Strategies are considering as a general plan which is designed by an organization for attaining one or maximum long-term objectives under uncertain circumstances. It’s a most important initiative of every corporate firm, whether small, medium or large because strategy assists employees to act accordingly for controlling the probabilities of future issues (Hitt and et. al., (2011). Therefore, this project is going to highlight the importance of strategic moves by explaining defensive and offensive situations. Sunseeker’s is an ocean-going speedboat manufacturer who needs suggestion in strategy designing to deal with several market ups and down like competition. The main objective of this assignment is to generate at least two strategic alternatives for Sunseeker’s and recommend best options which will be advantageous for a company in attaining set targets within a defined time.