ITS69404 Cognitive Computing And Applications Assignment Help

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Instruction to Candidates:

1. 1. Answer ALL questions
2. This is an open book examination; student is not allowed to transcribe directly (cut and paste) any material from another source into their submission.
3. The Turnitin similarity for this module is 20% overall and lesser than 1% from a single source excluding program source codes.
4. Severe disciplinary action will be taken against those caught violating assessment rules such as colluding, plagiarizing, or transcribing.
5. The final assessment answers handed in should be within 5 -12 pages in total for nonprogramming modules, with a spacing of 1.5 and a font of 12pt Times New Roman.
6. Submission link is here. (Do not submit the question paper)
7. The breakdown of exam questions by Module Learning Outcome(s) and its associate weightage is as follows:

 Module Learning Outcome

8. Start each answer on a separate page.
9. Complete the front cover of the examination answer booklet and question paper. Write the question numbers attempted on the front cover of the answer booklet.


‘Discovery Travels’ (a fictious name) is a Malaysian tours and travel company that assist customers with Personal Travel Planner to simplifying their travel planning. Discovery Travels is the seven best travel agencies in Malaysia. Discovery Travels wishes to offer value added services to its customers by enhancing their experience in terms of travel planning customized to their needs and requirements. Discovery Travels wishes to grow its customer base significantly to be competitive and sustain itself in the market. Their intention is to increase their revenue and customer satisfaction at the same time. The biggest challenge faced by Discovery Travels is to have an automated one-stop solution for making a travel planner as currently the customers need to go through several websites before they could confirm a travel. Market Intelligence based on consultants have advised Discovery Travels to go for a cognitive computing solution to provide personal travel planner that would simplify travel planning. The consultants supported their market research with evidence showing that companies in other industries have already started using cognitive computing solutions that include AI and data analytics to manage and gain insights from large, complex data sets.

Discovery Travels has decided to go for a cognitive computing-based solution to facilitate providing personal travel planner to simplify travel planning for its customers. They expect the cognitive computing-based travel planner to assist travellers to plan for trips by asking questions in natural language. The system asks basic questions and provides customized results by collecting and processing travel data as well as insights about traveller preferences. Further, they wish the cognitive system to assist travellers as a one-stop solution in searching for flights, booking hotels, and plan activities for leisure or business without searching on several websites to finalize a travel.

Discovery Travels seeks proposals from IT consulting companies to recommend appropriate cognitive computing based Personal Travel Planner system or application.


Based on the scenario given, consider yourself as a “Cognitive Computing Solution Consultant” and answer each of the questions below.

1) Recommend the relevant architecture, technology, methods, and tools needed for developing a cognitive computing-based travel planner system by applying the design principles for cognitive systems. Your recommendations should be supported with reasons. (16 marks)

2) Elaborate the suitable hardware and software solution available in the industry for the components that you have analysed and identified to develop the cognitive computing based travel planner system in Question 1) above.
(8 marks)

3) Assess the potential benefits that Discovery Travels could get by using cognitive computing for travel planning.
(8 marks)

Maddox Smith

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