This is a solution of Recommendation And Conclusion that describes about Developing business

Recommendation And Conclusion

The ability for the Chinese clothing industry and clothes designers to gain greater insight into the consumer behaviour patterns of the demographics presented in this study could be highly beneficial to the overall marketing and sales. The following recommendations by no means encompass a marketing strategy as that is beyond the scope of practice for this research. As such, the important elements that have been recognized are as follows:

  1. Due to the clothing industry’s constant and rapid fluctuations and evolution, the challenge presented is the ability to adapt to these changes in a timely and cost effective manner. The adaptation of internal processes to manage costs and time could be vital aspects of improving runway to consumer availability.
  2. An increase in point of product displays has the potential to further entice the already established impulse buying practices of students. The investment of retailers in innovative and inviting presentations could be an important aspect of increasing sales and should not be overlooked.
  3. The ability to adapt to the creative nature of establishing individuality can support the frequent ebbing and flowing of the clothing industry’s trends. Establishing collections that feed into the formation of individualism that can be rotated and renewed on a regular basis may allow for an increase in buyer loyalty and post-purchase consumerism.
  4. The incorporation of a multitude of design elements in collections has the potential to increase marketing and sales availability speed, enabling a competitive edge in both the domestic and international markets.
  5. The mailing of catalogs and other print media should be made more precise, targeting those consumers that have identified it as one of their motivating factors while reducing the focus on those consumers that no longer rely as heavily on print media, allowing for more focused and effective media production.
  6. The establishment of particular lines designated for specific purposes has the potential to attract the student buyers by setting these items apart from the usual items and indicating that they are therefore more exceptional while still affordable. See more about : BTEC Higher National Diploma In Mechanical Engineering- VT720


The purpose behind this research was to identify the importance of understanding consumer behaviour in marketing. The quantitative and qualitative data collected, as well as the incorporation of said research and previous research on related topics facilitated this purpose. The finding of this research provides an overview of consumer characteristics that can be summed up in five points:

  1. The primary factors that influence female student clothing purchase include design outlook, price, and price comparison to name brands, and source of outside information regarding available options.
  2. Print advertising plays a more significant role in younger female clothing buyers than in older and is therefore more influential in their ultimate buying decisions.
  3. The four most important factors considered by buyers are price, comfort, design quality, and overall production quality of the item. The specific brand name is not as important as the available selections that fit the trending fashions and enable the buyer to express a sense of individuality while still maintaining an acceptable presentation on the fashion front. This lends itself to the establishment and bolstering of confidence in the individual’s sense of style that has the potential to lead to brand and vendor loyalty that lasts into later years.
  4. There is a lack of significant difference between Chinese populations in different parts of the country concerning clothing buying behaviour
  5. Subjective norms have almost no effect or influence on the purchase intentions for fashion items, as is indicated by the model analysis.

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Please tick where appropriate and give reason for your answer                                   Reason







Consumer ( ) marketer ( ); sales representative ( ) Employee ( )

What factors influence buying behaviour?
Which models are effective in understanding consumer behavior?
What are the marketing implications of consumer behavior
How does consumer behavior determine marketing strategies used in a company
Does Marketing influence consumer buying behaviour
Are you Inclination toward Chinese shops and Chinese manufacturers
Do you look for Uniqueness of Style when purchasing clothes
Does Media impact on buyer decision? Are there any impacts on the organization
Does Design Across the Market affect buying behaviour

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