Strategic Goals and Objectives of the Ecommerce Website

The company has the idea of having website ‘’ is for implementing some strategies. Therefore the strategic goals and objectives of the website for the company can be explained as:

  • Online services would increases the area of the customer section from the entire market so the company would have more sales and more profit
  • Display of all clothing with abundant designs, styles and options for various groups at one website leads to stickiness of the customers
  • Online services helps the company to save the time to maintain each activities at a place
  • Simultaneous access of the website is possible so it will increase customer satisfaction as the waiting time is not present as of stores
  • Contract with another company ‘Diva Clothing’ for processing of requests of the customers received from the website leads to a new trend of integrated business for saving efforts, time and money
  • Increase in number of sales at reasonable price cause more profit along with long time customers
  • Better tracking and management of the customers and the products

Stakeholder analysis for the website ‘’

The company is set up for an ecommerce business which requires a website for providing the interface to deal with the customers. There are various stakeholders of the website that include Supplier, Technical team, Designing team and Customer (Nissanoff, Daniel, 2006). These all are explained as:

WL – WebLinks Directory


The company ‘’ is represented by a website to the customers so the Supplier is putting all efforts in the display of the website. The supplier expects the bigger section of the customers to visit the website for various products, purchases and refers other people. The supplier is definitely a core stakeholder of the website as of the investments made in the complete management of the website and integration of various payment services within a website.

Technical Team

The complete platform of this website is maintained by a core and dedicated technical team. This team consists of one administrator, three developers and 2 web designers. The team is responsible to keep running each service up and accurate every time. The returns of the website would influence the growth of this team.

Designing Team

The design team consists of 4 designers who actually understands the market trends and the preferences of the customers and prepares the designs of clothing for the company ‘’. The company is mainly focussing on the abundant variety in the designs so this team is a stakeholder for the website. The website must be designed in a way that it can display the designer clothing in a better and managed way.


The customers are core of any business to be in running position. The website is a platform to interact with the supplier, view the available products and deal with the supplier. The customer expects the website to be simple, friendly, managed and time-saving for the activities. The website needs to be designed and maintained as per the customer’s preference. As women are customers in this scenario so the website must be attractive and well managed for them otherwise they would not stay at the webpage for long time.

Ecommerce business model

The business model of the company ‘’ is actually based on some strategic aspects as the company implements some strategies which turn the ecommerce business as a successful trend in the market. The company has chosen only women and in women, it selected two age groups instead of all which are giving better returns to company. It will not only allow the company to focus on the options & quality of products for the selected group of the customers but also it will reduce the overhead of management and inventory for the whole customers.

The company is focusing on better quality and abundant options of the clothing for women and also the company is taking less margin so the customers are happier and sticker with the company. The company is getting the cloths from another company ‘Diva Clothing’ that helps the company to totally focus on designing and variety of the products and also it helps to manage the investment in the business. In this way, the company runs the business so that the supplier is managing the activities properly without much pain to make the customer happy for the products and the services.

Potential risks associated with the company ‘’

As the company is dealing in the women’s trendy and designer clothing and it is an ecommerce business so it might have following few risks:

  • Dynamic changes in preferences of the customer: As the online business is set up for women clothing and women are more vulnerable to changes in their preferences so it would be a risk to manage each & every design on the website and finally satisfying the customer (Seybold, Pat, 2001).
  • Return policies and overhead: The organization is presenting the products on the website to the customers so they view the available products and put the orders but there would be an overhead of returning back the products for the company if customer dislikes due to any reason.
  • More competition: There is possibility of entrance of many companies in the similar domain due to scope in the business. It might be possible to keep the customers in future as they simply look for options.
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