Marketing Management


Question 1


The covid 19 pandemic has given rise to unified isolation the fashion revolution. Various retailers have to shut down their business and start online delivery of their products. People are affected by the decline of manufacturing of clothes (Chernev, 2018). It is very important for the fashion industry to market their products during this pandemic in order to maintain the market sustainability. Some of the marketing strategies that can be used by fashion industries are mentioned below –
Customers prioritize trusted relationships: It is important for the organisations to value the relationship developed within the customers. In the scenario of this pandemic, it is very important to develop good and effective customer relationship. This will lead to manage the fashion industry and create good brand image and reputation.
Online and digital bets payoff: Selling the product or service on online basis is the best way to [market products at the time of this pandemic. This is seen that online medium can be chosen for selling products and services without any physical contact and it is also safe for customers as well as the company.
Social media setups and pays off: Social media is known as the best way to manage the brand value and build good reputation. There are clear results which states that social media is helpful for increasing benefits of fashion industry.


Question 2


Love marks has marketed products and services in such a way that branding is done properly. Lovemarks concept is associated with understanding human psychology (Hua, 2019). This will be helpful in attracting clients as well as customers. Love marks provides help in giving strong relationship that will enhance customer satisfaction. Brand reputation has to be managed properly for attracting customers towards buying it. Lovemarks helps in creating loyalty and managing the cross shopping concept. It is known as the way for attracting customers and managing profits earned. This is a one time process used for managing the details of products and services sold. There are few external factors which are dependent on the psychology of business. It helps to attract more number of customers and clients.


Consumer behaviour is known as the studying of requirements and demands of customers. It helps in increasing the level of customer engagement. For a company to sustain in market, it is important to enhance the customer satisfaction level (Hollensen, 2019). This is known as an effective marketing strategy that helps marketers for enhancing profits ad sales of the company. When company enhances the consumer behaviour, the number of potential customers can be increased easily. There is setting up of successful business and managing the way for attracting customers of the company. Market share of the company can be enhanced by analysing consumer behaviour in effective manner. This proves that the strategy of fast fashion used by Zara is a great way to set out the brand value in the market.
Several tools and techniques can be used for analysing consumer behaviour. It is required for evaluating needs and demands of customers. There is need to increase the customer involvement and engagement level for increasing the profits and sales of the company. When organisation is able to understand what is required by the consumers. This is helpful in managing the patterns and ways of customers towards a product or service.


Question 4

A target market is defined as the number of potential customer group which is selected for advertising and promoting the products and services of company. Resources are utilised effectively within the organisations for managing the organisation’s reputation. Target market is chosen effectively by the company for increasing marketing efforts and abilities. There are different ways by which products and services are produced for managing the profits and sales of the company. Various characteristics are present on which customers are targeted and segmented. These include age, location, income or even lifestyle. There are different business organisations which are available within market. These are involved in managing the selling of products and services for understanding motivators and customer insight. In context of Thai noodles, people of age group 12 to 25 are targeted for marketing Thai noodles. These people are more prone towards eating the noodles (Grant, 2019). They are more attracted towards fast food and Chinese food item like Thai noodle. Social media and online marketing is the best way for marketing and attracting customers towards buying Thai noodle. This will help in attracting the people of age group 12 to 25 and profits can be enhanced.

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MARKETING COMMUNICATION PROJECT

MARKETING COMMUNICATION PROJECT

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason.

About the Book
MARKETING COMMUNICATION PROJECT

1. Executive summary

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason. The counterfeit of selling vodka by the others organisation has major impact on the brand image and brand value in the UK market. On the other hand, it has been also figured out that market trend in spirit industry is also changing due to passage of time. Most of the young people generally like to toast with their friends with cocktails rather than vodka. However, value of vodka among the alcoholic lover people are still there in the market. It has been figured out that Glen’s Brand is facing a good deal of threats from its rivals named Smirnoff and Absolut in the UK market. The brand needs to make consumer aware about the products and offering and quality of services. Communication process of the brand must be improved in order to gain the market opportunity. The brand should have to implement communication mix strategy in order to promote the products and services and make the customers aware about the brand in UK market effectively.

2. Introduction:

The study deals the marketing communication plan of Glen’s Vodka brand in UK market. It has been pointed out that marketing communication plan is required in order to make consumes aware about the offerings. On the other hand, effective marketing plan is also helpful for creating brand value of brand awareness in the unique target market. Apart from that, this particular study also focuses on the key competitions faced by Glen’s Vodka in UK market. The marketing communication strategies adopted Glen’s Vodka and faced issues and challenges are also critically discussed. At the end of the study, various types of recommendation have been made for the effective marketing communication based on the issues and challenges faced by the brand in UK market.

MARKETING COMMUNICATION PROJECT

Glen’s Vodka is supposed to be one of the leading brands of Vodka, which is owned and produced by Loch Lomond Group. Loch Lomond Group is one of the well-established British companies in United Kingdom. From the current data and evidences, it has been observed that Glen’s Vodka brand was considered to be the second bestselling spirit in United Kingdom in the year of 2014. The brand has also occupied specific place to the minds of consumers across the world including UK (Glen’s Vodka, 2015).Figure 1: Logo of Glen’s Vodka brand(Source: Glen’s Vodka, 2015)

3. Context analysis:

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