Diploma In Strategic Management

Diploma In Strategic Management

Introduction
The Automobile industry has shaped people life and it is considered as status symbol in this modern scenario. The changes that happened over the years in automobiles industry has success story on its own through the evolution in technological advancements interior and exterior design. Automobiles have gained special place in the market. The following assignment deals with various aspects regarding the marketing strategies of one of the most famous categories in the segment of luxurious motor vehicles in which is popularly known as BMW.
BMW stands for Bavarian Motor Works which is actually the English translation of the German term ‘Bayerische Motoren Werke AG’ and is basically a German manufacturing company which is well known for its luxury vehicles, motorcycles as well as engines. The company was founded in the year 1916 and it’s headquarter is located in Munich, Bavaris which is in Germany. In addition the company also owns as well as produces mini cars and is also known for serving as the parent company for the famous Rolls-Royce Motor Cars. It is also considered to be one of the best selling auto manufacturers in the world. The company produces motor cycles under the brand name of BMW Motorrad while it produces and sells it plug-in electric cars under the sub brand which is known as BMW i.

About the Book

Diploma In Strategic Management

Introduction

The Automobile industry has shaped people life and it is considered as status symbol in this modern scenario. The changes that happened over the years in automobiles industry has success story on its own through the evolution in technological advancements interior and exterior design. Automobiles have gained special place in the market. The following assignment deals with various aspects regarding the marketing strategies of one of the most famous categories in the segment of luxurious motor vehicles in which is popularly known as BMW.

BMW stands for Bavarian Motor Works which is actually the English translation of the German term ‘Bayerische Motoren Werke AG’ and is basically a German manufacturing company which is well known for its luxury vehicles, motorcycles as well as engines. The company was founded in the year 1916 and it’s headquarter is located in Munich, Bavaris which is in Germany. In addition the company also owns as well as produces mini cars and is also known for serving as the parent company for the famous Rolls-Royce Motor Cars. It is also considered to be one of the best selling auto manufacturers in the world. The company produces motor cycles under the brand name of BMW Motorrad while it produces and sells it plug-in electric cars under the sub brand which is known as BMW i.

(livemint.com 2013)

1.1 Review of International business environment analysis techniques 

Diploma In Strategic ManagementThe global environmental analysis and diagnosis consists of managerial decisions made by the analyzing the implication of opportunities and threats of the environmental analysis. The Business Environment is combination of Internal and external factors (Micro & Macro), Micro factors which influence business and presented within the business. These factors is under controlled of the business and could include policies of business, organization structure, participation in management, organizational culture, mission and value statement.

Diploma In Strategic Management

Whereas Macro or external factors which influence business and business has no control over them the external factors are those macro environmental factors that include Political, Economical, Social, Technological, Legal and the Environmental factors to control the business.

The internal and external factor like customers, suppliers, environment, government and the economical strength affects the business in the global marketplace. As per the opinion of Ashridge (2005).

There are a number of different tools we can use to analyze both the Micro &Marco factors within a business and below is the categories of those techniques:

Book Club Resources
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