Individual Essay


International business is named a mix of various activities that a company performs to advance opportunities within the international market. Numbers of companies square measure in operation its business from their headquarters set in world cities. it’s necessary to spot the key reasons behind popping out a business operational worth at world cities as a result of it helps in understanding the key aspects (Hill and Feagin, 2017). For an improved understanding of the business operations and international operating the Vodafone Plc is being thought of a company. A study can cowl data regarding numerous factors that encourage management to line up headquarters in world cities. at the side of this, the advantages of popping out headquarters in massive cities will be analysed effectively. Moreover, foreign international operating respecting property initiatives and CSR activities will be reviewed within the study.

Main body

Global business is taken into account as international borders trade that permits an organization to expand its opportunities altogether over the planet. In this, exchange of product and services is being done on the idea of some international trade standards that facilitate in meeting structure goals. In different words, it is aforementioned that a business organization that operates its activities in additional than one country is named as a world level organization. It permits increasing business effectively and guaranteeing that the firm is attaining variety of advantages (Zhao et al. 2017). However, whereas in operation business within the international market the specialists got to specialise in numerous aspects like legal, cultural and competitive measures. By considering such reasonably factors within the observe, the problems is resolved effectively to accomplish key goals and objectives.

Global level business operations square measure vital as a result of it helps in advancing the technological factors that improve the observe. edges like a rise in market share, reduction in price square measure 2 aspects that make property aspects for business. world level management is named as a observe that permits a company to manage factors like sales, marketing, hiring and finance so overall measures is taken into consideration (Belderbos et al. 2017). it’ll enhance the work observe property and assist in accomplishing key goals and objectives.

In addition to the present, it is aforementioned that for higher thought of worldwide management, business companies square measure centered on popping out world and regional level headquarters. By considering such a observe, the activities square measure being performed in Associate in Nursing integrated manner for long-run development. However, it’s being witnessed that majority of firms square measure attracted towards world locations for his or her headquarters and tries to accomplish objectives. it’s vital having Associate in Nursing identification of measures that force management to pick out the worldwide destination as a most well-liked location for headquarters (Kasemsap, 2018).

There is variety of reason international companies like world cities because the location to line up their headquarters like resource allocation, straightforward property with international shoppers, etc. By having Associate in Nursing improved specialise in world locations, the problems in terms of worldwide operations is resolved. it’s been noticed that companies square measure drawn to the worldwide town as a result of it offers straightforward property to all or any divisions. Accessibility to own property with various areas of world assists in world trade. shoppers will reach to a business organization in a straightforward manner that enhances the tendency to induce associated.

For example, Vodafone is working its business from London Headquarters that permit its shoppers to achieve business organization in a straightforward manner. It helps business to achieve an improved competitive advantage. If an organization was set in some tiny town of UK, then it would be attainable that direct international flights might not obtainable for the shopper. it’ll produce thereforeme challenges in client reach so to beat such problems the companies square measure popping out their offices in massive cities that have correct transportation facilities for international shoppers (Manning et al. 2017). accessibility of things like water, the standard of public transportation is additionally effective in world cities as compared to tiny destinations. It creates an improved chance for a business organization and ends up in a formidable level of success.

In addition to the present, it is aforementioned that resource allocation also can be boosted effectively if a business is about up in an exceedingly world town. It conjointly attracts business entity to line out its operational activities with easy accessibility to massive cities. it’s been noticed that a global business organization needs a straightforward allocation of technological factors so they’ll have higher property with a global market. Also, Associate in Nursing operational activity of international companies needs the support of different technological factors (Brannen et al. 2017). Classification of technological aspects is as management, cloud computing, email servers between branches and CRM.

In tiny cities, it would be attainable that these technological aspects might not obtainable in Associate in Nursing economical manner. Although, commercialism of such measures in business from some massive town would possibly increase the value issue. It clearly indicates that straightforward application of technology with the cost-saving issue attracts the entities to line up their headquarters in world cities. as an example, Vodafone may be a telecommunication firm that operates its business in various nations. It means that the essential would like of business may be a technological issue per the character of the telecommunication sector (Park, 2018). If an organization isn’t having easy accessibility to such values properly then overall operational effectiveness would possibly get influenced in an exceedingly negative manner. commercialism the technological aspects like fibres and cables from another town can enhance the operational price which may have an effect on the turnover therefore to avoid such negative values the Vodafone has set-up its headquarters in London. Effective technology infrastructure facilitates in building higher communication with society and assist in resolution issues.

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Business Strategy A Case Study Of Primark

Business Strategy A Case Study Of Primark

In this research, the researcher has incorporated with the various discussions related to the strategic management of an organization. Here, this can be stated that an organization has to face several challenges that are prevailing within the market. The market is highly competitive in nature and hence every company are focusing much on developing the marketing strategies that would enable them to cope up with the competition.
In this assignment, the researcher has considered the marketing strategy of the Primark. It is an organization, which deals with the trending fashion of both men and women. It is an Irish company having it’s headquarter in Dublin, Ireland. The company successfully operates in Belgium, France, UK, US, Austria, Ireland, etc. the company is now developing plans to introduce its products in India. As they are the new entrants in the market, they have to develop a well-defined marketing strategy.

About the Book

This is a solution of Business Strategy A Case Study Of Primark in which we discuss Business Strategy.


In this research, the researcher has incorporated with the various discussions related to the strategic management of an organization. Here, this can be stated that an organization has to face several challenges that are prevailing within the market. The market is highly competitive in nature and hence every company are focusing much on developing the marketing strategies that would enable them to cope up with the competition.

In this assignment, the researcher has considered the marketing strategy of the Primark. It is an organization, which deals with the trending fashion of both men and women. It is an Irish company having it’s headquarter in Dublin, Ireland. More Know About:- Computer Software Assignment Help

The company successfully operates in Belgium, France, UK, US, Austria, Ireland, etc. the company is now developing plans to introduce its products in India. As they are the new entrants in the market, they have to develop a well-defined marketing strategy. 

Mission, vision, goals, objectives and core competencies of the company

In this section, the Mission, vision, goals, objectives and core competencies of Primark will be briefly discussed:

Mission of Primark

To serve their ordinary folks with the opportunity to purchase the products as rich people but at low prices.


  • To be the first choice of the customers
  • Grab the opportunity to be the market leader
  • Proper training to the employees
  • To operate being customer centric

Goals and objectives

  • Offer customers with low price products
  • New innovated products
  • To be the first choice of the customers
  • Make strong marketing strategies to be the market leader
  • Operate sustainably

Core competencies

Develop strategies that would help them to be the market leader and to pose high competition in the market. The competitors are mainly Pantaloons, Zara and H&M (Alexis, 2012, p.67).

Factors contributing strategic planning

There are certain factors that contribute to the strategic planning of the organization named, Primark. According to Sadler (2003), it can be stated that strategic planning is considered to be the stepwise and systematic process to develop the strategy for an organization (Bravo, 2010, p.65). It was further mentioned, that there are three issues that contributes to the strategic planning which are mainly the detachment from reality, lack of ownership and dampening of innovations. 

Figure 1: Issues in strategic planning

(Source: Created by Author)

It is very essential to overcome the issues and to make suitable plans that would develop brand image of the organization.  Five major factors contribute to the development of strategic planning are mainly the Engagement, Innovation, Culture, Communication and Project Management. The development in these factors would help in better strategic planning for Primark.

Figure 2: Factors contributing to strategic planning

(Source: Created by Author) 

Effectiveness of techniques used for strategic planning

There are certain techniques that would help the management to develop a well- defined marketing strategies. For instance, the command planning is only applicable for small business, which has a stable environment (Cohen, 2011, p.61).Read More About:- Computer Systems Development Assignment Help

On the other hand, another technique that would help in strategic planning is the directive planning is only applicable for the large organizations having stable environment. In addition, the top- level management is highly involved in this planning.

The third techniques are the emergent strategy planning. The Primark mainly makes the use of the emergent strategy planning, as it is only applicable for complex organizational environment and mostly performed by expert teams or corporate strategic department.

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