Past two decades, Small and Medium Enterprises aka SMEs have known to contribute largely to the economies of developing countries. Not only this, various opportunities are arising for such enterprises in national and international markets. In order to sustain the competition thriving in these markets, it is imperative for the SMEs to grow. Though there is not a single theory which is evident for the growth of such enterprises, however e-marketing has recently been seen as a contributing factor towards the internationalization of SMEs (Chetty, 2006).
This is a solution of The Growth Of Internationalization Due To Emergence in which we discuss The Growth Of Internationalization.
Past two decades, Small and Medium Enterprises aka SMEs have known to contribute largely to the economies of developing countries. Not only this, various opportunities are arising for such enterprises in national and international markets. In order to sustain the competition thriving in these markets, it is imperative for the SMEs to grow.
Though there is not a single theory which is evident for the growth of such enterprises, however e-marketing has recently been seen as a contributing factor towards the internationalization of SMEs (Chetty, 2006).
Rapid changes in the market conditions like technological and transportation advancement has allowed the SMEs to easily operate in international markets as the information is now easily and readily accessible by everyone.
In the past, large multinationals were encouraged to grow internationally because of the convergence of cultures across the international borders which allowed them to take advantage of economies of scale. However, with the advancement of e-marketing, the international market is seen to create more opportunities and challenges for small and medium enterprises.Read More:- Fighting Fraud And Corruption
E-marketing and internet has given the small and medium enterprises a different environment to explore the international market.
Various companies have integrated internet and other technologies for the growth of
internationalization(Coltman, 2011). This paper is aimed towards the analysis of the growth of internationalization because of the emerging e-marketing strategies used by the small and medium enterprises in developing countries. This paper focuses on the role of e-marketing in SMEs for growth of internationalization as well as the barriers faced by them in the international market. The paper is completed using qualitative research like case studies that use e-marketing for growth of internationalization.
The findings revealed how e-marketing is a cost effective and fast medium to gather information and communicate when expanding internationally. It revealed the various benefits of using e-marketing to target international customers and communicate with them. SMEs in developing countries used internet to overcome the drawback of a small enterprise and not being able to reach the international customers. The case studies also reflect how the small and medium enterprises have used a clear approach for adopting growth strategies and how e-marketing has been a contributing factor in letting them expand internationally.
In past few decades, it has become evident that the world economy is changing from a local traditional economy and becoming more of a global economy that is driven by internet technology. In order to adjust to this global economy driven by internet technology and sustain the global competition, it is imperative that the organizations re-shape their operational activities and management and marketing strategies.
This is done so that the companies can begin with their international operations(Coviello, 2009). It is evident that transitional and developing economies are evolving at an unparalleled speed, thus allowing the organizations from such economies to enter into international business. Economies of the developing countries face great opportunities when adopting these global strategies in the pursuit of a correct international market entry. Where, in the past only large multinationals were able to enter the international market, today companies from developing countries are also able to explore this market.
This has been made possible because of the commercial use of Internet. Internet has brought fast and broader changes in the international marketplace
which has created vast opportunities for small and medium enterprises to operation on a global scale. Most of the companies in the developing countries belong to small and medium enterprises industry and have contributed largely to its economic development. For operating on a global platform, marketers are using e-marketing as an emerging medium. Click Here
Every corporation that is expecting to globalize its operations are significantly using e-marketing as their marketing strategy. In fact, internationalization process has been made easy due to the emergence of e-marketing strategies used by the companies(Etemad, 2013). The emergence of e-marketing in small and medium enterprises has allowed them to grow in the international markets and sustain the thriving competition. SMEs are those enterprises that majorly contribute to the economical development of the developing countries.
With the advancement
of technology and communication, these enterprises are using e-marketing as a platform to grow internationally in the global market(Johanson, 2005). E-marketing platform has thus allowed the small and medium enterprises of the developing countries to expand their operations on an international platform. It has given hope to various SMEs that attempt to enter the international platform by giving them a medium to communicate efficiently like large multinational corporations.
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