Marketing Products And Services to Businesses-Btechnd
Illustrate differences in marketing products and services to businesses rather than consumers
B2b is known as business to business and it refers to the marketing of the products to the companies while B2C stands for business to consumer and it refers to the marketing of the products to the consumer. The product marketed under both the heads is different from each other. B2B marketing strategies might be used for selling the products to the other companies while in B2C the products are sold to the customers directly. The major difference between the both is the advertisement and the buying and selling options. B2B marketing is based on the close relationship between the customers so there has to be no compromise between the quality and the pricing of the product. The pricing of the products and the different others economical activities of the company has to be dealt with. B2b marketing targets other business organization, government offices and the companies. All these have to be dealt with great care as they are the potential customer of the company. In B2C the products of the company are brought directly to the market for the sale and t be brought by the customers. In this type of the marketing the end product of the company are brought directly to the consumers.
The differences in marketing products and services to businesses and services are as follows:
Customers want to use the products that are standardized yet they want customization according to their needs.
- Delivery of quality
The customers expect the quality for the money they pay.
The product owned by the customers can be counted as their assets. Some can be transferred to others while some cannot be.
There are some products that can be handled over as sample to the customers.
- Role of the manager
It is the duty of the manager to motivate the employees and get the work done by them.
- Position of the customer
The customer hold the topmost position as they are the major reason the company is running.
The product is scaled, expanded and distributed for sales.(Jain, 2011)
Shows how and why international marketing differs from domestic marketing
The form of business strategy that targets the business market all over the world is termed as International marketing. This type of the marketing knows no boundary between the nations. The marketing process which is restricted only to the native company and targets only the domestic customer is known as Domestic marketing. This deals with targeting the domestic economy of the country. Some off the companies do the business on purpose and other do it unintentially. International marketing helps in reducing the competition in the international market. Very few big companies deal in the domestic marketing. The companies modify their marketing strategies in accordance with the needs and demand in the target country. International marketing is just the larger version of the domestic market. In international marketing the company has to deal with the many diverse people. International marketing is spread over to the large area and large set of people.
- Differences due to the environment
The environment of various countries differs greatly so the company has to make changes in the style of marketing. The marketing must be prepared in advance as the needs of the people vary over a region. There are also changes in the rules and regulations of various countries. So everything from product, pricing and distribution channels has to be customized in accordance with region.
- Marketing principles and their application
In domestic marketing the companies face very less competition while in the international market the company has to face the competition all-round the globe. There is also a difference between the styles of application of the marketing practices in different regions. The domestic markets are very predictable while the internal markets face many unseen challenges.
- Difference in legal systems
Each country has a difference in the legal structure of the company. Many laws and regulations hider the marketing practices. The marketers have to understand the rules and regulations of the different regions in order to do marketing. This problem is not encountered in domestic marketing as the laws of the company are same thought.
- Difference in the marketing
Marketing conditions differ in different markets and they vary greatly. The markets conditions include pattern of the pricing, distribution of the products and the demand of the products in the market. Each country has a unique market and the markets should understand it completely. The employees should take into consideration all these factors before starting the promotion activities.
- Difference in monetary system
Each country has a different monetary system of its own. The value of money in each country varies greatly so the exchange rate also differs from country to country. The transactions rate also varies in different country when we compare it in international market. (Surbhi, 2015)
This assignment list the marketing principles of the company selected. It also lists the process of generalization of the process. The assignment makes us familiar with the marketing logic of the company. The managers at the marketing department invent a way in which the marketing mix of the company can be handled. The 4P’s of the marketing that are price, promotion, product and price are dealt with at first and later the additional elements are handled. The mangers must create a strategy for the companies that are best suited for the products and the services of the company. The first task in the assignment tells us about the different elements involved in the marketing mix. The various issues in the process are also dealt with. The benefits of the various marketing organizations are also listed. The cost of the company is also calculated. The assignment briefs us how the company can gain the competitive advantage over the other companies.
Berlin, F (2012), cost and benefit analysis, [Article], Available:http://www.isi.fraunhofer.de/isi-wAssets/docs/x/de/publikationen/Marktorientierte-Instrumente_36-10_Endbericht_Summary_2012-03.pdf[Accessed 26 June 2016]
Burns, K., (2016), difference between marketing products and services, [Article], Available:http://smallbusiness.chron.com/difference-between-marketing-products-services-650.html[Accessed 30 June 2016] Order Now