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Mobile Computing can be defined as a technology which supports the data transmission in the form of video and voice without requiring a physical link. Mobile computing has lead to development of many applications which can be used by users for various purposes like banking, getting reservations and bookings, gaming etc.
Challenges organizations face with mobile computing and mobile applications
There are many organisations that are looking forward to development of mobile applications; however they encounter several difficulties and challenges in developing mobile application. The first issue is that of having the resources that can do development/coding on the different available devices in the market. Also there is no integrated platform available using which the developers can develop application for the devices available in market. For instance they have to code differently for android and IOS (Joorabchi.et.al, 2013). Testing is another important challenge while developing mobile applications. There are many devices and the application must succeed in all the available platforms. The mobile applications which are developed needs to be integrated with some enterprise services; integration of mobile application and enterprise services is a complex activity. Security is also a major challenge while developing mobile application as the applications are storing important transaction data on the device. The data stored on the device can be accessed and be misused by hackers (Joorabchi.et.al, 2013). Thus it is important that the mobile application is incorporated with security features so as to avoid any security threat.
Promises of mobile computing and mobile applications to the enterprise
In today’s scenario, mobile applications are very important and crucial for the enterprises. Enterprises are targeting customers through business to business (B2B) and business to customers (B2C) apps. Organizations are also using mobile applications to full fill their business needs. With increasing globalization, decision makers of organizations are often on the move and use mobile applications to interact with their team (Heitkötter.et.al, 2013). Also there are several mobile applications like CRM, Mobile Supply chain solution which are used for performing business transactions on mobile. Managers use mobile application to track the sales teams in the field to find. Enterprises from the sectors like banking, travel and tour, hotels etc have found mobile applications as a medium to increase their business as well as increase the visibility of the organizations. The impact of mobile applications on the customers can be realized by the fact that there are applications available for selling groceries and fresh produces to the customers. These business apps are convenient for the customers who have an option to do everything from their mobile.
In the current business context, it has become important for organization to focus on mobile applications as this will enhance the reach of the organization in the market as well as increases the convenience of the consumers. However the organizations have to overcome the challenges which are involved in the development of the mobile application.
Heitkötter, H., Hanschke, S., & Majchrzak, T. A. (2013). Evaluating cross-platform development approaches for mobile applications. In Web information systems and technologies (pp. 120-138). Springer Berlin Heidelberg
Joorabchi, M. E., Mesbah, A., & Kruchten, P. (2013). Real challenges in mobile app development. In Empirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on (pp. 15-24). IEEE.