Fundamental Approach To Life

Fundamental Approach To Life

Fundamental Approach To LifeResearch is not some abstract activity for geeky scientists, it’s a fundamental approach to life that has in fact secured our survival as humans. In this course we will introduce you to the basic principles of research. Regardless of the nature of research (from testing helmets to observing exotic tribes, from finding out how many Facebook likes are ‘enough’ for a campaign to making a valid conclusion based on a chaotic online group chat), the underlying steps, methods, and theory are the same. During this course, we will deal with the terminology of research, discover the available instruments including their advantages and downsides and find out how you can analyze and summarize your findings properly.

Some portion of the course is committed to online examination, and we’ll perceive what late media improvements have meant for the methods of doing explore. Web-based media give extraordinary wellsprings of data, and you’ll discover a few instances of how you can utilize them. The course Research Concepts is centered around the examination interaction and presenting distinctive exploration strategies, with the point of showing you the standards of doing investigate. As said, research isn’t for quirky researchers, it’s to understand the world you’re a piece of.

The course is in the same module with Evaluation Report (project) and Applied Research (skills). In Evaluation Report you will analyze and evaluate the communication strategies and means for an NGO, and formulate recommendations based on your findings. In Applied Research it’s all about practicing several research methods and dealing with (quantitative) data. Afterward, you will have the skills to develop data collection tools, collect qualitative and quantitative data, analyze and present your findings.

3. Course structure and methods
For Research Concepts you will have two lessons each week. One is a lecture of two hours, introducing and explaining theoretical concepts. Second is a tutorial of two hours, during which you will ‘do’ something with the concepts in order to bring them to life. The topics and homework (reading) for each week can be found in the table below.

4. Assessment and evaluation
The course Research Concepts has two assumptive assessments: an exam (50% of your final grade) and an assignment (the other 50% of your final grade). The minimal passing mark for both the exam and the assignment.

 The exam consists of 40 multiple-choice questions. No aids are allowed during this exam.
 You need at least 25 correct answers to pass the exam.
 The exam will take place in week 9. The FBO is responsible for the organization and will inform you about the exact date and location.

 For the final assignment, you have to analyze a given ICM thesis. In order to achieve this, you will need to apply the theory of both the Dawson and Poynter books.
 You will receive points for all correctly answered questions, and the sum of points stands for your final assignment grade.
 The deadline for the assignment is Monday week 9, before 16:00. This means Monday 30 March 16:00 for period C, Monday 15 June 16:00 for period D, and Monday 6 July 16:00 for period E.
 Please hand in the final assignment by means of dropbox on the Research Concepts Sharepoint course page. Select the name of your lecturer for the tutorial classes, and make sure to attach your document to your upload.
 When uploading by means of the Sharepoint dropbox, an Ephorus check is included so you don’t have to undertake additional action for that.
 You will find the assignment and marking model in the appendices – and in the folder ‘Assignment and Exams’ on the Sharepoint course page in week 1 or 2 of the lessons period.

 In case you should fail the exam, you are entitled to one resit in the exam week of the following period.
 In case you should fail the assignment, you can hand in a new assignment in the next period. We have defined one assignment for all students for each period. Your resit, therefore, consists of making the assignment of the next period.
 The deadline for the resit assignment is the same as the deadline for the ‘regular’ assignments: Monday week 9 before 16:00. Take note: the resit date for period E is Monday 6 July, 16:00.
 Please upload your resit assignment in the dropbox on the Research Concepts Sharepoint course page, same as for the regular assignment. Remember to attach your file to your upload, and select the name of your lecturer for the tutorial.

5. Study load
FCJ student manual Module Effect – Research Concepts

6. Competences
This course relates to ICM competence 2, mainly on level A (supervised through a step-by-step process), partly on level B (independently in a well-specified singular context). The competence specifications are mentioned below.

Competence 2. Carrying out research
As a result of a problem concerning the field of communication and information management , the graduate sets up practical research. The graduate carries out this research, analyses the results an reports about this.

7. How the course fits in the greater programmer Who Says What In Which Channel To Whom With What Effect? A professional in International Communication & Media should be able to balance between audience, organisation, media and effect, all in an international and intercultural environment. This is illustrated in Laswell’s communication model: Who Says What In Which Channel To Whom With What Effect. This simple communication model is a guiding principle of your first year of the bachelor programmer International Communication and Media.
The first year consists of four periods of ten weeks. In every period you will focus on a different element or aspect of the communication process.

The themes of the four periods are:
 Module A: Audience (to whom)
 Module B: Media (in what channel)
 Module C: Organisation (who)
 Module D: Effect (with what effect)

What you or an organisation communicate(s), the message, is addressed in every period. Module A and B are interchangeable in periods 1 and 2, module C en D are interchangeable in periods 3 and 4.In this first year we want to give you a good orientation on the professional practice of a communication and media professional in an international and intercultural environment.

In every period you will work on (semi-) professional products. Thus, you are learning by doing, by arguing, by thinking, by behaving and acting as a professional. This way, in each period you will acquire a set of competences that contribute to your development as a professional.

Every period consists of three courses of 5 EC. In one course you will get an integrated assignment where you have to create a (semi-) professional product e.g. an online magazine or a campaign plan.

In the second course you will learn to argue and think as a professional by working with theories to solve professional problems. In the third course you will develop and perfect indispensable skills for the professional practice.

Maddox Smith

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