Unit 12 Hospitality Provision In Travel & Tourism Sector
Unit Booklet

QualificationPearson BTEC HND in Travel and Tourism management
Unit 12Hospitality Provision in Travel & Tourism Sector
QCF level4
Unit codeK/601/1751
Block start date11 September 2017
Issue date11 September 2017
Assignment submission date19 November 2017
Lectures and formative assessment10 Weeks
  Summative assessment and Feedback2 Weeks
Guided learning hours60
Module leader

Table of Contents
Weddo Web Business Directory
INTRODUCTION..

This unit introduces learners to the diversity of the hospitality industry and enables them to investigate the hospitality industry in a travel and tourism context. Learners will consider the impact of integration on the hospitality industry and the possible future implications of this in a broader context.

Learners are provided with the opportunity to select an area of interest to design and develop in an outline format, bringing together theory and practice in the creative design of a hospitality business reflecting current trends and the needs of selected customer groups.

Aim of the unit

The aim of this unit is to enable learners to gain understanding of the role of the hospitality industry, the impact of integration, and gain skills to plan hospitality businesses.

Learning Outcomes and assessment criteria: 

  1. Understand the role of the hospitality industry within the travel and tourism sector
  2. Understand the impact of integration within the hospitality industry
  3. Be able to plan the development of hospitality businesses.

Unit content:

  1. Understand the role of the hospitality industry within the travel and tourism sector
  • Composition of the hospitality industry: hotels (1 star to 5 star, budget hotels, bed and breakfast); restaurants (fast food, cafes, coffee shops, mainstream, fine dining); pubs and bars (managed houses, tenanted or leased pubs, free houses); nightclubs; contract foodservice providers (catering outsourced to a contract food service provider); hospitality services (catering managed in-house); membership clubs; events.
  • Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport.
  • Interrelationships between hospitality and travel and tourism: the role of hospitality in underpinning many types of travel and tourism e.g. business travel, aviation, conferences and exhibitions, visitor attractions, theme parks.
  1. Understand the impact of integration within the hospitality industry
  • Integration: history and development of horizontal and vertical integration, integration via major organisations (ownership)
  • Impacts: fewer major organisations, reduction of independent businesses, economies of scale, control of subsectors, increase in market share, standardisation, improved quality
  • Implications:importance of branding and pricing policies, independent establishments joining associations to compete with the larger organisations, control and manipulation of the market, increased globalisation of the industry.
  1. Be able to plan the development of hospitality businesses.
  • Development: concept, market research, target market, location, scale, funding, products and services e.g. menu, licensing.
  • Design:ambiance, culture, brand, interior, exterior, functional areas, customer flows; link to target market, customers with individual needs.
  • Operation: staffing by functional areas, specialist qualifications, staffing issues related to seasonality, compliance with legislation, promotional activities, pricing.

Scheme of work

Accrediting Body:  Pearson BTEC

Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT                                   

Unit 12: Hospitality Provision in Travel & Tourism Sector

Wk.Lecture ScheduleOutcome of session

By the end of the session learners are expected to be able to:

Activity/seminar and formative assessmentResources
1Introduction to the module

Assessment modes

Class discussion and assignment guidelines

Understand the module content

Understand the assessment mode and LO

Role play and individual induction, helping to know each other.

Group work

Unit specification handouts.

Power point

Magazines, travel

21.1 Explanation of interrelationships between hospitality and wider travel industryDescribe the main hospitality services

Define the hospitality concept in global business environment

Describe the structure of international hospitality industry

Identify the main primary hospitality providers

Explain the hotel classification

Give examples of food & beverage outlets

Identify hospitality within travel and tourism sector

Explain the hospitality in conferences, events, in passenger transport services

Class discussion

Case studies

Questions & Answers

Power point slides

Hand-outs

 

 

3

 

2.1 Analysis of the implications of integration to the hospitality industry.

 

 

Understand the nature if integration

Explain vertical and horizontal integration

Understand the principles of ownership

Class discussion

Case studies

Questions & Answers

Power point slides

Power point slides

 

Hand-outs

42.2 A Discussion of how integration has affected the hospitality business.

Integration in Hospitality industry

Vertical and Horizontal integration

Ownership

Impacts of integration within the Hospitality industry

Understand the nature if integration

Explain vertical and horizontal integration

Understand the principles of ownership

Be able to explain the rationale behind the fewer major organisations, the resultant reduction of independent businesses, economies of scale, control of subsectors, increase in market share, standardisation and improved quality

Understand the nature if integration

Explain vertical and horizontal integration

Understand the principles of ownership

5 Assignment draft of Task 1Recap and Formative feedback on LO1
6 Assignment draft of Task 2Class discussion

Questions & Answers

Power point slides

Hand-outs

7

 

3.1 Develop a rationale for a selected project clearly justifying decisions linked to target marketBe able to explain the rationale behind the fewer major organisations, the resultant reduction of independent businesses, economies of scale, control of subsectors, increase in market share, standardisation and improved qualityClass discussion

Case studies

Group Seminar

Questions & Answers

Power point slides

 

Hand-outs

8

 

3.2 Develop a plan for a hospitality business including the operational requirements of the business’ organisational structure in relation to human resource allocation

Revision and workshop on business plan

Structure of a Plan to include the operational requirements of the business.

 

 

Questions & Answers

Questions & Answers

Assignment brief Handouts

Power Point

9

 

Review of business plan

Assignment Support Review of all AC 1.1 -2.1 -2.2- 3.1 3.2

Formative Feedback

Questions and Answers

Class discussion

Questions & Answers

Handouts

Power Point

10

 

 Assignment submission week

Recommended text and links:

Barrows, C. W. (2011). Introduction to Hospitality Industry. New York: Wiley & Sons.

Barrows, C.W., Powers, T. & Reynolds, D. (2012). Introduction to Management in theHospitality Industry. Hoboken, NJ: Wiley.

Brotherton, B. & Wood, R.C. (2008). The SAGE handbook of Hospitality Management. Los Angeles: Sage Publishing.

Chon, K. & Yu, L (1999). The International Hospitality Business: Management and Operations. London: Routledge.

Cook, R., Hsu, C. &Marqua, J. (2013). Tourism: The Business of Hospitality and Travel. London: Prentice Hall.

Enz, C. (2010). Hospitality Strategic Management: Concepts and Cases. Hoboken, NJ: Wiley.

Enz, C. (2010). The Cornell School of Hotel Administration: Handbook of Applied Hospitality Strategy. London: Sage Publishing.

Kotler, P., Bowen, J.T. &Makens, J.C. (2010). Marketing for hospitality and tourism. London: Pearson.

Walker, J. (2012). Introduction to Hospitality. London: Prentice Hall.

Journals

International Journal of Hospitality Management

International Journal of Contemporary Hospitality Management

International Journal of Hospitality and Tourism Management

International Journal of Hospitality & Event Management

Journal of Quality Assurance in Tourism & Hospitality

Cornel Hospitality Quarterly

Videos

Relevant videos can be found on the World Wide Web in many different web pages. Browse the web for videos related to hotel management, hospitality planning, hospitality revenue management, American Hotel & Lodging Association (AHLA), etc.

Websites

American Hotel & Lodging Educational Institute – https://www.ahlei.org

World Travel & Tourism Council – http://www.wttc.org/

American Hospitality Academy – http://www.americanhospitalityacademy.com/

International Hotel & Restaurant Association – www.ih-ra.com/

Hospitality net (online magazine) – www.hospitalitynet.org

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities and discussion about the significant role of research in a global and local business environment.

Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

Methods of Delivery:

LECTURES:

These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Pearson BTEC.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

Details enclosed in the assignment brief

ASSIGNMENT BRIEF

Unit Number and titleUnit 12 Hospitality Provision in Travel & Tourism Sector
QualificationBTEC HND Travel and Tourism Management
Start Date11/09/2017
Issue date11/09/2017
Deadline/ Hand-in19/11/2017 (23:59)
Assessor

Task 1

You work as JuniorConsultant with PKF hotelexperts, focusing on hotel, tourism & leisure consulting. You have been asked to by your line manager to write an article to be published in the forthcoming issue of a leading hospitality magazine explaining the role of hospitality industry within the travel and tourism sector. Your article should address the following:

LO1 Understand the role of the hospitality industry within the travel and tourism sector

1.1 Discuss the interrelationships between hospitality and wider travel and tourism businesses

Your article should be in word processed and professionally structured with headings, paragraphs and subheadings as appropriate(approx. 1000 words).

Task 2

Your second task as a Junior Consultant is to analyse the implications of integration to the hospitality industry and discuss how integration has affected a hospitality business.

Your line manager has given you a note on some of the recent mergers and acquisitions in the hotel industry, Restaurants & Bars which will help you in preparing the report.The note makes draws your attention to the takeover of Starwood Hotels & Resorts by Marriot International, valued at 12,2 billion US$, is the largest transaction of its kind in the hotel industry since 2007 when private equity firm Blackstone acquired Hilton for 26 Billion US$.In 2015, France’s AccorHotels bought the Toronto-based parent company of the luxury Fairmont, Raffles and Swissotel brands for $2.7 billion; Intercontinental Hotels Group acquired Kimpton Hotels and Restaurants for $430 million; Marriott acquired Delta Hotels & Resorts for $135 million; and a Wyndham Worldwide subsidiary acquired Dolce Hotels & Resorts for $57 million.Greene King £773.6m takeover of Spirit, Heineken £403 million take over Punch Tavernscleared by Competition and Market Authority (CMA).

You are expected to read recent mergers and integrations taking place in the hospitality industry from business sections of quality press and hospitality industry reports to ensure currency of your report.

You are required to produce a written management report on the impact of integration within thehospitality industry.  Firstly, you need to analyse the implications of integration to the hospitality industry you should include a range of examples from thehospitality industry (2.1). Secondly, you should discuss how integration has affected a hospitality business such as Marriot International, Accor Hotels, Intercontinental Hotels Group, Greene King, Marston’s Plc, Heineken and Whitbread (2.2). You need to choose a specific business within the hospitality industry.

You should address the following:

LO2 Understand the impact of integration within the hospitality industry

2.1 analyse the implications of integration to the hospitality industry

2.2 discuss how integration has affected a hospitality business

Task 3

Your final task as a Junior Consultant is to plan the development of hospitality businesses.  Your line manager has given you the opportunity to select an area of interest to designand develop a plan for the development of small/mediumhospitality businessessuch as restaurants (fast food, cafes, coffee shops, mainstream, fine dining), pubs and bars, hotels, nightclubs, contract food service providers (catering outsourced to a contract food service provider), hospitality services (catering managed in-house), and eventsreflecting current trends and the needs of selected customer groups.Your business plan should be approx. 1500 words to address 3.1 and 3.2 as follows:

3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market.

3.2 Develop a plan for a hospitality business which includes the operational requirements of the business’ organisational structure in relation to human resource allocation.You should include an organisational chart.

Additional information towards addressing 3.1 and 3.2

Stages of your hospitality project should be as follows:

Stage 1 – Development:

  • Concept (what is the general idea, objectives, vision of your business – outline initial concept of your business)
  • Market research – importance, stages, areas and topics to be research, tools and methods you would like to use,
  • Target market (evaluate segment using all basic segmentation criteria + any additional you may think of)
  • Location – be specific, justify your decision,
  • Scale (size, market),
  • Funding (investors, loans, own budget – be realistic)
  • Products and services – provide as many details as possible
  • Licensing (quality, signs, grading, categorisation, membership etc)

Stage 2 – Design:

  • Ambiance
  • Culture
  • Brand
  • Interior
  • Exterior
  • Functional areas,
  • Customer flows
  • Link to target market
  • Customers with individual needs
  • Sustainability

Stage 3 – Operation:

  • Staffing by functional areas,
  • Specialist qualifications,
  • Staffing issues related to seasonality
  • Cultural diversity and ways to deal with conflicts
  • Recruitment policies and procedures
  • Compliance with legislation,
  • Promotional activities (offer promotional mix and justify),
  • Pricing (pricing strategies, justify)

Assignment Guidelines:

  • Use a standard report structure where requested, Word-process the report and use a Normal script of a proper font size 12.Produce evidence as specified for each task.
  • Complete the cover page.
  • It should be uploaded on ULearn platform before the deadline. Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported by valid evidence.
  • Collusion and Plagiarism must be avoided.
  • Start each answer on a new page and pages should be numbered. Highlight each question clearly.
  • Your research should be referenced using the Harvard referencing system.
  • In order to pass you need to address all the LO
  • In order to get a merit you need to first pass and then address the characteristics of M1, M2,M3
  • In order to get a Distinction you need to first pass, address all the merit characteristics and then address the characteristics of D1, D2 and D3.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) 

Commonly used command words

AnalyseThese tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth.
AssessThis requires you to weigh up the positive and negative aspects of something. Alternatively it might require you to explore the important and unimportant aspects of an argument. You should build these strands into a balanced argument before reaching a final balanced conclusion.
Critically

analyse

 

This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion.
DevelopGrow or progress a plan, ideas, skills and understanding
DiscussConsider different aspects of a theme or topic, how they interrelate, and the extent to which they are important.
EvaluateThis type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision.
JustifyThis requires you to provide arguments in support of a particular interpretation of or perspective on something. This should be based on the use of theoretical justifications applied to normal business practice.

 

Learning

Outcome

Assessment CriteriaIn this assessment you will have the opportunity to present evidence that shows you are able to:Task Number
LO1 Understand the role of the hospitality industry within the travel and tourism sector1.1Discuss the interrelationships between hospitality and wider travel and tourism businesses1
LO2 Understand the impact of integration within the hospitality industry2.1Analyse the implications of integration to the hospitality industry2
2.2Discuss how integration has affected a hospitality business2
LO3 Be able to plan the development of hospitality businesses3.1Develop a rationale for a selected project clearly justifying decisions linked to target market3
3.2Develop a plan for a hospitality business including the operational requirements of the business’ organisational structure in relation to human resource allocation3

Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.  Assessment Grid indicating their pass, merit and distinction:

Outcomes/criteria:Indicative characteristicsPossible evidence Contextualisation

In this assessment you will have the opportunity to present evidence that shows you are able to:

Merit Description:
M1. Identify and apply strategies to find appropriate solutions.. Relevant theories and techniques have been applied.

. An effective approach to study and research has been used.

. Effective judgments have been made.

To achieve M1, you will apply relevant theories to analyse the implications of integration to the hospitality industry (2.1) and discuss how integration has affected a hospitality business(2.2) or an effective approach to study with good research skills being used in creating written management report on the impact of integration within the hospitality industry. Effective judgments have been made in developing a plan for a hospitality business (3.2)
M2. Select/design and apply appropriate methods/ techniques..A range of sources of information used.To achieve M2, you will use of range of sources of information used and correctly referenced for example to explore the relationship between hospitality and travel and tourism businesses (1.1), impact of integration (2.1, 2.2), justifying decisions linked to target market (3.1)
M3. Present and communicate appropriate findings.. Appropriate structure and approach has been used.

. A range of methods of presentation has been used.

. Logical and coherent arguments made.

To achieve M3, the work you present should be appropriately structured and technical language should accurately be used across the assignment as specified for example in Task 3.2 business plan including organisational structure.Logical and coherent arguments made across the assignment. A range of methods of presentation has been used in assignment for example written article, management report and business plan is professionally written.
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.. Synthesis has been used to generate and justify valid conclusionsTo achieve D1, you will demonstrate an ability to generate and justify valid conclusions for example in (1.1, 2.1, 2.2,31, and 3.2) regarding the relationships between travel, tourism and hospitality and the role of integration within hospitality business.
D2. Take responsibility for managing and organizing activities.Autonomy/independence demonstratedTo achieve D2, you will demonstrate a level of autonomy/independence in developing a planfor a hospitality business (3.2).
D3. Demonstrate convergent, lateral and creative thinkingIdeas generate and decisions takenTo achieve D3, you should generate ideas for your project rationale (3.1) take decisions about operational requirements of the business organisational structure in relation to human resource allocation (3.2) and appropriate conclusion/recommendations made.

 

Evidence checklistSummary of evidence required by studentEvidence presented
Task 1Written article
Task 2 Written management report
Task 3 Business plan

Achievement Summary

The Following Sections to be completed by the assessor:

 

Qualification

HND Travel and Tourism Management 

Assessor name

 

Unit Number and title

12 Hospitality Provision in Travel & Tourism Sector 

Student name

Criteria ReferenceTo achieve the criteria the evidence must show that the student is able to:Achieved?

(tick)

1.1Discuss the interrelationships between hospitality and wider travel and tourism businesses
2.1Analyse the implications of integration to the hospitality industry
2.2Discuss how integration has affected a hospitality business
3.1Develop a rationale for a selected project clearly justifying decisions linked to target market
3.2Develop a plan for a hospitality business including the operational requirements of the business’ organisational structure in relation to human resource allocation
Higher Grade achievements (where applicable)
 

Grade descriptor

 

 

Achieved?

(tick)

 

Grade descriptor

 

Achieved?

(tick)

M1: Identify and apply strategies to find appropriate solutionsD1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select/design and apply appropriate methods/techniques

 

D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings

 

D3: Demonstrate convergent/lateral/creative thinking

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