This is a solution of Unit 2 Business Strategy Assignment Help in which we discuss Developing business

Unit 2 Business Strategy Assignment Help


Lecture ScheduleOutcome of session

The learner can;

Activity/seminar and formative assessmentResources


Introduction to the module




 Introduction to the module, mode of assessment, awareness of the awarding body,  assessment criteria and the mode of assessment



Background of the expectations of  the awarding body



Module handbook

Power point slides

Lecture notes



Strategic contexts and terminologyAssess how business missions, visions, objectives, goals, core competencies inform strategic planningCase study addressing the learning outcome 1.1Module handbook

Power point slides

Lecture notes



Strategic thinking: future direction of the competition; needs of customers; gaining and maintaining competitive advantage; Ansoff’s growth-vector matrix; portfolio analysisAnalyse the factors that have to be considered when formulating strategic plansCase study on strategic thinking 1.2Power point slides

Lecture notes, Whiteboard



Planning systems: informal planning; top-down planning; bottom-up planning; behavioural approaches

Strategic planning issues: impact on managers; targets; when to plan; who should be involved; role of planning

Evaluate the effectiveness of techniques used when developing strategic business plans Case study and addressing the learning outcome 1.2 Power point slides

Lecture notes,




Strategic planning techniques: BCG growth-share matrix; directional policy matrices; SPACE, PIMS

Assignment discussed and revised

Analyse the strategic positioning of a given organisation by carrying out an organisational auditCase study and addressing the learning outcome 1.3Power point slides

Lecture notes

Assignment case study



Stakeholder analysis: stakeholder significance grid; stakeholder mapping



Carry out an environmental audit for a given organisationCase study and addressing the learning outcome 2.3 Power point slides

Lecture notes,




Business Environment auditing: political, economic, socio-cultural, technological, legal and

environmental analysis (PESTLE); Porter’s 5 force analysis; the threat of new entrants; the

power of buyers; the power of suppliers; the threat of substitutes; competitive rivalry and


Asses the significance of stakeholder analysis when formulating new strategy



Case study and addressing the learning outcome 2.2Module handbook

Power point slides

Lecture notes



Strategic positioning: the Ansoff matrix; growth; stability; profitability; efficiency; market

leadership; survival; mergers and acquisitions; expansion into the global marketplace

Present a new strategy for a given organisationCase study and addressing the strategic positioningPower point slides,

Lecture notes,




The organisational audit: benchmarking; SWOT analysis; product positions; value-chain

analysis; demographic influences; scenario planning; synergy culture and values



Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation



Case study and addressing the learning outcome 2.1/2.4 Power point slides

Lecture notes,




Market entry strategies: organic growth; growth by merger or acquisition; strategic alliances; licensing; franchising

Substantive growth strategies: horizontal and vertical integration; related and unrelated


Limited growth strategies: do nothing; market penetration; market development; product

development; innovation

Disinvestment strategies: retrenchment; turnaround strategies; divestment; liquidation

Justify the selection of a strategyCase study and addressing the learning outcome 3.1Power point slides

Lecture notes,




Strategy selection: considering the alternatives; appropriateness; feasibility; desirabilityAsses the roles and responsibilities of personnel who are charged with strategy implementation




Case study and addressing the learning outcome 3.2 Power point slides

Lecture notes,




The realisation of strategic plans to operational reality: communication (selling the concepts);project teams; identification of team and individual roles, responsibilities and targets;programme of activities; benchmark targets at differing levels of the organisationAnalyse the estimated resource requirements for implementing a new strategy for a given organisationCase study and addressing the learning outcome 4.1 Power point slides

Lecture notes,


13Resource allocation: finance; human resources; materials; timeEvaluate resource requirements to implement a new strategy for a given organisationCase study and addressing the learning outcome 4.2Power point slides

Lecture notes,


14Review and evaluation: an evaluation of the benchmarked outcomes in a given time period in relation to corporate, operational and individual targets


Evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation.Case study and addressing the learning outcome 4.3


Power point slides

Lecture notes,


Module booklet

15Revision, and assignment guidance addressing all learning outcomesRevision and guidance addressing LO1-4

Module booklet

1. Recommended text and websites


Unit 2 Business Strategy Assignment Help

Recommended textbooks

Johnson G et al – Exploring Corporate Strategy: Text and Cases, 8th edition(Financial Times/Prentice Hall, 2007) ISBN: 9781405887328, Read more : Fredrick Taylor a Great Management Thinker

BPP Learning Media – Business Essentials – Unit 7 Business Strategy (BPPLearning Media, 2013) ISBN: 978-0751744798

Grant M R – Contemporary Strategy Analysis (Wiley-Blackwell, 2007) ISBN: 9781405163095

Journals and newspapers

The Financial Timesand other quality newspapers. Many business stories will appear in the news sections.

Harvard Business Review (Harvard Business Publishing)

The Economist (The Economist Newspaper Ltd)

Contact details:


The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

Outline Details: Individual report should be betweenapprox 4000- 4500 words.   Details enclosed in the assignment brief.

1.    Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.    Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

3.    Methods of Delivery


These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.


These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.


An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.


Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

  Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

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