Customers Expectations Assignment Help

Introduction

This unit starts by considering customers’ expectations of e-Commerce, because these will dictate implementation priorities.   When planning an e-Commerce strategy, it is necessary to assess the current status of the business information and logistics systems because these will provide the foundation for e-Commerce. Preparations will also be necessary to meet the standards of support that e-customers expect. Marketing, promotion and supply chain management must all be considered, alongside the website, when developing an implementation strategy.   In managing an e-Commerce strategy, considerations include protecting the intellectual property of the business and maintaining the integrity of its website. This will require considerations of risk and the implementation of appropriate security precautions.  Finally in this unit learners will critically evaluate current developments in eCommerce.

 Aim

To enable learners to understand how businesses and organisations develop e-Commerce strategies to remain competitive in the global market.

 Key Objectives

  1. Understand the impact of e-Commerce on business.
  2. Be able to plan an e-Commerce strategy. Strategy.
  3. Be able to manage an e-Commerce strategy.

   Unit /Module content

  1. nderstand the impact of e-Commerce on business

Customer expectations: raised expectations for a quick and efficient service, e.g., timely responses to customer communications, quick delivery of the product or service, accurate information.

Common applications: types, e.g. payment systems, online shopping, shopping cart software, newsgroups, email.

  1. Be able to plan an e-Commerce strateg

Strategy: general, e.g., marketing, supply chain, electronic payment.

Internet strategy: hosting eg internal, sub-contracted; designing the website; maintaining 24/7 access.

Marketing strategy: methods,  e.g.,  targeting market segments and interest groups, developing electronic ‘web-communities’, promotion strategies to target specific market segments, search engine optimisation, e-marketing software.

Supply chain strategy: methods, e.g., satisfying customer demand, responsive supply chain, managed in house or sub-contracted, developing ‘partnership’ relationships with suppliers.

Electronic payment: methods, e.g., online transaction processing, Commercial off the Shelf Software (COTS), security; other payment systems, e.g., PayPal, World Pay.

 Be able to manage an e-Commerce strategy

Intellectual property: ownership e.g., domain name, company name, trademarks.

Assessment of security risks: risks e.g., risk of linking business systems to the Internet

Security measures: propose security measures to minimise risks, e.g., firewalls and use of intranets or extranets.

Current developments: areas, e.g., marketing, supply chain management, electronic payment

Learning Outcomes and assessment criteria

Learning outcomes:

 On successful completion of this unit a learner will:

LO1: Understand the impact of e-Commerce on business 

  • critically discuss the expectations of internet customers
  • critically assess the potential impact of common applications on an e-Commerce business

LO2: Be able to plan an e-Commerce strategy 

2.1 plan an e-Commerce implementation strategy for an e-Commerce business

LO3: Be able to manage an e-Commerce strategy 

3.1 Criticallyassess the risks of linking business systems to the internet

  • explain the importance of protecting the intellectual property of an organisation
  • Critically discuss security measures to protect an e-Commerce solution.
  • critically evaluate current e-Commerce developments and assess their incorporation into an e-Commerce strategy
  • Teaching and learning Methods

 This unit requires a range of skills and strategies to be employed for teaching and learning.

This is suitable for use for a range of sectors and should utilise the full range of skills developedthrough study of other units in the programme. These include planning, practical work, datahandling and processing, critical analysis and presentation skills.

The afore-mentioned can be achieved through the use of a number of teaching and learning tools such as class tutorials, group discussion, quiz, workshop, project management case studies, good practices scenarios, exercises and presentation skills.

This knowledge gained from this unit can be applied to a number of other units in the programme as well.

 Assessment Methods -Summary

Key features of the assessment strategy for this unit is the critical discussions on various aspects of ecommerce strategies and the planning & managing of ecommerce strategy.

The assessment will consist of an individual report based on a case scenario chosen for the purpose to address all the learning outcomes and the implied assessment criteria.

The assessment will comprise of three key components – understanding the impact of ecommerce strategy, planning an ecommerce strategy and managing an ecommerce strategy.

A Milestones Approach will be used for this unit facilitated through an Assessment workshop which will be conducted every week. Milestones will be set in the workshop for tasks 1, 2 and 3 on weeks 3, 6 and 8 respectively. A formative assessment on their report will be conducted on the week 10.

 .1 Teaching plan for the term / Schemes of Work

 Accrediting Body:  EDEXCEL

Course: BTEC HND IN Computing and Systems Development                          

Unit: Unit 29 E-Commerce Strategies

WkLecture ScheduleOutcome of sessionTutorial / Test / seminar/ workshop and formative assessmentResources
1.

 

Introduction to the Unit, learning objectives, teaching & Assessment methods, Assessment criteria

 

Study skills: Harvard Referencing& Report writing skills

 

Introduction to Ecommerce /             Ecommerce strategy

 

Understand Customer expectations on the Internet

e.g. timelyresponses to customer

communications, quick delivery of

the product or service, accurate

information

 

By the end of the session learners will be able to:

 

Ø  Know about the unit, mode of assessment, awarding body, assessment criteria and how to plan for the mode of assessment

Ø  Understand Harvard Referencing style and good report-writing skills

Ø  Understand the basics of ecommerce

Ø  Critically discuss the expectation of internet customers

 

Role play and individual induction, helping to know each other.

 

Test:To ascertain student interest and knowledge in ecommerce

 

Workshop: Academic Writing

 

Tutorial:  Using the tutorial identify and explain the needs of the customer expectations on the internet

 

 

 

Assessment Workshop:

Review of P1.1

 

 

Module handbook and  PowerPoint slides (Tutor)

 

AC1.1

2.Common business applications via the Internet.

 

The potential impact of applications: e.g., types eg payment systems, online shopping, shopping cart software, newsgroups, email

 

By the end of the session learners will be able to:

 

·         Critically assess the potential impact of common applications on an e-Commerce business

 

 

 

Discussion, Case study and addressing the learning outcome P1.2

 

Group Activity –  group work

– selects an organisation and examine what are the e-Commerce systems applications such as payments systems used in the organisation

 

Tutorial: Students assess the impact of the various applications for a selected company as identified above [Individual work]

 

Assessment Workshop:

Task 1 Milestone

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC1.2

3.Able to plan an e-commerce strategy for a business –

 

·         General Strategy

·         Internet Strategy

 

 

By the end of the session  learners will be able to:

 

Ø  Understand General Strategy

e.g.marketing, supply chain,

electronic payment

 

Internet strategy: hosting

e.g.internal,sub-contracted;

designing the website; maintaining

24/7 access;

 

 

 

 

Tutorial: Using the scenario given in the tutorial students will plan an e-commerce strategy encompassing general, internet, marketing and supply chain strategies.

 

 

Assessment Workshop:

 

Review of Task 1 & part of 2.1

 

 

 

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

 

AC2.1

 

4.Able to plan an e-commerce strategy for a business –

 

·         Marketing Strategy

·         Supply chain Strategy

 

Satisfying customer demands, responsive supply chain etc.

Marketing strategy: methods eg

targeting market segments and

interest groups, developing

electronic ‘web-communities’,

promotion strategies to target

specific market segments,  search

engine optimisation, e-marketing

software

 

Ø  Understand and plan Supply chain strategy: e.g., satisfying customer demand, responsive supply chain, managed in-house or

Sub-contracted, developing

‘partnership’ relationships with

Suppliers

 

 

5.Plan an e-commerce implementation strategy on business.-Electronic payments methodseg. Online transaction processing, Commercial Off the Shelf Software (COTS), security; other payment systems eg. PayPal, World Pay

 

Managing e-Commerce Applications / Strategies– security risks, risk of linking business to internet,  propose security measures

 

 

 

By the end of the session learners will be able to:

Ø  Plan an e-commerce implementation strategy

Ø  Critically assess the risks of linking business systems to the Internet

 

Tutorial: Using the scenario learners will work in groups to produce a plan to produce an eCommerce implementation strategy inclusive of electronic payments.

 

Activity –Research on an organisations current e-com system and assess the risk of linking the business system to the internet.

 

 

Assessment Workshop:

Task 2 Milestone, Review 3.1

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

 

AC2.1

 

6.Mid-Block Assignment Support

 

 

7.Managing e-Commerce Strategiesintellectual property – ownership, domain name, etc., protecting intellectual property, why is it important?  Intellectual property: ownership, e.g., domain name, company name, trademarks.

 

 

Managing e-Commerce Strategies- Discuss security measures, How can we protect an e-Commerce solution? Use of security measures e.g., firewalls and use of intranets or extranets

 

 

By the end of the session  learners will be able to:

 

 

Ø  Propose Security measures to minimise risks.

 

Ø  Discuss the importance of protecting the intellectual property of an organisation.

 

 

 

 

 

Tutorial

 

Using the scenario given in the tutorial assess the security risk of the business. Propose security measures which can protect the e- commerce business.

 

Discussion and feedback.

 

Group Activityselect an eCommerce business and assess the importance of protecting the intellectual property of the organisation.

 

Assessment Workshop:

Review of P3.2, P3.3

 

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC3.1, AC3.2, AC3.3

 

8.Managing an e-Commerce strategy

 

How to critically evaluate current e-

Commerce developments and assess their incorporation into an eCommerce strategy

 

 

 

 

 

By the end of the session  learners will be able to

 

Ø    Evaluate Current ecommerce

developments, areas eg marketing,

supply chain management,

electronic payment

Ø    Assess if they can be incorporated

in your strategy.

 

 

 

Tutorial:

 

Using the scenario given in the tutorial, research on current developments in e-commerce based business and assess if they can be incorporated in your strategy.

 

Review P3.4

 

 

Assessment Workshop:

Task 3 Milestone

 

Module handbook and prepared PowerPoint slides, tutorial worksheets and class exercises

 

AC3.4

 

9.Revision clinic

 

Revision, Formative Assessment & Feedback

 

Task 2 DEMONSTRATION

Revision

 

Discussions on students’ works, Classroom

Tasksand IndividualAssignment support.

Assignment support Workshop:

Formative Assessment & Feedback

 

 

 

Task 2 DEMONSTRATION

Module handbook, Assignment Evidence planner and PowerPoint slides
10.Task 2 DEMONSTRATION

End-Block Assignment Support

 

Resources 

Books

Chaffey, D (2006) E-Business and E-Commerce Management (Prentice Hall) ISBN 9780273707523

Cumming, T (2010) Little e, Big Commerce (Virgin Publishing) ISBN 9780753522899

Lauden, K C &Traver, C G (2002) E-Commerce: Business, Technology, Society (Addison Wesley)

Schneider, G P (2006) – Electronic Commerce (Course Technology) ISBN 9781418837037

Turban, E et al (2009) – Electronic Commerce (Pearson Education) ISBN: 9780137034659

Websites  http://academic.cengage.com/coursetechnology  www.booksites.net

www.pearsonhighered.com/laudon

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