Introduction
The role of organizational communication is of utmost importance to leverage the operational efficacies of businesses in the modern business environment. In other words, proper communications amidst the organization can significantly enhance the overall performance of the business to a greater extent.
On the other hand, the impact of data silos on businesses is generally adverse as it results in the wastage of resources and inhibition of organizational productivity by a great level. In this context, the following reports aim to encapsulate an analysis of the overall business system of LTR co. in a brief context. In specific, the report analyzes the organizational communication system of the organization in a significant manner. The report concludes with a brief set of recommendations to optimize the business operations of LTR co.
Section A: Overview of the Current Business Systems
2.1 Organizational Communication
Through the case study, it can be observed that the organizational communication processes of LTR co. are heavily reliant on emails. The newsletter emails are sent to the employees that comprise of organizational information but are frequently observed to lack fundamental information. As per the opinion of Braun et al. (2019).
2.1.1: Communication Gap between Employees and Managers
As the communication among the workforces and leaders is synchronized and enriched with informative knowledge, it is beneficial for the leaders to implement effective leadership to motivate the workforces to optimize their performance. According to the research by Braun et al. (2019), it has been found that 60% of workforces prefer appropriate face-to-face communication whereas only 26% stand for communication via email. It had further highlighted email communication frequently has a detrimental effect on the job satisfaction of workforces.
2.1.2: Information overload
Furthermore, it has also been observed that the employees frequently complain regarding the excessive volumes of mails that sent are sent, which eventually becomes difficult to manage. In this context, research conducted by Watts (2016) had highlighted the theory of “information overload”, which also consists of the overload of emails in the workplace.
2.1.3: Security threats of e-mail
Furthermore, the case study had highlighted the email communication also comprises of exchange of sensitive organizational information. In this context, the study conducted by Choudhary (2013) had highlighted various risks related to email communication, such as confidentiality, delivery blockage, interception and modification of email, etc. These threats can be detrimentally affecting the business operations of LTR co. In this context, Choudhary (2013) further highlights that it is fundamental to encrypt sensitive information in order to prevent the risk of violation of confidentiality.
2.1.4: Cross-departmental miscommunication
From the provided case study, it has been observed that the operational staffs of LTR co. are responsible for the management of their respective areas, which enables them to use separate systems for organizational purposes. In brief, the customer services team undergoes the delaying of fundamental information through email requests. The customer services team of LTR co. has complained that the flow of communication is poor among departments that lead towards the minimal quality of services due to lack of fundamental information. In this context, studies conducted by Gondal and Shahbaz (2012) had highlighted that the inadequacy of internal communication amidst the team members detrimentally results in the disruption of organizational productivity.
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