This is a solution of your BTEC HND in Business Assignment that describes about Developing business

Introduction

Qualification		Unit number, title and level
BTEC HNC in Business		Unit 15 Managing Business Activities to Achieve Results
Student name and ID number		Assessor name
		Bindya Patel
Date issued		Completion date Submitted on
27.02.2016		27.04.2016

Assignment title		Zurich Case Study

It is always suggested to go through all the study material and presentations before attempting the answers. Please consider the command words (describe, explain, analysis or evaluate etc.) Please mark the task number (1.1, 1.2 etc.) while answering.

Merit and Distinction questions (On page 8) are optional. You must pass ALL the other questions (1.1 to 4.3) to get at least Pass grade in this unit. Original work is required. Please refer to Plagiarism & Reference documents under Student Guide. Please contact your tutor if you are unsure of any part of the Assignment Brief. Good luck

Learner Declaration

I declare that the work I am submitting for assessment contains no sections in copied in whole or part from any other source, unless it is explicitly identified by means of quotation mark or by means of wholly indented paragraphs. I declare that I have also acknowledged such quotations by providing detailed references in an approved format. I understand that unidentified and un-referenced copying both constitutes plagiarism which is an offence.

By submitting the electronic copy, I agree to the above declaration and also acknowledge the assessor of this document may communicate a copy of this document to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking) for assessment purpose.

Student Name	_____________________	Student ID:	__________________
Signature:	_____________________	Date :	__________________

Assignment Brief
Unit number, title and level		Unit 15: Managing Business Activities to Achieve Results
Qualification		Pearson BTEC HNC Diploma in Business
Date issued		27.02.2016
Completion date		27.04.2016
Assessor		Bindya Patel

Assignment title	Managing Business Activities to Achieve Results
Purpose of this assignment This unit focuses on the effective and efficient planning and management of business work activities. It gives learners with understanding and skills needed to design and implement operational systems to improve their effectiveness and efficiency and achieve the desired results for the business. Learners are encouraged to consider the importance and interrelationship of business processes and the implementation of operational plans, together with quality systems and health and safety, in achieving satisfactory results.
Scenario: You are required to provide answers for tasks 1, 2 and 3 using the case study or additional research to be carried out on Zurich Insurance Group. Task 4 should be answered based on Mr Adusei scenario. A Zurich case study: Creating quality customer care Zurich 17 Image 6A quality product or service is one that does what it is supposed to do – that is, meet customer services requirements for its target market. For a business, therefore, quality is based on knowing what customers need and expect and meeting these demands. A business that is serious about quality does more. Zurich aims not only to meet customer expectations, but also to exceed them. Zurich puts quality at the centre of how it does business. It actively manages and measures the quality of the service it provides to make sure its customers receive the best possible level of customer care. Please read more from : http://businesscasestudies.co.uk/zurich/creating-quality-customer-care/introduction.html#axzz3yLdi4anv

Task 1:

Understand the concept and process of marketing

(This task offers you an opportunity to achieveL.O.1: AC1.1 AC 1.2 and AC1.3)

You are required to evaluate the interrelationship between the different processes and functions of Zurich Insurance Group (AC1.1)

Guidelines

You may include the following in your answer:

Interrelationships of functions: Think about mission, aims, objectives and culture;

You are required to come out with justifications of the methodology that could be used or are used to map processes to the goals and objectives of Zurich Insurance Group (AC1.2)

You are required to evaluate the output of the process and the quality gateways of Zurich Insurance Group (AC1.2)

Task 2

Be able to use the concepts of segmentation, targeting and positioning

(This task offers you an opportunity to achieveL.O.2: AC 2.1, AC 2.2, AC2.3 and AC2.4)

Acting as a production manager for the purpose of this assignment;

You are required to design plans which promote goals and objectives for your own area of responsibility as a production manager (AC 2.1)

Guidelines

You may include the following in your answer:

A plan could be designed (not just a description of a plan) for own area of responsibility as a production manager.

The plan could include – What is to be done, how to do it, when to it and who do what.

You are required to write objectives, which are specific, measurable, achievable, realistic and time-based to align people and other resources in an effective and efficient way (AC 2.2)

Guidelines

You may need to consider the following in your answer:

At least two written objectives

The written objectives must be Specific, Measurable, Achievable, realistic and time-based (thus SMART) and why you think they can align people and other resources effectively and efficiently.

You are required to demonstrate (using examples) how to Implement appropriate systems to achieve the objectives (in AC 2.2) in the most efficient way, on time, to budget and meeting organisational standards of quality (AC 2.3).

Guidelines

You may include the following in your answer:

There must be evidence of you implementing appropriate systems to achieve objectives in the most efficient way, on time, to budget and meeting organizational standards of quality

Effective systems must ensure – relationship with customers are managed effectively, relationship with customers are managed effectively, office functions are not duplicated and interrelate properly

Systems may include – sales systems, production systems, ordering systems etc.

You are required to demonstrate (using examples) how to carry out work activities that meet operational plan through effective monitoring and control of your area of responsibility (AC 2.4). Read more about : A study In United Kingdom

Task 3

Understand the individual elements of the extended marketing mix

(This tasks offers you an opportunity to achieveL.O.3: AC 3.1, AC 3.2, AC 3.3, AC3.4, and AC 3.5)

You are required to specify quality standards for Zurich Insurance Group and design systems to manage and monitor them (AC 3.1).

You are required to use examples to demonstrate a quality culture that ensures continuous monitoring, evaluation and development of a specific process of Zurich Insurance Group (AC 3.2).

You are required to recommend improvements which will align with the objectives and

goals of Zurich Insurance Group and explain how that will improve their operations (AC3.3).

You are required to write a report to the manager of customer care of Zurich Insurance Group on the wider implications of proposed changes within the organisation (AC 3.4).

Task 4

Be able to use the marketing mix in different contexts

(This tasks offers you an opportunity to achieveL.O.4: AC4.1, AC4.2, AC 4.3 and AC 4.4

Mr Adusei Scenario

You have been approached by Mr Adusei; who intends to open a restaurant in the heart of London to assist him address some key issues he is likely to face in the industry. You are required to carry out risk assessments as required by legislation, regulation and the requirements of Mr Adusei’s business and suggest evidence you need to see to ensure he has taken the appropriate actions where necessary (AC 4.1).

You need to demonstrate (using examples) how to correctly and effectively apply health and safety regulations and legislation that are applicable to the restaurant business (AC 4.2).

You are required to carry out a systematic review of the health and safety policies and

procedures of an existing organisation (of your choice) and discuss whether they are effective and compliant (AC 4.3)

You are required to construct a staff training guide to enable Mr Adusei’s business to ensure practical application of health and safety policies and procedures in the workplace. (AC 4.4)

Opportunities for Merit and Distinction

In addition to the above PASS criteria, this assignment gives you the opportunity to

submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade descriptor

Indicative characteristic/s

Contextualisation

M1 Identify and apply strategies to find appropriate solutions

An effective approach to study and research

has been used

To achieve M1, you need to demonstrate throughout

your assignment correct use of Harvard referencing

but particularly when constructing the staff training

guide (Task 1 – 4).

M2 Select / design and apply appropriate methods / techniques

Relevant theories and techniques have been applied

To achieve M2, you need to make effective judgments

when evaluating the interrelationship between

the different processes and functions of Zurich Insurance

Group (Task 1)

M3 Present and communicate appropriate findings

Coherent, logical development of principles/concepts for the intended audience.

To achieve M3, relevant theories and techniques must be

applied especially when identifying the improvements

which will align with the objectives and goals of

Zurich Insurance Group (Task 3)

D1 Use critical reflection to evaluate own work and justify valid conclusions

Conclusions have been arrived through synthesis of ideas and have been justified.

To achieve D1, you need to critically reflect on the overall

work to evaluate your own work and justify

recommendations or conclusions drawn (Task 1- 4)

D2 Take responsibility for managing and organising activities

Activities have been managed.

To achieve D2, you need to show evidence of effective

management of activities when carrying out risk

assessments as required by legislation, regulation and

the requirements of Mr Adusei’s business (Task 4)

D3 Demonstrate convergent /lateral / creative thinking

innovation and creative thought have been applied

To achieve D1, you need to use Innovation and creative

thought when writing the report to the manager of

customer care of Zurich Insurance Group on the wider

implications of proposed changes within the organisation

(Task 3).

Learning outcomes

On successful completion of this unit a learner will:

Assessment criteria for pass The learner can:

LO1 Understand the importance of business processes in delivering outcomes based upon business goals and objectives

1.1 evaluate the interrelationship between the different processes and functions of the organisation

1.2 justify the methodology to be used to map processes to the organisation’s goals and objectives

1.3 evaluate the output of the process and the quality gateways

LO2 Be able to develop plans for own area of responsibility to implement operational plans

2.1 design plans which promote goals and objectives for own area of responsibility

2.2 write objectives, which are specific, measurable, achievable, realistic and time-based to align people and other resources in an effective and efficient way

2.3 implement appropriate systems to achieve objectives in the most efficient way, on time, to budget and meeting organisational standards of quality

2.4 carry out work activities meeting the operational plan through effective monitoring and control

LO3 Be able to monitor appropriate systems to improve organisational performance

3.1 design systems to manage and monitor quality standards specified by the organisation

3.2 demonstrate a quality culture to ensure continuous monitoring, evaluation and development of the process

3.3 recommend improvements which align with the organisation’s objectives and goals and which result in improvements

3.4 report on the wider implications of proposed changes within the organisation

LO4 Be able to manage health and safety in the workplace

4.1 carry out risk assessments as required by legislation, regulation and organisational requirements ensuring appropriate action is taken

4.2 demonstrate that health and safety regulations and legislation applicable in specific work situations are correctly and effectively applied

4.3 carry out a systematic review of organisational health and safety policies and procedures in order to ensure they are effective and compliant

4.4 carry out practical application of health and safety policies and procedures in the workplace.

Evidence required

Learning Outcome

Tasks

Mode of Assessment

Learning Outcome 1

Understand the concept and process of marketing

Task 1

Written assignment

Learning Outcome 2

Be able to use the concepts of segmentation, targeting and positioning

Task 2

Written assignment

Learning outcome 3

Understand the individual elements of the extended marketing mix

Task 3

Written assignment

Learning outcome 4

Be able to use the marketing mix in different contexts

Task 4

Written assignment

Submission Guideline

Work should be referenced
Sources should be acknowledged fully by referenced books, journals used and URL visited
All work should be word processed, font size of 12 and font style of Times New Roman/Arial
Subtitles of the assignment should be in the font size of 14
Pages should be numbered in the bottom right hand corner
Spell check the document and read thoroughly for grammatical errors
1.5 Line spacing
Reference at the end of the assignment
All paragraphs should be aligned in justified mode
The guided word limit is between 2500-5000 words (This is only a guide)

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Introduction

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