Develop Implement Marketing Strategies

Part C: Implementation of Marketing Plan


Aussie wanderers tours is a well-known tourism organization and they provide a real Western Australian adventure tour experience. The management of Aussie Wanderer Tours has developed a specific Budget plan for the new service, keeping in mind, all the possible costs and variables. The budget prepared by the management consists of scheduling, cost allocation, accountabilities and delegation of authority to the personnel’s (right person for the right job). Tourism business is one of the growing businesses in today’s world. There is another company named international Globus group in Australia that is a very well known tourism organization, which provide tours and travel to the people all over the world. Similarly, Wildlife tours Australia provide good services to the customers and they keep on checking the feedback and reviews from their customers about their services. It has been found that, they provide opportunities to every passenger to fill their feedback form after every tour to ensure the interest of the customers. This helps them to implement better strategies so that they can improve their services. They give the customers chance to express their opinion and experiences about their tour.


Success of marketing campaign


The venture has offered 150 people a chance to win a free trip to any of their travel destination. This brought a thrill in the mind of tourists. By providing such discount offers, this entity is all set to promote its services effectively. This will help in adding extra efficiency to the business. However, promotion via all modes of social media is not used by this entity. Thus, a particular set of customers are left to the addressed for this task.


Possible reason of the campaign result

This campaign might assist in gaining positive outcome. This campaign encourages the customers to avail their tours. The marketing campaign helps them to grow visitation of tourists with them so that they can build a fresh image in the tourism industry.


Comments received by the consumers related to campaign

Customers were excited to attain the news of such offers. They commented that the destinations that are offered by Aussie wanderer tours are very exciting and the services of their hotels are seemed to be very good.


Modification that can be implemented for better result

For getting better response and replies from the consumers first, they should check the weather condition before organizing any event. Next time they can offer discount to the customers to avail their tour. This will attract more tourists in their travel business.
Environmental factor that has affected the campaign to some extent
All modes of promotion in social media were not done because of poor weather conditions. Natural calamities did not permit the company to advertise their campaign properly as the internet connection was interrupted for several number of days. This has caused a massive problem as well as distraction in the campaigning of the service.


Accountability and Responsibilities

The management has also determined the accountability and responsibilities of the persons engaged in the project. The authorities are delegated as follows:
Project sponsor has the main responsibility of the project. The responsibility includes providing the project with necessary initial and additional funds, giving regular updates to the top-level management, removing obstacles so that the project can move forward and many others.
Advisory team has the responsibility to assist to the project sponsor and providing high-quality direction and subject matter input.
Project leader: has the responsibility to provide expertise and accountability for the project results. The responsibility of the project or functional leader extends to development of the charter and any other documents. Aussie wanderer’s tours and safari can achieve a great success in their new business if they follow all the marketing strategy that they have implemented. If they provide all the facilities in their hotels to the tourists then they will give a glowing review to the other customers and in this way, they can get more and more tourists who will avail their services. Globus international tour provides all the details of the tour to the public and helps them to decide the best place where they may go. On the other hand, Wildlife tours Australia organize various training programs that ensure that they are providing best service in their business. They try to understand the needs of the travelers and select the best hotels for them.

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MARKETING COMMUNICATION PROJECT

MARKETING COMMUNICATION PROJECT

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason.

About the Book
MARKETING COMMUNICATION PROJECT

1. Executive summary

The current study mainly focuses on the marketing communication of Glen’s Brand in United Kingdom. It has been figured out that brand awareness and products of the brand is supposed to be very poor due to many reason. The counterfeit of selling vodka by the others organisation has major impact on the brand image and brand value in the UK market. On the other hand, it has been also figured out that market trend in spirit industry is also changing due to passage of time. Most of the young people generally like to toast with their friends with cocktails rather than vodka. However, value of vodka among the alcoholic lover people are still there in the market. It has been figured out that Glen’s Brand is facing a good deal of threats from its rivals named Smirnoff and Absolut in the UK market. The brand needs to make consumer aware about the products and offering and quality of services. Communication process of the brand must be improved in order to gain the market opportunity. The brand should have to implement communication mix strategy in order to promote the products and services and make the customers aware about the brand in UK market effectively.

2. Introduction:

The study deals the marketing communication plan of Glen’s Vodka brand in UK market. It has been pointed out that marketing communication plan is required in order to make consumes aware about the offerings. On the other hand, effective marketing plan is also helpful for creating brand value of brand awareness in the unique target market. Apart from that, this particular study also focuses on the key competitions faced by Glen’s Vodka in UK market. The marketing communication strategies adopted Glen’s Vodka and faced issues and challenges are also critically discussed. At the end of the study, various types of recommendation have been made for the effective marketing communication based on the issues and challenges faced by the brand in UK market.

MARKETING COMMUNICATION PROJECT

Glen’s Vodka is supposed to be one of the leading brands of Vodka, which is owned and produced by Loch Lomond Group. Loch Lomond Group is one of the well-established British companies in United Kingdom. From the current data and evidences, it has been observed that Glen’s Vodka brand was considered to be the second bestselling spirit in United Kingdom in the year of 2014. The brand has also occupied specific place to the minds of consumers across the world including UK (Glen’s Vodka, 2015).Figure 1: Logo of Glen’s Vodka brand(Source: Glen’s Vodka, 2015)

3. Context analysis:

Book Club Resources
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