SCHOOL OF HOSPITALITY TOURISM AND CULINARY ARTS
SCHOOL OF HOSPITALITY TOURISM AND CULINARY ARTSRES 60102 RESEARCH METHODOLOGY

 Overview and rationale

Communicating the research proposal clearly is the first step towards the successful completion of any research. The exercise of writing a research proposal serves as an avenue for the application of principles gleaned from the lectures; and formalizes ideas, connections and directions that may eventually find full expression in the dissertations. 

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  1. Task, Components and Outcomes
  2. Components: the research proposal is to be presented in the following sequence of headings:
    • Research problem
    • Research objectives/questions
    • Proposed conceptual framework
    • Proposed research design
    • Bibliography/references
  1. Process: the tasks involved in coming up with the research proposal is best attempted in the sequence specified so as to achieve the listed outcomes:
Task Sequence Individual Written Proposal ComponentsProcess outcomes
1Bibliography/references10 journal articles and 2 books
2Proposed research design·         Qualitative technique

·         Quantitative tool

3Proposed conceptual  framework·         Guidelines/Best Practices

·         Parent Theory

4Research objectives/questions

 

Hypotheses/ Propositions
5Research problem·         Keywords/concepts

·         Kind of research

  1. Expectations and grading criteria 

Individual written proposal (marked upon 100% and scaled to 30%)

Proposal

Components

Process outcomesEvaluative criteriaMarks
1. BibliographyAuthoritativeness20%
Minimum of 15 entriesRelevance for field 
 Academic journals 
 APA referencing 
2.Research  DesignAppropriateness25%
 a.Qualitative techniquesRelevance & feasibility 
b.Quantitative toolsRelevance & feasibility 
c.Should be a detailed account of sampling respondents and data collection instrumentRelevance & feasibility 
3.Theoretical FrameworkCoherence25%
a.Best practicesRecognition by industry/literature 
b.Parent TheoryComprehensiveness 
4.Research objectives and questionsScenarios and Issues20%
a. HypothesisMutually-exclusive formulations 
b. PropositionsMutually-exclusive formulations 
5. Research  Problems Boundaries10%
a.Kind of research·        Distinct character 
b.Keywords·        As informed by theory 
c. Title·        Clarity 

Note: For proposal components: 2 and 3, students are to choose either one of the categories in the process outcomes to fulfill.

  1. D. Formatting requirements and deadline
  • Font size: Arial or Times New Roman (12pt), single-spaced and fully-justified.
  • Length: the body of the text shall be 2000 words in length, not counting the length references section.
  • Referencing: in-text citations must mirror the entries found in the reference and bibliography sections of the report. The referencing system used must conform to the APA style.
  • Organization and submission: the individual written proposal (report) should be based on the template given in this Appendix. It must be type-written and submitted in hardcopy during the 13th LECTURE by the end of the lecture duration (in the class where the lecture is held). All other avenues and modes of submission are considered null and void if no previous written permission were granted. Submission via lecturer’s email address is not valid. Late submission penalties apply as per the University’s policy.

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