Marketing Principles Assignment Help

Introduction

To cover all the learning outcomes you must attempt all the tasks. Failure to attempt all the tasks will result in a referral. To ensure good academic practice at postgraduate level you must reference all your citations, in the text, in the Harvard format (see the programmer’s student handbook for more information). All references, in the text, must be listed on a reference page at the end of the assignment, but before any appendices.Format your assignment by answering each task in turn, la belling each task, and sub task, with the appropriate number and letter. Please remember to put your name and student number on the assignment.

After completing the Marketing Principles module you should be able to:

 – Understand the concept and process of marketing

 – Use the concepts of segmentation, targeting and positioning

 – Understand the individual elements of the extended marketing mix

 – Use the marketing mix in different contexts

  Assignment Task

 The assignment is in two parts:

PART A 

 Marketing Principles Assignment Help is to be submitted for final assessment with Part B (i.e. in ONE document containing PARTS A & B) on 28 September 2015.

In order to assist with your learning and to give you some early feedback you are encouraged to submit a draft of your FULL ANSWERS to Part A And / or an OUTLINE / PLAN of your answers to PART B to your tutor. You are then able to alter your work accordingly after receiving feedback and before the final submission.  This is optional and does not contribute to the grading for the module and whether you do this or not you must still submit Part A with Part B i.e. in one MS Word document, on 28 September 2015. If you do decide to complete either, or both, of the ‘drafts’ then, in order to receive timely feedback,they must be emailed to the module tutor by 13 August 2015 latest.You can email the drafts/s to your tutor earlier if you are ready to but please ensure that you have worked through the learning materials BEFORE you put any draft work / assignment plan together.  The tutor’s email address can be found on the module page on learn and you will receive feedback within seven working days.

PART A

 Marketing Principles Assignment Help  Unit 3 of the learn learning materials you will have discovered the basis of the 4Ps (the basic marketing mix) as well as the ‘extended’ 7Ps. This initial short assignment task gives you an opportunity to apply it and to receive some early feedback from your tutor. (Assessment Criteria 3.1, 3.2, 3.3, 3.4, 3.5,4.1)

You should identify two similar products with similar basic product features that aim at different CONSUMER (4.1)market segments. You do not need to concern about where the product was developed and made. It can be made locally or imported. For example you might compare a shampoo formulated for baby that can be used by adults and a shampoo formulated for women who suffering from hair loss. You should then use the table format shown below to illustrate, analysand explain how the two businesses use each of the elements of the marketing mix for the products/services that you have selected.

Product or Service AProduct or Service B
Product

(3.1)Explain how products are developed to sustain competitive advantage

Place

(3.2)Explain how distribution is arranged to provide customer convenience

Price

(3.3)Explain how prices are set to reflect an organisations objectives and market conditions

Promotion

(3.4)Illustrate how promotional activity is integrated to achieve marketing objectives

People

(3.5) Analyse the additional elements of the extended marketing mix

Physical Evidence

(3.5) Analyse the additional elements of the extended marketing mix

Process

(3.5) Analyse the additional elements of the extended marketing mix

Suggested Word Count 1500 words

(You should try to use 2 x academic sources (one of which must be the core e-text recommended for the course) as well as 2 x non-academic sources (e.g. magazine article, website)in your answer to PART A ensuring to reference their source correctly – this will allow for a better balance of theory / practice in your writing which is key to a good grade.)

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