Unit 14 Tour Operations Management

Unit 14 Tour Operations Management,INTRODUCTION
Learners will investigate the tour operators industry of the travel and tourism sector, including the different types of operators, their products and services, the scale of the industry and how it has been affected by trends and developments. Management issues will be covered by examining strategic and tactical decision making in order to develop learners’ decision-making skills.
Learners will explore the stages involved in creating a holiday and develop skills associated with determining a selling price for a holiday from given information.
The role of the brochure will be reviewed against the introduction of new methods of promoting holidays. Learners will also review distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television.

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Unit 14 Tour Operations Management

INTRODUCTION

Learners will investigate the tour operators industry of the travel and tourism sector, including the different types of operators, their products and services, the scale of the industry and how it has been affected by trends and developments. Management issues will be covered by examining strategic and tactical decision making in order to develop learners’ decision-making skills.

Learners will explore the stages involved in creating a holiday and develop skills associated with determining a selling price for a holiday from given information.

The role of the brochure will be reviewed against the introduction of new methods of promoting holidays. Learners will also review distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television.

Aim of the unit

This unit enables learners to gain understanding of the tour operators industry, the stages involved in creating holidays, brochures and methods of distribution used to sell holidays, strategic and tactical decision making.

Learning Outcomes and assessment criteria:

LO1 Understand the tour operators industry within the travel and tourism sector

P 1.1 Analyse the effects of current and recent trends and developments on the tour operators industry.

LO2 Understand stages involved in creating holidays:

P 2.1 Assess the stages and timescales involved in developing holidays

P 2.2 Evaluate the suitability of different methods of contracting for different components of the holiday and different types of tour operator

P 2.3 Calculate the selling price of a holiday from given information.

LO3 Be able to review brochures and methods of distribution used to sell holidays

P 3.1 Evaluate the planning decisions taken for the design of a selected brochure

P 3.2 Assess the suitability of alternatives to a traditional brochure for different types of tour operator

P 3.3 Evaluate the suitability of different methods of distribution used to sell a holiday for different types of tour operator

LO4 Understand strategic and tactical decision making for tour operators

P 4.1 evaluate the strategic decisions made by different types of tour operator

P 4.2 Compare the tactical decisions that could be taken by a selected tour operator in different situations

Unit content:

LO 1 Understand the tour operators industry within the travel and tourism sector

Tour operators: as defined by EU Package Travel Directive; different types of tour operators including outbound operators, domestic operators, incoming operators, specialist operators, direct sell operators

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