Marketing Assignment

Marketing Assignment

Activity 1

  1. One of the prominent non-profit organisations of Australia is The Alannah and Madeline Foundation. Since this organization is prominently known for supporting the charitable causes of Australia and it is important that the organization is able to understand the concepts that will allow them to ensure the clear maintenance of their organizational duties. This organization has been keeping the children of Australia safe from violence and abuse ever since their formation. Hence the organization mainly focuses on children who have witnessed violence and have been traumatized by it.

This organization operates as national charity. This organization has been able to gain the support of both the celebrities and the government as well. Hence they implement their marketing strategy to maintain their functioning.Therefore two primary events of the organization allow them to raise funds for the benefit of the children they support and these two events are being held on an annual basis.

  1. One has to understand the fact that websites remain an integral component of the business organizations today.
  2. It has to be noted by the management and decision makers of the company to ensure that along with properly running and developing their business, they are providing significant attention to the development of the website of their business, using which the customers shall get significant insight and important information related to the products or services that the company provides. In addition to the above-mentioned functions, one of the many advantages of a website is the fact that it serves as one of the cheapest platforms for the promotion of products and services

Marketing AssignmentActivity 2

Allens’ have set plans that will allow the lolly lovers to avail various flavours of jellies. Therefore with the various kinds of flavor it can create immense urge among the targeted customers in acquiring it from the organization. This is the first time that Allen has planned for collaborating with Peter but it can be assumed that the product can create an immense effect on the other produced products but can never take the place of the milk chocolate that are produced by Nestle.

The Lolly Partnership can be a great success if the business can make the promotion of the product in the right manner. Jellies are something that can attract customers from different age groups rather from all the age groups and especially from the customers that are below the age group of 10. The business aims to focus mainly on the market that is all over the Australian territory.

Activity 3:

As mentioned, if a company wants to efficiently implement the scope of equal income distribution, the management and decision makers of the firm needs to evaluate and scrutinize the performances of the employees, and based on the same, they have to ensure that all the employees who have the same potential are equally paid and rewarded. Therefore one of the key factors when it comes to the scope of equal income distribution is the fact that the management needs to dissolves the significant levels and try to implement proper synchronization among the employees and the employer.

Activity 4

There has been an increase in the web services to the FMCG companies in the world and this Web Service has affected positively to the marketing process as well as the operations of the company.   Hence payment gateway integration is one of the E-Commerce services that is used during online marketing and it is used during the processing of credit card payments for online and “traditional brick and mortar stores”.

Since nowadays most of the FMCG companies are using the segmented policies for marketing.  Therefore somehow, the leading companies of FMCG are using the market-segmented approach, which is inevitably, helping these companies to target new customers and increase the amount of sales. Hence there has been a noticeable subdivision of a market or population into different segments.


Activity 5

Discuss how worldwide demographic trends are affecting opportunities for international marketing by which industries are set to benefit from the ageing baby boomers.

There has been a huge change in the demographic transition of the world in the modern times and different countries have been affected at different stages due to the demographic changes in the market.  Most of the developing countries, as well as developed countries, have faced this kind of situation.


Reference List

What is a payment gateway and what is its role in ecommerce?. (2018). BigCommerce. Retrieved 30 August 2018, from

The Segmentation, Targeting and Positioning model. (2018). Smart Insights. Retrieved 30 August 2018, from

How Will Changing Demographics Impact Global Markets?. (2018). The Balance. Retrieved 30 August 2018, from (2018). What the Alannah & Madeline Foundation Does. [online] Available at: [Accessed 30 Aug. 2018]. (2018). Starry Starry Night. [online] Available at: [Accessed 30 Aug. 2018].

Marketing. (2018). Retrieved 30 August 2018, from , (2018). . Retrieved 30 August 2018, from

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