Global Business Strategy

Global Business Strategy

Introduction
The Automobile industry has shaped people life and it is considered as status symbol in this modern scenario. The changes that happened over the years in automobiles industry has success story on its own through the evolution in technological advancements interior and exterior design. Automobiles have gained special place in the market.

Require to write details about the organization that will be discussed whether Nissan or BMW.

About the Book

Global Business Strategy

Introduction

The Automobile industry has shaped people life and it is considered as status symbol in this modern scenario. The changes that happened over the years in automobiles industry has success story on its own through the evolution in technological advancements interior and exterior design. Automobiles have gained special place in the market.

Require to write details about the organization that will be discussed whether Nissan or BMW.

  • Review of International business environment analysis techniques 

The global environmental analysis and diagnosis consists of managerial decisions made by the analyzing the implication of opportunities and threats of the environmental analysis. The Business Environment is combination of Internal and external factors (Micro & Macro), Micro factors which influence business and presented within the business. These factors is under controlled of the business and could include policies of business, organization structure, participation in management, organizational culture, mission and value statement.

Whereas Macro or external factors which influence business and business has no control over them the external factors are those macro environmental factors that include Political, Economical, Social, Technological, Legal and the Environmental factors to control the business.

Global Business Strategy

The internal and external factor like customers, suppliers, environment, government and the economical strength affects the business in the global marketplace. As per the opinion of Ashridge (2005).

There are a number of different tools we can use to analyze both the Micro &Marco factors within a business and below is the categories of those techniques:

Macro EnvironmentMicro Environment
·         PESTEL Analysis·         Porters 5 forces analysis
·         Country Risk Analysis·         Mendelow’s stakeholder analysis
·         Porters Diamond Analysis·         Porters 4 corners analysis

 Analysis of Micro and Macro Business Environment techniques 

Macro Analysis

  • PESTLE

PESTLE analysis is the tool for the marketer that analyzes the external factors of the external environment to control the business. The factors of PESTLE are Political, Economical, Social, Technological, Legal and the Environmental, the result of this analysis will be the feeder in SWOT analysis which will determine the threats and opportunities

The political factors includes the legal considerations, regulations, and the formal and informal rules introduced by the government while international business operation takes place. While economic factors assessing the changes to an economy inflations rate, taxes and trading regulations.Social represent the culture of the society that an organization operates within. They may include demographics, age distribution, population growth rates, level of education, and living conditions.The well-developed technological environment offers a greater private sector involvement, so that the both the public and private sector partnership could lead a successful business operation. Legal factors consider the country laws that may affect the industry in areas of employment, health and safety and competitors. The last factor which is environmental factor include the infrastructure of the country, weather condition and energy cost and availability to run the organization.

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