Research Project

In the present era, businesses are focused on the effective use of technological tools in respect to improving their performance. By having a consideration of critical standards in the application of technology the issues can be resolved effectively and leads business to an impressive level of success. Travel and tourism sector has a diversified service that needs the assistance of technology. It allows managing work activities in the desired manner and ensuring that a better service is being offered to customers (Saviotti, 2018). It helps in improving the work standards so that a business entity can accomplish a competitive advantage effectively. In order to have an understanding about the influence of technology on operations of the travel and tourism sector, the present research has been conducted.

About the Book

Introduction

In the present era, businesses are focused on the effective use of technological tools in respect to improving their performance. By having a consideration of critical standards in the application of technology the issues can be resolved effectively and leads business to an impressive level of success. Travel and tourism sector has a diversified service that needs the assistance of technology. It allows managing work activities in the desired manner and ensuring that a better service is being offered to customers (Saviotti, 2018). It helps in improving the work standards so that a business entity can accomplish a competitive advantage effectively. In order to have an understanding about the influence of technology on operations of the travel and tourism sector, the present research has been conducted.

Task 1

1.1 Formulate and recording of possible research outline specifications

Introduction- Technology can be referred to the use of tools that helps in managing work activities more effectively to ensure key standards. Using technology the business firm can improve its performance easily because it helps in decreasing time consumption on activities. Along with this, use of social media and database management has advanced recently that also attracts the travel and tourism sector to adopt the same. In order to have a proper understanding, the Thomas Cook Plc is being referred to as an organization.

Research aims and objectives

Aim- To analyse the impact of information and communication technology in travel and tourism sector practice: A study on Thomas Cook Plc

Objectives

  • To understand the significance of technological tools used by Thomas Cook Plc
  • To determine the benefits of ICT within Thomas Cook Plc
  • To identify challenges that business faces in database management
  • To recommend ways through which ICT can be increased within Thomas Cook Plc

Research methodology-

In order to have effective understanding respecting technological use and development in business the application of the methodology is essential. Primary information will be collected in order to have better learning. A collection will be accomplished through a survey with employees of Thomas Cook Plc. 30 employees will be considered as a sample size in order to have an appropriate collection of data respecting the subject (Loomis and Paterson, 2018). Other than this, application of secondary research will also assist in determining the benefits of ICT within Thomas Cook Plc. Proper support of qualitative technique will also help in data collection. In this, qualitative measures will be promoted so that goals and objectives can be accomplished. Moreover, an inductive approach will facilitate to take results from specific to a general that means the significance of technological tools used by Thomas Cook Plc can be understood properly.

Scope and limitation:

Key scope of the present study is that it helps in learning about technological development so that tourism sector working can be advanced. Along with this, different benefits that Thomas Cook Plc is attained through database management application can also be analysed in a significant manner. It will allow improving the working of the sector on the basis of outcomes. However, limitation of the research is that lack of secondary sources available in respect to the subject (Hanvey, 2018).

Anticipated Outcomes:

Accomplishment of the research study will improve learning about challenges that business faces in database management. It will facilitate the identification of measures that can resolve issues. Different innovative methods can be taken into account with the help of recommendation so that ICT can be increased within Thomas Cook Plc

1.2 Identify the factors that contribute to the process of research project selection

Technological use has been advanced in recent years and businesses are effectively focused on its adaptation. It has been concluded in previous studies that the application of ICT is beneficial for businesses, but it has not been stated that to what extent the organizations are gaining benefits. In order to understand the gape of previous studies, the present study is being conducted. Along with this, another rationale of the research is that businesses of travel and tourism sector are facing issues in the application of ICT such as costing, management, etc. By having an understanding of such measures and recommending the methods to overcome such issues the experts will try to boost the use of ICT.

1.3 Undertake a critical review of key references

The significance of technological tools

According to the Long (2018), a technological tool plays a critical role in the success of every organization and it leads businesses to an impressive level of success. The significance of progression in reliably operational exercises is that it has wiped out the immensity related with writing. With advancement, data would now have the ability to be anchored in each pragmatic sense in different utmost contraptions, for example, moderate plates and microchips. Significantly more in this manner, the data set away in these inventive gadgets is secured with passwords and codes which are just known by the proprietors of the data, upgrading it a procedure for anchoring requested data. Ramanathan (2018) has said that database management tool like cloud computing allows having frequently shared of information without any barrier. It allows improving the information sharing and communication within the organization. Such kind of measures leads business to an impressive level of success. The Piercy (2018) argued that technological tool like social media application is significant because it helps in controlling the cost. Better reach to customers is a factor that forces businesses to have an application of social media. Operational support is also being offered by tools that assist in leading business to an impressive level of success.

Benefits of ICT

Schement (2018) has contended that using ICT business firm can easily improve its communication effectiveness. It allows having better interaction with diverse clients and employees of a different brand in a standard manner. It improves the ratio of data sharing so that proper decisions can be taken into account. Land (2018) has argued that the application of database management assists in maintaining records of customers. It means understanding about customer needs can also be developed properly by having an analysis of information maintained in the database. Better support can be offered to customers to accomplish key goals and objectives. Rowlands (2018) has also stated that ICT provides effective information processing that promotes the effectiveness and controls the cost in a diverse manner. Economical measures can be controlled in the desired manner to meet objectives. Interactive communication promotion is also a benefit that a business firm can attain through the application of ICT standards.

Challenges business faces in database management

According to the Onyango (2018), there are few challenges that businesses face in database management application. It is one of challenging task for employees to manage a high volume of data in an appropriate manner because it creates confusion. It impacts the overall process in a negative manner. In addition to this, the limit of scalability is also a challenge that influences the overall performance in a negative manner. Diverse measures need to be employed for better development of work standards. Janich et al. (2018) has said that data security is also a challenge that must be controlled by businesses. It has been noticed hacking can be done through unethical persons that can influence the overall work conditions so proper standards can be employed.

Ways improving ICT practice

Boddy et al. (2018) has said that management can focus on training and development about technological use so that knowledge about the use of tools can be advanced. It will enhance the work effectiveness and leads the business firm to an impressive level of success. Yanmaz (2018) has contended that benchmarking in the technological application will also assist in controlling the time consumption over activities.

1.4 Produce a research project specification

Title of the study-

“To analyse the impact of different technological tools in travel and tourism sector practice: A study on Thomas Cook Plc.”

For the effective accomplishment of the framed objectives the research experts will have consideration of approach. Application of inductive approach will be taken into account because it helps in analysing the factors associated with the subject in an adequate manner (Symon et al. 2018). Consideration of philosophy in the study is also essential because it facilitates to ensure research standards. Use of interpretivism philosophy will allow experts to understand the significance of technological tools used by Thomas Cook Plc.

Moreover, application of research design facilitates to ensure that key measures of study are well maintained and they are offering proper learning about the subject. In order to have a proper application of design the reference of descriptive design will be promoted by experts. It will offer descriptive and detailed learning respecting to ICT use within Thomas Cook Plc. Challenges faced by business in database management can also be analysed effectively. In-depth research can be conducted using the measures of descriptive design (Green and Thorogood, 2018).

Data collection of the study will have a dependency on primary and secondary data collection. It means the questionnaire will be framed according to objectives framed. It will provide support to the primary data collection and helps in taking a survey from employees of Thomas Cook Plc. Collection of data will assist in ensure about determining the benefits of ICT within Thomas Cook Plc. Sampling for the present study will be 30 employees of Thomas Cook Plc who are operating activities from its London branch. It will allow having an evaluation of key measures in a significant manner (Adams and Lawrence, 2018). Application of secondary sources collection will be accomplished by having a focus on diverse aspects such as accessing books, journals and articles. The researcher will ensure that secondary sources accessed are associated with the subject of study. It means relation with ICT and its use must be appropriately referred to meet the standards. It is an activity in which a specific group of people are selected from the entire population to gain primary data. The respondents are named as test and measures of respondents are considered as a test measure. For the present examination, a flighty testing technique which is a touch of probabilistic checking on strategy is gotten a handle on. With a definitive goal to upgrades quality and adequacy of an examination, all morals are required to be pondered. In the setting of the present examination, the master has all around dealt with the security and confirmation of information collected. Near to this, before progressing toward the respondents, the endorsement has been taken from them (Rich et al. 2018). They have been comparatively guaranteed that the information collected will be crushed totally pro resulting in making its use. In the setting of research detainments wild factors can be considered as its real restriction. The relationship, for example, Thomas Cook Plc can utilize assorted gadgets and frameworks to ensure that its operational exercises are especially kept up. In any case, it may struggle that at long last it is the application which picks if extents of mechanical utilize are suitable or not and consequently it is wild. Another impediment was that there was a restricted extent of time and assets accessible for completing present research.

In addition to this, for the effective promotion of ethical standards, the experts will ensure that the concept of plagiarism is being referred properly. It means any content reviewed on secondary sources will not be copy paste from the internet. Along with this, only relevant information about the subject is being presented to maintain the relevancy aspect (Quinlan et al. 2019). For better consideration of validity, recent secondary sources will be accessed so that it can ensure that old information about technology use is not used in the study. Such kind of measures will also promote ethical consideration in practice to meet objectives.

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