Management and Organisation in a Global Environment

Executive Summary

The topics that have been selected for the purpose of this assignment are the myth of national culture that is a critical analysis of the research methodology that was used by Mc Sweeney for countering Hofstedes claim about the knowledge pertaining to national cultures and their impact. While the second topics discusses at length Building a cross-cultural web design for a wider audience’ and how the fundamentals of high and low context have a role to play while communication cross cultures and the impact that they have on the society as well.


The two e-learning activities discussed above have one thing in common that is the importance of culture. It has helped me understand that culture and traditions are the cruelty of any person. For business organizations to be successful in foreign places, it is essential to have a complete understanding of the culture adopted in a particular place and it is respected for that.

Maddox Smith

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