Conclusions And Recommendations

Chapter 6 Conclusions And Recommendations
6.1 Conclusion
Conclusions And RecommendationsFor any company customer satisfaction is an important asset, for which they have to raise the level of positive experience of a customer. If a product meets the expectations of the customer it increases the customer satisfaction ratings of the firm as well as enhances the brand loyalty of the product. A customer looks for the best and desirable experience from the usage of the products, not only that but also the services provided by the company. Customer satisfaction exhibits the relationship between the company and the customer. As the rivalry of products and companies grow the market has become even more competitive than before, with new and innovative technology and creative ideas gives one company an edge over its competitors. With all the new products coming in the markets and the competitors fighting for that edge over one another, brand loyalty for a company is a vital weapon to win the and be on top of its competitors. To enhance brand loyalty and customer satisfaction, companies bring out services like service centers as well as temporarily using the product in the respective stores. The electronic markets that consists of consumer electronic products, hardware and software, mobile phones and other electronic gadgets has become of the most profitable and growing markets of present. In this research a questionnaire has been distributed and focuses on different consumer electronic products, brand loyalty and awareness of products. This analysis clearly shows that consumer electronics have become a necessity such as cell phones and laptops. Many brands are competing to be on top and be the choice of all the customers and apple has been a popular selection among the people. Advertising and new promotional ideas by companies create awareness regarding their products and create hype. Apple’s name in cell phones and other consumer electronics has been the most prominent and accepted. Apple has been the most liked and appreciated brand in cell phones with is Iphone. Apple is one company who is enjoying being on top of its league and has out shined all of its competitors in all fields. Apple has raised its revenues over $108 billion in 2011 as well as ranks on top of customer satisfaction ratings. Apple has brought a revolution to the world of consumer electronic with its products like Iphone, iPod, iPod, Mac book etc. Apple has lived up to the expectations of its customers and satisfied their needs. Apple’s promises that its products give the most excellent experience to its customers and the customers are highly contented. Amongst the youth Apple’s products are most accepted and popular such as the Iphone, IPod and theIPod, these products are considered to be in “trend” by the youngsters. Apple has customers in audiences of all ages from pre teen, teens to adults and also businessmen. With such a large target market is has done a great job in maintaining its customer satisfaction rating as well as living up to the high expectations of its customers.

6.2 Recommendations

As the consumer electronic market is expanding and reaching new heights it’s essential for companies to stay close to the enhancement of technologies or else they will become obsolete. Technology is changing day to day and the customers want something new and different. Being a company in such a market it has to have effective research and development departments in their firm so they can come up with innovative products. It is said that people have seen it all in terms of technology but Conclusions And Recommendationsthere is still something new to come. Companies such as Apple has given that something new to the world with its touch phones to IPods which have created a revolution and changed the look of MP3 players and the IPod that is somewhere between a laptop and a mobile phone. Apple has now succeed exceptionally well in its market and still has to maintain its position there. With the people waiting for new editions of its products to a whole new product Apple needs to find new ideas every day. There might be some issues with some of apple’s products that customers have raised, for Apple to maintain its reputation it has to find ways to overcome those problems and make the customers satisfied. Consumer electronics market has become a highly competitive market and all the companies have to come up with products that are different from one another of find new ways to make the products diverse from the competitors. Promotion and advertising is a tool to reach to the customers, companies need to make advertisements and promotional techniques that will create a desire for the customers to want a product. Companies manufacturing laptops and computers should keep on enhancing their products and come up with something new to bring to their product, a new design or software. Mobiles phone companies are finding ways to diversify their products and bring out to the market a mobile phone that promises something that no other mobile phone has, like Apple being the pioneer of the “touch” and brought Iphone to the world. New features and applications are considered to be an attraction and companies have to strive and find ways to achieve this attraction of the people. For the consumer electronic market, companies have to come up with state of the art technologies and latest and innovative promising features to their products as well as original products.


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  1. In what incomegroup do you belong [income of family P.M.?]
  • 30000 & Below
  • 30001-60000
  • 60001-80000
  • 80001- 100000
  • 100001 & above
  1. How often do you buy electronic goods?
  • Regularly (Twice a month)
  • Occasionally
  1. You have been using your current brand products for
  • Less than 6 months
  • 6 months – 2 years
  • 2 – 4 years
  • More than 4 years
  1. Which brand of the electronic product have you tried so far?
  • Apple
  • Sony
  • IBM
  • Toshiba
  • Samsung
  1. Which advertising media would influence you?
  • Media
  • Radio T. V.
  • Road show Hoarding
  • Press Pop
  • Events
  1. If you come across an advertisement of new brand, would you
  • Try it
  • Ask/inquire for it
  • Ignore it
  1. What influences you in the advertisement?
  • Models
  • Content, Logo etc.
  • Features of the product
  • Overall presentation of Advertisement
  • No influence
  1. How did you come to know about your brand? Through
  • Friends
  • Advertisement
  • Word of mouth
  1. What made you start using that electronic brand?
  • Friend circle
  • Relieve of tension
  • To show off (for status)
  • Advertisement
  • Out of curiosity
  1. What factors do you consider important in buying any brand of electronic product.

Please give points to attributes out of total 100 points.

Attributes Contains Advertisement Other Total Points 100 (one hundred)

Brand name

I would recommend my brand to other

    • Strongly Disagree
    • Disagree
    • Neutral
    • Agree
    • Strongly Agree
  1. I prefer to pay more for a high quality product
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
  1. For me it is hard to switch to other brands
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
  1. I buy products because the brand offers good value for the price I paid in the past
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
  1. I buy product which matches my lifestyle and taste.
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
  1. Which brand comes to you mind when you think of high end MP3/PVP player?
  • Apple
  • Creative
  • Sony
  • Philips
  • Samsung
  1. Which brand comes to you mind when you think of high end cell phone?
  • Apple
  • Blackberry
  • Nokia
  • HTC
  • Sony Ericson
  1. Which brand comes to your mind when you think of high end desktop?
  • Apple
  • HP
  1. Which brand comes to you mind when you think of high end laptops?
  • Apple
  • Dell
  • HP
  • Acer
  • Sony

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