SMART Goals And Objectives of The Organisation

SMART Goals And Objectives of The Organisation has dealt with the management and improvement of the team. This has been done by the understanding of team characteristics. Job roles and manager’s role in the team has been evaluated with the use of Belbin’s team roles and Blake and Mouton’s grid. Further, team leadership and formation have been analysed with the help of Adair’s Action-Based Model and Tuckman’s Model to meet the SMART goals and objectives of the organisation. Moreover, a motivation plan has been made by the implementation of Herzberg’s and Maslow’s theory. The researcher has even suggested that Sainsbury’scan overcome their situation by the implementation of open communication in their action plan. It has even been understood that Sainsbury’s can improve its situation through salary hikes and open communication. Thus, proper team management SMART Goals And Objectives of The Organisationhelps in organisation performance.


The well-established team management is the key strength of the motivation of the employees. The construction of the highly organized team is the power booster for the business. This main purpose of the report is to provide the overview of the formation of the team can be effective for the organizational performances. This report has focused on explaining the main features of constructing a highly performed team management. The said report even revolves around how the employees of Sainbury’s UK can be motivated to comply with the organisational goal of profit maximisation of the company.

This report has considered the objectives of Sainsbury’s which is to enhance the team management and the motivation of the employees. In this report, the objectives of the said organisation have been considered for bringing about required changes in the team management and motivation tactics. The objectives of this company are to increase the monitoring of the team management. 


The most successful team in Sainsbury’s is the Finance and Administration Team. All team members are fully understand what the organizational and team goals are and what is expected to achieve individually.

Finance and Administration Team – Structure and Contribution

Position and responsibilityBelbin’s Theory(Belbin, 2013)Contribution
Finance Head – Reason for success is his implementation of developingstrategy so that the company could run smoothly.Action oriented roleShaperHave willful approach to solve the problems of money crisis
Finance and Administration Director – He plays a vital role for achieving the organizational objectives and strategy planning for the organization.ImplementerDevelops effective plans to attract new stakeholders to mitigate budget issues.
Finance Manager – He suggests Sainsbury’s regarding the financial progress in concern with the profit and loss. Based on this situation the organization plans in future.Completer- finisherPuts the eye on why there is so much of budget constraint and how it can be overcome
Administration Manager – Shehas good communication power which could cascade the direction and team goals to her subordinates which would make the team successful.People oriented roleCo-ordinatorHelps team member to execute the plan
Assistant Manager – her collaborative behavior that could achieve the team goals.Team workerCooperate each other to meet the objective
Accounts clerk – Another characteristic is  his  strong concentration power to complete the team tasks.Resource investigatorEnsure Outsource to mitigate budget risk
Human resource manager – She helps to solve the issues between the employee and the organization. She also involves in monitoring the resources issues for all other departments in this Company.Thought oriented rolesPlantPresents innovative ideas
Administration officer – She ensures the policy and procedures are made aware to all staff within the Company and ensure all staff compliance with.Monitor evaluatorMonitors the entire procedures
Trainer–He has good knowledge about the technology and has the capability to facilitate the training activities.SpecialistProvides skills through training

 The management has noticed that the importance of the key areas as below.

Good understanding within the team –The team members must have the good understanding of the goals of the business (Hoch, and Kozlowski, 2014). Therefore, an efficient business outlined model and financial management system must be properly maintained by the team members. In order to become a successful team, effective partnership with management needed to communicate the goals of the organisation.

Commitment towards the team and the management– the Company must have more innovative ideas in order to keep the talent, as a result Staffwill stay loyal to the Company. This is the major feature of a good team management to keep the team members committed (Schjoedt et al. 2013).

Goal and result oriented – Normally a team is result oriented as they always focus on achieving the goals. They always press forwards for the positive results from their activities as the failure are been kicked out of the company by the owner or investor. The each and every steps are taken for the targeting the goals and results (Ou et al. 2014).

Responsible and Accountable – The success of the team depends upon how they adaptable due to the present environment of the organization. The success depends upon how it assists the management of the organization with innovating ideas. This can be done if the team work separately or mutually together to achieve success in their task. The steps taken by the members are always for the betterment of the organization. The team members take responsibility and do focus on learning from the mistake.


A team role could be analyzed with the support of Belbin’s theory (Belbin, 2013). Team members roles related with the action, people and thought could also be examined with the help of this theory. In addition to all this, the roles of team members are also associated with the behavioral and individual strength. The primary role of team members is related to the action in concern with the organization under consideration. The actions need to be shaped as per the requirement of the organization. Along with this the action is to be implemented with the support of ideas and concepts. The actions are been completed and finished by the team members associated with Sainsbury’s. Apart from the action, the team members do possess certain duties towards people oriented roles such as coordination, team worker and resources investigator.

For building a successful business it is very important for a team to follow the Belbin’s theory. This theory helps to understand the team role more precisely, 9 factors of Belbin’s theory have their individual role for achieving the success. Shaper are the person from team who help to shape the motive of the team work, implementer are the persons who implements the ideas into a team form (Belbin, 2013). The resource investigator helps in investigating about the various types of required resources which would help the team to carry forwards the task.  The co-coordinator and team worker participate in every type of taskrelated to the team. Monitor and specialist is the person who keeps monitoring the individual task along with handling some special kind of task. The completer is the person who helps in completing the team task and for achieving the ultimate goal of the team (Belbin, 2013).

By turning the above theory into practice, Sainsbury’smanagement has to consider the characteristics of each role in the organization in order to assign the appropriate job responsibilities for each staff in order to improve teams’ productivity.  And different roles in the team are crucial to the overall success in an organization.


Managers of Sainsbury’shave some primary duties for the development of the organization. These duties help the organization under consideration to achieve its organizational objectives. The managers need to have concern for the employee of Sainsbury’s. Apart from this manager have key role for achieving the results in concern with high productivity. Motivation of the team members for hitting the target are been done by the managers (Blake and Mouton, 1977). The managers of Sainsbury’s play a lead role for the getting high results with less manpower.  In addition to all this the manager has a primary role for identifying the skill of the leaders related to the organization under consideration. Apart from all this the manager have some important role for the identifying the skill of the employee and based on that task are to be provided to them. 

Figure 3: Hezberg’s two factors theory

(Source:Katenova et al. 2013)

Tuckman (2013) mentioned thatthe theory helps a team to have smooth growth in the teamwork. This theory has four phases such as Forming, storming, norming and performing. The first stage forming is the initial stage of team development, here every individual is busy finding their place in the team, sizing each other up, and asking themselves why they are here. Storming is the second stage in which everyone challenges each other. The norming stage is all about joining of team members focusing on the team target. The individual task is been decided as per their capability. The performing is the last stage which deal with the performance of the team members.


Motivating team members is a challenge with constantly changing parameters. As a team leader, the strategies to employ on any given day to maintain productivity and keep workers focused can change depending on the workplace climate, assigned tasks and looming project deadlines.Some of the main factors for the motivation are project a positive attitude, present clear goals, maintain a communication, praise and correct employee (Adair, 1973).

Evaluation of the problem in relation with the company under consideration is the primary task for motivating the customers. The team members must be explained about the target so that the organization could have smooth development. Every members must be allocated targets for the task so that the employee of company under consideration could achieve its target. Every members must understand their individual duties so that operation of the team members could be smooth. The annual report of the company must be presented in front of the team members so that they could get motivation. The deadline of a task must be provided so that team members get clear idea about completion of the task.

Tuckman’s Model

According to Tuckman (1965), he stresses on some of the following points of the basic norms of running an organisation. Team needs to grow the ability and leadership of making an organisation better through proper decision making and risk management. Successful leadership can help to solve the crisis of Sainsbury’s group on meeting the needs. Better leadership and planning makes the leaders able to approach for better money making approaches.

Adair’s modelof team building depends upon three pillars of the Tuckman’s theoryof team building (Adair, 1973). They are:

  • Achieve the task which is needed to be done
  • Build a strong team which is needed to perform the task
  • Develop each individual who can perform in the team in order to complete the task.

Adair’s team building has been explained through Tuckman’s model (Couchman, 2015) below 


Forming stage allows focusing on leadership and solving issues in a better way. Leaders need to delve into details of Sainsbury’s team who need to remain focussed on the issues on which care should be taken and what can be the modes of leadership for child care. According to AdairSimons (2015, p.575). Team needs to define the Task using SMART goals like (Specific, Measurable, Achievable, realistic and Time constraint) in order to achieve the objective. 


This aspect highlights the prospect of coping with the issue of adjustment of leaders and team members. Adjustment are required to arrive at common issues. This will help Sainsbury’s to improve their services and budget shortfall. According to AdairSimons (2015)team briefing between the leaders of management and the employees are the basic function in order to create a suitable atmosphere to motivate every employees. 


It is an important prospect. Leadership need to be shared by team members and the leader. It helps the organisation to reach out to its issues. According to Adair Simons (2015) it is important for the leader to maintain self-control and implement effective delegation and skill programme in order to achieve the maximum result for the organization. 


According to Tuckman (1965), employees are focussed on performing better. Disagreements occur and arriving at the best strategies will work for team of Sainsbury’s group too. Disagreements need to be met positively among team members through assessing the consequences, appraise and evaluate the performance of the employees. 


It refers to the break-out of the group ultimately and finally when the objectives are met. Sainsbury’s can move to make new things and make bigger plans when all the employees are happy, through prevention of cliques which may be one of the many reasons for lack of sharing information in the organisation.


According to the study of Yusoffet al. (2013), Herzberg’s theory (Katenova et al. 2013) consists of two important factors, the motivation and hygiene factors which impact the level of motivation of the employees at the organisation. Moreover, as pointed out by Armstrong (2012), the application of these two factors along with the recognition of their needs as per Maslow’s theory (Maslow, 2013), of the hierarchy of needs will now only help to motivate the employees of the said company, but also increase the level of performance and output in the organisation. The manager has been found to implement both Herzberg’s Two Factory theory (Lukwagoet al. 2014)by application of pay, fringe benefits, job security, physical working conditions, company policies, and interpersonal relations along with motivation factors of recognition, promotional opportunities and sense of achievement. Moreover, the factors of basic needs, safety needs, social needs, self-esteem needs and needs for self-actualization have been applied under Maslow’s Theory of Hierarchy of Needs(Band et al. 2016). One of the main organisational objectives of Sainsbury’sinvolves the increase of employee motivation by application of the promotion of ethical work environment and employee retention (Sainsbury’, 2017). The company shall employ interpersonal relations via ethical corporate values, company policies, physical work conditions for achieving the organisational goals. The organisation has been observed to motivate their employees by the use of ethical business practices and organisational culture for the promotion of employees into the retail industry along with safety needs of Maslow’s theory (Maslow, 2013). The organisation has even been noted to provide annual partnership schemes as a means of motivating their employees (Torrington et al. 2014). This along with the provision of monthly health check-ups and weekly off times for providing a safe and healthy work environment and transparency in their policies will help them to feel ensured about their work in the organisation and ethical business values for interpersonal relations. Further, their safety needs shall be catered to by the provision of a healthy and safe work environment which does not prohibit or hurt their emotions by any manner. This will, in turn, keep the employees motivated to work for the organisational goals of the company.

The company shall achieve the organisational goal of employee retention by application of motivating factors and hygiene factors of pay, job security and job security of Herzberg’s theory (Band et al. 2016) along with the application of basic needs, social needs, self-esteem and self-actualisation needs of Maslow’s theory(Maslow, 2013). The company plans to implement the hygiene motivating factors by providing the employees of Sainsbury’s with appropriate monthly wages (Schipperset al. 2013). Moreover, the implementation of monthly incentives and quarterly increments, along with half-yearly promotion in status, will provide them with not only hygiene factor of job security but also with recognition and a sense of achievement, fulfilling their needs and requirements. Further, the employees shall also be provided with daily work shifts and eating opportunities. Moreover, the provision of social needs shall be done by the use of monthly group problem solving and brainstorming through transformational leadership style. According to the study of Jerome (2013), it would enable the management to foster social recognition and make them feel as recognised members of the organisation. The self-esteem needs can be further met by the provision of higher-ranking posts which have benefits such as annual partnership schemes, for the both the employee and the company. This would enable to keep the employee motivated and let the organisation earn maximum profits by avoiding attrition. Moreover, the induction session of the first two weeks, half-yearly internships and apprenticeships provided would challenge the new employees. Therefore, this would help in enhancing their competency skills and provided an opportunity for growth and self-actualization, complying with the organisational goals.

The other source of motivating the employees can be seen by better communication with the employees. This can be done with the proper distribution of newsletter and email. Frequent communicating with the employees and able to speak to them face to face enable them to know their values and gain appreciation of their hard work. Another way of motivating them is to empower them by giving them the opportunity so that they can have more say in their work. Offer opportunities for advancement of work is another way of motivating them this can be done by giving them proper training with relevant skills and expertise knowledge.

Sainsbury’sneed to assure that the team members is aware about the current business situation, they need to explain the target and allocate the members according to the target. The organization also need to motivate them by explaining them their duties and assure them their responsibilities, concern about the annual report and make sure that the deadlines must be overcome.

Sainsbury’shas been observed to have a diverse workforce. The collaboration of such a diverse workforce is bound to lead to conflict at some point in time. The management understand well that this team of the diverse workforce consists of different personalities, with diverse work roles and each person takes a different attitude to the motivation provided. Therefore, to avoid and manage conflict at the workplace, we would watch out for certain signs such as groups, low-performance level, and lack of proper communication and high rate of attrition among employees. It is well known that lack of proper communication and group at Sainsbury’scan lead to conflict among personalities, which can cause employee dissatisfaction, ultimately leading to decrease of their performance and decrease in employee retention. This, in turn, can hamper the performance of the team, in a negative manner and ultimately that of the organisation (Yusuf et al. 2013).

It isnoticed that the overall performance of Sainsbury’s depends on the team performance of the organisation, Therefore, the alternatives of collaboration and accommodation would be used to solve these issues. This would enable Sainsbury’sto analyse the problems from both ends and make them work in a harmonious manner with fair decision-making. 

By encouraging open communication, some suggestions to the Sainsbury’s managementas follows:

  • Hire well: For building a strong open communication in the company under consideration it is very important to hire the most eligible candidates, e.g. not only the team lead to be involved in picking the candidates, the subordinate can also involved in hiring process. This will support to promote the open communication in the workplace. Though it is not a short term solution, this should also be considered and included in the long term company development on resources plan.
  • Eliminate ambiguity: It helps to remove the confusion in the workplace and it is related the communication including guidelines, roles and responsibility. The problem in the workspace will be solved and avoided.
  • Lead by example: Change happens from the top down, so management must be diligent about transparency and accountability at all times.
  • Focus on the ownership: Sainsbury’s needs to give some ownership to the team members regarding the ownership of the work. 

In worst case scenario where conflict arises between the team members, the management has to look out.

  • Be aware that conflict occurs: It needs to understand that conflict may occur between the team members. Acknowledge the conflict before it can be managed and resolved. Open discussion with the team members and try to resolve it in a cordial way.
  • Set the Ground Rules: Be sure to identify what process will be taken to address conflicts, as they are bound to rise and will need to be taken care of before they spiral out of control. It is important to discuss the impact of any conflict and consequences. This is one of the team dynamics which must be followed of resolving the conflict.
  • Learn about destructive conflicts. The team members must aware about the result of the destructive effect of the conflict and they should avoid that because that could lead to serious effect on the organizational goals of the company.
  • Discussion of both sides is equally important.Meet to have solid solution.Human Resources Manager can play a key role here, 3-ways discussion are also considered to avoid worsening the situation.
  • The issue needs to be solved with positive behavior so that it could be solved easily without any hindrance and make sure no further issue arises in the future regarding on the same matter.  Clear message to be delivered by Human Resources Manager.

Plan and Recommendation for monitoring the team performance forthe next six months

The main objectives are:

  • To improve the gross team output on a per annum basis
  • To enhance the existing target achievement capabilities of the team members
  • To improve the technical skill sets of the individual team members
  • To constantly meet all the deadlines provided to the working team

The objectives could be monitored with the help of Human Resource Management in the organization under consideration.  The monitoring regarding performance enhancement could be achieved through implementation of the performance improvement matrix and through maintaining meticulously the performance log chart for every employee and by acquisition of the necessary feedback from the human resource monitoring department of the concerned parties.

Table 1: Performance Enhancement Plan

Make the management aware of the importance of the motivation
Show the teams the development of the business because of good team management
Informing the members about the importance of more enhancement
Explaining them the behavioral approach to the newcomers
Explaining how the motivating each other can be supportive and create productivity
Make the members concern about the application of the motivation within each other
Explain them the needs of the motivation for time-bound business strategies


Table 2: KPI template

Sl. noKey results areaKey recommendation areaWeight of KPITargetActualScoreFinal score
1RecruitmentAverage lead time to recruit employees1590 calendar days   
  Performance score of new employees1580   
2Training and developmentTraining hours per employees3060 hours per year   
  % difference between training hours and productivity1050%   
3Performance and managementIndividual developmental plan1590%   
4Employee retention% of employees that leave the organization102%   
  Profit per employee5USD5 million   

Recommendations regarding achievement of the objectives

The objectives which has generated specific recommendations to be achieved have already been specified in the previous section.

Other recommendations are set as follows:

  • To  determine and provide interim targets on a monthly basis to the teams under consideration (monthly)
  • To determine and identify the specific capabilities and existing skillsets of the team members (3-6 months)
  • To implement the necessary training regime to enhance the technical skills of the team members (6-12 months)
  • To invest greater resources in innovative team management and brainstorming sessions to discover less time consuming processes of work completion to meet existing deadlines (3-6 months)

These recommendations has outlined with those of the Sainsbury’s. The organisation has developed these recommendations along with their various departments like in human resources who provide essentials targets to the team so that they can achieve the target under specific consideration. The human resource development also enable a proper training facility and sharpen the existing skill of the team members by enabling them to exposed to new kind of technology and meetings with experience team members. The organisation also invests heavily on various resources so that their innovation and creative fields could get enhanced up to a new level. They must propagate new ways to motivate the employees and also tries reasonable way to resolve the conflict that raises among the team members. The Human Resources manager using the recommendation can also able to explain the employees individually about the depth of the importance of the problems and their sole responsibility to finish the problem in due time so that they could not affect the productivity. It will help Sainsbury’s to allocate the works as per the abilities of the employees or a particular team.

SMART goals are also set for Sainsbury’s Management

  1. The Human Resource Manager can at first concentrate on the salary of the employees to clear the conflicts of the employees regarding their works.
  2. The employees will get easily motivated if they can get the proper values for their works and the team’s performance can also be enhanced.
  1. The management can more definite by providing the employees the independence for sharing their own statements for the business.
  2. It will help them to get more motivated employees. They will do the works with self-motivation after getting the independence.
  1. For clearing the conflicts and the confusions, the managers can talk with the employees individually
  2. The individual conversation can help the employees to give them the justification for the team performance.
  1. The managers can make the team members understand that they also need to motivate  the employees in the way so the conflicts can be resolved
  2. This can make a strong communication within the teams of Sainsbury’s, which is the major strength of the company.
Time Bound
  1. The HR managers can explain the employees individually about their problems meeting the deadlines.
  2. It will help the company to allocate the works as per the abilities of the employees or a particular team.


Therefore, it can be concluded that characteristics of a good team include unity, collaboration and respect of decisions of others and management. It has further been deduced that various team members have different job roles and the manager sees to the monitoring and collaboration of team members. Moreover, it has been concluded that Sainsbury’s, shall implement a motivating plan of complying with the needs of employees to retain employees through open communication and resolution of conflicts.

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