Managing Communications Knowledge And Information 
Managing Communications Knowledge And Information

London School of Business & Management

BTEC Levels 4 & 5 HND Business

Centre No

79829

Unit No & Unit Title

Unit 16:

Managing Communications, Knowledge and

Information

Course Title

HND Business Year 1 ( BTEC Level 4 )

Lecturer’s Name

Dr Knowledge Mpofu

Assignment Title & Type

Improving Heathrow Airport – 3rd Runway

Plans: Individual Assignment

Assignment Title

MCKI Assignment

Date Set

24th September 2014

Due Date

09th January 2015

Semester / Academic Year

September 2014 Semester

Unit Outcomes Covered:

LO1. Understand how to assess information and knowledge needs

LO2. Be able to create strategies to increase personal networking to widen involvement in the decision-making process

LO3. Be able to develop communication processes

LO4. Be able to improve systems relating to information and knowledge.

GRADING OPPORTUNITIES AVAILABLE

Outcomes/

AC1.1

AC1.2

AC1.3

AC1.4

AC2.1

AC2.2

AC2.3

AC2.4

AC3.1

AC3.2

AC3.3

AC3.4

Grade

Descriptors

Outcomes/

AC4.1

AC4.2

AC4.3

M1

M2

M3

D1

D2

D3

Grade

Descriptors

Assessor:

Signature: ______________

Date: ___/___/___

Tutor Notes

Dr Knowledge Mpofu

September 2014 Semester

1

 Key Points:
  • Your assignment/report should be submitted by the deadline.
  • The assignment must be your own work and original in all answers to the tasks.
  • All sources used should be correctly referenced in Harvard format.
  • You will be expected to check spelling mistakes and grammar before submitting your work.
  • The London School of Business and Management Cover sheet should be used in every submitted work.
  • An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation, Conclusions, References and Appendices (if necessary).
  • There should be clarity of expression in your work.
  • Your work should demonstrate, for example, relevant factual content and understanding of the subject, critical analysis, evaluation, justifications, key arguments, correct use of appropriate models/framework etc.

Submission Regulations

1.Assignment Front Cover Sheetmust accompany every submitted work [Cover sheet is available from our Virtual Learning Environment – Moodle].

2.Assignments must be submitted on or before the due date, via Turnitin. Please refer to the LSBM Moodle for detailed assignment submission instructions.

Assignment Brief

Scenario for Task 1 and Task 2

Improving Heathrow – 3rd Runway Plans:

London’s Heathrow is one of the world’s busiest airports. It is used by over 82 airlines flying to 180 destinations (in 85 countries) worldwide. The airport has five passenger terminals and a cargo terminal. In the 1950s, Heathrow had six runways, now it has just two parallel runways running east-west of the airport.

Heathrow has witnessed strong growth over recent decades, currently handling about 72.3 million passengers and over 477,000 flights a year compared to around 48 million passengers and 427,000 flights a year in 1996. In the absence of any increase in runway capacity, this growth has resulted in

Heathrow’s runways operating at around 98% capacity compared to its main European competitors which operate at around 75% capacity, leading to increased delays, lower resilience, and fewer destinations served.

As the UK continues to face the challenge of airport capacity, Heathrow is considered the most deliverable solution – because it builds on one of the UK’s strongest national assets. Over the last decade since

2003, £11bn has been spent on making Heathrow world-class, with the award-winning Terminal 5 and the new Terminal 2 (The Queen’s Terminal which opened in June 2014). There are other several reasons why Heathrow is best placed to deliver more jobs, more exports, business opportunities, and air travel options for passengers. For example, the center of economic gravity is to the west of London. There are 120 of the UK’s top 300 company HQs located within a 15-mile radius of Heathrow, compared to just 16 within 15 miles of Gatwick. Several businesses are located closer to Heathrow as they recognize the greater long-haul connections and surface access it has – making it easier for them to do business around the globe. The Thames Valley area, for example, has 60% more international businesses than the national UK average, 100% more US businesses, and 260% more Japanese businesses. Heathrow will help more UK businesses go global with a third runway as it already carries more freight exports and imports than every other UK airport combined, and cargo facilities will be doubled as a result of this plan.

However, Heathrow authorities have faced a big problem, whether to build a new airport (option 1) or to increase the capacity of the existing one by building the 3rd runway and a sixth terminal (option 2). The second option needs less investment and is potentially easier to accomplish, but needs more political and social support and agreements as there are many stakeholders with different views about the proposal of a 3rd runway. On one side there are economic benefits, on the other side are considerations involving the environmental impact, increasing noise level, and discontent of the people, particularly those living in the area close to the airport.

The Airports Commission has been tasked with recommending the best way forward on the UK airport capacity issue. (Adapted from www.heathrowairport.com/about-us/, 2014)

You have been recruited as a consultant to provide some contributions to the members of the Airports Commission, who have been tasked to produce a detailed report with recommendations that will help the Heathrow authorities in finding the best way forward on the 3rd runway plans to increase the airport capacity at Heathrow. Your communication skills, understanding of information needs, and knowledge management will be crucial for you to be effective in this role.

Note: This scenario is for Task 1 and Task 2 that cover Learning Outcomes LO1 and LO2.

Dr Knowledge Mpofu

September 2014 Semester

3

 

Assignment Tasks

Task 1: Assessing information and knowledge needs

Based on Scenario for Task 1 and Task 2, you are expected to:

AC1.1 Discuss the range of decisions to be taken by the Heathrow Authorities and Management

Guidelines: Your answer should discuss the various possible decisions that can be taken by the Heathrow authorities in dealing with the issue highlighted in the scenario.

AC1.2 Examine the information and knowledge needed to ensure effective decision making based on the scenario

Guidelines: In your answer to this question, you need to think about, and give examples of, the different types of information and knowledge needed by Heathrow authorities in order to ensure effective decision making in this case. The examples of types of information and knowledge you can give may be of different forms that include qualitative (descriptive information), quantitative (statistical data), official and unofficial information, policy and opinion, tacit and explicit knowledge.

AC1.3 Assess internal and external sources of information and understanding based on the scenario

Guidelines: Your answer should clearly identify the key sources of information that can help Heathrow authorities. These sources might include internal and external stakeholders of the company, formal and informal sources, team workers, and customers. It will be useful to give examples in your answer.

Task 2: Stakeholders, Personal networking and Decision-making process

Based on Scenario for Task 1 and Task 2, you are expected to:

AC2.1 Identify both internal and external key stakeholders of Heathrow airport who should be involved in the decision-making process in the issue highlighted in the scenario.

AC2.2 Explain how Heathrow authorities can make contact with their internal and external stakeholders, and develop business relationships.

AC2.3 Explain how Heathrow authorities can involve the identified stakeholders in the decision-making process, as appropriate.

Guidelines: Your answer should explain the possible ways through which Heathrow authorities can connect, interact or share some ideas with some of the identified stakeholders of the organization in order to develop business relationships with them. In addition, explain how these identified stakeholders can be involved in the decision-making process with a view to finding the best way forward on the 3rd runway plans to increase the airport capacity at Heathrow.

AC2.4 In your role as a consultant, in this case, design strategies for improving personal networking and involvement of stakeholders in the decision-making process based on the scenario and, (AC1.4) justify your recommendations for improvement.

Guidelines: Your answer should suggest and describe possible ways (strategies) which you could use to improve your personal networking or connections with the identified stakeholders and involve them in discussions and decision-making processes based on the scenario. Any relevant approaches, illustrations or diagrams can be used in designing the strategies for improving networking and stakeholder participation in the decision-making process (AC2.4), and your recommendations for improvement should be clearly justified to meet the assessment criteria AC1.4 as well.

Task 1 and Task 2 cover assessment criteria AC1.1, AC1.2, AC1.3, AC1.4, AC2.1, AC2.2, AC2.3, and AC2.4 under LO1 and LO2

Dr Knowledge Mpofu

September 2014 Semester

5

Task 3: Communication Processes in an Organisation

The scenario for Task 3

In this task, you will need to select and analyze the communication processes in an organization that you are familiar with. In your selection of the organization, make sure you will have access to both internal and external communication processes used by that organization.

Other students and lecturers will be interested to learn about the communication processes from your selected organization. You are aware that you will need to find effective ways of communicating this to your colleagues and lecturers. In particular, you recognize that effective communication helps to improve relationships at work and other social situations by deepening your connections to stakeholders and improving teamwork, decision-making, and problem-solving for the success of an organization.

Based on Scenario for Task 3, you are expected to:

AC3.1 Report on existing processes of communication that you have researched and observed in your selected organization:

(i)between management and employees

(ii)between the organization and its customers

Guidelines: Your answer should clearly show evidence of some research carried out to identify the different information technology (IT) systems used within the organisation for communication purposes. The answer should also show how people within the organisation meet or create platforms for sharing ideas and decision-making. These opportunities for meetings could be structured and coordinated, planned, face-to-face, formal and informal.

AC3.2 Design ways to improve the appropriateness of the communication processes (that you have identified in AC3.1 above).

Guidelines: In designing the ways to improve the appropriateness of the communication processes, your answer may include some relevant illustrations or diagrams and specifying the IT systems involved in the process.

AC3.3 Explain how the improvements to the ways and IT systems (that you have suggested above in AC3.2) can be implemented to ensure greater integration of systems of communication in the organization.

AC3.4 Based on Scenario for Task 3, create a personal plan to improve your own communication skills. A self-reflective summary is also be needed in this part of the task.

Use the following guidelines to help you in preparing and creating an effective personal communication development plan:

  • (i) Identify five communication skills relevant to your role
  • These could be classified under verbal, non-verbal, and written communication skills.
  • (ii)Identify three strengths in your communication skills, and describe how each strength will enable you to be more effective or achieve in your role.
  • (iii)Identify three weaknesses in your communication skills and describe how each weakness can be improved.
  • (iv)Create your own Action Plan using a SMART Objective technique:

Guidelines: Your Action plan should include the following:

a.At least three SMART objectives that can be followed to improve your own personal communication skills

b.Specific actions that can be taken to address each objective

c.Possible barriers for each objective, and how you think the challenges can be addressed

d.Resources and/or support required to achieve each objective

e.Time scale: When you expect each objective to be achieved?

(v)Produce a Self-Reflective Summary

Guidelines: Finally, you are required to produce a Self-reflective summary on how you think the production of your Personal Communication Development Plan has helped you to understand your communication skills, and how to improve them. Your self-reflective summary may also include:

Information on how useful you found the techniques applied in this task (e.g Skills Audit table, SWOT analysis, and Action plan based on SMART objectives).

How helpful do you think the process of developing your Personal Communication Development Plan has been, and how this may be useful for you in the future.

Task 3 covers assessment criteria AC3.1, AC3.2, AC3.3, and AC3.4 under LO3

Dr Knowledge Mpofu

September 2014 Semester

7

Task 4: Improving Access to Systems of Information and Knowledge

The scenario for Task 4:

You are an Information Systems development specialist working for a Knowledge Management company in London. You have been hired by a University in London to produce information systems that could be used by the registry and both students and lecturers in supporting their teaching and learning. In this role, you will produce technology systems that will specifically help the University to improve collection, formatting, storage, and dissemination of information and knowledge, and assist in improving access to these resources for the benefit of the stakeholders of the university.

Based on the Scenario for Task 4, you are expected to:

AC4.1 Report on existing approaches to the collection, formatting, storage, and dissemination of information and knowledge to support the teaching and learning at the University.

Guidelines: Your answer should identify and explain how different information technology systems (IT) and other approaches are used by the University particularly for collection, formatting, storage, and dissemination of information and knowledge available to support their teaching and learning process. In your answer, you may also think about approaches that help to ensure the knowledge and information available within the University to their students is consistent, reliable, current, valid, legal, and kept safe and confidentially.

AC4.2 Carry out appropriate changes to improve the collection, formatting, storage, and dissemination of information and knowledge involving the teaching and learning at the University.

Guidelines: Your answer should suggest possible changes that can be done to improve the collection, formatting, storage, and dissemination of information and knowledge at the University. You may think about better ways to handle knowledge and information, including how these could be displayed and disseminated to students, lecturers, and other stakeholders within and outside the University while ensuring that the information is consistent, reliable, current, valid, legal, and kept safe and confidentially.

AC4.3 Suggest one possible way (strategy) which you think can be used more effectively to improve access to information and knowledge for students, lecturers, management, employees, and other stakeholders within and outside the University.

Your answer should highlight some possible benefits of creating a way which can be used to increase access to information and knowledge that help in supporting the teaching and learning at the University.

Task 4 covers assessment criteria AC4.1, AC4.2, and AC4.3 under LO4

Grading Criteria (Pass, Merit, Distinction)

Criteria for PASS

Possible evidence

AC1.1 Discuss the range of decisions to be taken

LO1 Understand how to assess

AC1.2 Examine the information and knowledge

information and knowledge needs

needed to ensure effective decision taking

AC1.3 Assess internal and external sources of

information and understanding

AC1.4 Justify recommendations for improvement

AC2.1 Identify stakeholders for a decision-making

process

LO2 Be able to create strategies to

AC2.2 Make contact with those identified and

increase personal networking to

develop business relationships

widen involvement in the decision-

AC2.3 Involve those identified in the decision

making process

making as appropriate

AC2.4 Design strategies for improvement

AC3.1 Report on existing processes of

LO3 Be able to develop

communication in an organisation

communication processes

AC3.2 Design ways to improve appropriateness

AC3.3 Implement improvements to ensure

greater integration of systems of communication

in that organisation

AC3.4 Create a personal plan to improve own

communication skills

AC4.1 Report on existing approaches to the

LO4 Be able to improve systems

collection, formatting, storage and dissemination

relating to information and

of information and knowledge

knowledge

AC4.2 Carry out appropriate changes to improve

the collection, formatting, storage and

dissemination of information and knowledge

AC4.3 Implement a strategy to improve access to

systems of information and knowledge.

Dr Knowledge Mpofu

September 2014 Semester

9

Grade Descriptors for MERIT

Possible Evidence

M1 Identify and apply strategies to

M1 An effective approach to study and research has

find appropriate solutions

been applied in producing the required work

M2 Select / design appropriate

M2 Selection of methods, techniques and sources

methods / Techniques

has been justified.

Harvard referencing format has been correctly

applied in both citations and the reference list

M3 Present and communicate

M3 An appropriate structure and approach has been

appropriate findings

used in producing the required work

Grade Descriptors for

Possible evidence

DISTINCTION

D1 Use critical reflection to

D1 Analysis shows critical reflection, and

evaluate own work and justify valid

conclusions have been arrived at through synthesis

conclusions

of ideas that are well justified

D2 Take responsibility for

D2 Independence has been demonstrated in

managing and organising activities

planning and organising the research and writing of

the work produced and presented.

Harvard referencing format has been competently

applied in both citations and the reference list

D3 Demonstrate

D3 Problems have been solved demonstrating

convergent/lateral/ creative

creative application of appropriate theories and

thinking

academic frameworks in the analysis to illustrate the

points made

Maddox Smith

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