BUSINESS RESEARCH IN PRACTICE MANAGEMENT

Abstract


Introduction: This paper discusses the significance of these factors within the manufacturing sector in the UK, with particular emphasis on Unilever. The research problem as well as the aim identified for this research focuses on the application and the significance of technology and innovation in Unilever. Furthermore, the paper seeks to assess the significant use of innovation and technology for organisational management in the manufacturing sectors of the UK and determine the relationship between them.
Literature review: The openness towards technology adoption has enhanced service innovation and further stated that support from individuals in higher managerial positions act as an able facilitator between adoption of technology and service innovation. An evaluation of the various literature, along with a conceptual framework has also been developed.
Methodology: A positivism philosophy, with a deductive approach, along with a descriptive design for the evaluation of the quantitative data has been implemented. In addition to that, purposive sampling has been used for the collection of the quantitative data from primary sources (30 employees of Unilever) over telephonic and Skype surveys.
Results and findings: The responses received from the participants of the survey were recorded electronically and the percentage or the frequency of each response in correspondence with each option have been mentioned. A survey questionnaire has been prepared and it consists of 10 questions and this questionnaire was mailed to a total of 35 employees of Unilever. Amongst them, completed surveys have been received back from 30 employees. In this analysis, the various questions regarding how innovation and technology tend to help business management were asked.
Discussion and evaluation: It is observed that technology and innovation are considered as the heart of the business in Unilever and these are planned according to the changing trends in the markets and the customer demands. However, there can be some challenges that the company may face while implementing innovation.
Conclusion and recommendation: An adequate risk management strategy, along with proper training and development programs for the employees has been recommended, following the findings and analysis of the data collected.


Chapter 1: Introduction


1.1 Background/ context of the research


Organisational management is required for making effective decisions to solve the issues of the business organisation. It deals in maintaining equilibrium within the processes of planning, leadership management, resource management and others so that the organisation can achieve the desired aims and objectives. This ensures the development of a successful organisation (Nikezić et al. 2016). The main objective of every organisation is to earn profitability. They plan various tactics and methods that are implied for ensuring better performance of the organisation. The performance and profitability of an organisation can be improved with the help of innovation and continuous development of technologies for the purpose of managing the organisation. Innovation management helps in sustaining the position of the organisation in the competitive market and make optimum utilisation of resources and capabilities. The inter-relation between innovation management and performance of the organisation provides stability to the business (Kraśnicka et al. 2018). Various technologies are used to bring effective changes within the organisation and management. The company’s performance is based on the technologies and tools that the workers use for customer handling and management.
In the UK the organisations related to research and technology have a competing environment globally. They offer services like engineering, technology and innovation. These companies expand their markets in non-traditional sectors also. The uniqueness of the UK companies lies in their technology management and innovation management (Readman et al. 2018). Thus, this project focuses on use of different innovations, techniques, strategies, tools for organisational management and how they are co-related to each other for a company named Unilever. Unilever deals with the customer products related to hygiene, nutrition and personal care, therefore, to maintain the huge stock of products and satisfy the customers all over the world they need to have a strong organisational management which is being studied in this project.


1.2 Research problem/ about the project


Organisational Management is the concept associated with organizing and optimizing the business management strategies. Unilever being a FMCG company they face several issues related to survival in the competitive market, pricing strategies, threat related to direct-to-customer services, sustainability legacy and others (Fleming, 2020). To overcome the issues the company Unilever has planned various strategies so that they maintain their customers and market in today’s world. This study is done to understand their key management strategies that they plan for their business and how they have related their strategies with the continuous innovation and improvement of technology to survive in this market of competition.


1.3 Aim and objectives of the research

Aim: The project aims to understand the significant use of Organisation Management through innovation and technology in the manufacturing sectors of the UK and determine the relationship between them. To serve the purpose the business organisation of Unilever is selected.


Objectives:


To understand the significance of technology and innovation and their use in the FMCG manufacturing industry named Unilever of UK
To determine the relationship between technology and innovation on the basis of management of Unilever


1.4 Research questions


The questions that are been planned for the completion of this project are as follows:
What is the role of management in adopting innovation within the organisation?
Is technology and innovation interconnected or separate? If connected, then how are they related?
How is innovation significant in an organisation’s management and performance improvement?


1.5 Consultation process undertaken with Unilever


A total 30 employees of Unilever have been chosen for conducting the survey. A brief survey questionnaire has been prepared to entail all the research objectives. Various ethical aspects have been taken into consideration while conducting the survey. Their consent was asked and then the survey questionnaire was mailed to the concerned employees and their responses were recorded. The questions covered all the aspects of the requirement of innovation in management and technology for regulating organisational performance.


1.6 Significance of the research


In the present economic environment, the entrepreneurs and the managers need to undertake necessary business planning, various projects, and consultancy work apart from their core tasks (Burgelman, Christensen and Wheelwright, 2015). The predominant objective of conducting this research is to study and investigate various qualitative and quantitative research methods and various critical problem-solving skills in the business context. Business is an essential aspect that influences the economic condition of a country. It can be considered that the business management research methodologies help in gaining informative data on the current business scenario of the world, the research study outlines the importance of technology and innovation in the business.

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Internal Business Processes

Internal Business Processes

INTRODUCTION
This report explains the Procurement Executives Associationtradestructure assessment agenda, implementation measures, assessmentprinciples, as well as reporting procedure. It also set up the theoreticalstructure for presentationadministration for Procurement Executives Associationagency acquirementscheme assessments, as well as constantmethods useful in performing arts the presentationadministration administration and scheme oversight functions. In accordance with this framework, each Procurement Executives Associationassociates will put together into his/her agency’s or department’s system a balanced scorecard assessment method utilizing the core objectives and measures identified in this report, and any additional measures that contribute to the accomplishment of the individual agency’s strategic goals and objectives.

About the Book
Internal Business Processes
PART 1
Select a circuit which has a dwindling audience to investigate. Usesoft systems methodology to evaluate the problems of a dwindlinglive audience at the circuit. You should outline the essential components for ‘effective business operation management’ to provide rich experience for live audience at the track. Support your discussions with appropriate business operations models. You should compare and contrast the different models used for providing rich experience by use of digital technology at the live events and recommend appropriate solutions for providing a service that combines the live track atmosphere with the opportunities to follow team/driver race progress live by means of digital technology (issues to consider: modes of delivery, who provides service, delivery chain, customer value chain, cost implications etc.).Formula 1 is one of the world’s most popular annual sports series. Annually, some 300 brands sponsor this race and spend more than £1 billion. Government invests more than £400 million per year(Forbes 2013).It has its roots in the European Grand Prix championships of the 1920s and 1930s.There are various reasons that attribute to the growth and popularity of this sport. The topmost reason is that the best car manufacturers like Ferrari, Lotus and Mercedes (to name a few) hire the world’s best racing drivers to drive as fast as they possibly can. A racing lover couldn’t demand anything more than this. Second reason is that there aren’t any close competitors of Formula1 race. When compared to NASCAR, Formula 1 is far more exciting because of its speed and racing track. Where NASCAR goes on an oval track with slower cars, Formula 1 races up to 200 mph. Witnessing skill of an F1 driver is jaw dropping, especially when seen on wet tracks. One little twitch can make the car goes upside down. Although crashes are not common to see on F1 race tracks these days as it used to be but if one sees he/she is bound to skip a beat. Today the races have so become so safe that one walks away with no injuries. Even in a big crash where 5 cars run on top of each other, drivers don’t suffer even slight scratch. Every track at F1 race is different. It has street tracks, technical races and desert races. It’s a year long competition held worldwide (Forbes 2013).The ‘Strategy’ of Formula One is also one of the key reasons why people find it interesting. Actually, it’s confusingly interesting. The driver can switch teams retaining his winning points from the previous wins (Forbes 2013).
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