A Case Study of Nestle Fruit Juices
As the competition and awareness is rising nowadays so now businesses have been started advertising advertisement to grab the attention of the customers towards its products. Advertising is a medium of marketing and communication that is used to convince the spectators and audiences to initiate the buying or continuing action i.e. buying, in regard to some profitable and commercial contributions (Hendricks, Bonner, McCoskey, & Asmussen, 2002). Brand perceptions are made up of experiences of the customer that can be either functional experiences i.e. ease of use and reliability or emotional attachment which includes that the brand make someone feel better or it improves their performance (Collins-Dodd & Lindley, 2003). These perceptions can be formed by some past experiences with the brand or the company launching the brand, some association with the employees of the company, or some peers and friends might have recommended them to you. So it is up to the managers to understand the way how customers will or can perceive and their brand selection process.
Nestle is considered to be one of the largest food and beverage companies in the world, and is also best known for its variety, its quality and its nutrition values contained buy the products. It was formed in 1905 and its headquarters are in Switzerland and it has millions of customers all around the world and in UK as well. It is considered to be the largest food company in the world, in terms of its revenues. Nestle has approximately 8,000 brands leading to a large number and range of products through a large number of markets. Nestle has approximately 447 manufacturing plants that are operating in almost 194 countries and there are around 333,000 employees working under Nestle. The major theme of the company is “Good food good life” which is also communicated to the customers at the end of every television commercial, and the same has also been printed on the packaging of the products.