MKT 306 MARKETING STRATEGY
INTRODUCTION
Marketing strategy can be comprehensively said to be a forward looking and long term strategy devised and implemented by an organisation with the fundamental purpose of attaining a sustainable competitive advantage in the global market place (Amelia, Salamah and Sofyan, 2019). To gain practical knowledge of how a marketing strategy is devised and the aspects that are taken into consideration while developing it, the present project has been carried out. The report is based upon TESLA, a clean energy and electric vehicle corporation headquartered in California, United States. The current product portfolio of this company encompass battery energy storage from home to grid level, electric cars, solar products and other associated offerings. The report gains an insight into the manner in which this organisation is able to attract the customers with the help of its marketing strategy. The report is divided into 2 parts. The first part includes situational analysis, impact of BREXIT on the company, current marketing strategy and competitive advantage with the application of models and frameworks. The second section includes STP, recommended goals and objectives and recommended strategy in accordance with marketing mix. For the purpose of this report, BMW has been taken as the company for comparing the performance of TESLA.
Part 1
Situational analysis – (PESTLE)
Situational analysis can be defined as the accumulation of methods used for the purpose of examining as well as analysing the internal as well as external facets of an organisation. It is important for an organisation to carry out situational analysis with the help of frameworks and models in order to ascertain the opportunities and threats that fall on its path (Amelia, Salamah and Sofyan, 2019). With reference to TESLA, management of this company has conducted situational analysis as a base to establish and implement its marketing strategy. For this purpose, TESLA is making use of PESTLE analysis. It is an external analysis framework which assists in uncovering the threats as well as potential opportunities for the business. Thus, the PESTLE analysis of the respective electric car producer company is presented as follows:-
Political:
This factor defines the extent of government intervention within the operations of an entity. The various aspects that are considered for the purpose of analysing the political factor of business environment are taxation rate, trade policies, foreign exchange rates, political stability, extent of corruption etc. Now, the government of UK is acknowledged to be supportive for the companies that are operating within its bounds. Further, the tax regulations within this nation are stable that allows TESLA to effectively carry out its operations in market place. The government has also extended its support to UK Electric Fleets Coalition in a bid to promote more automotive companies to move to development of electric vehicles and make UK a safe and environment friendly place to live. This positively affects the performance of TESLA that is always eager to launch its new models of electric vehicles at regular intervals of time, to attain support from community and government. Conversely, BMW is a rival company that has been adversely affected by BREXIT and thus withdrawn its operations from European nations owing to new trade regulations which caused a steep decline in its sales.
Economical:
This factor is concerned with the economic state of the country that impacts upon the operations of a business. For the analysis of economic factor, the facets that are taken into account include monetary policy, labour cost, economic trend, international trade, disposable income, etc. Now, UK is a developed nation which has good financial standing amidst the world. However, BREXIT caused several businesses to shut down completely after the value of dollar declined. This led to decline in employment. This has led to reduction in disposable income of individuals, thereby affecting the purchasing power of personnel (De Pelsmacker, Van Tilburg and Holthof, 2018). However, TESLA targets elite section of society as its electric vehicles are generally not affordable for other social classes. BREXIT affected the sales of TESLA, however, not to a large extent because of this reason only. The opportunity available to the company in this relation is to employ labour at cheap rates and provide training to sharpen their skill set. On the contrary, BMW has been hit by the increases inflation rate due to which the automaker purchased the raw materials at high prices and increased the cost of cars. This led to a decrease in the sales of the company with a consequent decline in profit margins.
Social:
This factor is concerned with the demographic makeup of the nation. It encompasses analysis of facets such as trends, patterns, consumer lifestyle, consumer behaviour, etc. Within the bounds of U.S. and UK, the population demands electric cars recognising the grants provided by the governments upon purchase. Also, the people of these nations are aware regarding the harmful effects of non electric cars upon the environment and public health. Over the course of time, TESLA has earned extensive name and goodwill in the automotive sector for its electric vehicles. This helps the company to augment its revenues as well as profits in the long term, thereby being successful in providing maximum satisfaction to its customers across the globe. Besides this, BMW is a company which for a long time develop traditional cars (non electric). However, with increase in demand for electric vehicles, the company came up with BMW i3, a total electric car. This inflated the financial figures for the automaker and accelerated its goodwill in global marketplace.
Technological:
This factor is concerned with the emergence of new and latest technologies with the passage of time to streamline the operations and enable smooth functioning of companies. Now, TESLA is an organisation which is primarily making use of technology to develop hi tech electric vehicles that can appeal to the public at large owing to the features provided by it. TESLA has a team of engineers, designers and technology experts who work together in a collaborative manner to discuss the ways in which the technologies can be best exploited to improve the scale of operations of the enterprise in global landscape. TESLA uses automation, for which it leverages AI and machine learning (Al-Surmi, Cao and Duan, 2020). With the help of these, it has been able to develop self auto driven cars, battery having high capacity, lithium-ion
Dear sir madam, Thank you and appreciated your good output. I was really worried about this assignment because the deadline was already passed however you gave me the final document with experts assistance that was really great and I’m satisfied with the final solution. Thanks again
highly satisfied to give assessments when we are too busy and cannot summit our task on time.
Great service… Quick response… Nicely judge the requirements of the assignment… It seems like exert has gone through the specifications very carefully… I would prefer same expert again when I will have database assignment again in future… Thanks very much…
5 starts for following the requirements in the first go, extensively researched, to the point discussion in the research paper. Referencing seems to be on point. Excellent writer Good work, Cheers!!
This assignment i go r23.5/30 I’m happy your high quality work Thanks for helping
I recommend all my friends . They always get work done in emergency . Experts are too good . Provide them wid notes as well
good writers i love your assignment a lot. lot of value for your assignment. good website. lots of helpful to students.
Definitely gave me the help that I needed for this course. I would recommend my assignment help to anyone.
On time and great work. Simulation and paragraphs. You made it according to template. Thank you.
Good work done by MAH team. Very good understanding of the topic and hit it right.
I want u to do my next assignments..i will talk with the management i hope they can figure it out..our presentation n some contents are really good…G …
thank you very much for your help good assignment on time delivery and good work..
great assignment, was very excellent and passed it with no problems, really appreciate thanks
Original work and affordability are the biggest reasons for me to hire them over and over again. I like their professionalism and services. Keep up the good work.
The topic was too tricky for me to understand and that’s why I sought writing support from them. They met all my requirements and did justice to my order. Wonderful service!
I was expecting to receive the document in Harvard referencing style, but I actually got it in Oxford. I immediately approached them, and they got my work done according to me in a day. They didn’t ask for money on the changes made. Thanks guys!
I found them very professional as they quickly respond to the urgent requests. I wanted them to work on a few things in my final order, and they did it exactly as per my specifications without charging any extra money. Good services!
I found it hard to place an order with them as the line was constantly busy. But through their mobile App, it has become simple to approach them. I got my assignment on time, and it was nicely written. Highly recommended.
It takes a lot of time to research on an assignment topic given by the professor. I as I wanted to save my time, I simply contacted them via email and got their respond then and there. They followed all the specifications given. Thanks guys!
I wanted them to do certain changes in my document as I wasn’t satisfied at first. But, the writer assigned to me did the rework and sent me the order just in a day. Thanks guys! Good services. Marsha Marshall ,USA
Stacey Lyons
live in London, and most of the time I travel owing to my work responsibilities. I got to know about them from a friend, and it’s been quite a while that their expert team of writers is supporting me with the college projects. I’m highly satisfied with their services. Keep doing a good job!
Scored good grades Due to time constraints, I hired them, and they handled the entire task amazingly. I submitted my order within the deadlines. I scored good grades, thanks guys!
I never knew they could be of such a great support. My order was written excellently and the format used was correct as well. Keep up the good work!
I needed help with my order from someone whom I can rely on completely. A buddy suggested me to hire them. They are really best at their work. I got my order on time.
Big thanks to the team of Instant Assignment Help as they delivered me the order just in time. Their customer support executives were available even at odd hours to resolve my urgent queries.
Good services! I found them very professional as they always keep in mind the requirements shared by their clients. Keep up the good work.
The format used was just like the way I wanted. I never thought they could write my document so well. I will surely recommend them to my friends.
While writing my assignment, I got confused about the referencing style that I had to use, and that is why I thought to seek help from their experts. To my surprise, I got exactly what my college professor wanted.
I wanted my writer to draft my order according to the specifications made and owing to some miscommunication; he forgot to mention some of the important points. But when I told him to do the changes, he did the rework patiently. I’m happy with their services.
Online writing companies charge high prices for their services, and this was the reason why I never thought to take writing support online. But Instant Assignment Help is different from others. They deliver a good quality document at affordable prices. Highly recommended!
Their services are fine as I can see there’s still room for improvement. I told them to use Vancouver referencing style, but mistakenly they used Oxford. The changes were made instantly when I asked them to.
I was so stressed out with the thought of completing two of my college projects which were pending. The deadline was near, and so I thought to hire them. They did a wonderful job. My document was delivered to me on time, and it was nicely written.
Highly recommended! I loved their writing assistance, and now I will always hire them for future projects as well. Keep up the good work.
The referencing style I wanted them to follow was not followed properly, but when I told them to work on it again, they valued my request. I got my order quickly along with the changes made, and I didn’t pay anything for the same.
Good services! My order was delivered well before the assured delivery date leaving me with enough time on hands to review the entire document carefully. I found it perfect and original.
I’m working as a Radio Jockey and hardly get time to write my college assignments. Instant Assignment Help has always been my first choice as it has an excellent team of professional writers. I simply adore them.
I had no interest in the subject on which I was supposed to write my homework. I hired them and got my work done in just two days that too just according to my university guidelines.
Originality is their forte. I never received any plagiarized document from them till now as their expert writers always draft every order from scratch. They charge economical prices as well.
When I told them to do certain changes in my final order, they responded very nicely and did the work without asking for money. They are genuine.
They offer quality services at affordable prices, and this is their biggest point of pulling students towards them. Many of my classmates hire them, and so do I. They are best at their work!
There were a few errors that I wanted them to fix asap, and they did it very patiently without charging any extra cost. They are professional, and I like their services.
I got the order on time but it wasn’t in the correct format, so I approached them again and the writer worked on it patiently and in a day delivered me the document again. I liked the professionalism. I feel customer satisfaction is their priority. Keep up the good work.
Good services! Got my order on time with the correct format and referencing style. All the requirements were met accurately. I’m happy with the service. Thanks a ton!
The topic of the assignment given to me was not at all comprehensible, and I was totally confused where to start it from. Instant Assignment Help came to my rescue as their expert writers helped me submit a well-written assignment on time.
I got my order on time, and it was written nicely. I will always hire them for future projects. Highly recommended services!
I wanted them to revise some of the points which they had written in my document; I approached them for the same, and they did the re-work patiently without asking for extra money. Thanks a ton!
I didn’t get the order the way I expected. I was disappointed at first but I immediately called them to do the certain changes, and they did it without charging anything extra. I found them professional.
Good services! I was pretty sceptical about them at first, but after reviewing my order, I was so sure that no other company could’ve served me better than them. Big thanks!
The structure of assignment was just so perfect, and all the points were covered properly as well. I liked my document very much. Thanks!
I have been taking writing assistance from them for the last one year and never felt disappointed. I have always received my orders within the time limit. Whatever specifications I mention them, they truly follow them. Thanks guys!
They deliver the orders on time and never let their customer compromise over the quality. I have taken their assistance thrice and never faced a moment of dissatisfaction.
The referencing style which I told them to follow was not used properly in the document, but after my request for revision, they did it without charging anything extra. Thanks a ton guys!
The services are quite good, but as your loyal customer, I want you to respond quickly to urgent requests and improve this part as well. Happy with the quality of work!
My requirements were truly met, and there was not a bit of plagiarism found in my assignment. They do original work and are highly professional.
Great services! They always deliver the orders on time and never compromise on the quality of work. I’m happy and satisfied!
I submitted the assignment to my professor today and scored an A+ grade. Really appreciate your work, you made my day.
I told them to use Vancouver referencing style in my order, and they did it the same. Got my assignment on time and it didn’t even cost me much. I’m quite satisfied with their services. Highly recommended!
I like their services, but there were some of the changes that I wanted them to do, and they took some time to work on that. But it’s good that they delivered my order on the expected date of delivery. I found them professional!
They have the best team I feel. I’m highly satisfied as all my requirements were taken care of by them well. Good job done! Highly recommended!
Nothing makes me satisfied than the services offered by them when it comes to academic writing work. They know what should be included in the order and what not. I got an excellent grade recently, and I give all the credit for my success to them.
Providing quality work at affordable prices is their forte. They are the best in their work and do a wonderful job. I always get my order on time, thanks guys!
They value their clients the most. I have been taking their services for the last one year and was never felt dissatisfied at all. They always work with utmost precision and care.
I didn’t have time to work on my document, and thus I thought to hire them. I’m happy with the work done as it is just according to my requirements. Thanks, you guys are very professional.
Some of the points which I wanted them to include in my order were missing, and that’s why I told them to do re-work. They patiently listened to my requirements and redelivered me the document within two days.
I wanted to get the quality work at affordable prices, and btc Assignment Help made it possible. I’m very much impressed with their services.
Unclear subject concepts made me hire their services. I really liked the work done. Thank you so much for helping me throughout.
They have good writers and all of them are highly professional. Their quality of work can be assessed by seeing the samples they have displayed on their website. I can completely rely on them.
Highly recommended! Quality was taken care of well. Keep up the good work!
Due to time constraints, I hired their experts and got an assignment just as the way I wanted. They handle each order with utmost care, all the credit for my success goes to them.
I found their services good as they immediately worked on my order when I told them to do the changes. The re-work didn’t take long, and I was able to submit my document within the time frame.
Original work and affordability are the biggest reasons for me to hire them over and over again. I like their professionalism and services. Keep up the good work.
The topic was too tricky for me to understand and that’s why I sought writing support from them. They met all my requirements and did justice to my order. Wonderful service!
I was expecting to receive the document in Harvard referencing style, but I actually got it in Oxford. I immediately approached them, and they got my work done according to me in a day. They didn’t ask for money on the changes made. Thanks guys!
I found them very professional as they quickly respond to the urgent requests. I wanted them to work on a few things in my final order, and they did it exactly as per my specifications without charging any extra money. Good services!
My job timing doesn’t allow me to work on the college projects and that’s why I always seek assistance from Instant Assignment Help. They deliver the orders on time and always write according to the specifications made.
I found it hard to place an order with them as the line was constantly busy. But through their mobile App, it has become simple to approach them. I got my assignment on time, and it was nicely written. Highly recommended.
It takes a lot of time to research on an assignment topic given by the professor. I as I wanted to save my time, I simply contacted them via email and got their respond then and there. They followed all the specifications given. Thanks guys!
I wanted them to do certain changes in my document as I wasn’t satisfied at first. But, the writer assigned to me did the rework and sent me the order just in a day. Thanks guys! Good services.
Best Services
Managing time was challenging for me, but I got the solution to my problems when I hired their experts. They are there to write my college projects, and I need not worry about the grades at least.
Best Services
Thanks guys, I’ve been taking their services for the past five months and was never disappointed.
I live in London, and most of the time I travel owing to my work responsibilities. I got to know about them from a friend, and it’s been quite a while that their expert team of writers is supporting me with the college projects. I’m highly satisfied with their services. Keep doing a good job!
Due to time constraints, I hired them, and they handled the entire task amazingly. I submitted my order within the deadlines. I scored good grades, thanks guys!
I never knew they could be of such a great support. My order was written excellently and the format used was correct as well. Keep up the good work!
needed help with my order from someone whom I can rely on completely. A buddy suggested me to hire them. They are really best at their work. I got my order on time.
Probiotics And Amoxicillin What Is Keflex Us Online Rx buy cialis Tomar Priligy Y Viagra Trouver Tadalis Sx Soft
Email service provider , dial toll free phone number of Yahoo email support
Elocon No Physician Approval Amoxicillin And Yeast Infection Viagra Generic Cialis Generic Viagra buy cialis Dosage For Amoxicillin 500 Mg
Propecia Online Pharmacy Cialis Levitra Amoxil 500 Dosage cialis Spanish Pharmacies Online Can I Drink Alcohol With Keflex Acheter Kamagra Livraison 24h
Venta De Viagra Y Similares Order Propecia Pill cialis Cephalexin Interactions With Buy Alli In Other Country
Cialis Con Dapoxetina cheap cialis Cialis Sur Ebay
Propecia Itch Scalp Buy Generic Cialis From India cialis Amoxicillin Strengths Purchase Isotretinoin Pills Next Day Pharmacy Amex Priligy Ebay
Images Of Amoxil Pills Clomiphene 60 Pills 25 Mg No Script Usa cialis price Online Pharmacy With No Prescription Generic Provera Meprate Cheapeast Best Website On Line Buy Real Vigra
Renal Dosing Keflex cialis Where I Can Buy Fast Flagyl No Rx Vente Viagra France Pas Cher
Viagra Et Hypertension Arterielle Where To Buy Provera And Clomid Online cialis Suhagra Made By Cipla Teilbar Levitra 20mg Viagra Et Forum
Buy Tamoxifen Tablets Pills 365 buy cialis 100mg Viagra Cost Per Pill 114
Tab Pyridium Visa Accepted For Sale India Propecia Finasteride For Sale Progesterone Next Day Tablets Fedex Shipping generic cialis Keflex 500 Mg Daily
Overall great assignment service spss
Overall great assignment service. I ordered business statistics assignment in SPSS and overall analysis done was good quality. Explained all requirements well. Distinction work. Prices are high but quality is good when you dont want to risk your project
Best Assignment Help Melbourne
I have so far ordered four hospitality and tourism assignments with this website. For two of the assignment they were done very nicely with all proper writing, referencing and citations and I got a good grade distinction for both of them. I am really happy with the outcome of this Australia assignment help service. My third assignment was actually a dissertation proposal and literature review writing assignment for customer relationship management hospitality course and that one needed a little bit modification as suggested by my professor. I immediately reported the feedback to Cheapassignmenthelp.co.uk and these guys provided me 2 times free rework and in the end that assignment also I got a distinction. So all is well and good for me. I normally pay a decent charge to get a decent quality assignment but I am happy with the overall quality of assignment writing, literature review is good and standard journals and references are used by the writers. Overall customer care is also very helpful and makes sure that I am given a good attention to understand my order details and any rework. Its a fast service and I have received most of my work before 2 days deadline also.
I would give you ration 10
This online assignment site has not only impressed me but my parents as well. After my school, my mother had to spare some extra time to help me with my homework’s and projects and because of this she frequently have to take half time from her office. But from the time I interact with the members of this site, all the problems are completely resolved. I can stay at home and learn under the guidance of expert and my mother no more need to take leave from her work. My grades also showed good improvements. So this site have erased our problems and helped me learn in the homely environment.
Complete your assignment with cheapassignmenthelp.co.uk
It has been a long time when I was working on the project given in the college, but still, I failed to complete it in the desired manner. The date of submission was near and I was worried about the work. Then I got to know about this site from different friends. My work was completed before the allotted time and that too in very impressive and effective way. Cheap assignments were appreciated by teachers and all my fellow classmates. It was a great feeling….
MARKETING COMMUNICATION PROJECT
The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason.
