SPO Assignment (S. Touret)
The aim of this module is to help learners to understand sales planning, sales operation, sales management, and the selling process, which can be applied in different markets and environment. Selling is the main key to boost business success. The module begins with an overview of how personal selling fits within the overall marketing strategy for a business; it will help the learners to be able to apply the principles of selling process to a product or service; it will help learners to understand the role and objectives of sales management; and finally to be able to plan sales activity for a product or service.
The first part of task is about Johnson Brothers Ltd, the second part of task holds individual presentation, and the third part argues plastic products Ltd. Finally the fourth part of task holds three points: developing a sales plan for a product, investigating opportunities for selling internationally, and finally investigating opportunities for using exhibitions or trade fairs.
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