Icon College Unit 23 Human Resources Development-Btechnd


LO1 the difference between personnel management and human resource management

P1.1 – As new internship HR Assistant at Harrods, your new manager wants you to distinguish between personnel management in Small retail organisations practising PM and human resource management at Harrods

Harrods believes that human resource is the most important asset for an organization. This is especially more true for a retail company. Retail is the sector which has high attrition rate. Employees leave the organizations frequently. These employees have to be kept satisfied and happy so that they perform to the best of their levels. This way when the organization would think of the growth and development of the employees then surely they will also work with passion to achieve the organizational objectives (Schuler et al, 2001).

Here is described the difference between the Personnel Management and Human Resource Management:

Personnel Management

  • It has an orientation to work.
  • It deals only in handling, recruiting and management of employees.
  • It is more of a trend that existed in the traditional times.
  • It is the traditional Human resource where the objective of the company was making revenues and profitability by engaging and taking out more work from people.
  • It has its performance at the operational level.
  • It used to record, maintain and store the data and communication that takes place between an employee and company.

Human Resource Management

  • It thinks from perspective of making HRM as strategic partner.
  • It has bent towards the growth and development of organization as well as all employees working for it.
  • It has been designed in such a way that employees and their management in terms of incentives, benefits and the value programs for them are designed.
  • Personnel Management is now only one part of the Human Resource Management.

P1.2 – Assess the function of the human resource management in contributing to Harrods purposes.

Human Resources play a key role in the setting and maintaining of the operations of the entire establishment. Harrods has maintained its HRM function very well. The company has been successful only because it has been able to satisfy its employees who are working for it (Becker & Gerhart, 1996). With respect to the case study of Harrods, the various functions that are performed by the HR department at the company are:

  • Recruitment & Selection – The Company’s HR functions plays a major role in hiring, and selection of the talent within the organization. This is done on the basis of their job analysis. Harrods is a company that has very strong recruitment and selection procedures and processes.
  • Performance Management – All the employees who are working for Harrods have been fully aware of their respective job responsibilities. They have been performing their duties and responsibilities. They are given their succession and talent management so that they know the path on which they have to move in order to realize their potential and perform accordingly.
  • Training and Development – Employees at Harrods are given training after the performance evaluation which communicates the skill and competency gaps that the employees have. This training process helps in building the skills that are needed by the company in its performance.
  • Employee Engagement & Learning and Development – Employees working for the company are engaged in all kinds of activities in the organization. They are also involved in important decision making related with the company objectives. They are given an environment in which they could learn, develop, grow and explore new areas where they could get succeeded (Legge, 1989).
  • Administration – This is the area which is related with the personnel management in terms of keeping the records and data pertaining to the various employees.

The goals and objectives of HRM are as follows

  • Functional Objectives – These are dealing with various functions like recruitment, training and appraisal etc.
  • Personal Objectives – These are the goals in which the employees are supported and guided on the path so that they could achieve their business objectives and targets. The seniors are involved in giving them motivation and correct guidance and instructions to perform.
  • Organizational Objectives – These are the objectives of the organization in terms of making the healthy policies, processes, vision, mission and core values that suit as per the business environment, needs and requirements of the organization. These may be short term of long term objectives that the company has set forth aligning them with the various departments.
  • Societal Objectives – HRM is responsible for managing the needs and requirements of the people working for the organization so that a healthy culture and society is developed and built.

P1.3 – Evaluate the role and responsibilities of line managers in the human resource management department at Harrods.

Line managers are the ones which are pertaining to the specific line or the department of an organization. They are having various functions and the goals as per the objectives and the goals of the departments. He is the one who manages the entire department or the line so that the team under him remains motivated and enthusiastic towards the entire work. They are ones who organize formal meetings among the employees of an organization to develop the gaols and targets that they have to meet collectively.

There are various functions performed by the line managers:

  • Management of the team of employees working under them.
  • Following and maintaining standard operating procedures and values within the team working for the organization.
  • Developing an action plan for improvement in the areas that are under-performed.
  • Supervision, guidance and motivating of the team members in the line.
  • Analysis of Quality
  • Bringing Technical Expertise within the system.
  • Monitoring and control the employee performance
  • Budgeting and controlling the operational costs
  • Management and Organization of the various processes

P1.4 – Analyse the impact of legal and regulatory framework on Harrods human resource management

Regulations, rules and legislations that are developed help an organization to be managed, worked and operate smoothly. They develop the processes and organize them in such a way that the employees are satisfied working for it as their needs and requirements are being met and fulfilled. Harrods has effective legal and regulatory framework which helps it to organize all its day-to-day tasks and works efficiently and effectively.

Based on the business objectives and goals, the company has planned out its legal and regulatory business environment so that the company as well as the employees are managed and performing effectively (Kerr & Slocum, 1987).

The four major elements that have to be changed at Harrods with respect to the legal and regulatory frameworks are:

  • Effective Leadership and its implementation.
  • Structure of the Organization.
  • Effective Communication Strategy.
  • Bringing values for various brands.

In this section the impact of the legislations and the legal regulations would be studied that is listed as under:

  • It helps in bringing discipline and decorum within the organization.
  • They take care of the needs of the employees, stakeholders and the organization as a whole.
  • They help in bringing equality in terms of performance, potential and giving opportunities to various employees to perform.
  • It dictates the same rights and regulations for all employees.
  • They develop effective, efficient and skilled manpower that may produce the correct result or the output for the company.
  • They help in maintaining a competitive advantage.
  • They make indiscriminative processes and procedures for the company that keeps it high in terms of performance and ability.


LO2 Understand how to recruit employees

P2.1 – Analyse the reasons for human resource planning at Harrods.

The various reasons for HR planning are:

  • In forecasting and planning the needs and requirements of the employees and company as a whole.
  • Reducing the costs at various levels and saving for financials of the company.
  • Obtaining productivity, efficiency and effectiveness within the organization.
  • Planning the budgets for various HR related activities.
  • Planning for the succession and growth of all employees.
  • Organizing engagement and change within the organization.
  • Benchmarking the talent, processes and strategies for the organization.
  • Managing the talent and introducing the path of success.

P2.2 – Outline the stages that Harrods can adapt in planning human resource Requirements

The stages that Harrods can adapt in planning for the human resource requirements are:

  • Recruitment plan helps in finding out number, type, level and category of people that the organization may need.
  • Deployment plan will determine the strategies for training, developing and growing the talent among the manpower.
  • Training plan helps in formulating a path that has to be followed in filling the gaps of the competencies among the various employees.
  • Retention and production plan helps in retaining the employees for a longer time by designing the policies, processes and practices that will help in increasing the productivity of the employees.

P2.3 – Compare the recruitment and selection process at Harrods with another organisation such as John Lewis, M&S or Sainsbury etc.

The comparison has been made between Harrods and Sainsbury:

Forecasting of Demand at Sainsbury

  • Demand for the product in the market.
  • Development and correct usage of the technology.
  • Application and availing the financial resources for the organization.

Forecasting of Demand at Harrods

  • Development and Growth of organization
  • Management Policies and practices.
  • Determining the productivity of employees and even their turnover.

Forecasting of Supply at Harrods

  • Governmental policies and regulations.
  • Rate of unemployment.
  • Workforce Orientation and approach.

Forecasting of Supply at Sainsbury

  • Inventory and resources required for management
  • Staffing and related principles.

Balance between Demand and Supply at Harrods

  • Employment on full time and regular basis.
  • Creating recruitment for part timers.
  • Recalling them.

Reductions at Harrods

P2.4 -Evaluate the effectiveness of the recruitment and selection techniques in the above two selected organizations

Recruitment and Selection are not an easy task. At Harrods as well as Sainsbury, the process is carried out with the help of very important tools and strategies. These strategies help in the control and monitoring of the right people for the right job at the right profile and at right time.

The effectiveness of the recruitment and selection techniques in the above two selected organizations are:

  • They help in Determining the objectives and strategies of an organization
  • Making correct and useful analysis of the situation and practices that have to be adopted for it.
  • Assessing the requirements of the human resources.
  • Matching the demand and supply of the human resources.
  • The level of retention and attrition rate within the organization.
  • Making decision on the kind of policies and practices that have to be adopted in effectively managing the people.
  • The growth and success of the company.Order Now

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