DEVELOPING A CORPORATE COMMUNICATIONS TOOL

Introduction

Communication plays an important role in any organisation. Communication helps in establishing a link between associate degree organisation and its stakeholders. during this study, discussion are created on ways that adopted by J.K hospital for gap a replacement hospital. so as to open a replacement hospital, it’s necessary to speak completely different ways and methods to the native authorities yet as advertising agencies in order that they’re able to select effective promotional agencies for diffusive data relating to their new hospital.

Target audience

The audience for the new hospital is that the people, UN agency ar in want of attention treatments. The authorities of JK hospital has set to target those people UN agency face drawback in accessing to health care facilities because of high value. JK hospital is meant to supply health ace facilities to low financial gain teams. they’ll give health care services at a relatively lower value in compare to alternative hospitals. it’s usually found that the low-income teams ar unable to induce access to health care facilities because of their low financial gain and so the hospital has tried to section their market supported financial gain (Straub & Whalen, 2013). it’s enabled the hospital to induce their audience. they’re progressing to communicate data relating to their new hospital through billboards and tv advertisements.
The health care organisation is creating use of each verbal yet as non-verbal modes of communication. so as to know verbal communication, JK hospital is conducting a face-to-face voice communication with the native authorities yet because the native peoples in order that they’re able to give data relating to their initiative targeted with the launch of their new hospital. A clinical team can conduct this voice communication with each internal yet as external stakeholders. Verbal communication can provide a chance to the organisation to induce a transparent read of the scope of gap their new health care unit. Non-verbal communication are conducted through social networking sites yet as through tv advertisements.

Purpose

Effective communication permits associate degree organisation to complete their specific task inside stipulated time (Airey et al. 2015). If associate degree organisation is ready to speak its objectives to their workers then it’ll positively progressing to come through success. so as to determine a communication between management and its workers, an efficient communication tool should be chosen by the organisation. JK hospital has used computer network, net and face-to-face conversations for promoting their new hospital.
Verbal communication can modify the organisation to directly address their audience (Wahoush & Banfield, 2014). it’ll give a case to the stakeholders to know the message of the authorities of JK hospital in an efficient means. The clinical team, UN agency ar progressing to address the stakeholders, can get a scope to examine the reaction of the individuals relating to their new hospital and their get their feedbacks. It will facilitate the organisation to induce a transparent understanding relating to the success of their new venture.
the most purpose of verbal communication is to speak data with none quite barrier and obtaining a scope for receiving direct feedbacks. it’ll facilitate this organisation to directly act with their audience and find their viewpoints. Verbal communication can facilitate in removing any type of barrier.
Nonverbal communication may be adopted by the JK hospital for communication data regarding their new hospital to a large vary of stakeholders. so as to push their new hospital, the authorities of the hospital can select social networking sites for obtaining an outsized variety of audiences at one platform. With the expansion of net, social media has become in style among individuals from all age teams. it’s solely platform which will be adopted by numerous business organisations for progressing to a large vary of audience. aside from social networking sites, tv advertisements and billboards will be utilized by JK hospital for his or her promotional activities.

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MARKETING COMMUNICATION PROJECT

MARKETING COMMUNICATION PROJECT

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason.

About the Book
MARKETING COMMUNICATION PROJECT

1. Executive summary

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason. The counterfeit of selling vodka by the others organisation has major impact on the brand image and brand value in the UK market. On the other hand, it has been also figured out that market trend in spirit industry is also changing due to passage of time. Most of the young people generally like to toast with their friends with cocktails rather than vodka. However, value of vodka among the alcoholic lover people are still there in the market. It has been figured out that Glen’s Brand is facing a good deal of threats from its rivals named Smirnoff and Absolut in the UK market. The brand needs to make consumer aware about the products and offering and quality of services. Communication process of the brand must be improved in order to gain the market opportunity. The brand should have to implement communication mix strategy in order to promote the products and services and make the customers aware about the brand in UK market effectively.

2. Introduction:

The study deals the marketing communication plan of Glen’s Vodka brand in UK market. It has been pointed out that marketing communication plan is required in order to make consumes aware about the offerings. On the other hand, effective marketing plan is also helpful for creating brand value of brand awareness in the unique target market. Apart from that, this particular study also focuses on the key competitions faced by Glen’s Vodka in UK market. The marketing communication strategies adopted Glen’s Vodka and faced issues and challenges are also critically discussed. At the end of the study, various types of recommendation have been made for the effective marketing communication based on the issues and challenges faced by the brand in UK market.

MARKETING COMMUNICATION PROJECT

Glen’s Vodka is supposed to be one of the leading brands of Vodka, which is owned and produced by Loch Lomond Group. Loch Lomond Group is one of the well-established British companies in United Kingdom. From the current data and evidences, it has been observed that Glen’s Vodka brand was considered to be the second bestselling spirit in United Kingdom in the year of 2014. The brand has also occupied specific place to the minds of consumers across the world including UK (Glen’s Vodka, 2015).Figure 1: Logo of Glen’s Vodka brand(Source: Glen’s Vodka, 2015)

3. Context analysis:

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