This is a solution of Unit 2 Destination Management and Planning Assignment Help that describes about Developing business

Unit 2 Destination Management and Planning Assignment Help

Section 2. Subject Details

2.1 Subject description

The vast majority of tourist experiences and activities occur in tourism destination regions. The boundaries of tourism destinations are often political and can vary from national to local government areas. The core objective of tourism planning and management is to create and support a sustainable tourism destination. This subject focuses on the roles and activities of governments, development agencies and destination management organisations in the management of sustainable tourism destinations.

The subject is a core requirement for the Hospitality and Tourism Management Major, Sports and Events Management Major and the Tourism Management Minor.

2.2 Subject and course learning outcomes

The following table shows the alignment betweenthe learning outcomes at the course and subject level and assessment.Students who successfully complete this subject will be able to:

Subject Learning OutcomesAssessment
1.     Critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations;Workbook, presentation and assignment
2.      Analyse the process and challenges associated with the development of destination management plans and strategies;Presentation and assignment
3.     appraise the multidimensional nature of destination competitiveness.Workbook
Course Learning OutcomesAssessment
S3 Convey information clearly and fluently, in high quality written form appropriate for the audienceWorkbook and assignment
S4 Demonstrate effective oral presentation skills for academic and professional audiencesPresentation

K – Knowledge; S – Skills; A – Application of Knowledge & Skills

2.3 Learning and teaching in this subject

This subject uses a combination of approaches to teaching and learning, including both student centred and teacher directed approaches. The content of the subject is disseminated using a variety of teaching e-commerce strategies including practical activities, case studies, discussions, and readings. At the beginning of each teaching session, you will be made aware of the expected learning outcomes, how such outcomes are relevant to the world of tourism, and the resources that support the learning outcomes of this subject. You are expected to be an active participant in the learning process and are encouraged to participate in the available learning activities and undertake weekly readings beyond the classroom.

2.4 Student feedback on subject

As part of our commitment at JCU to improving the quality of our courses and teaching, we regularly seek feedback on your learning experiences. Student feedback informs evaluation of subject and teaching strengths and areas that may need refinement or change. YourJCU Subject and Teaching Surveys provide a formal and confidential method for you to provide feedback about your subjects and the staff members teaching within them. These surveys are available to all students through Learn JCU. You will receive an email invitation when the survey opens. We value your feedback and ask that you to provide considered feedback for each of your subjects.

2.5 Subject resources and special requirements

Prescribed Texts

Morrison, A. (2013). Marketing and managing tourism destinations. London: Rutledge.

Further Reading

Additional readings for topics will be listed in the teaching materials for that topic and will be available either through the JCU Library Reserve Online or directly from the appropriate Topic Folder in the Subject Materials section of the learnjcu site.

Online and Electronic Resources

The following libguides available from the JCU Library website will provide details on referencing, plagiarism, findings marketing books and journals

Learning & Writing Skills workshops and notes to assist with writing an essay; presentations etc

Subject Website on LearnJCU

Access the subject website through LearnJCU at for all materials relevant to the subject.

Login using your JCU email username and password.  The site for this subject is opened to all participants enrolled in the subject at least seven days prior to the commencement of the subject. Browser requirements for LearnJCU are provided on the opening webpage of LearnJCU.

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