Maddox Smith Staff asked 4 years ago

Marketing and Management

‘Acompany’s‘sustainabilityagenda’canbeaneffectivecontributortoitsoverall appealandvalueproposition…Discussthisstatementinthecontextofthe companyforwhichyoudidyourmajorassignmentORforRipcurl. MKT2 ReflectontheproductonwhichyoudidyourmajorassignmentORanyRipcurl productandexplainhoweachelementofitsmarketingmixcontributestoits competitiveadvantage.YouareexpectedtouseabriefSWOTAnalysisand PositioningCharttoexplainhowtheproductyouselectedderivesits competitiveadvantageagainstitsclosestcompetitors. ManagementQuestions MGT1 Discusstheroleofinnovationforsustainabledevelopmentandglobal managementpracticesatRipCurl.InyouranswerdiscusshowmanagersatRip CurlcanmakeadifferenceinthenewworkplaceandhowHumanResource ManagementcandriveRipCurl’sorganizationalperformance. MGT2 DiscusshowRipCurlcanattractaneffectiveworkforceandmanagecultural intelligence.Inyouranswer,includeexamplesofpotentialintrapreneurialas wellasentrepreneurialmanagementpracticesthatRipCurlcanadaptusingthe conceptsofthinkingstrategically