1.1 Introduction
The research is designed based on customer service and its impact on the supply chain in the call center environment. Customer service quality can be managed by treating them in a good manner and by solving every query with good behavior. If the quality of this customer service is not taken care of properly then it may affect the supply chain in the call center or even it may affect the functioning of the whole call center environment. The research aim and objectives are cleared to demonstrate the factors that lead to the impact of this customer quality service. The relation of customer service and supply chain is demonstrated in this research with a broad understanding of their impact on each other. This research is based on qualitative data analysis with the help of certain interviews for the data analysis process. The paper deals with a great undertaking of customer quality service and supply chain with four variables that are internal process, key performance indicators, training, and customer expectations in the companies. Finally, the results and discussions are provided in this research so that the occurrence of this issue can be understood and a solution regarding this issue can be found out.
1.2 Research background
The quality of service to the customer is defined in this study so that its impact on the supply chain can be understood clearly. The improvement in service quality is highly required so that the organization can run successfully. The supply chain has a close relationship with the service quality a customer receives. If the customer service faces a decrement then it has a great impact on the supply chain and the whole business available. The paper deals with the understanding of customer service quality and its impact on the supply chain of the organization. Logistics is an important part of this supply chain in the company that impacts customer service also. The logistics that are subsequent for the customer services are defined with the help of supply chain management (Soares, 2017). Few factors are affecting the service for the customers and also the maintenance of the supply chain so that a balance can be created among them.
1.3 Research Problem
The research focuses on demonstrating the importance of customer quality service and its impact on the supply chain of the company. The supply chain management of call centers in industry in Singapore is defined through this paper. The focus is on the logistics and the supply management that takes place in the company so that the growth and development are being proceeded in an ethical manner in the company. Different factors for the customer service and supply chain in the call center environment are described herein this paper for bringing out a proper solution for the supply management in these environments (Rastegar, 2016). The service quality models and issues of customer service are demonstrated in this paper easily. The focus is on understanding the impact of this customer service on the supply chain of the call center and the methods through whic
