This is a solution of Unit 16 Managing Communications Information and Knowledge that describes about Developing business

Unit 16 Managing Communications Information and Knowledge

Qualification: Pearson BTEC Level 5 HND Diploma Business (Management)Unit Number and Title:

Unit 16: Managing Communications, Information & Knowledge (MCKI)

Assignment Brief

Assessment Deadline:

1st Formative submission date (Tasks 1 & 2 ):   08/06/2014

2nd Formative submission date (Tasks 3 & 4 ):  18/07/2014

Final submission date:                                           29/07/2014

Module Leader:
Mrs. Roshima Kumarapathirana
 Date issued: 12/06/2014
Assessor Name:
Sister Mary Everlyne Owino, Dr. Sahidi Bilan, Dr. Shohail Choudhury, Mr. James Mburu, Mrs. Rumana Rumu, Mrs. Roshima Kumarapathirana & Mr. Joseph Opoku

 Rules and regulations:

 Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work.  Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism.

 Coursework Regulations

  • Submission of coursework must be undertaken according to the relevant procedure. Lecturers will give information as to which procedure must be followed, and details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook.
  • Late coursework will be accepted by Academic Admin Office and marked according to the guidelines given in your Student Handbook for this year.
  • If you need an extension (even for one day) for a valid reason, you must request one. Collect a coursework extension request form from the Academic Admin Office. Then take the form to your lecturer, along with evidence to back up your request. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. The completed form must then be returned to Academic Admin for processing. This is the only way to get an extension.

O                     Learning Outcomes and assessment requirements

Learning OutcomesAssessment requirements
To achieve each outcome a learner must demonstrate the ability to:
Understand how to assess information and knowledge needs.

 

1.1    Discuss the range of decisions to be taken.
1.2    Examine the information and knowledge needed to ensure effective decision taking.
1.3    Assess internal and external sources of information and understanding.
1.4    Justify recommendations for improvement.
Be able to create strategies to increase personal networking to widen involvement in the decision making process.

 

2.1    Identify stakeholders for a decision making process.
2.2    Make contact with those identified and develop business relationships.
2.3    Involve those identified in decision making as appropriate.
2.4    Design strategies for improvement.
Be able to develop communication processes.

 

3.1 Report on existing processes of communication in an organisation.
3.2 Design ways to improve appropriateness.
3.3 Implement improvements to ensure greater integration of systems of communication in that organisation.
3.4 Create a personal plan to improve own communication skills.
Be able to improve systems relating to information and knowledge.

 

4.1 Report on existing approaches to the collection, formatting, storage, disseminating information and knowledge.
4.2 Carry out appropriate changes to improve the collection, formatting, storage, disseminating information and knowledge.
4.3    Implement a strategy to improve access to systems of information and knowledge to others as appropriate.
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade DescriptorIndicative characteristic/sContextualisation
M1 Identify and apply strategies to find appropriate solutionsEffective judgements have been made.An effective approach to study and research has been applied.

 

 

 

To achieve M1:  You need to evaluate your communication skills adequately and identify strengths and areas of improvement by using effective judgements, and create an effective personal development plan to improve your own communication skills. (Task 3.3)

To achieve M1: You need to demonstrate skills of marking effective judgements and approach in using variety of sources for the collection of data and range of techniques to analyse data effectively. (Task 4.1)

M2 Select / design and apply appropriate methods / techniquesThe design of methods/techniques has been justified.To achieve M2:  You need to successfully design ways to improve appropriateness in organisation’s present communication process by using your own justifications.  (Task 3.2)

To achieve M2:  You need to successfully design ways to improve appropriateness in Tesco’s (or your selected organisations) present approach used for collecting, formatting, storing and dissemination of            information and knowledge by using your own justifications. (Task 4.2)

M3 Present and communicate appropriate findingsThe appropriate structure and approach has been used.To achieve M3: The work will be presented in professional presentation formats and will use business terminology accurately. (Task 1 & 2)
D1 Use critical reflection to evaluate own work and justify valid conclusionsRealistic improvements have been proposed against defined characteristics for success.

 

 

Conclusions have been arrived at through synthesis of ideas and have been justified.

 

 

To achieve D1: You need to implement realistic improvements that have been proposed against defined characteristics for success. (Task 4.3)

To achieve D1:  You need to justify your conclusions through synthesis of ideas and propose realistic improvements to develop your own communication skills. (Task 3.3.)

D2 Take responsibility for managing and organising activitiesThe importance of interdependence has been recognised and achieved.To achieve D2: You need conduct an independent study to exercise sound judgement to make recommendations for improving the current system used to collection, formatting, storage and dissemination of information and knowledge.

(Task 4.2)

To achieve D2: You need conduct an independent study to exercise sound judgement to make recommendations for improving the appropriateness in Tesco’s (or your selected organisations) present communication process. (Task 3.2)

D3 Demonstrate convergent /lateral /  creative thinkingIdeas have been generated and decisions taken.

 

 

To achieve D3: You need to use innovative concepts in arriving at conclusions in designing effective strategies for improvement of overall organisational performance. (Task 1.4.)

To achieve D3: You need to use innovative concepts in arriving at conclusions in designing effective personal networking strategies for improvement of overall organisational performance. (Task 2.4.)

Note for assessor/module leaders: Only one indicative characteristic per grade descriptor, M1, M2, M3, D1, D2, D3 is required.

Assignment titleUnit 16: Managing Communications, Information & Knowledge (MCKI)
 Purpose of this Assignment

This assignment aims to provide the opportunity for demonstrating how communications, knowledge and information can be developed and used to improve communication within the organisation and with other organisations. It also covers how IT systems can be used as a management tool for collecting, storing, disseminating and providing access to knowledge and information.

 Scenario

Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today it is one of the largest retailers in the world. Tesco’s core business is retailing in the UK, which provides 60% of all sales and profits. Tesco has the widest range of food for any retailer in the UK. Its two main food brands are its Finest and Everyday Value ranges, each sell over £1 billion per year.

The position of Tesco as a leading global brand is clearly illustrated by its expansion of operations into 12 countries including China, Czech Republic, India, Malaysia, Ireland, Hungary and Poland. In 2013 Tesco employed in excess of 530,000 colleagues. Read more about : Unit 6 Contemporary Issues In Travel And Tourism

This level of success does not happen by chance. Tesco’s leaders have always set high standards and clear goals, never settling for anything less than the best. Tesco’s ‘Every Little Helps’ philosophy puts customers, communities and employees at the heart of everything it does. It prides itself on providing a great shopping experience for every customer it serves, whether in stores, online or in its many other service provisions.

Recently, the UK’s largest retailer is focused on transforming its domestic business through a capital intensive programme of store refurbishments and a potentially margin-dilutive drive online.  The issue that is affecting Tesco’s recent performance is their decision to write down up to 170 sites across the UK, earmarked for development of new stores. Although this will save them a little money in the long run, this may be music to the ears of Asda-Wal-Mart and Sainsbury’s, its two major rivals in the UK supermarket sector. On the other, the need to reverse overseas volume declines in order to shore-up international margins is pressing.

Due to its unprecedented challenges it is facing, in terms of global expansion, many subsidiaries opened in various countries, coping with sophisticated customers’ needs and wants, tough competition, increase of costs of resources and raw materials. Tesco is trying to improve their communications processes to coordinate their global operations, to make better use of their communication and information systems in order to take advantage of the current knowledge based economy.

Effective communications, information management, and information and intelligence sharing are critical aspects of managing global organisations. This helps to increase overall productivity, profitability, employee motivation, and provide positive contribution to the value creation process.

(Source: Tesco PLC, Adapted from The Times100 Case study)

Assume you are working as a Communication Officer specialised in organisational communication, knowledge and information. Your role as a Communication Officer, you are responsible for reporting the Senior Management, regarding the existing communication system and how new strategies can be developed and implement for your organisation.

Your report needs to cover the following areas:

A.         Assess information and knowledge needs of Tesco plc.

B.         Design strategies to improve the involvement of different stakeholders in decision making process.

C.         Develop communication process which is more suitable to present business environment.

D.         Improvement of different systems relating to information and knowledge.

You will need to visit this organisation, carry out interviews, discuss practices and procedures, read relevant policies and other documentation and observe workplace practices.

To prepare you will need to gather detailed information about communication in organisations such as Tesco. Alternatively, You can use the organisation where you are employed, the college where you are studying or another organisation of your choice.

 Using the above information answer the task 1 – 4 below;

Task 1: (L.O. 1: 1.1, 1.2, 1.3., 1.4., M3 & D3)

1.1.   Based on the 3 levels of management in Tesco (or your selected organisation) discuss the major decisions that are taken by Management at each level. (AC 1.1)

Discuss strategic decisions, tactical decisions and operational decisions by providing examples from your selected organisation.

1.2.   1.3.   1.2. Examine the information and knowledge which will support/ensure effectiveness of the decisions taken by Management that have been stated above. (AC 1.2.)Based on the major decisions that are taken by Tesco (or your selected organization), define and identify different information and knowledge needs. You should examine how these information and knowledge support managers to make effective decisions. You can consider what and how knowledge and information requirements may change over time and what organisation can do in order to respond to accommodate these requirements.

1.4.             1.3. Assess the internal and external sources of information for decisions making. (AC 1.3.)

Identify and explain different sources of data and information available for an organisation by providing real word examples. Use qualities of good information (cost, reliability, quality or value, time or duration, etc.) and conduct an assessment to compare these sources of data and information.

1.5.             1.4. Provide any recommendations to improve Tesco’s communication system or an organisation of your choice. You may give particular attention to the ‘data collection methods’ in your recommendation. Justify recommendations by explaining how and why these recommendations will make the system better.

1.6.                 (AC 1.4.)

To achieve M3: The work will be presented in professional presentation formats and will use business terminology accurately.

To achieve D3: You need to use innovative concepts in arriving at conclusions in designing effective strategies for improvement of overall organisational performance.

LO1 Demonstrate how you understand how to assess information and knowledge needs.Assessment Criteria 1.1., 1.2., 1.3. & 1.4.

 Task 2: (L.O. 2: 2.1, 2.2, 2.3., 2.4., M3 & D3)

2.1. Identify stakeholders that are likely to be influenced by the decision making process in Tesco (or in your selected Organisation). (AC 2.1.)

Based on your selected organisation identify different stakeholders and explain why those identified stakeholders are important and perhaps what roles they play in the decision making process.

2.2. Discuss how communication methods can be used to build a strong business relationships with the stakeholders identified above. (AC 2.2.)Discuss how the selected organisation communicate with each stakeholder and how these stakeholders communicate with them.  Include the explanations of what are the methods (ways) used by the selected organisation to create contacts with each stakeholder group and also explain how to maintain these contact.

2.3. Discuss how personal networking helps in the decision making process of Tesco (or your selected organisation) by stating specific stakeholders. (AC 2.3.)

Define the term “Personal Networking”. Explain how those Personal Networking help in building relationship with stakeholders and the benefits of it to the selected organisation.

2.4. Design strategies that can be adopted by Tesco (or your selected organisation) to improve personal networking and encourage those identified to involve in the decision making. (AC 2.4.)

To achieve M3: The work will be presented in professional report format and will use business terminology accurately.

To achieve D3: You need to use innovative concepts in arriving at conclusions in designing effective personal networking strategies for improvement of overall organisational performance.

LO 2:  Explain how you would create strategies to increase personal networking to widen involvement in the decision making process.  Assessment Criteria 2.1., 2.2., 2.3. & 2.4.

 Task 3: (L.O. 3: 3.1, 3.2, 3.3., 3.4., M1, M2, D1 & D2)

3.1. Considering Tesco’s communication process (or the selected organisation), evaluate existing processes of communication. (AC P3.1.)

Need to conduct an analysis of the selected organisation’s existing communication processes. This can be either one way or two way communication, formal and informal communication, Internal and external communication, verbal and non-verbal communication, different types of organisational communication, etc.

3.2.    Design strategies to improve the communication process in Tesco (or your selected organisation) and how you will as a communication officer implement these Improvements to ensure greater integration of communication systems. (AC P3.2. & 3.3.)

Make necessary strategies to improve existing processes.  Give any limitations that can be faced by the selected organisation during the implementation process of any improvements eg: how communication is influenced by values and cultural factors, the communication policies, procedures and their impact, limitation of resources, etc.

To achieve M2:  You need to successfully design ways to improve appropriateness in Tesco’s (or your selected organisations) present communication process by using your own justifications.

To achieve D2: You need conduct an independent study to exercise sound judgement to make recommendations for improving the appropriateness in Tesco’s (or your selected organisations) present communication process.

3.3.  Create a personal plan to improve your own communication skills. (AC 3.4.)

To achieve M1:   You need to evaluate your communication skills adequately and identify strengths and areas of improvement by using effective judgements, and create an effective personal development plan to improve your own communication skills.

To achieve D1:  You need to justify your conclusions through synthesis of ideas and propose realistic improvements to develop your own communication skills.

LO 3: Explain how you would help communication process. Assessment Criteria 3.1., 3.2., 3.3, & 3.4

 Task 04:  (L.O. 4: 4.1, 4.2, 4.3.,  M1, M2, D1 & D2)

4.1. Identify and evaluate existing approaches to the collection, formatting, storage and dissemination of information and knowledge by Tesco (or your selected organisation). (AC 4.1.)

To achieve M1: You need to demonstrate skills of marking effective judgements and approach in using variety of sources for the collection of data and range of techniques to analyse data effectively.

4.2.    What strategies can Tesco’s (or your selected organisation) management adopt and implement to            improve the current approach used for collecting, formatting, storing and dissemination of            information and knowledge? (AC 4.2.)

Provide strategies to improve the current system used to collection, formatting, storage and dissemination of information and knowledge.

To achieve M2:  You need to successfully design ways to improve appropriateness in Tesco’s (or your selected organisations) present approach used for collecting, formatting, storing and dissemination of            information and knowledge by using your own justifications.

To achieve D2: You need conduct an independent study to exercise sound judgement to make recommendations for improving the current system used to collection, formatting, storage and dissemination of information and knowledge.

4.3.     What are the steps Tesco’s (or your selected organisation) management can take to implement a            strategy to improve access to systems of information and knowledge? (AC 4.3.)

Identify various strategies to improve access to information system and knowledge and explain what steps Tesco (or your selected organisation) needs to follow to implement those identified strategies.

To achieve D1: You need to implement realistic improvements that have been proposed against defined characteristics for success.

LO 4: Explain how you will improve systems relating to information and knowledge. Assessment Criteria 4.1., 4.2., & 4.3

Evidence checklistSummary of evidence required by student
Task 1A report that assess information and knowledge needs of an organisation.
Task 2A report that provides strategies to increase personal networking to widen involvement in the decision making process.
Task 3A report that evaluate the existing communication process of an organisation and provide some suggestions to improvements and the implementations.

A Personal Development Plan to develop learners own communication skills.

Task 4A report that shows how to improve systems relating to information and knowledge.

  Achievement Summary

 QualificationPearson BTEC Level 5 HND Diploma in Business Assessor name
 

Unit Number and title

Unit 16: Managing Communications, Information & Knowledge (MCKI) 

Student name

Criteria ReferenceTo achieve the criteria the evidence must show that the student is able to:Achieved?(tick)
LO 1Understand how to assess information and knowledge needs.
1.1Discuss the range of decisions to be taken.
1.2

 

Examine the information and knowledge needed to ensure effective decision taking.
1.3Assess internal and external sources of information and understanding.
1.4Justify recommendations for improvement.
LO 2Be able to create strategies to increase personal networking to widen involvement in the decision making process.
2.1

 

Identify stakeholders for a decision making process.
2.2

 

Make contact with those identified and develop business relationships.
2.3

 

Involve those identified in decision making as appropriate.
2.4Design strategies for improvement.
    LO 3Be able to develop communication processes.
3.1Report on existing processes of communication in an organisation.
3.2Design ways to improve appropriateness.
3.3Implement improvements to ensure greater integration of systems of communication in that organisation.
3.4Create a personal plan to improve own communication skills.
LO 4Be able to improve systems relating to information and knowledge.
4.1Report on existing approaches to the collection, formatting, storage, disseminating information and knowledge.
4.2Carry out appropriate changes to improve the collection, formatting, storage, disseminating information and knowledge.
4.3Implement a strategy to improve access to systems of information and knowledge to others as appropriate.
 Higher Grade achievements (where applicable)
 Grade descriptor

 

 Achieved?

(tick)

 Grade descriptor Achieved?

(tick)

M1: Effective judgements have been made.

 

D1: Conclusions have been arrived at through synthesis of ideas and have been justified.
M2: The design of methods/techniques has been justified.D2: The importance of interdependence has been recognised and achieved.
M3: The appropriate structure and approach has been used.D3: Ideas have been generated and decisions taken.

 Assignment Feedback

Formative Feedback: Assessor to Student
Action Plan
Summative feedback
 

Assessor Signature

 

 

Date

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