This is a solution of Recommendation And Conclusion that describes about Developing business
Recommendation And Conclusion
The ability for the Chinese clothing industry and clothes designers to gain greater insight into the consumer behaviour patterns of the demographics presented in this study could be highly beneficial to the overall marketing and sales. The following recommendations by no means encompass a marketing strategy as that is beyond the scope of practice for this research. As such, the important elements that have been recognized are as follows:
- Due to the clothing industry’s constant and rapid fluctuations and evolution, the challenge presented is the ability to adapt to these changes in a timely and cost effective manner. The adaptation of internal processes to manage costs and time could be vital aspects of improving runway to consumer availability.
- An increase in point of product displays has the potential to further entice the already established impulse buying practices of students. The investment of retailers in innovative and inviting presentations could be an important aspect of increasing sales and should not be overlooked.
- The ability to adapt to the creative nature of establishing individuality can support the frequent ebbing and flowing of the clothing industry’s trends. Establishing collections that feed into the formation of individualism that can be rotated and renewed on a regular basis may allow for an increase in buyer loyalty and post-purchase consumerism.
- The incorporation of a multitude of design elements in collections has the potential to increase marketing and sales availability speed, enabling a competitive edge in both the domestic and international markets.
- The mailing of catalogs and other print media should be made more precise, targeting those consumers that have identified it as one of their motivating factors while reducing the focus on those consumers that no longer rely as heavily on print media, allowing for more focused and effective media production.
- The establishment of particular lines designated for specific purposes has the potential to attract the student buyers by setting these items apart from the usual items and indicating that they are therefore more exceptional while still affordable. See more about : BTEC Higher National Diploma In Mechanical Engineering- VT720
RECOMMENDATIONS AND CONCLUSION:Conclusion
The purpose behind this research was to identify the importance of understanding consumer behaviour in marketing. The quantitative and qualitative data collected, as well as the incorporation of said research and previous research on related topics facilitated this purpose. The finding of this research provides an overview of consumer characteristics that can be summed up in five points:
- The primary factors that influence female student clothing purchase include design outlook, price, and price comparison to name brands, and source of outside information regarding available options.
- Print advertising plays a more significant role in younger female clothing buyers than in older and is therefore more influential in their ultimate buying decisions.
- The four most important factors considered by buyers are price, comfort, design quality, and overall production quality of the item. The specific brand name is not as important as the available selections that fit the trending fashions and enable the buyer to express a sense of individuality while still maintaining an acceptable presentation on the fashion front. This lends itself to the establishment and bolstering of confidence in the individual’s sense of style that has the potential to lead to brand and vendor loyalty that lasts into later years.
- There is a lack of significant difference between Chinese populations in different parts of the country concerning clothing buying behaviour
- Subjective norms have almost no effect or influence on the purchase intentions for fashion items, as is indicated by the model analysis.
Upload Your Assignment
RECOMMENDATIONS AND CONCLUSION:Bibliography
- Angus D &John M(1980), Economics and consumer behavior, Cambridge ; New York :
- Cambridge University Press, 1980. ISBN 0-521-22850-6
- Armstrong J. ,S (1991). Prediction of Consumer Behavior by Experts and Novices. Journal of
- Consumer Research (Journal of Consumer Research Inc.) 18: 251–256.
- Armstrong, G. & Kotler, P. 2005. Marketing: An Introduction. New Jersey: Pearson
- Assael, H.(1992). Consumer Behavior and Marketing Action. (4th ed.).Boston: PWS
- Assal H(2004),Consumer Behavior, Houghton Mifflin Company,
- Azouma N, J. Fenrie (2003) Journal of fashion Marketing and Management; vol 7, pag
- Bailey A (2006) Retail Employee Theft:a theory of palnned behavior perspective; International
- Journal of Retail and Distribution Management, vol 34, PP 802
- Blackwell, R., Miniard, P. and Engel (2001) Consumer behavior. Ohio: South-Western, The
- Dryden press,
- Belch, G.E., and Belch, M.A. (2007), Advertising and Promotion: An Integrated Marketing
- Communications Perspective, Seventh Edition. New York: McGrawHill/Irwin.
- Bryman A (2004)Integrating Quantitative and Qualitative. Research: Prospects and Limits..
- University of Leicester. October 2003 – September 2004. METHODS
- Engel, J F., Kollat, David T. and Blackwell, Rodger D. (1968) Consumer Behavior, 1st ed.
- New York: Holt, Rinehart and Winston 1968
- Fatma M(2006), The Creative Role of Source of Inspiration in clothing Design,
- International Journal of Clothing Science and Technology, 18-4, 278
- Frank R, K ,Maria L&Thomas,K W.(2011), Consumer Behavior, Mason, OH : South-
- Western, Cengage Learning, 2011. ISBN 978-0-538-74540-6
- Foxall, G. (2005.) Understanding Consumer Choice. Baingstoke. Palgrave Macmillian.George F(2003) The theory of planned behavior and Internet Purchasing” Internet
- Research, Vol 14, PP 198
- Gordan F, Ronald G & Stephen (1998) Consumer Psychology forMarketing, International
- Thomson Business Press.
- Grete B, Ian C & Paul F(1998), Customer decision making in fashionretailing, International
- Journal of Retail and Distribution Management, 1998,26, 147
- Gutman J., (1982), A Means-end chain model based on consumer categorization process,
- Journal of Marketing, Vol. 46, pp. 60-72
- Hirsh, J. B., Kang, S. K., & Bodenhausen, G. V. (2012). Personalized persuasion: Tailoring
- persuasive appeals to recipient personality traits. Psychological Science, 23, 578-581.
- Hoyer Wayne D, Maclnnis Debroah J (2004); Consumer behavior, (3rd ed) Houghton Mifflincompany.
- Hornik J. (1980) Quantitative Analysis of Visual perception of printed advertisements. Journalof
- Advertising Research, Dec 20, 41- 48.
- Howard, J., Sheth, J.N. (1968), Theory of Buyer Behavior, J. Wiley & Sons, New York, NY.
- Igbaria M (1990), End user computing effectiveness: A structural equation model, Journal of
- Management Sci, vol 18, 6, pp 637
- Jackob Eskildsen, Anders Westlund and Kai Kristensen (2004), Measuring Employee
- Assets – The Nordic Employee Index, Business Process Management Journal, 10, 5, 537
- Jane Thurston, Sharon Lennon and Ruth Clayton (1990), Influence of Age, Body type,
- Fashion and garment type on Women’s Professional Image, Family and Consumer scienceresearch Journal, 1990, 19,139
- Rowley, J(1997) Focusing on Customers, Library Review, Vol 46, 2, pp 81-89
- Hulland, J (1999), Use of Partial Least Square (PLS) in Strategic Management Research: A
- Review of Four Recent Studies, Strategic Management Jouranl, 20, 195 – 204
- Kotler P., Armstrong G., Saunders J. & Wong V. (2001), Principal of Marketing, (3rd ed.)
- Harlow Pearson Education Limited.
- Kelley H.H. ( 1950) . The warm – Cold Variable in First impressions of Persons. Journal of
- Personality, 431-39.
- Keller G(2005), Statistics for Management and Economics, Thomson Corporation,
- Seventh Edition, 493
- Khosla, S (2010). Consumer psychology: The essence of Marketing. International Journal
- of Educational Administration 2(2): 220–220. Retrieved 2012-05-16.
- Kinley T, Conard C& Brown G(1999) Distributed Learning of Merchandising,
- Journal of Retailing and Consumer Services, 6, 39
- Lynch J.G. and Srull T. K. (1982). Memory and Attentional Factors in Consumer Choice:
- concepts and Research Methods. Journal of Consumer Research, June 9, 18-37.
- Loudon, D.L. (1988), Consumer Behavior: Concepts and Applications, McGraw Hill, London.
- Martin Evans (2001),Consumer Behavior towards Fashion; European Journal of
- Margret K Hogg, Margret Bruce and Alexander J hill (1998) Fashion brand preference
- among young consumers; International Journal of Retail and Distribution Management; vol 26,no 8, pp 293
- Maria Rocha, Lynne Hammond, David Hawkins (2005), Age, Gender and national factor in
- fashion consumption, Journal of fashion marketing and management, vol 9
- Marie Helene De Canniere, Patrik De Pelsmacker, Maggie Geuens (2008), Relationship
- Quality and the Theory of Planned Behavior Models of behavior Intention and Purchase
- Behavior, Journal of business research, 2008
- Natalia Muzinich, Anthony Pecotich and Sanjay Putrevu (2003), A Model of Antecedents
- and Consequents of Female Fashion Innovativeness, Journal of retailing and consumer
- service, 2003, 10, 297
- Nick B, Lorne B & Alexander S, (2007) The mediating effect oforganizational reputation on
- customer loyalty and service recommendation in the banking industry, Management decision, 45, 9, 1426
- Nicholson J.D., Stepina L.P.(1998), Cultural Values: A Cross-National Study”, Cross Cultural
- Management, Vol 5 No 1, pp.34 -49.
- O’Cass Ar(2000) Fashion Clothing Consumption: consequences of fashion clothing
- involvement; European Journal of Marketing, 38,7,869-882
- Peter, J. Paul, Olson Jerry C, Grunert Klaus G;(1999)Consumer behavior and Marketing
- strategy; Mc- Graw Hill, 1999
- Sabine k (2012): MKT 301: Strategic Marketing & Marketing in Specific Industry Contexts,
- University of Mannheim, p. 110.
- Shim S, &Dubey S(1995), Conceptualization and Measurement of Perceived
- consumer knowledge and skills in apparel products: An Exploratory study among college
- student, Family and Consumer science research Journal,1995, 23, 227
- Schiffman, L.G. (1993), Consumer Behavior, Prentice Hall International, London.
- Schiffman, L.G. Lazar Kanuk L. (1987).Consumer behavior (3rd ed).USA: Prentice-Hall.
- Solomon, M.R. (1994), Consumer Behavior, Allyn & Bacon, London.
- Tim Jackson, David Shaw (2001) Fashion Buying & Merchandising management; Palgrave
- MaCmillan, p no 2.
- Tenenhaus, M; Vinzi, V. E.; Chatelinc, Y.-M. and Laurob, C. (2005). “PLS path modeling.”,
- Computational Statistics and Data Analyses, no. 48, pp. 159-205
- Vaagen H & Wallace S(2008), Product Variety Arising from Hedging in the
- Fashion Supply Chain, International Journal of Production Economics, 2008
- Wang Y, Hing Po Lo, Chi R & Yang Y(2004) An integratedframework for customer value and
- customer-relationship management performance: acustomer-based perspective from China, Managing Service Quality, Volume 14 Number 2/3, pp. 169-182
Upload Your Assignment
RECOMMENDATIONS AND CONCLUSION; QUESTIONNARE
|Please tick where appropriate and give reason for your answer Reason|
Consumer ( ) marketer ( ); sales representative ( ) Employee ( )
|What factors influence buying behaviour?|
|Which models are effective in understanding consumer behavior?|
|What are the marketing implications of consumer behavior|
|How does consumer behavior determine marketing strategies used in a company|
|Does Marketing influence consumer buying behaviour|
|Are you Inclination toward Chinese shops and Chinese manufacturers|
|Do you look for Uniqueness of Style when purchasing clothes|
|Does Media impact on buyer decision? Are there any impacts on the organization|
|Does Design Across the Market affect buying behaviour|
Btech HND Assignment provide assignment writing service based on case study requirements in affordable prices and we are providing most flexible online assignment writing help, so book your Assignment with us, Order Now