Sample Assignments

A Case Study Of Nestle Fruit Juices

A Case Study Of Nestle Fruit Juices

Introduction As the competition and awareness is rising nowadays so now businesses have been started advertising advertisement to grab the attention of the customers towards its products. Advertising is a medium of marketing and communication that is used to convince the spectators and audiences to initiate the buying or continuing action i.e. buying, in regard to some profitable and commercial contributions (Hendricks, Bonner, McCoskey, & Asmussen, 2002). Brand perceptions are made up of experiences of the customer that can be either functional experiences i.e. ease of use and reliability or emotional attachment which includes that the brand make someone feel better or it improves their performance (Collins-Dodd & Lindley, 2003). These perceptions can be formed by some past experiences with the brand or the company launching the brand, some association with the employees of the company, or some peers and friends might have recommended them to you. So it is up to the managers to understand the way how customers will or can perceive and their brand selection process. More info →
Showing Starbucks The Right Track

Showing Starbucks The Right Track

Introduction The issue of Racial Inequality has been a silent yet very alive phenomenon in many countries, most of them, developed. It has been kept quite far away from the glamor of the corporate world and is hardly a contender for everyday table talk(J. E. Grunig, 2013; Jain, De Moya, & Molleda, 2014). However, a major corporation has decided to tackle it heads-on and has attracted the attention of people far and wide. USA TODAY and Starbucks have collaborated to take initiative to dissuade the culture of racism and in order to that, they have decided to open it on public forums; in Starbucks coffee shops that is. “Each story, each voice, offered insight into the divisive role unconscious bias plays in our society and the role empathy can play to bridge those divides,” said by the chairman of Starbucks chairman and CEO of the Howard Schultz in a USA newspaper section. More info →
A Strategic Analysis Of The Changan Ford Joint Venture

A Strategic Analysis Of The Changan Ford Joint Venture

Introduction With the growing practice of international integration, many companies and organizations seek to enter joint ventures for industrial expansion. When companies enter into joint ventures, the main characteristics of the agreement require flexible capital commitment as well as local commitment. Although entry into international markets is made relatively easy through joint ventures, it still necessitates a profound knowhow of local management skills. Joint ventures provide a good opportunity for long term profits. An essential feature that marks such ventures is cultural assimilation. China’s rapid pace of development and the fact that China simultaneously harbors the greatest population mass amongst all the countries of the world makes it a lucrative market for international ventures. When Ford decided to enter China’s automobile market, it completed its joint venture agreement with Changan, the third largest automaker in China in 2001. More info →
Internal Business Processes

Internal Business Processes

INTRODUCTION This report explains the Procurement Executives Associationtradestructure assessment agenda, implementation measures, assessmentprinciples, as well as reporting procedure. It also set up the theoreticalstructure for presentationadministration for Procurement Executives Associationagency acquirementscheme assessments, as well as constantmethods useful in performing arts the presentationadministration administration and scheme oversight functions. In accordance with this framework, each Procurement Executives Associationassociates will put together into his/her agency’s or department’s system a balanced scorecard assessment method utilizing the core objectives and measures identified in this report, and any additional measures that contribute to the accomplishment of the individual agency’s strategic goals and objectives. More info →
Definition Of Vocabulary Development

Definition Of Vocabulary Development

LITERATURE REVIEW This chapter entails the research about the vocabulary development among students. It has also covered the methods which are useful in building and developing the vocabulary. 2.1 Definition of Vocabulary Development: Nation (1990) described the reason why researchers are interested in studying and exploring the term vocabulary. He said that due to L2 acquisition among the people there is a high need of investigation of the area of vocabulary. Therefore, L1 is a language which a person acquires from his/her mother tongue, while L2 is the second language of people. As it is difficult to learn the second language, the researcher’s interest is keenly drawn on this topic. There are basically two types of difficulties which learners usually have. These are productive and receptive. Both of these difficulties arise from an insufficient vocabulary. Learners possess such difficulties during the process of learning vocabulary even if they are at greater level of language performance and competence. More info →
Strategic And Operations Management

Strategic And Operations Management

Introduction: LVMH Moët Hennessy - Louis Vuitton is considered to be a world leader in luxury possessing a unique portfolio of over 60 extremely prestigious brands including names like Dom Perignon, Christian Dior, Donna Karan and Louis Vuitton.. The various sectors in which the group is active include Fashion and Leather Products, Watches and Jewelry, Perfumes and Cosmetics, Wines and Spirits and Selective Retailing. Since its creation in 1987, due to its expansion of international retail network and brand development strategy, LVMH had a strong growth dynamic with over 3000 stores worldwide. In the current day, almost 100,000 employees share the group’s value. LVMH carries out numerous initiatives for protecting the environment and community action for human development such as LVMH-ESSEC Chair and LVMH House. The group is also involved in the support of designers and young artists, humanitarian action, heritage, culture, and education. More info →
Time Management

Time Management

Time Management Time management is really important in our daily life especially in business. Because if an organization is not working efficiently then it is almost impossible for the organization to run on long term basis. Time management is the demonstration or procedure of arranging and practicing cognizant control over the measure of time spent on particular exercises, particularly to expand viability, effectiveness or efficiency.“Lakein, Alan (1973)” More info →
Marketing Report

Marketing Report

Executive Summary This report analyzes the marketing strategy of Mos Burger. The restaurant offers affordable and premium quality products and services. However, the Restaurant faces a number of challenges including lack of ample parking space for its consumers. Additionally, since the firm provides fast foods the company faces the challenge of ensuring that all products are of the same quality and quantity. In order to retain competitive advantage the report proposes a number of recommendations: (1) providing high quality products and services, (2) Ensuring that all of its products are of the same quantity and quality. (3) Improving its process system to provide better services. More info →
Frances National Cyber Security Strategy

Frances National Cyber Security Strategy

Executive Summary The purpose of this document is to outline the strategy undertaken by France in order to safeguard the security of its citizens, their companies and nation in cyberspace. Given the sudden emergence of cyberspace in the field of national security and the extent of the challenges ahead, the French government decided to provide France with a structured defense and security capability. The countries national cyber security strategy is based on the following four tenets. The first strategy is to safeguard France ability to make decisions through the protection of information related to its sovereignty. The second strategy is the protection of critical infrastructure with global standards. The third strategy is to maintaining of defense capabilities and the nation’s security when it comes to cyber security. The last is to become a world power in cyberspace defense.For this reason, this paper will discuss the aforementioned policies that sum up to national cyber security strategy in France. More info →
BTEC UNIT 1 Business Environment

BTEC UNIT 1 Business Environment

AIM The aim of this unit is to provide learners with an understanding of different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. UNIT ABSTRACT Organisations have a variety of LEARNING OUTCOME On successful completion of this lecture a learner will: LO.1:Understand the organisational purposes of Business UNIT LESSON PLAN–This is crucially following the actual unit contents, otherwise known as Assessment Criteria (AC). More info →
Unit 1 Business Environment Lecture Note Nine

Unit 1 Business Environment Lecture Note Nine

AIM The aim of this unit is to provide learners with an understanding of different organisations, the influence of stakeholders and the relationship between businesses and the local, national and global environments. UNIT ABSTRACT Organisations have a variety of LEARNING OUTCOME On successful completion of this lecture a learner will: LO.4: Be able to assess the significance of the global factors that shape national business activities UNIT LESSON PLAN–This is crucially following the actual unit contents, otherwise known as Assessment Criteria (AC). This lecture will attempt to show the learner how to More info →
Marketing Mix Of PlayStation

Marketing Mix Of PlayStation

Abstract This essay investigates the marketing management of the Sony PlayStation. PlayStation has captured the market of the video gaming arena by its excellent marketing strategy and by adopting product as well as process innovation. It has made record sales (Sony Corporations, 2009). More info →