2010 envisioned a bigger future for the ground. His proposal for expansion and modernisation was approved and in 2011 the government and a famous sports charity sanctioned £1 million apiece for the same. Mr. Smith invested on infrastructure and with the backing of the England Cricket Club [ECB], the International Cricket Council [ICC] cleared the ground in 2013 to conduct international one day matches and Test matches. Since then Lions have successfully conducted 3 Test matches and 7 one day internationals and a few T-20s.

The Lions has a perfect oval-shaped ground with six stands around it. They are Ian Botham stand, David Gower stand, Ranjit Singh stand, Bob Willis stand, Graham Gooch stand and Don Bradman stand. The overall capacity of the ground is 80,000. The first four stands can seat 15,000 people each and last two, 10,000 each. The Lions sell tickets worth £20, £50, £100 and £150 depending on the view even though the prize can go up for popular matches. There are a series of refreshment stalls with food and drinks around the ground which is currently owned by Lions. As the customer base has currently increased they are considering the option of outsourcing their refreshments unit to a suitable and more professional provider.

At the moment Lions sell their tickets manually. They do not have a web presence and some of their customers have been critical about this. With their international image soaring they clearly identify the need for an eCommerce system which can help them manage their Ticket Booking System more efficiently. They realise that creating a mobile compatible website is mandatory to reach out to new and young customers. They can also market their ground better and can come up with promotions by identifying customer preferences. However Mr. Smith is also weary of not jeopardising the recent successes of the club and hence has called you in the capacity of an e-Commerce consultant to analyse the impact of creating a suitable website with an appropriate eCommerce strategy for his business.

He would expect you to plan and manage an e-commerce strategy for their online ticket booking system as part of their website. You may have to critically analyse strategies such as the Internet strategy, Marketing strategy, Supply chain strategy, Electronic payment and so forth as part of the process. You will not be required to develop the website itself as Mr Smith is planning to hire a development team who will do it based on your strategy.

Lions are fairly new in the e-commerce market and so your role would include looking over security issues. You should evaluate various risks involved in moving the business online. You should consider various options and recommend the appropriate security measures that can be put in place to ensure the continued success of the new ecommerce venture.

One of the important functions of the system is to allow electronic payments as customers would want to reserve tickets and pay for it online. You should evaluate various options available in the market for conducting electronic payments and recommend the right one.

Going forward, in order to manage the e-commerce strategy, you should consider protecting the intellectual property of the business and maintaining the website’s integrity. Since Lions is an international venue safe-guarding its trademarks is paramount.

E-Commerce portal can give Lions some new customers and avenues to explore. You should look to utilise these opportunities by considering good marketing, supply-chain management methods. You can also suggest any relevant and new developments in the field so that Lions can benefit from the same.

Mr. Smith of Lions has asked you to submit a report explaining how you would do all of the above.

You are required to address all the tasks [Tasks 1 – 3] given below following instructions as specified by using supportive materials like books, websites etc. to address the relevant learning outcomes.

Please note that the research and subjective skills need to exhibit transferable skill by reflecting it to the case scenario. Answers without application to the case scenario will be referred. This applies to all tasks. 

LO1 Understand the impact of ecommerce on business

Task1: The objective for this task is to address and exhibit an understanding of the impact of e- commerce on business.

P1.1 Critically discuss the expectations of internet customers

P1.2 Critically assess the potential impact of common applications on an e-commerce business (Lions Cricket ground ticket booking system / website)

LO2 Be able to plan an e-Commerce strategy

Task2: The objective for this task is to be able to plan an e-Commerce strategy

P2.1-Plan an e-Commerce implementation strategy for a company of your choice (Lions Cricket ground ticket booking system / website)

LO3 Be able to manage an eCommerce strategy

Task 3: The objective for this task is to be able to manage an e-commerce strategy for the selected organisation given in your task 2.

P3.1 Critically assesses the risks of linking the business systems to the internet.

P3.2 Explain the importance of protecting the intellectual properties of an organisation (Lions Cricket ground ticket booking system / website)

P3.3 Critically discuss security measures to protect an e-Commerce solution (Lions Cricket ground ticket booking system / website)

P3.4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation (Lions Cricket ground ticket booking system / website) 

8.0 Evidence Checklist 

Unit Outcomes                                                                                                

Outcome Evidence for the criteria to pass. Assessors decision Internal verification decision. 

(agree, disagree)

 

 

You are required to address all the tasks [Tasks 1 – 3] given below following instructions as specified by using supportive materials like books, websites etc. to address the relevant learning outcomes.

Please note that the research and subjective skills need to exhibit transferable skill by reflecting it to the case scenario. Answers without application to the case scenario will be referred. This applies to all tasks.  

Task1: The objective for this task is to address and exhibit an understanding of the impact of e- commerce on business.

 

LO1  Understand the impact of e-

Commerce on business

P1.1 Critically discuss the expectations of internet customers

 

P 1.1

(P,M,D)

P 1.1

(P,M,D)

P1.2 Critically assess the potential impact of common applications on an e-commerce business (Lions Cricket ground ticket booking system / website)

 

P 1.2

(P,M,D)

P 1.2

(P,M,D)

Contextualised

Feedback for Task 1 (reflecting LO1.1, & 1.2, Pass merit and

Distinction.) 

IV              comments

towards 

Classroom Task 1

 

 Task2: The objective for this task is to be able to plan an e-Commerce strategy
LO2- Be able to plan an e-Commerce

strategy

P2.1-Plan an e-Commerce implementation strategy for (Lions Cricket ground ticket booking system / website)

 

 

 

P2.1

(P,M,D)

 

 

P2.1

(P,M,D)

Contextualised

Feedback for Task 2 (reflecting 2.1, Pass merit and distinction.)

IV  comments towards 

LO2.1 

Task 3: The objective for this task is to be able to manage an e-commerce strategy for the selected organisation given in your task 2.
LO3 Be able to

manage       an       e-

Commerce strategy

P3.1 Critically assesses the risks of linking the business systems to the internet.

 

P3.1

(P,M,D)

P3.1

(P,M,D)

P3.2 Explain the importance of protecting the intellectual properties of an organisation (Lions Cricket ground ticket booking system / website)

 

P 3.2

(P,M,D)

P 3.2

(P,M,D)

P3.3 Critically discuss security measures to protect an e-Commerce solution (Lions Cricket ground ticket booking system / website)

 

P 3.3

(P,M,D)

P 3.3

(P,M,D)

P3.4 Critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy organisation (Lions Cricket ground ticket booking system / website)

 

P 3.4

(P,M,D)

P 3.4

(P,M,D)

Contextualised

Feedback for Task 3

(reflecting 3.2, 3.3, 3.4

Pass,     merit     and

Distinction.) 

IV             comments

towards 

Task 3

 

Merit grades awardedM1

 

M2M3P1P2P3
 Distinction    grades awardedD1D2D3Resubmit :
Any other comments
Grade given by the tutor:

Pass                                         Merit                                           Distinction   

Tutors Signature:                                                               Date:

IV Grading Check:                                    Comments if any:

Agree             

Disagree                                                Modify grade to

IV signature:

Date:

Student feedback 

Student signature                                                                         Date : 

 Plagiarism: 

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

9.0 : Glossary of terms used for internally assessed units

This is a summary of the key terms used to define the requirements within units.

TermDefinition
AnalysePresent the outcome of methodical and detailed examination either:

●      breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/or

●      of information or data to interpret and study key trends and interrelationships.

Analysis can be through activity, practice, written or verbal presentation.

ApplyPut into operation or use.

Use relevant skills/knowledge/understanding appropriate to context.

ArrangeOrganise or make plans.
AssessOffer a reasoned judgement of the standard/quality of a situation or a skill informed by relevant facts.
CalculateGenerate a numerical answer with workings shown.
CompareIdentify the main factors relating to two or more items/situations or aspects of a subject that is extended to explain the similarities, differences, advantages and disadvantages.

This is used to show depth of knowledge through selection of characteristics.

ComposeCreate or make up or form.
CommunicateConvey ideas or information to others.

 

Create/construct skills to make or do something, for example a display or set of accounts.

Create/ConstructSkills to make or do something, for example, a display or set of accounts.
Critically

analyse

Separate information into components and identify characteristics with depth to the justification.
Critically evaluateMake a judgement taking into account different factors and using available knowledge/experience/evidence where the judgement is supported in depth.

 

TermDefinition
DefineState the nature, scope or meaning.
DescribeGive an account, including all the relevant characteristics, qualities and events.
DiscussConsider different aspects of a theme or topic, how they interrelate, and the extent to which they are important.
DemonstrateShow knowledge and understanding.
DesignPlan and present ideas to show the layout/function/workings/object/system/process.
DevelopGrow or progress a plan, ideas, skills and understanding
DifferentiateRecognise or determine what makes something different.
DiscussGive an account that addresses a range of ideas and arguments.
EvaluateWork draws on varied information, themes or concepts to consider aspects, such as:

●      strengths or weaknesses

●      advantages or disadvantages

●      alternative actions

●      relevance or significance.

Students’ inquiries should lead to a supported judgement showing relationship to its context. This will often be in a conclusion. Evidence will often be written but could be through presentation or activity.

ExplainTo give an account of the purposes or reasons.
ExploreSkills and/or knowledge involving practical research or testing.
IdentifyIndicate the main features or purpose of something by recognising it and/or being able to discern and understand facts or qualities.
IllustrateMake clear by using examples or provide diagrams.
IndicatePoint out, show.
InterpretState the meaning, purpose or qualities of something through the use of images, words or other expression.
InvestigateConduct an inquiry or study into something to discover and examine facts and information.
JustifyLearners give reasons or evidence to:

●      support an opinion

●      prove something is right or reasonable.

OutlineSet out the main points/characteristics.
PlanConsider, set out and communicate what is to be done.

 

Keywords

 

MeaningMy Comments
DiscussTalk about (something) with another person or group of people or write about (a topic) in detail, taking into account different ideas and opinions
AssessEvaluate or estimate the nature, ability, or quality of something
PlanWork out and explain how you would carry out a task or activity
ExplainMake an idea, situation or problem clear (to someone) by describing it in detail revealing relevant data or facts
EvaluateForm an idea of the amount, number, or value of someone or something based on unbiased analysis
Critical thinkingA thinking which uses objective analysis and unbiased evaluation on an issue or situation to arrive at a judgement

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