Marketing Report

Executive Summary
This report analyzes the marketing strategy of Mos Burger. The restaurant offers affordable and premium quality products and services. However, the Restaurant faces a number of challenges including lack of ample parking space for its consumers. Additionally, since the firm provides fast foods the company faces the challenge of ensuring that all products are of the same quality and quantity. In order to retain competitive advantage the report proposes a number of recommendations: (1) providing high quality products and services, (2) Ensuring that all of its products are of the same quantity and quality. (3) Improving its process system to provide better services.

About the Book

Marketing Report

Executive Summary

This report analyzes the marketing strategy of Mos Burger. The restaurant offers affordable and premium quality products and services. However, the Restaurant faces a number of challenges including lack of ample parking space for its consumers. Additionally, since the firm provides fast foods the company faces the challenge of ensuring that all products are of the same quality and quantity. In order to retain competitive advantage the report proposes a number of recommendations: (1) providing high quality products and services, (2) Ensuring that all of its products are of the same quantity and quality.  (3) Improving its process system to provide better services.

1.0 Introduction

This report seeks to provide an analysis of services that Mos Burgers, a popular restaurant in Sunnybank, Brisbane offer to its customers. The report employs critical incident approach as its evaluation criteria. The group members blog posting provide a basis for analyzing critical incidences. The report is classified into five areas including: foremost, situational analysis of Mos Burger current business environment. The second section provides a summary on blog posting as well as identify element that require special attention. The third section provides a description of the live case internal marketing environment. The fourth section provides a summary of the discussions and, the final section recommendations that Mos Burger can implement to provide improve customer service.

2.0 Situation Analysis
2.1 Description of Mos Burger

Mos Burger, a leading Japanese food restaurant has taken over the Australian food market selling not ramen or sushi but hamburgers. The restaurant is located at the heart of Brisbane. Since Mos Burgers established its presence in the Central Business district of Queensland, the restaurant provides hamburgers, fries and beverages to its customers. In addition to this, the restaurant offers Asia hamburgers that include the teriyaki chicken burger. The company has altered its menu by increasing the size of the Hamburgers with subsequent increase in prices by 20 percent. The restaurants’ main aim is to provide high quality customer services to all customers.

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