Marketing Mix Of PlayStation

Abstract
This essay investigates the marketing management of the Sony PlayStation. PlayStation has captured the market of the video gaming arena by its excellent marketing strategy and by adopting product as well as process innovation. It has made record sales (Sony Corporations, 2009).

About the Book

This is a solution of Marketing Mix Of PlayStation in which we discuss Marketing Of PlayStation.

Introduction

This essay investigates the marketing management of the Sony PlayStation. PlayStation has captured the market of the video gaming arena by its excellent marketing strategy and by adopting product as well as process innovation. It has made record sales (Sony Corporations, 2009).

The essay investigates that the success of the Sony PlayStation in the industry of video gaming arena is majorly contributed to its marketing orientation, as the PlayStation investigates the needs and the demands of the consumers and caters to them by providing innovative solution. The 4 versions of the PlayStation is a fact that validates the fact.

Ken Kutaragi who has an executive at Sony first perceived the idea of PlayStation. Back in the year 1988 the PlayStation was a joint project co-owned by Sony and Nitendo.Click Here

Sony Computer Entertainment developed a series of video gaming consoles under the name of PlayStation abbreviated as PS. This brand was launched in the year 1994 in Japan. Now four new generation of the gaming consoles have been evolved and it as a media centre, services online as well as handhelds and phones and publishes magazines.

The product in the marketing mi of the PlayStation includes a media centre, four home consoles, online services, many magazines, phone and handhelds. The first generation console that was the PlayStation marketed 100 million units in the span of 9 years. In the year 2002 PlayStation 2 was launched which is the highest selling gaming console over the world (Sony Computers, 2005).Read More:- Fighting Fraud And Corruption

PlayStation 3 released in the year 2006 has also made heavy sales. Selling over 80 million consoles in the year 2013 (Parfitt, 2013). .the latest gaming console of Sony is the PlayStation 4 that was launched in the year 2013 it made record breaking sales of 1million console in the first 24 hours of its launch. This sales figure depicts the excellent marketing management of the organisation making it the fastest selling gaming console all over the globe.

Assignment Help Australia provide best quality assignment writing service in affordable prices and we are providing most flexible assignment writing according to Students need, so book your Assignment with us, Order Now

Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."