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Tourism Industry Assignment Help

Introduction

The tourism industry is the most rapidly growing industry in the world. It used to offer services to the tourist and attract them to the destination place. It used to frame the images of the destination in the mind of the tourist with the holiday package. It has the purpose of offering a variety of tourism to the tourists such as cultural, physical, and social tourism. The tourist used to attract towards the cultural and social tourism.  The current trends in the tourism industry are tourism destination which used attract numerous of customers. It used to appeal from the tourist in order to visit the place and the appeal is affected by the Tourism Industry Assignment Helpvarious factors such as political instability and promotion. The tourism destination has the issues which used to affect the popularity of the destination. Terrorism is the factor which affects the tourism industry adversely. TUI Group is the responsible tour operator who used to conduct the CSR activity in order to promote the tourism.

Task 1

Introduction

According to Baggio, et. al. (2010), the tourism is the customer and service oriented industry as it provides services to the customers on their needs and preferences. Every country offers different tourism to the different tourist. The tourist comes for the purpose of education, business, and travelling. The tourism is growing rapidly with the increase in the interest of the tourist to visit the destination place. The destination place used to attract the tourist towards travelling and visiting.

1.1: Identifying the number of visitors, visitor nights per visit and spending by purpose in USD ($), GBR (£) or Euros and by country of the visit, for example, comparing 2016 to 2015.

According to Steinbrink, et. al. (2016), the tourism destination is the place which forces the tourist in order to leave their places and wonder around the world. The tourism industry is the income generator following by the number of visitors. It is affected by many factors which directly affects the number of visitors. For instance: If there is a decline in the currency of the country then the number of tourist gets increases. Whereas there is instability of politics in the country refers to decrease in the numbers of tourists. The following are the table which used to describe the number of visitors and their spending that shows the income generation in the country. The data of tourist visit and their spending articulates the popularity of the tourism destination.

Rank Country Regional market Number visited in 2015

(Million)

Number visited in 2016

(Million)

Visitor nights per visit

(Million)

 

Spending Change 2015 to 2016

(%)

1 UK Europe 36.115 37.3 273 £22.072 1.185
2 Turkey Europe 36.2 24.42 1.61 $756 -11.78
3 USA America 77.5 60 8.06 $18 m -17.5
4 China Asia 117 59.03 25.98 $104.5 bn -57.97
5 Malaysia Asia 23.6 24.6 22.5 $103 bn 1

According to Steinbrink, et. al. (2016), the table contains the data and statistic about the number of tourist receiving by the country and income generated in the country. The UK has the 6th position in the tourism industry as it is famous for the tourist attraction. The Edinburg is the primary destination selected by the tourist in the UK. This place offers facility and views to the tourist that used to attract the tourist and provide a purpose for spending. Istanbul is the destination place in Turkey which used to attract the tourist as it contains history in it. The Statue of Liberty is the destination place in New York City. The Statue of Liberty is one of the 7 wonders of the world which attracts lots tourist. Similarly, the China has The Great Wall of China which attracts numbers of tourist as it also belongs to the seven wonders. Malaysia is the attractive place and contains lots of beauty in it (Steinbrink, et. al., 2016).

1.2: You should then analyse statistics to determine tourism destination trends and predict future trends.

According to Law, et. al. (2011), the tourism sector has grown very rapidly during the last decades. It used to offer services and destination place to tourist in order to visit the destination. The USA, UK, China, Malaysia, and Turkey are responsible for the activities performed in the tourism sector. It is the sector which belongs to the customer orientation and depends on the natural resources or environment of the country. Edinburgh carries lots of tourist and tourist used to select it as the destination place. In the UK, there are various destination places which used to attract numerous tourists. London, Edinburgh carry tourist because it contains educational hub, business opportunity and the historic monuments for the travelers. The Olympics and Paralympics game used to host by the UK which attracts numbers of visitors and it is the step towards the development of tourism. The UK contains 36.115 in 2015 and 37.3 in 2016. The UK carries the 6th position in the tourism sector with its continuous development by the industry. The China has also a large number of tourists come to visit China. The Great Wall of the China has contains history and is one the seven wonders (Law, et. al., 2011).

According to Baggio, et. al. (2010), there is a decrease in the inbound tourism of China in 2016 but from other destination places, it used to succeed in generating the income. There are increases in the number of visitors in the UK by 1.185 per cent. The UK used to put many efforts in order to develop the tourism sectors. The tourism sector used to develop the economy of the country as it used to generate the employment and income in the country. The revenue generates the numbers of the visitor in the UK is $22.072.

Travelling is the hobby and passion of many people who wants to visit the world at the attractive package. The tourism sector has the great future with great history and fresh environment. The Architectures, business person, travellers, and students used to visit the place with their respective purpose. There are numerous and each country used to offer different tourism such as cultural tourism, destination tourism, historic tourism etc. there is the trend of the destination in the tourism and each tour operator, the agency used to offer holiday package with the destination place. It used to attract the numerous of customers and leads to generate more income (Baggio, et. al., 2010).

Conclusion

It is to be concluded that the tourism sector has grown very rapidly and helps the country in developing their economy. Countries used to generate income from the number of the visit of the tourist. The tourist used to spend more on the travelling with respect to the destination place (Baggio, et. al., 2010).

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Unit 3 Management Accounting Assignment

Introduction

LO1. Be able to analyze cost information within the business to the task specified

1.1- Classify the different types of cost. How are the costs classified in the case study?

a) Classification of Cost

Classification of Cost can be mUnit 3 Management Accounting Assignmentade in a number of ways. For different classifications manufacturing & service providing units use different costing techniques.
The different costing classification can be summarized as under:

Materials: Materials can be broadly classified as:-
Direct Material & Indirect Materia

Wages: – Wages can be classified as:
Direct wages & Indirect Wages

Expenses:
Direct Expenses & Indirect Expenses

  • Direct Material, Direct Wages & Direct Expenses together comprises of Prime Cost and Indirect Material,Indirect Wages & Indirect Expenses together is called overhead.
  • Direct Materials are the materials which are directly relates to production.
  • Direct Wages are the cost of labor which is directly related with production.
  • Direct expenses are the cost which directly varies with the production units such as lighting & heating, fuel & power etc.
  • Overhead Expense can be broadly classified as Function Wise &Behavior wise.

Function Wise Classification:

  • Factory/Works/Manufacturing Overhead – It includes all the indirect expenses incurred inside the factory building such as repairing parts for the manufacturing equipment, depreciation of manufacturing equipment, electricity, rent& rates etc.
  • Administrative/General/Office Overhead – It related to the expenses which are incurred in relation to general administration. It includes salary of office staff, electricity of administrative building, office equipment, office stationery etc. (Innes and Mitchell, 1993)
  • Selling Overhead- Selling overhead are the expenses which are incurred in relation to sales. It comprises of salary & Commission of sales staff, advertisement, promotions etc.
  • Distribution Overhead – The expenses which are incurred in connection with delivery of the product such as delivery van expense, salary of deliver boy, etc.

Behavior wise classification:

 Variable overhead are the expenses which proportionately vary with production units such as indirect material, indirect labor,  indirect expenses which cannot be directly allocated to a specific product. Fixed Overheads are the expenses which remains fixed  irrespective of the production volumes which consist of rent and rates, depreciation on factory equipment,insurance, office expenses  etc. The expenses which partly remains fixed and partly variable with the production output is called Semi Variable or Semi Fixed  overhead.
The following formula can be used for calculating Semi-variable overhead:  Y = a + bX
Where Y = total mixed cost

  • a = total fixed cost
  • b = variable costs per unit
  • x = levels of the activity

Some examples of semi variable overheads are telephone expenses, salary inclusive of bonus etc.
Marginal Costing distinguishes between the fixed and the variable cost of a product. The cost of producing one additional unit is termed as marginal costing. In producing one additional unit there is no change in the fixed cost. It is to be noted that the fixed and variable cost are short term concept. In the long run all costs are variable.
Classification of cost can also be made in relation to Accounting Period. The benefit which is derived in future periods is termed as Capital cost. Such costs have to be a mortised in a number of years. On the other hand, the costs which are incurred solely for a particular year are called Revenue Costs. It forms the part of the Total Cost which is incurred solely for that particular year. Classification of Cost can also be made according to the decision-making process such as opportunity cost, sunk cost, controllable &uncontrollable cost, joint cost, differential cost etc.

Standard Cost:
Standard costs are associated with the manufacturing companies cost of direct material, direct labor &direct expenses. Variance analysis is an important part of Standard costing which shows the actual differences between the actual cost and the standard cost. Some of the major variances are volume variation, material cost variation, labor cost variation, etc.

Value of Classification:
The following are the value of classification which are given as under:

  • Cost control and Cost reduction – Cost control and cost reduction is a very important tool for an organization to work efficiently and effectively. Cost reduction aims at reducing the unit cost of goods manufactured or service rendered. While on the other hand cost control aims at achieving the pre-determined cost targets.
  • Pricing of output – Sometime the firm has to sell their products at marginal cost in order to be in the market. Cost classification helps in taking such decision.
  • Absorption of overhead – Recovery of overhead is another name of Absorption of overhead. It is the process of sharing the overhead cost by all the products of a particular department. It is the allocation of overhead to each unit of output.
  • Make or buy decisions – In order to cut down the cost some times the quality management of the organizations has to decide whether to make of buy any particular component in the manufacturing of a product. Due to large availability of production capacity such decisions has to be made. Classification of cost helps in taking such decisions.
  • Product diversification/expansion/discontinue a product-line –  Depending upon the profitability of the firm the management has to decide whether to diversify their product or not. After a particular span of time the management of the firm should take initiative for expansion in order to respond to rival firm’s action.
  • he manufacturing entity uses a separate method for costing of employment in respect of each part.

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Unit 2 Finance in the Hospitality Industry Assignment

Introduction

The first part of this assignment focuses on the importance of various sources of finance and the impact they have on the organization as a whole. In the later parts importance has been laid on various methods of costing and how decisions are taken based on such methods.

Task 1

1.1 Review the sources of findings available to business and service industries

Capital is not only required to set up a business but a business may require additional funds or capital to carry on their day to day activities. The funds required by an organization will depend upon the type and size of the organization. Short term capital is required where the organization is in a need of working capital and long term capital is required for the expansion of the business.

Equity Financing:-
Equity Financing is the process of raising funds through by issuing shares. It is the most costly source of finance as it involves payment of dividend to the shareholders from the net profit after the payment of all government taxes, interest on debt and preference dividend. Hence there is always of risk of non-payment of dividend. It works as a base for creating the debt and loan capacity of the organization. (Carpenter and Petersen, 2002)
Debt Financing:-
Debt Financing is the process of borrowing funds from the outsiders. It carries a   promise by the organization to pay a fixed amount of interest, at a specified time and also repay the principle amount at the end of the specified period. As the debt holders are the creditors of the company, in normal situation they do not have any voting rights in the company’s affairs. (Campello, 2006)

1.2 Evaluate the different sources of income that could possibly be generated from this theme park.

Theme Park Industry Overview:-
Theme Parks are generally engaged in operations such as mechanical rides, water rides, refreshments, picnic grounds, game shows etc. These are the areas of operations from where Theme Parks generate their revenues.

Sources of Revenue:-
Theme parks generally have both Direct and Indirect Method of generating revenue. Admission to the Rides & Attractions is basically the direct method of generating revenue while restaurants, picnic garden etc. are the indirect way of generating their revenue.
The biggest source of revenue comes from the direct method i.e. admission to the rides & attractions. Almost 80% of revenue comes from these sources. The theme parks divide their whole space intro rides and attractions, restaurants, picnic gardens etc. People get access to these areas after paying the requisite fees. Theme parks use the space to generate revenue from different sources such as admission to the areas of attractions and rides, shops, recreations, fishing. Theme parks sell their tickets which has a particular time span. (Adams and Perkins, 1991)

The main sources of revenue of theme parks are illustrated with the help of the figure shown below:-

revenue of theme Finance in the Hospitality Industry Assignment Sample

Task 2

2.1 Identify examples of direct costs, indirect costs, fixed costs and variable costs incurred by Hotel Icon and Upper House

The various types of cost incurred by the hotel are as follows:
Direct Cost: Salaries, linens, crockery, food and drinks, retail expenses, occupancy cost.
Indirect Cost: Room cleaning supplies, fire insurance, supplies used in spa and gym.
Fixed Costs: Salaries paid to employees, Salaries to bus drivers and attendants, Maintenance cost, Salaries to restaurant staff, cost of operating spas. (Hundal, 1997)
Variable Costs: Food, Drinks, Cost of Operating Busses (Fuel)
Calculate the break-even
Calculate the break-even
Calculate the break-even
2.2d. Evaluate the limitations of cost-volume-profit analysis

The cost volume profit (CPV) analysis is made under certain assumptions and undergoes certain limitations such as:

  1. It is assumed that for the purpose of CVP Analysis the production facilities do not undergo any changes. If reduction or expansion of capacity takes place it would give a misleading result.
  2. If the input price and output price will remain constant then only CVP Analysis will be correct. This is really difficult to find. If the selling price is changed or the cost reduction programme is undertaken then it would not depict a perfect correlation between the cost and profit. (Jaedicke, Robichek and A, 1964)
  3. It will be really difficult to forecast the volume of sales mix in case where a variety of products with different profit margins are produced.
  4. In CVP Analysis it is assumed that the variable cost varies at all level of activity whereas the fixed cost remains fixed irrespective of the change in the activity level. This assumption may not work in practical situation.
  5. Inventories are valued at variable cost and there is no element of fixed cost. Therefore, when the closing stock is carried over to the next year it does not contain any element of fixed cost which is a wrong assumption of CVP Analysis. Inventories should always be valued at full cost.

2.3 Firms in the travel and tourism industry can follow different pricing strategies to achieve profit. Analyse the different pricing strategies that can be followed by Icon and Upper House, taking into account the conditions they are currently operating in.

One of the key factors for the success of Travel and Tourism industry is formulating a proper pricing strategy. In order to ensure that the customers purchase your product it is important to set a price which is consistent, accurate and competitive.
The following are the Pricing Strategies that can be followed by Icon and Upper House:

Rack Rates:

All travel and tourism industry must have a Rack rate. It is the full rate without any discount printed on the brochures for the season ahead
Seasonal Pricing:
The standard way of pricing is to mix the price throughout the year to cover low and high for different level of demands due to the time in a year. These will be the same day in a year which may also apply for school holidays and local events.
Last Minute Pricing:
The last minute pricing is basically discounting daily prices according to the bookings made for accommodation of suppliers to fill those last minute gaps in inventory available.
Discounting:
To be in a better position in the competitive market discounting will be key strategy for the Icon and Upper House. By continually discounting the price to stimulate demands profitability has to be foregone or even missing the vital breakeven point. (Davies and Downward, 2001)

2.4 Evaluate how the management of the souvenir shop would control their stock and cash flow.

An organization has to keep a record of the stock as that can affect the profitability of the business. The carrying cost and the ordering cost has to be taken into account. In order to keep a tab on the cash flow and inventory the organization will have to assess the following:

  1. Economic Order Quantity: The organization has to keep a tab of the EOQ. EOQ is the quantity where the cost is the lowest. This comprises of the ordering and the carrying cost. For this the organization has to estimate the annual demand of the product and order accordingly. (Grubbstrom and Erdem, 1999)
  2. ABC Analysis: There are a lot of products which have to be purchased by the document. Generally 20% of the inventory makes up 80% of the cost and vice-versa. The company has to first understand the trend. It needs to focus more on the 20% and balance its purchases accordingly. Such 20% should be purchased at the last moment.
  3. Ratios: The business needs to have a clear understanding of the ratios. For example how many times has the stock been cleared and restocked. The business needs to have a clear understanding of this. The other important ratios are sales to stock ratio, sales per square feet etc.

Apart from the suggestion made above the organization can also have a Just in Time purchasing system and can have good retail software. This would allow the organization to save on the carrying and other related costs and keep the cash flow intact.

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Unit 3 HSC Workplace Assignment

IntroductionUnit 3 HSC Workplace Assignment

In today’s scenario the employers have understood their responsibilities and duties towards the health and safety of their employees and customer at their workplace. This has made them to create effective health and safety policies. This connects the employees with the employers with a sense of attachment and loyalty. In this assignment we will discuss about the health and safety policies, their implementation and effect on the employees about this healthy and safe working environment which results in the better working styles and outcomes for the organisation.

Task 1 A

At any workplace, the employer has a responsibility of taking health and social care of the employees along with the visitors at their premises like the suppliers and the customers. Therefore, in 1974 a Health and Safety act was implemented in United Kingdom which is a primary piece of legislation related to the work related health and safety of the employees. (niDirect Government Services, n.d.)

1.1 Update of the heath and policy manual at the workplace

Here it is required to update the health and safety manual of our workplace. By keeping the legislation ion mind, the manual for the work place is constructed.
Employer’s Duties:
Under Section 8, the employer at the workplace has a certain duties towards the safety of health of the employee. The organisation will take care of:

  • Provision of the safe workplace with the usage of safe plant and equipment.
  • Provision of the proper training to the employees regarding the health and safety.
  • Prevention of any improper behaviour which can put the safety and welfare of the employees at risk.
  • Provision of proper and protective clothes and equipment at work.
  • Appointment of a competent person as a safety officer of the organisation.

Employee’s Duties:
There are certain duties which are set out under section 13 for employees and the organisation will take care of:

  • To take care of their health and care while working in the workplace.
  • Should not consume drugs or alcohol at the workplace.
  • They should not involve in the improper behaviour that can endanger others and themselves.
  • If they see any defect in the equipment they use, they need to directly report about it.
  • If the employer asked them to undergo under any medication or assessment, they need to understand that.

Risk assessment and safety statement:
Under the safety and welfare Act 2005, the employer of the organisation needs to carry out a risk assessment which will include all the hazards present in the workplace, identify the risk arising from those hazards and plan the steps to deal with those hazards. They need to make the statement as well that contains the details of the people responsible for the safety issues at the workplace. The employees should be given these statements and regular reviews should be done by the employer.
Protective equipment and measures:
The employer needs to tell the about all the risks that occur while wearing or working on the equipment in the workplace. The employer needs todeliver proper training to the employees before using any risky equipment and will provide all safety wears like clothing, headgear, footwear, gloves eyewear if necessary. In the same time the employee needs to take care of their own safety while using the risky equipment.
Reporting accidents:
All the accidents at the work place should be reported to the employer and the employer will take charge and responsibility that the accident is not repeated. If the employee is missing for three consecutive days, the employer should consider him as missing and report for him.
Health and safety leave:
Proper provision of maternity leave for the pregnant employees should be carried out in a separate risk assessment. If there are certain risks with the pregnancy, the employee should move out or removed. If both the cases are not possible, the employee should be given special leave till maternity.
Health and cleanliness:
Proper cleanliness, temperature, ventilation should be provided so that the employees are physically fit to perform at the work place.
Health and safety and young people:
The employees under 18 years should be considered in a different risk assessment and should be carried out before the employment of the young people and if the risk can arise due to the lack of experience, the young people should not be employed.
Bullying:
If there is any report regarding the bullying among the employees, the employer should establish proper procedures for dealing with such reports because ignoring such reports can damage the employee.
Harassment:
Considering the employment equity act 1998-2011, the employer should be obliged to play compensation if there is any incident of harassing the employee on the basis of civil status, gender, age, family status, community, religion or disability.
Violence at the workplace:
Proper safeguards should be applied in the workplace for elimination of any incident regarding violence at the workplace. The possibility of the violence should be considered in the risk assessment and handed over to the employees.
Victimisation:
The employee should not be victimised for utilising his own rights such as making complaints under safety and health legislation. (Citizens Information, n.d.)

1.2 The responsibilities for management of health and safety in relation to organisational structures

The management id completely responsible for the monitor and ensure that all the employees are trained for health and safety issues that can take place while working on the workplace this includes the proper cleanliness and placement of the risky equipment at their safe and designated place.Unit 3 HSC Workplace Assignment
Monogram of health and safety issues:
Top management:
The top management is responsible for providing all the safety training to the employees and purchasing all the equipment and planning the safety policies at the work place.
Mid- Level Management:
They take care that all the employees are aware of the safety policies and have direct contacts with them for monitoring them closely.
Employees:
They follow all the security policies and report to the managers if there is any risk of hazards or faulty equipment in the workplace.
Safety Consultants:
They are hired by the organisation for training the employees installing the equipment that can create hazards and informing the top management regarding the laws and regulations of health and safety at the workplace. (Dozier, 2013)
This report is a clear picture of the health and safety measures taken at our organisation and the responsibilities of all the level of managers for taking care that it is implemented properly in the organisation.

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Unit 2 HSC Organisation Assignment

IntroductionUnit 2 HSC Organisation Assignment

TASK 1 (1A) Recognizing abuse and Self Harm in service users

Abuse and self-harm are two phenomenon which have drawn the attention of many people now a days. These two can be said as the two sides of a single coin. Abuse is defined as a single or repetitive act of unsuitable action by a person to someone who has got a complete trust on that person. This kind of act can cause a lot of mental stress to the one who is facing it. The impact of these kind of acts are sometime so strong that they can make the person to take some extreme steps and harm themselves. Self-harm is defined as the act of giving injury to oneself. The patients usually harm themselves to reduce their inner pain and stress. Self-harm means not only causing an injury to oneself, it can also include the activities like lot of smoking, drinking etc. which causes harm to the body in the long run. This is the reason why at many places self-harm and self-injury are used separately. The extreme case of self-injury is suicide.All these actions basically show the kind of agony and suffering the person is going through(Holmes, 2013). As I have already worked with Stafford Hospital, I can explain the characteristics of the kind of people who are more vulnerable to abuse and also the factors that lead to incidence of abuse of harm.
I observed during my work that the individuals and groups that may be vulnerable to abuse can be divided into four parts. The first group will be of “vulnerable individuals”. This group consists of children or the old aged people who are at some community center or any other such service due to intellectual illness or any other disability. The category of vulnerable individuals also consists of members those who are homeless, drug addicts or sufferers of home violence. The next category is of “vulnerable groups”. This consists of people who belong to specific religion which is a minority or by being a part of any institution where they have been brought forcefully for example prison. The next two categories are related to the researches. There are a number of researches which takes place on these kind of people due to which sometimes the members are vulnerable to abuse. For example, drug addicts. Hence the confidentiality and privacy of these people should be maintained during the researches.Unit 2 HSC Organisation Assignment
The next important thing which I came to know during my work experience in Stafford Hospital was the risks factors that may lead to incidence of abuse and harm. The risk factors may vary depending on the various cases. The risk factors will be different in case of elders than the risk factors in case of a child abuse. Elders are not able to do their work on their own and hence they have number of needs and requirements. The care takers, family members or the relatives who are taking care of the old aged person get irritated and impatient due to the demands which ultimately leads to an abuse (Mandelstam, 2008). The common risk factors among the care takers are depression, lack of help from the other members of the staff or the family, perception of caretakers that time is wasted in taking care of the old aged people and their inability to handle stress. In case of children, the risk factors are high parental stress, large family size, aggressive nature of the child, personality of the child etc.
I read in a news that in Winterbourne View Care the patients were abused and embarrassed by the staff members of the center.Most of the patients in that care center were facing some learning disabilities due to which it was really tough to communicate with them. So in order to take care of them a lot of patience was required which was missing in the staff members of the Winter borne View care. After investigation it was found that, there was an old patient of dementia who was asking a care taker to make him sit on some chair again and again. The caretaker was not able to handle his request repeatedly and hence he slapped the patient first and then soaked him in water for a very long time, due to this kind of action the condition of the patient got worse. These patients were aged patients and hence were completely dependent on the care takers for their work. The care takers were rude and hence misbehaved with the patients. After the investigation the guilty care takers were sent to jail.

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Unit 1 Business Environment Assignment Armani

Introduction

Giorgio Amani Spa (Armani) is an Italian fashion company, known for its fashionable design for men and women cloths. The company was founded in 1975 as small fashion company was named after its founder and CEO, Giorgio Amani. The Unit 1 Business Environment Assignment Armani will throw the light on the allocation of resources through economic system. The study will assess the respond of competition, monetary and fiscal policy on the Armani. Armani has achieved global fashion status in during the company’s 40 year history. Armani operates in 46 countries and in 2011, achieved revenue to almost £1.8 billion and operating profit of $282m. The company head office is in Milan, Italy.

Business, Management, Education, Business environment, Unit 1 Business Environment Assignment Armani, Assignment Help UK, Assignment Help, Online Assignment Help, Assignment Writing Service, Assignment Help Coventry

Task 1

1.1 Provide a brief background of Armani. This should include a description of its mission, vision, short and long-term objectives, type of sector it belongs (private or public sector.

Discuss how this organisation has been impacted by changes in its industry. In this part, focus on the constraints within which Armani has to operate in its sector. Provide evidence and reference the sources. Identify the purposes of different types of organisations behaviour and compare them with purpose of Armani.

Armani’s brands or labels include:

  • Emporio Armani
  • Armani jeans
  • Armani exchange
  • Armani junior
  • Armani casa
  • Giorgio Armani s.p.a

Mission

  • To provide prestigious and high quality products
  • To add style and pleasure to our customers’ lives
  • To commit to excellence
  • To provide a unique shopping experience
  • To accomplish the highest service standards

 Vision

To be the regional leading company in the management of a prestigious portfolio of luxurious, fashionable and lifestyle brands. Despite its global brands and large market operations in 46 countries, Armani is private company and its nature of business or industry is fashion, hotel and leisure. There are a number of organisational changes that are having impact every industry including the fashion industry. These changes include for example, competition, consumers buying behavior, regulations, social attitudes, social corporate responsibilities, ethical issues.Unit 1 Business Environment Assignment Armani

Competition from the market will have impact on sales revenue, market share, growth and expansion, profitability. Consumers’ buying behaviour will affect profitability, sales, growth and its global strategy. Social attitudes and changes in consumers’ buying behaviour will have impact on the way Armani design its product and this may also have cost implications (Botha, Kourie & Snyman, 2014).

There are also constraints within which Armani has to operate. These include for example, financial constraints, technological, market, social and cultural, economic and legal constraints. As a private seeking global market expansion, the financial resources require would have huge financial implications. Unlike public company, access to financial resources would be unlimited. Armani needs to funds it new market with perhaps, debts or long-term loans, and this will expose the company to financial risks. Apart from the above, high operating costs will mean high prices for its function products especially those design and stylish fashion products at the high-market end (Chavis, Klapper & Love, 2011).

Social and cultural attitudes will be major constraints. For example, each country product marketing strategy needs changing and also designing product that meets local taste and needs. This constraint means changing its market structure and segmenting the market in each country of operations. Legal constraints and ethical issues would be a huge challenge for Armani as each market overseas needs to comply with its customs and legal practices

There are different types of business organisation. These include for example, sole trader, partnership, private company, public company, co-operative, voluntary or charitable sector. Each of this type of organisations has one or multiple objectives. The private and public companies primary goals and objectives are   to make profit or maximise the value of the company, achieve higher return capital employed, growth, high market share and satisfy the needs of other stakeholders, e and improve customer satisfaction. The sole trader aims to make profit for him/herself and grow the business whilst the partnership organisation have the same aims and objectives, but for the interest of partners and close stakeholders.

The voluntary or charitable organisations purpose and objectives are to provide charitable activities for the interest of general public or specific group stakeholders. The co-operative society aims and objectives are to provide goods and services to its members. Armani is not a charity organisation. It is a private company, and like all private organisations, its primary business objective is to increase the value of the company. Apart from this objective, it has other secondary objectives, for example, to provide prestigious and high quality products add style and pleasure, to our customers’ lives, provide a unique shopping experience and to commit to excellence.

It is to be noted that Armani is one of the few organisations who are still completely privately owned and because of this; the purpose of the organisation is always affected by the thinking of one man Mr. Armani, the founder and owner of the organisation. The main purpose behind opening the organisation was to bring a change in the fashion industry and Mr. Armani has done it. The purpose of the organisation is to fulfil the dreams of Mr. Armani to become the world leader in the fashion industry and make sure that all the stakeholders of the company whether they are the employees, shareholders or the customers should receive the profit from the company operations. Armani in the current days not only dealing with the clothes but also in many other industries such as hotels and tries to make an impact on the people by not ever compromising with the quality. But in the end, the main purpose of the company is to make the company owners wealthy and expand the family business. On the other hand, there are public organisations which are under the control of the government tries to make the lives of the people of the country easy and comfortable by providing them the excellent services for their money which they pay in the form of different taxes. The NGOs or Charity Organisation do not work for the profit of the owners or the trust of the organisation but for the people of the society. Where Armani tries to provide a luxurious life to the wealthy people, the public organisations and NGOs try to provide the services to the people of the country which are necessary for their lives.

1.2 Identify the key stakeholders of Armani?

Identify their interests in and how they influence and impact Armani. How the organisation is meeting the objectives towards their stakeholders.

The following are the key Armani stakeholders:

  • Customers
  • Management
  • Employees
  • Suppliers
  • Business Partners

Stakeholders are individuals and groups of people or institutions that have interest in Armani businesses. Customers are interested are interested in the products and services that Armani produces and supply. They want to ensure the quality of the products; design and the price meet their expectation. Customers’ buying behaviour influences the design of the products in terms of specification and taste. This also influences the quantity to be purchased and quantities that need to be supplied, the cost of production and distribution channel chosen by Armani. In turn, Armani ensure the design of the products meets customers’ quality and price expectation or needs (Fanta, 2012).

Management activities are critical to the success of Armani. Management is responsible for making and influencing investment decisions, technology, design, choice of market and pricing decision and all this have impact on Armani’s mission of providing prestigious and high quality products to its customers. Armani senior executives eg board of directors are always meetings management request to provide the necessary tools and resources for the company to achieve its objectives. Employees are resources for Armani. They are involved in the day operations, including designing, development, and production and selling of its product. They influence all these activities to ensure Armani strategy is successfully implemented. Armani is putting resources into staff development and training, providing generous staff incentives including good working condition of service, salary, and bonuses.

Suppliers want to ensure that Armani is profitable, have enough liquidity and reliability of good business relationship. Suppliers influence is the supply of good and services and contract term of those business for their interest as well as Armani interest. Armani’s responsibilities to ensure suppliers are paid on time and take necessary steps to ensure good supplier-customer relationship. The banks and other debt providers’ interests are the profitability, liquidity availability and growth of the company. They influence Armani by determining the level finance to be provided and the cost of the finance, and the terms. Armani ensure the company meets these debt providers by meeting its financial commitments to these stakeholders.

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Unit 5 Working in Partnership in Health And Social Care Assignment

Introduction

Partnership in health and social care is all about the working of the two or more people or organisation together so that they can gain maximum advantage of available resources and convert it into the benefits and the welfare of the society. The quality and experience of care that partner organisations are offering to the society are associated with the factors such as the type of the partnership (long term or short term), the attitude and behavior employees of the organisations and the type of the relationship two organisations have. Good partnership among the organisations of the health and social care are depends on the how is it implemented and maintained. The effective implementation of the partnership brings the additional knowledge, confidence and skills that are essential for the planning of the health care services (Corrigan, 2005). Maintaining of Unit 5 Working in Partnership in Health And Social Care Assignmentgood partnership boosts confidence of user and employees and also increases the chances of their involvement in social activities that helps health and social care service in successful completion of their activities. In follower paper we will discuss various aspects of partnership in health and social care with the explanation of the factors associated with this.

Task 2

2.1 Discuss and write an analysis of the models of partnership applied in the care residence.

The model of the partnership in health and social care describes the structure of the organisation. There are various model of the partnership in the health and social care. The model for the care residence is as follows:

Unified Model: in unified model, the structure of the management includes the management, staffing and training of the employee. There are no separate structures or the area for these activities (Morris, 1997). The main purpose of the structure is to distribute the integrated services to the needy. The residence care may include this model as the organisational structure. The main benefits of this structure are:

  • Single system for all the services delivery.
  • Includes all the health and care activities.
  • Has separate financial system.
  • Follows only one strategic approach that carries a set of the well-defined goal and objective.

Coalition Model: In the coalition model, the various activities are associated together but work separately. In the other words, the management, staffing and the training of the staff are associated to each other with the help of the federation but works individually (Rogers and Mead, 2004). There is no involvement of the staffing to the training of the employees. The benefits of adopting the coalition model for care residence are as follows:

  • The activities and the services cooperate in the joint actions.
  • Works individually so that there is no necessary to have the data of all the activities and the segments.
  • The segments only perform the activity that is assigned to them.

Hybrid Model: as the name indicates, this is the combination of the two more model. For the care unit it may be the combination of the unified and coalition modal.

Working Partnership Health Social Care

2.2 Review two pieces of current legislation and organisational practices and policies for partnership working in health and social care

The legislations in the health and social care have the set of the rules and regulations that are designed by the government to protect or secure the patient and the employees who are working in the organisation that belong to the health and social care industry (Glasby and Peck, 2003). Two current legislation and the organisational practise and policies for the partnership working in health and social care are as follows:

Mental capacity act 2005:the basic aim of the act is to empower those people who are not able to make the plan or take the decision for them and also make the plan on behalf of them to raise the standard of their life. According to this act, everybody has a right to take the decision on their life to stay happy. Same thing applied on the patients, who are admitted in the mental hospitals. The professional agencies such as mental health services, local authorities, social services, police and the family members all need to assess the mental capacity of the individual before the decision making of the other party that affects the life of the individual. All associated agencies need to work properly who affect the service user to raise the standard of service user’s life (Community Care, 2010).

Children’s act 1989: main aim of this act is to provide the safety and security and fulfil all needs that a child has so that his future could be better and he becomes a good citizen of the country. The authorities that are involved in the betterment of the children’s future take care of their needs, wish and also have the strategy to meet them with their wants and desire. There are five points of focus on the children act. These are as follows:

  • Be healthy.
  • Stay safe.
  • Achieve economic wellbeing.
  • Make positive contribution
  • And enjoy and achieve.

2.3 Explain how differences in working practices and policies affect collaborative working

A policy is course of actions that is designed by the government or the business to influence and determine the decision making. When these policies are in business for the collaborative working of the two or more organisations then it may be positive and negative for the business. The positive in the way, both organisations work together and get influenced and motivated with the other’s policy making. In this, the policy creates the unified way of working. And the policy also put the negative effect when the conflict is arises between the organisation due to the implementation of their own policies is the business Advertisement. Following are the practise and policies used by the different sectors for the collaborative working:

  • NHS: NHS provides the services in the health and care sectors. NHS also support the policies that includes the courses for the patients and their families such as anger management, meditations etc. (NHS, 2014).
  • Government:  main aim of the government is to provide the help to different sectors and their collaboration in any form such as financial, resource allocations, arrangements etc.
  • Education:  school ad collages are the main organisation of this industry. The main focus is on the right to study, right of knowledge. Their strength must be promoted in every manner.

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Unit 3 Advertising and Promotion Assignment

Unit 18 Advertising & Promotion Assignment Westfield Shopping, Advertising & Promotion Assignment Westfield Shopping, Assignment Help UK, Assignment Help, Online Assignment Help, Assignment Writing Service, Assignment Help Coventry

Introduction

Advertising and promotion means bringing a service to the notice of the probable as well as the existing consumers. This Unit 18 Advertising & Promotion Assignment Westfield Shopping focuses on the role of advertising and promtions in business industry. Advertising and promotions are better carried out through applying a effective plan for advertising and promotions. The main aim of the strategy depends on the entire aims and plans of the firm. Advertising and promotion is very important for the business to carry out their sales effectively. It is the method through which a firm attract ita targeted customers. Here, the organisation chosen to carry out this report is Westfield shopping complex which is one of the leading shopping complexes in East London. After the Olympic Games, the Central Management Boards observed that the sales of the shopping complex are becoming low by 3% year after year on an average. Managers and the Board of West field appointed me as a new Advertising and Promotional Executive to carry out some steps which can lead the Westfield to maximise their profits. Here, in this report there will be discussion on the scope of  marketing communications. In addition to this, there will be discussion on the role and importance of advertising. There will be discussion on the techniques of below-the-line and its uses. Moreover, there will be plans for incorporation of promotional plans.

Task 1

Q. 1 The communication process applies to advertising and promotion of the Westfield Shopping Complex

“Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company. It is one of the four key aspects of the marketing mix. Advertising may be one form of promotion” (Diffen, 2015).

In advertising and promotion there are different types of communication processes which are applicable. The purpose of the process of communication is to answer questions of the customers and impress them. A model of communication is made up of components like receiver, sender, channel, encoding, feedback and noise. All of these elements of the communication process model are very important for the business to carry out their business effectively (Brun, 2011). In the case of Westfield shopping complex the model which should be used by the management of Westfield is channel and feedback. According to Cruickshank and Cork, (2010), the management should choose their medium of communication through which they can communicate with their customers like internet, Westfield websites, sales campaigns, magazines, etc. By using these channels of communication they may be able to reach out to a maximum number of customers. Another element of communication process model which the management of Westfield may use is feedback. Feedback is very essential for the business as it is the most effective way to attract the customers. If the management of Westfield provides adequate feedback to the queries of their customers, the customers will feel their importance to the company and this will attract the customers towards them which in turn would help the organization to increase the revenue and generate brand loyalty.

Q. 2 Explanation of the organisation of the advertising and promotions industry

As Westfield Shopping complex is one of the largest shopping complexes of London, thus the advertising agency they work with is WPP Group, London whose revenue is $19.0 billion (Flaspöler, 2010). This agency is specialised in some fields of advertising and promotion and facilitate services in their fields of knowledge. There are numerous and famous clients who work with this advertising agency. According to WPP Group, they form an atmosphere so that the firm’s message may reach to their consumers. Their main purpose is to sell itself as equipment for firms to reach their consumers. There are lots of people involved in advertising and promotion industry like suppliers of media, clients, etc.

Task 2

Q. 5 The role of advertising in an incorporated promotional strategy for a business

There are some processes of advertising which need to be followed by the management of Westfield which are as follows:

  • Objectives setting of marketing: The process of advertising includes setting up of the aims of marketing. The management of Westfield need to ascertain the objectives of marketing why they are marketing their products
  • Advertising objectives setting: The management of Westfield need to ascertain their motive of executing advertising. They should ascertain to whom they will be targeting through their advertisement.
  • Planning Media: According to Roesset, and Yao, (2010), the management of Westfield should ascertain the channel of media through which they will be promoting their product

They should know which media channel will be more effective for their promotion.

Measuring Impact: After planning the objectives of marketing and advertising as well as making strategy for media, measuring the impact of this process are also involved in the process of advertising. The management of Westfield should analyse the impact of their planning on their business. Advertising is the equipment for promotion of mass media thus; various kinds of advertisements facilitate different aims of interacting with customers.  Advertising serves as equipment for reaching customers through radio, TV, websites, etc. Ascertaining which media to utilise is crucial aspect for valuable placing of message of the brand. Advertising also used to develop personal associations with customers. Here, Westfield utilised advertising as an incorporated promotional approach which shows the importance of the function performed by advertising for incorporated promotional approach for every business (Speller, and Stolee, 2014).

Q. 6 Concept of branding and discuss how it can be used to strengthen a business or product

Branding is forming trust with population targeted. In terms of  marketing planning, branding means the total value of the firm, which involves goods, services, advertising as well as the culture. Consumers have faith on their favourite brand as they are aware of the concept regarding the product they are purchasing. Thus, the management of Westfield must create effective branding to motivate their customers. Moreover, branding motivates assurance and faith. It creates impact not only on the consumers but also on the shareholders and staffs. It maximises goodwill of the firm. Sometimes branding is so effective that even when the amount increases it doesn’t have an effect on the demand. Branding shows logo, name and stripling. Population identifies the brand through these (Pennington, 2010). The management of Westfield should use branding in an effective way through creatively designing their logo, name, etc.

Q. 7 Identification and review of the creative aspects of advertising

Advertising is a dynamic means thus creativity is an essential for attracting customers. Without creativity it is not possible to cut by the mess of advertisement in competitive market. Creative factor of advertising approach concentrates on forming a clever as well as sharp advertisement which will encourage customers to purchase the product. Advertising approach consists of four factors and they are manufacturing the goods appropriate with the desire of the customers, commitment of values to the consumer, Co-operating with the message of the brand and placing goods in the middle of the advertisement. An effective advertising campaign utilises these approaches to form an advice as well as awareness between the customers regarding the goods. According to Speller, and Stolee, (2014, p.132), these approaches are assessed to be flourishing only if it forms a positive effect on the consumers. The creative development procedure of advertising includes advertising design methods which is very important for advertising. Advertising also includes message to be appealing enough to drag customers towards them. Westfield uses these aspects of advertising but it need to more emphasis on creativity of the advertising which they uses to attract their customers.

Q. 8 Ways of working with advertising agencies

Firms do their best to facilitate products and services to their markets. For the purpose of reporting the consumers regarding their products firms require to promote. The ways of working with advertising agencies are:

  • Account handling: Account is managed by the account department in which the employers are the customer’s daily contact. They employ with the clients of the agency to write concise that inform the advertising which required, they work with the creative department to form campaigns and employ with the further departments to obtain the made campaign.
  • Media Department: This department designs, coordinates and buy media space to execute advertising which the agency has produced. Planner of media and purchasers possess a greater skill of magazines, TV shows, and Internet sites and know the audience for every medium.
  • Production Department: Production involves entire population who support to get a job routed inside, revised, copied and distribution. Individuals who employ in production are information oriented, prosper on managing various projects at a time and recognize the significance of reaching the deadlines of the production (Flaspöler, 2010).

Value of using an in-house advertising and promotions team

In-house advertising is a system of promotion of goods which is carried out by the associates of that good’s organisation. It permits organisations to maintain entire creative control over the methods through which their goods are promoted and may prove reasonable. Depending on the volume, budget as well as organisation’s advertising aim, this section may extent from a single staff to a full group of media purchaser and creative specialised. In-house advertising is better than external advertising agencies with whom the firms make agreement for advertising their product. According to Speller, and Stolee, (2014), in-house advertising, the job of advertising is performed by the company’s employees thus, he has the knowledge about the aims of the advertising and thus ascertaining those he makes advertisement. Whereas, the external advertising agency is hired by the firm to make advertisement thus, they will make advertisement according to them they will not give their personal effort to the advertisement as in-house advertising does. Moreover, in-house advertising is reasonable as compared to external advertising agency.

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Introduction

Human Resource Development (HRD) is a practice that combines training, organization development, and career development efforts to encourage improvement of individual, group, and organizational performance. The main aim of the human resource department in an organisation is to make sure that the organisations has the supply of skilled and trained resources to execute the different processes in the organisation. Human Resource Development is one of the most important departments of an organisation as it takes care of the most important asset of the organisation – its employees. In this paper, the different methods used by the human resource management department in an organisation to train the employees will be discussed.

Unit 3 Human Resource Development

Task 1

1.1 Explain the role of the learning curve and the importance of transferring learning to the workplace.

Learning curve is based upon a very simple fact – when a person perform a repetitive task, he takes less time in performing the task as the number of times he does the same task. In other words, when a person does a task, it takes less time than it took last time. This reduction of time in performing a task indicates that the person is learning. In this manner, the learning by doing forms a pattern which is known as learning curve.

A simple illustration of the learning curve in the terms of production time taken in the process against the number of units produced is shown in the below picture:

learning curve - Assignment Help, Assignment Help UK, Assignment Help Coventry, Assignment Help London, Human Resources Development
The generalise learning curve based upon the learning and experience is also shown below:

Human Resources Development learning curve - Assignment Help, Assignment Help UK, Assignment Help Coventry, Assignment Help London,

The above learning curve shows that as the experience of the employees increase, they take less time in performing the tasks. In other words, people become more efficient in the work when they keep doing the same task again and again (Argyris and Schon 2007). When a new employee who just completed his education is hired by an organisation, the HRD department makes sure that he becomes efficient in the working processes of the organisations. Most of the organisations now prefer on the job learning methods where employees are assigned the tasks even if they do not have any prior experience, but a mentor is appointed to help them in the task and also to monitor the progress.

transferrable skill Cycle - Assignment Help, Assignment Help UK, Assignment Help Coventry, Assignment Help London,
The skills an employee acquires through working are known as transferable skills as these skills could later be applied by the resource in the future assignments. Some examples of transferable skills are – Communication skills, negotiation skills, time management, and problem solving ability, decision making ability, analytical approach, research skills and flexibility. Transferable skills are very important for the employees as they help them in becoming an important asset for the organisation. Organisations know that when an employee has acquired the transferable skills, he could help other employees in doing the same and transfer skills to them.

Importance of transferring learning: Learning transfer is an essential element of the development of the human resource in an organisation. In the absence of learning transfer, the responsibility of the educational institutes would become extreme as they would have to incorporate every process in their curriculum which might be required from them in their professional career which is impossible. It is only through learning transfer that makes employees learn new things during his career over time. In case the learning transfer does not happen in an organisation, the training provided by the organisation to the new employees would not be of any use as only theoretical knowledge would not be able to handle the different situations employee would be facing (Addison-Wesle and Schiffrin 2013). Learning something in the training program and apply that learning are entirely different things and could only be synchronised through learning transfer. Another important aspect of learning transfer is that it is the basic of new learning.

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Unit 4 Marketing Principles Assignment

Introduction

The objective of this Unit 4 Marketing Principles Assignment McDonald’s is to look into a number of different and significant factors related to the marketing strategy for the business origination. Marketing is the process through which the companies inform the customers regarding the products and / or services which have been developed by the company with the intention of selling the same to the consumers. It is a very important strategic task in the modern day business entities in view of the fact that in the current level of competitiveness in various industries and markets, this is considered to be one of the factors which lead to brand recall and brand value for the companies.The discussion will be done on the basis of McDonald’s and the case study on the company. This company is one of the biggest global fast food chain which has its operations in as many as 119 nations. The company serves an enormous number of customers which 68 million customers daily through its more than 35,000 outlets in these 119 countries (Hawkes, 2014). This scale and the international operation which the company has makes it a very appropriate company for analyzing the marketing strategies of the company. Due to the high variety of the type of marketing and communication the company has to design due to its existence in the 119 countries, the marketing strategy which the company has a very evolved as well as successful one, which can be confirmed by the high success of the company in various countries.

Unit 4 Marketing Principles Assignment McDonald’s, Business, Management, Education, Marketing Principles, marketing planning, marketing strategy, marketing strategy assignment, marketing principles assignment, marketing principles mcdonald’s assignment, Unit 4 Marketing Principles Assignment McDonald’s, Assignment Help UK, Assignment Help, Online Assignment Help, Assignment Writing Service, Assignment Help Coventry

Task 1

For developing an understanding regarding the marketing strategy of any company, it is necessary that observes the essential elements of company marketing process as well as the marketing orientation which the company has. This will be done through this section of the report. The aim of this section will also be to ensure that the benefits and costs of marketing orientations to McDonald’s are looked into to understand the effectiveness as well as the efficiency which the marketing strategy of the company has.

1.1 Referring to the McDonald’s case study, explain the various elements of the marketing process

The process of marketing can be defined as the way in which the companies which are getting engaged in the activity, communicate the various product or services features to the target consumers of the company. This can be organization wide or specific to any particular process or product of the company. The element of marketing include needs, wants and demands experienced by the consumers and the differentiation in the product or service marketing by the business entity is done basis the whether the same attempts to satisfy needs, wants or demands of a customer. Needs is the basic requirements of the human. Wants is one level more evolved than needs and is the secondary requirements of the consumers. The demands are the luxury requirements of the consumers. The value, as well as cost satisfaction delivered by the companies for fulfilling wants and demands of the consumers, is also an important element of marketing.

The integrated nature of the marketing defines the varied types of marketing which are used by the companies with the purpose of letting the customers know on topic of the offerings. The definition of integrated marketing communication can be given as the usage of a consistent brand messaging across several conventional as well as non-conventional marketing channels and usage of various promotional techniques for reinforcing other factors. The other element of factor for marketing process includes the process of exchange or transaction of the goods and services by the company. If one or more entities, usually the consumers and the service providers with respect to the travel and tourism industry, agree that the deal is appropriate for each of them, then this exchange of service takes place.

McDonalds has a very robust process of market research integrated in its overall marketing process and strategy. This helps McDonald’s in identifying the most pertinent and important information related to the target markets. This also helps the company in developing the right mix of the product as well as service which can help in delivering and sustaining the customer loyalty. In view of the fact that in the various markets where McDonald’s is present it faces a lot of competition from the domestic as well as the international brands in the same or similar business and hence it is important for the company to evaluate the same before expanding the business. Also there are other various factors including social factors, legal, economic, and technological factors which McDonalds need to be cognizant of. Also there are factors like retail environment as well as other elements which can influence the success of McDonald’s in those markets. This is why Market research is very important as the same looks into these factors and predicts the way these can change in the future and can affect the willingness of the people’s to use the products or service of the company (Rieple, 2008).

Developing a strategic marketing plan for the new or the existing market including the segmentation, targeting and positioning of the product and the brand

This is the most important element of the marketing process of any company and McDonalds is also no exception. Through this part of the process the company develops a strategic marketing plan for the new or the existing market which also includes the tasks like marketing segmentation, targeting and positioning of the product and the brand in this market. These are very important tasks for ensuring that the overall marketing strategy of the company can be effective in the market. This also leads to an opportunity sizing for the company which is necessary to develop an estimation related to the possible sales volume of the company (Ngai, 2003).

Monitoring the plan for measuring its effectiveness

This is the final element of the marketing process for McDonalds in which the company tracks and measures the effectiveness of the existing marketing strategy and the marketing elements which it has deployed in the market. This helps the company in identifying if the implemented marketing strategy and activities are helpful for the company and the budget which is being allocated for these activities are being utilized well or not. Also this provides a guideline for the company any future marketing activity which the company wants to take up (Kotler, 2013).

1.2 Evaluate the benefits and costs of marketing orientations to McDonald’s

The current marketing orientation which McDonalds has is a mass marketing strategy. In almost all the countries in which the country is present the company has a variety of mass marketing channels utilized for the promotional activities of the company. The various other promotional activities which are rolled out by the company includesby providing door to door step, through telemarketing, telemarketing service. It is important for the company to remember that there will be other brands which will be quickly following the footsteps of the company and hence the marketing orientation of company is aimed at generate a lot of curiosity around the product offering of the company. The benefits which this marketing approach and orientation of McDonald’s are as following:

  1. The reach of the marketing elements: Through the above the line activities including the advertising it is possible for the company to ensure that it can reach as much customers as possible for creating a mind share in them which leads to future sales for the company.
  2. The increased brand recall and brand value: Through the above the line activities including the advertising it is possible for the company to drive a very effective brand recall and brand value in the mind of customers. McDonalds marketing research identifies the gaps in the needs and wants of the target consumer base and the entire marketing strategy is created to let the customers know that the brand will able to meet the needs in a better waythan the rival entities. Hence at the time of the purchase decision making, the customers tend to opt for McDonalds as opposed to the other companies in the same segment.

However, in spite of these benefits there are some disadvantages of this marketing orientation as well. These are:

  • High cost of marketing: The above the lineactivities in which advertisement is given through different modes like by posting on online sites, newspaper, by publishing in any English Hindi local newspaper but it is a very costly way of marketing of the brand. Also in view of the fact that in these types of arrangement person who want to give their advertisement makes payment to advertiser for take space in the medium, the option of instant monitoring and stopping the same is absent (Kotler, 2013).
  • Changes in the Marketing Environment are Not Factored in: Mass marketing strategies fails to consider changes which can take place in business environments. There are various aspects leading to market changes in terms of the marketing environment. These include change in consumer preference, changes in price, inflation etc. If price of a particular product changes, consumers will start looking for a substitute that gives them the same satisfaction but at a price that they can afford. Likewise changes in consumer preference can also result in changes in marketing environment. In view of the fact that mass marketing has no specific targeting strategy, a change in a specific set of consumer behavior cannot be tackled by this tactics.

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Unit 4 Empowering Users of HSC Services Assignment Brief

IntroductionEmpowering Users of HSC Services

4.1 Review current legislation, codes of practice and policies that apply to the handling of medication.

There are some legislation, policies and the procedures that handle the medication. The main aim of these legislation and the laws is to provide the management an administration, storage and recording and disposal of the medication. A new law has been proposed in the health and social care that explains, a nurse can handle the management of the medication of the care unit in the care home. Some other law that can handle the medication are described below:

  • The Drug Act 2005: this law is proposed a very strong law to reduce the misuse of the drug. According to this act, the supplier of drug must ensure the court that the drug that is supplied by him is for the fair purpose only (Ahmed, Be stall & Clark, 2011). The court can file a case against the supplier if it finds a less amount of the drug than prescribed amount.
  • The Medicines Act 1968: this act provides a legal framework to the doctor, nurses and the supplier of the medicine to administrate a special type of medicines which are restricted to sale, supply. According to this act, the supplier and the doctor must have the licence to sell, prescribe or dispose the special drug and this should be renewal after a time period.

The legislation and ethics, act and guidance provided above help to safe handling of medicine.

4.2 Evaluate the effectiveness of policies and procedures within a health and social care setting for administering medication.

The main aim of the policies and the procedure is to achieve the best administrative services for the medication and in the health and social care. With the help of these policies and the procedures the health and social care can reduce the risk of medication. The medication administration policy can help the health care unit to keep the record of all the medicines and review and access the information when needed and also can discuss the policies with the third party. The effectiveness of the policies and procedures are described below:

  • In the written order, the name of the medication should be properly mentioned along with the dose, time, route of the medication and the purpose of the medication is also mentioned.
  • The health and social care can use the abbreviation of the medication and also inform the doctors and the supplier to them. It would reduce the time and the doctor and supplier can easily understand the medication without any difficulty.

The study show that there is a great fall has been noticed in the numbers of death occurs in a year due to the full implementation of medication administration that provides its services to the health and social care, children homes and hospitals (Adams, Hean & Clark, 2009). The policies and the procedure of the medication also provide the safe practise to the health and care organisations to the employees of the organisation by giving the idea of time, dosage etc.

Conclusion

The legislation, policies and the procedure that affects the policies of the organisation are discussed with the help of the given case study. The factors that promote the rights of the users are analysed.  The contribution of the knowledge and communication between the care workers and the user is described. The factors that contribute in loss of independence, the tensions that the care taker faces while handling the patients and the risk of harm all are described in the report.

References

Adams, K., Hean, S, & Clark, J. M. (2009). Investigating the factors influencing professional identity of first-year health and social care students. Learning in Health and Social Care, 5(2), 55-68.
Ahmed, N., Bestall, J. E. & Clark, D., (2011). Systematic review of the problems and issues of accessing specialist palliative care by patients, carers and health and social care professionals. Palliative Medicine, 18(6), 525-542.
Barr, H., Freeth, D., & Hammick, M. (2000). Evaluations of interprofessional education: a United Kingdom review for health and social care.
Barr, H., Hammick, & Reeves, S. (2012). Evaluating interprofessional education: two systematic reviews for health and social care. British Educational Research Journal, 25(4), 533-544.
Gilson, L. (2005). Trust and the development of health care as a social institution. Social science & medicine, 56(7), 1453-1468.
Hanley, B., Bradburn, J& Wallcraft, J. (2014). Involving the public in NHS public health, and social care research: briefing notes for researchers. Involve.
Leichsenring, K. (2014). Developing integrated health and social care services for older persons. International journal of integrated care, 4.

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Program BTEC Higher National Diploma in Business
Unit Number and Title Unit 1 Research Project
QFC Level Level 5

Chapter 1: Introduction to the Research

1.1 Topic of the Research

The research topic for this study is:The effects of personality of the group members on the performance of the group

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1.2 Research Aim

The main reason for initiating this project is to research on the various personality types and traits of employees, to highlight the effects of these traits on group performance. A good performance of the organization depends on the personality of each individual in a group. The main aim of the research project that will help to achieve the objectives of the study is stated below

  • What are the effects of Personality on group performance?

This research will be limited to the analysis of the big five personality traits proposed by Lewis Goldberg personality and how this traits can affect the performance in the proposed organization, as its operations are mostly executed in groups.

1.3 Research Objectives

The research objectives is the set of underlying guidelines on the basis of which the research is carried out. The researcher attempts to fulfil these objectives of the study in order to conclude the research in an effective as well as efficient way. The objectives also help the researcher in carrying out the research in a planned manner and for ensuring that the research process does not sway from the ultimate goals of the study. A set of research objectives have been developed for this study as well for these reasons. These research objectives are outlined as follows:

  • To identify the various personality traits exhibited by employees in a group.
  • To identify the negative effects of personality traits on group performance in an organization.
  • To identify ways of improving group performance in an organization.

1.4 Rationale of the Study

The study started with a casual discussion amongst the employees as well as the employers of Harris Calnan Construction Company on the topic of their views on group performances as well as their expectations. In view of the fact that the company has as much as 25 years of experience in the domain of refurbishment, public and commercial projects in Central London and South East, the nature of the industry calls for a strong group dynamics as well as enhanced group performance from this entity. A study conducted by Rutherford (2006) indicates that for complex problem solving, groups made up of different types of individuals with a variety of skills, knowledge abilities and perspectives are more effective than groups that are more homogeneous. One of the reasons for creating a group is for individuals or employees to showcase their skills and to contribute in the development of the organization or to achieve the group’s goal, but some individual’s personality affects or influences the effectiveness of the group or team. In view of the fact that various personalities are involved in a team, it may lead to lack of harmony and trust between individuals in the sense that there will be the limitation of information because of the different personalities that are involved. The researcher developed more interest in this topic and decided to get more information from more employees and other secondary data (Digman, 1997).

This will also help in development of a proper understanding of the readers regarding the various ways and methods which can be implemented for the development of the strong group ethics as well as performance of the employees of any company.

1.5 Introduction to the Research Topic

In the current context of the modern business world, due to various factors including the technological development as well as standardisation of the information technology tools in addition to the advent of internet, the competitive advantage which the companies are being able to draw from the technological and operational excellency has got minimized to a significant degree. As a result of this, more and more companies in the current business world are trying to derive as much efficiency and competitive advantage as possible from the human resources of the company (Digman, 1997). It can be confirmed with a higher degree of confidence that the companies which are in the business of any type of project management tend to work in a setting of group. Hence the overall performance of the company depends heavily on the way the groups of those companies work. One of the major factor on which the performance of the group is significantly dependent is the personality of the individuals who are working as a part of the group and their compatibility amongst themselves. It has been seen in many cases that even if the people who belong to a specific group are fairly talented, if they fail to gel with each other within the group due to their specific personality traits, the effectiveness of the performance of the group is diminished significantly. Hence in this research report, the factor which will be looked into will be dealing with these aspects of the group dynamics.

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Unit 3 Human Resource Development

Introduction

Human Resource Development (HRD) is a practice that combines training, organization development, and career development efforts to encourage improvement of individual, group, and organizational performance. The main aim of the human resource department in an organisation is to make sure that the organisations has the supply of skilled and trained resources to execute the different processes in the organisation. Human Resource Development is one of the most important departments of an organisation as it takes care of the most important asset of the organisation – its employees. In this paper, the different methods used by the human resource management department in an organisation to train the employees will be discussed.

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Task 1

1.1 Explain the role of the learning curve and the importance of transferring learning to the workplace.

Learning curve is based upon a very simple fact – when a person perform a repetitive task, he takes less time in performing the task as the number of times he does the same task. In other words, when a person does a task, it takes less time than it took last time. This reduction of time in performing a task indicates that the person is learning. In this manner, the learning by doing forms a pattern which is known as learning curve.

A simple illustration of the learning curve in the terms of production time taken in the process against the number of units produced is shown in the below picture:

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The generalist learning curve based upon the learning and experience is also shown below:

The above learning curve shows that as the experience of the employees increase, they take less time in performing the tasks. In other words, people become more efficient in the work when they keep doing the same task again and again (Argyris and Schon 2007). When a new employee Human Resources Development learning curve - Assignment Help, Assignment Help UK, Assignment Help Coventry, Assignment Help London, who just completed his education is hired by an organisation, the HRD department makes sure that he becomes efficient in the working processes of the organisations. Most of the organisations now prefer on the job learning methods where employees are assigned the tasks even if they do not have any prior experience, but a mentor is appointed to help them in the task and also to monitor the progress.

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The skills an employee acquires through working are known as transferable skills as these skills could later be applied by the resource in the future assignments. Some examples of transferable skills are – Communication skills, negotiation skills, time management, and problem solving ability,  ability, analytical approach, research skills and flexibility. Transferable skills are very important for the employees as they help them in becoming an important asset for the organisation. Organisations know that when an employee has acquired the transferable skills, he could help other employees in doing the same and transfer skills to them.

Importance of transferring learning: Learning transfer is an essential element of the development of the human resource in an organisation. In the absence of learning transfer, the responsibility of the educational institutes would become extreme as they would have to incorporate every process in their curriculum which might be required from them in their professional career which is impossible. It is only through learning transfer that makes employees learn new things during his career over time. In case the learning transfer does not happen in an organisation, the training provided by the organisation to the new employees would not be of any use as only theoretical knowledge would not be able to handle the different situations employee would be facing (Addison-Wesley and Schrieffer 2013). Learning something in the training program and apply that learning are entirely different things and could only be synchronized through learning transfer. Another important aspect of learning transfer is that it is the basic of new learning.

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Program BTEC Higher National Diploma in Hospitality Management
Unit Number and Title Unit 1 Contemporary Global Hospitality Industry
QFC Level Level 5

Introduction

This section of this Unit 1 Contemporary Global Hospitality Industry Assignment will try to carry out a research on the contemporary global hospitality industry. On the basis of this research, the findings which will be obtained will be included in this section of the report. The themes which will be looked into through this study are:

  • An analysis of the structure of the current scale, scope and diversity of the hospitality industry (AC 1.1)
  • A discussion of the organisational structure of different hospitality industries
  • An assessment of the role of hospitality related organisations and professional bodies in the hospitality industry
  • An assessment of the staffing requirements of different hospitality industries
  • A discussion of the roles, responsibilities and qualification requirements of hospitality staff
  • An discussion of the current image of the industry

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Task A

AC1.1 An analysis of the structure of the current scale, scope and diversity of the hospitality industry

In this we will be looking into the structure of the current scale, scope and diversity of the hospitality industry. As far as the global hospitality industry is concerned it can be confirmed that it is one of the biggest industries and there are various economies which are significantly dependent on the hospitality industry. This industry is also very important as far as playing an essential role in developing as well as maintaining a better working world is concerned. This process is achieved by the industry in view of the fact that it has the ability of connecting various global regions across economic, experiential in addition to investment platforms (Frank, 2013).

As far as the global economy is concerned, the impact of hospitality is also immensely important. Despite the varied geopolitical instabilities, the development of various new concerns over health as well as the lack of growth in the economy of few regions, the global industry of the hospitality has been able to thrive through cycles of accelerated growths in addition to having optimism prevailing in a number of global markets. On a global level, the total number of jobs which are generated by the travel and tourism industry is as much as 266 million. This industry also contributes almost one tenth of the total global gross domestic product (GDP). The industry is poised to grow at a rate of 4 per cent for the year 2015. Hence it can be said that the sector will be more and more recognized as one of the most important drivers of economic growth at the global, regional and local levels.

It is expected that during the near future the global hospitality sector will be growing further and for this reason the key players of the industry are trying to deploy the capital investments strategically as well as optimize the same. This coupled with the strong appetites of the investors and the convenience of creative as well as flexible capital sources will be able to lead to a trend of hotel acquisitions which will in turn increase the demand for the same. For this industry, one of the most important factor is the consolidation of third party management platforms and asset-light. This happens due the reason of continued demand by the investors for seeking qualified operators for improving the performance of hotel assets which have been acquired recently. Also the lodging markets which were dormant previously are expected to gain traction in view of the fact that investor groups are finding increasing opportunities for gaining higher returns in these emerging sub markets as well as secondary locations. Also the use of the technology has been able to change the course of the industry and it is expected to grow even more through continuous evaluation of the hoteliers and customers on the return on investment in a lodging experience grounded in sophisticated social, data and mobile applications (Kale, 2001).

AC 1.2 A discussion of the organisational structure of different hospitality industries

The entire gamut of the hospitality industry is comprised of the following services:

Following are the structures of each of these industries:

For travel industry:

  • Airlines
  • Car rentals
  • Coach
  • Cruises
  • Railways

For food services industry:

  • Cafeteria
  • Catering
  • Restaurant

For lodging and accommodation industry:

  • Hotels
  • Motels
  • Resorts

AC. 1.3 An assessment of the role of hospitality related organisations and professional bodies in the hospitality industry

The hospitality related organisations and professional bodies in the hospitality industry and especially the legal as well as regulation guideline decision making bodies are very important for the hospitality industry. There are various government regulatory requirements which are needed to be met by the companies operating in the industry to confirm the sustainability of the business. These government regulation bodies vary with the country in which the company is operating and hence it becomes increasingly difficult for the companies, especially the ones which have global operations to ensure that all of the wings of the company are operating as per the local law and regulation of the industry. For an example we can look at the US hospitality industry. As far as US hospitality industry is concerned, all of the states have their specific regulations as well as requirements on the subject of the manufacture, sale, resale, and consumption of alcoholic beverages, which is a very significant factor of the hospitality industry.

The hospitality industry is hugely dependent on the support from the local as well as national governments as there are various laws and regulations which are required to be implemented by these entities for ensuring that the companies in this industry are able to sustain the various sociology, economic factors as well as the competitive pressure. The role of the government for the promotion of the travel and tourism industry, which is the feeder industry for the hospitality industry is also immense (Frank, 2013). Following are few of the projects which are carried out by the government of the country with the intention of developing tourism as well as the hospitality industry in its region:

  • Defining the various areas and zones in the country which requires development of hospitality as well as tourism facilities through detailed analysis of the limitations of the area as well as the spatial potentials of the same;
  • Carrying out a detailed analysis of the prevailing infrastructure in the various areas and zones in the country;
  • Defining the concept of development in view of the number of the consumers which the hospitality industry is trying to target as well as the market segment which it will be catering to
  • Deciding on the optimal physical layout for the facilities for accommodation as well asthe other features which are offered through the same;
  • Evaluation as well as ranking of investors and operators who are interested;
  • Collection of letters of intent;
  • Signing the contract, provisions which is related to the necessary permits and project documentation;
  • Start of the construction.

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Unit 3 Project Management Assignment

IntroductionUnit 3 Project Management Assignment

The report depicts the factors assisting in making a project successful for an organisation including the recommended project team structure, ideal qualities of project manager and the difficulties faced by him while managing human and financial resources to achieve the aspired goal of project.

2.1 Project team structure:

STRUCTURE STRENGTH WEAKNESS

FUNCTIONAL

  • Person leading the team is very experienced, knowledgeable and skilled.
  • Employees have opportunity to grow in their functional areas.
  • Workforce not skilled enough to work in different departments.
  • Goals of functional areas and organisation are not aligned in one direction.
MATRIX
  • Matrix allows efficient exchange of information and knowledge.
  • Different departments work in cooperation and collaboration and resolve conflicts effectively.
  • It is full of internal conflicts and lack cooperation among members.
  • Structure is very complex and divided between multiple authorities.
PROJECT
  • Project team is well build and managed by manger and is focussed towards achievement of project goals.
  • Team members and managers work together, communicate timely and make quick decisions.
  • Team members do not take required efforts and financial resources are limited.
  • Project team members do not have business continuity.

2.2 Challenges in managing an IT project

An IT project is one that aims to produce or manufacture an intangible service for customers and a project manager has to face following difficulties in managing one:

  1. Unclear and changing scope:IT projects are very flexible and user requirements keep on changing making it very difficult for managers to organise things and even cause wastage of money, time and other resources.
  2. Educating project sponsors: mostly project sponsors are not much aware about concepts and deep technicality of software development and thus at times make it tough for managers to justify certain tasks and investments (Schwalbe, (2014).
  3. IT projects and their outcomes seems a minor job in comparison physical products like automobiles, buildings, etc.

2.3 Qualities of an efficient project manager

Since project manager is the one who would manage the resources to accomplish a project successfully, he must have following qualities:

  1. Knowledge and skills: project manager must have experience, knowledge and skills in his as well as other fields so that he may direct his team effectively.
  2. Conflict resolution skill: it is very essential as conflicts are unavoidable and must be managed for team to work in collaboration.
  3. Communication skills: he must have communication skills to clearly convey information and commands (Lock, 2007).
  4. Leadership qualities: he has the responsibility to lead the team efficiently and timely motivate them towards achievement of project goals.
  5. Vision skills: he must have ability to predict future outcomes corresponding to tasks and situations.

2.4 Planning and building project team

Planning and building a project team is an extremely significant factor responsible for a successful project, thus while building a team, project manager needs to select individuals having skills and knowledge in the required field who would work in coordination and collaboration towards achievement of desired goal of the project. The team members must be selected at right time and in optimum numbers, must be clearly explained the aims and operations of the project and must be kept motivated so that they may give their best efforts to accomplish assigned task (Kousholt, 2007). They must be lead effectively in a way that they may freely communicate with manager as well as with each other to discuss any issues or give their feedbacks.

Conclusion: In an organisation, for projects to bring fruitful results, must be managed by an efficient project manager who is skilled, knowledgeable and experienced to build a great organizational structure and lead it in a direction of working in cooperation so as to achieve aspired objectives.

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Introduction

This Unit 2 Project Management Assignment aims to throw light on concept of project and its management along with determining the factors responsible for evaluating the success of a project. It also depicts seven phases and nine principles of DSDM in addition to explaining the reasons of difficulty faced by project management to terminate a project.

Unit 42 Project Management Assignment - Assignment Help UK

Task 1

1.1 Project and Project Management

A project is an endeavour undertaken in order to accomplish a desired objective in a given time period through specific set of operations. It is a temporary process as it has specific beginning and end period and it has to be completed utilizing available resources. Project management is the process of applying and utilizing the defined resources; both human and financial and scope so as to fulfil the project requirements and achieve the aspired goal within given timeline (Harold, 2003). It is the methodological approach followed in an organization to plan and organize all the processes of a project.

1.2 Success of a Project

For a project to run successfully and achieve its aspired objectives, project manager is the one who needs to plan and manage processes and operations efficiently and within three constraints of a project as in fig: 1.2, which are time, cost and scope. A project is said to be successful if it come in on time, as per the budget and the final product is acceptable and meets the specified requirements (Lewis, 2006).

project triangle - Assignment Help UK

Fig 1.2: project triangle

Moreover, criteria based on outcome are also used to assess the success as final service or product must be used by the intended constituents, assists in providing a learning experience to stakeholders and must improve the overall efficiency of the organization.

1.3 Phases and Principles of DSDM

Dynamic Systems Development Method (DSDM) is the framework used by organization for having an agile approach and finding right solutions for project management (Plonka et al., 2014). DSDM broadly has three sequential phases out of which the second phase is further classified into five steps, altogether constituting the seven phases of DSDM as follows:

  1. Pre- project phase: the phase before the official beginning of project in which decision to start a project is taken following its conceptualization.
  2. Project phase
    1. Feasibility study: determining if the project may be completed utilizing the defined resources and time period.
    2. Business study: researching project’s business aspects.
    3. Functional model iteration: decide and review the way system functions should be performed.
  • Design & build iteration: product designing is done through models.

Design & build iteration - Assignment Help UK

  • Implementation: the final product is wrapped and a documentation is written and reviewed.

Implementation - Assignment Help UK

3. Post project phase: the phase of maintaining the final product or service.

The nine principles of DSDM are:

  1. Involving active user is extremely necessary.
  2. Empowering team to make decisions.
  3. Frequent deliveries must be emphasized.
  4. Systems must be delivered that fits the business needs nicely.
  5. Incremental development is required by adding new features in new releases.
  6. Development phase changes need to be reversible.
  7. Some requirements should be set at high level to minimize the freedom of making changes in development.
  8. Testing needs to be done throughout the project.
  9. Team members need to work in collaboration and cooperation.

1.4 Difficulties in termination of a project:

Project managers face a real difficulty in pulling the plug of an ongoing project. There are several reasons given by Staw and Ross (1987) and may be categorized into four groups as follows:

  • Project factors
  1. Beneficial outcomes are evident
  2. Investment is for R&D
  3. Issues seems temporary
  • Psychological factors
  1. Previous success history
  2. Attached emotionally with project
  3. To depict one’s initial decision was correct
  • Social factors
  1. Competition between various departments
  2. To show winning attitude by persistent performance
  • Organizational factors:  strong higher authorities have the power and they continue to provide money and protection

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Unit 7 Business Decision Making Tools Assignment

Introduction

2.1 Create information for decision making by summarizing data using representativeUnit 7 Business Decision Making Tools Assignment values

After reviewing the information collected from the survey done it was found that firstly it was found that all the people that were selected as the sample population were fond of having coffee. Almost all the age group that has been selected loved to drink coffee. It has been found that the middle aged person consumes coffee more than the other age groups. Firstly when the sample population was asked how often like to have some coffee it was found that only 20% of the total sample population consumes coffee for once in the day, 35% of the total population consumes twice a day and the rest 45% consumes coffee very frequently (Linoff, 2008). So in this case the management has got a positive chance to introduce a type of coffee as maximum population love to drink coffee. Again, on asking the sample population regarding the form of coffee they would prefer the most 50% of the total sample population prefers hot coffee, 35% of the total sample population prefers cold coffee and the rest of the population i.e. 15% likes cold coffee with ice cream. This means that the management can develop a type of coffee that would suit the majority’s preferences. On the other hand when the population was asked what type of coffee they want to have, 15% of the total sample population said that they would prefer café crema, 25% of the total sample population answered that they would like to have café latte, 45% of the total population prefers to have espresso and at last 15% of the total sample population preferred the flat white coffee. So on scrutinizing on the data the management can develop the espresso coffee as most of the population likes it (Linoff, 2008).

2.2 Analyse the results to draw valid conclusions in a business context

When the population was asked when they like to have coffee 20% of the population drinks coffee in the morning only, 35% of the total sample population consumes coffee in the evening and at last it was found 45% of the total population consumes coffee at any time they wished to have. Next, when the population was asked how much they want to spend in coffee monthly the population answered that 45%of the population spends £11- 20, 15% of the population spends £21-30, 20% of the total sample population spends £31- 40 and only 20% of the population spends more than £40 on coffee. So, it is clear that if the management reduces the cost of the new type of coffee then it can increase its sales (Sarantakos, 2007).   On asking them about the brand they prefer 20% of the total population prefers Nescafe, 20% of the population prefers Bru, 40% of the population prefers De Luca coffee and 20% of the population prefers coffee hit.  Next when the population was asked why do they prefer their above mentioned brand they said that 25% of the population said likes the brand because of the less price, 40% said that they prefer the brand because of its taste, 20% of the population said that they likes the brand because of the quality and 15% said that they prefers the brand because it’s good for health.  At last when they were asked which price would they offer for their new type of coffee majority said that they prefer £6- 10, 35% said that they prefer £11-15, 15% said that they like to have £16-20 and at last only 5% of the population said that they can afford to have coffee at an amount of £21-25. So, this indicates that the management should make the new type of coffee but at a lower price in order to increase its sales.

2.3 Analyse data using measures of dispersion to inform a given business scenario

6 7 8 7 9 8 6 10 15 19
7 7 7 7 7 7 7 7 15 20
8 8 8 7 8 6 8 8 15 18
10 6 6 9 6 9 8 21 15 10
10 10 8 10 10 9 8 22 15 18
9 9 10 10 9 9 8 23 15 18
11 12 13 14 15 11 12 23 15 19
12 15 15 12 14 12 13 25 16 17
13 12 11 13 14 13 14 17 17 20
14 14 14 15 14 14 15 18 18 17
Mean 12.13
Median 12
Mode 8
Standard Deviation 4.556392
Quartile 1 8
Quartile 2 12
Quartile 3 15
Quartile 4 25
From the above analysis it is evident that the organization should price the coffee between £12 and £15 as almost 75% of the population wants the coffee price to be below £16. Also the average price wanted by the consumers is £12.13. The organization should price the new product sensibly as price of a product has an implication on the demand for the product (Sarantakos, 2007).

2.4 explain how quartiles, percentiles, and the correlation coefficient are used to draw useful conclusions in a business context

In order to measure the spreadsheet of a data, the measures of dispersion are used. The measures of dispersion are used by the business organization for the purpose of analyzing and scrutinizing the effect of the investors and also the analyst which is based on the securities trading as well to study the variability. Standard deviation can be used for the purpose of assessing measures of dispersion. The measures of dispersion help in the following mentioned things:

  • Helps in the comparison of variability between two or more series
  • Aids in utilizing other statistical measures
  • To monitor and control the variability
  • Assessing the reliability on an average

The following measures of dispersion are used in order to study the variation:

  • The Range
  • Mean Deviation
  • Standard Deviation
  • The inter quartile range and quartile deviation

The standard deviations are utilized for the purpose of assessing the amount of variation or dispersion from the average (Cizek, Hardle and Weron, 2011). The standard deviation helps to exhibit the historical volatility. The square root of the variance helps to calculate the square root of the variance. The standard deviation is used in order to calculate the standard deviation:

standard deviations

Mean can be defined as the average of all the numbers. Mean can be calculated with the help of the following formula:

following formula

The middles score of a particular set of data can be termed as median.
The most frequent score in a specific set of data can be termed as mode. The mode represents the highest bar in the histogram. The mode is used by the business organization for the purpose of understanding the most frequent tendency in the profit and also the loss of the organization.
The quartiles are used by the business organization because they are very simple, transparent and precise and also the practical period in order to track the major indication of the business which includes the income cost, customer served, sales and also the number of the customer satisfied. Quartile also helps in providing the time notice as well as it also help to spot the particular trend in order to influence the result of the next quarter (C?iz?ek, Ha?rdle and Weron, 2011). There are three types of quartile:
The number between the smallest number and the median in a particular set of data is known as first quartile. The first quartile is also called 25th percentile.
The median in a set of data is known as the second quartile. The second quartile is also called 50th percentile.
The number between the median and the highest set of data is known as third quartile. The third quartile is also called the 75thpercentile.
Percentile is defined as the positional estimation of a particular set of data. The business firms make use of the percentile in order to analyse the data in order to acquire the regarding the need and the requirement of the general people and thereby categorize them according to their need.
The correlation coefficient is defined as the statistical measurement of the linear relationship between and independent. It helps to calculate the degree in which the movement of the two variables is linked with each other. The correlation coefficient is calculated by the following formula:

correlation coefficient

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Unit 6 Business Decision Making Tools Assignment

IntroductionUnit 6 Business Decision Making Tools Assignment

In this Unit 6 Business Decision Making Tools Assignment Coffex Coffee is a company which deals with the packaging of coffee. It is a quite successful company and earns good revenue. The company manufactures several coffee based drink which has become a recent trend in the market. Currently the management of the company wants to launch a new coffee based drink for the customers of the coffee shop. For this purpose the company wanted to conduct a research which will help them to collect primary and secondary data. The primary and the secondary data will help them to develop a clear idea about the taste, preference and the likings of the consumers. Based on this information the company will launch a new product. In order to collect the primary data then management of the company can conduct a survey on the customers.

Task 1

1.1 Create a plan for the collection of primary and secondary data for a given business problem

The management of Coffex Coffee needs to collect the primary and the secondary data for the purpose of gathering required information that will them in effective decision making.

The data which is collected for the first time through the efficient effort of the researcher can be termed as primary data. The collection of primary data requires time and effort and money. The primary data can be classified as quantitative data as well as qualitative data. The data which can be easily measured with some particular process can be termed as quantitative data. The quantitative data aids in performing accurate and profound analysis. The quantitative data can be gathered by observation, survey, simulation as well as experiment (Groves, 2004). On the other hand, the data which cannot be measured is termed as qualitative data. The qualitative data can be gathered by individual depth, observation and case studies.
In this current scenario the management of the Coffex Coffee can acquire the primary data by conducting a survey. The survey will be conducted on the population of London. In the survey both the quantitative as well as the qualitative data will be collected because both these data will help the management to undertake proper decision.

1.2 Present the survey methodology and sampling frame used

As said earlier a survey will be conducted by the management of Coffex Coffee on the population of London. A comprehensive research conducted on the people in order to gather vital information to help in business decision making can be termed as survey. In this case, the survey will be conducted on 100 people for the purpose of gathering information about their liking, preference and choices in drinking coffee which will help the management in the process of launching a new product in the market (Leeuw, Hox and Dillman, 2008).
The survey has two essential features. These two essential features include questionnaire and sample frame. The questionnaire consists of all the important questions which are sequenced in a proper manner for the purpose of obtaining data. The questionnaire helps the survey to be done in a fair way and prevent any kind of interview bias and general opinion.
The unit of population on which the survey the survey will be conducted is known as sample frame. The sample consists of a numerical identifier for specific individual in conjunction with other informative characteristics for the purpose of helping in more acute analysis. Sample frame should consider the following matters:

  • Population Explanation: In order to conduct a survey, it is very important to study the population. This is because the size of sample frame depends on the size and diversity of the population.
  • Assessment of Sample Frame: The large size sample frame is much important for gathering accurate, precise and extra information. However, the large size sample will be much expensive and time consuming as compared to the small size sample frame (Leeuw, Hox and Dillman, 2008).
  • Types of Sampling: There are several ways in which sampling can be done. These methods include simple random sampling, stratified sampling, quota sampling, cluster sampling and multi sage sampling method.

In the present scenario, the stratified sampling method will be used in which the people aged from 18 will be surveyed. The survey will be done in London on 100 people with the help of well-designed questionnaire in order to gather information about the likings and preference of the consumer that will help the management to undertake proper decision for launching a new product.

Questionnaire

1.3 Design a questionnaire for a given business problem

A questionnaire is the most vital tool that is very helpful for the survey. In order to conduct a survey for the taste and preferences of the customers of the Coffex Coffee it is advisable for the management to design a questionnaire which on turn would help the management to take suitable decisions regarding the introduction of the new type of coffee in the market. The questionnaire must be framed very simply which would be easily understandable by the population that will be selected for the purpose of the interview. On the other hand the questionnaire that is prepared should have the introduction, purpose of the survey, different types of questions, specific number of questions and even cross check (Hammerhead and Bont, 2007). The questionnaire framed must have a proper purpose thereby collecting data from the sample population. The first and foremost objective in designing a questionnaire is to help the management regarding the decisions they have taken thereby executing the same. In this purpose the questionnaire will be having 10 short and brief questions that would probably help the management to gather the required data. The questionnaire is given below:

What is Age group?

  • 18- 27
  • 28- 37
  • 38- 47
  • 50 above

How often do you drink coffee?

  • Once
  • Twice a day
  • Very frequent

Which form of coffee you prefer the most? Give reason.

  • Hot coffee
  • Cold coffee
  • Coffee with ice cream

What type of coffee you prefer most?

  • Café Crema
  • Café Latte
  • Espresso
  • The flat White

When do drink coffee?

  • Morning
  • Evening
  • Any time

How much you want to spend for your coffee (monthly)?

  • £11- 20
  • £21- 30
  • £31- 40
  • £41 and above
  • Which brand is more preferable to you?

Nescafe

  • Bru
  • De Luca Coffee
  • Coffee Hit

Why have you chosen the brand?

  • Price
  • Taste
  • Quality
  • Health

Would you like to have a new type of coffee?

  • Yes
  • No

What price would you like spend on the new coffee?

  • £6- 10
  • £11-15
  • £16- 20
  • £21- 35

data requires much less time, effort and money. However, they are not of less importance. The secondary data helps to make the primary data more precise and accurate. The secondary data can be collected both from internal as well as external sources. The internal sources include market strategies, customer feedback and sale. The external sources include newspaper, books, magazines and journals.

In the given case, the secondary data can be collected from magazines, journals and internets by the management of the company. They can collect the secondary data for the purpose of gathering information and grasp a clear understanding of the market size for coffee drinks, organizational structure, competitors, customer spending on coffee drinks and the market share of the major coffee producing companies. All these information will be very beneficial for Coffex Coffee and they will take proper decision for the launch of their product (Brace, 2008). Order Now

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Unit 19 Hospitality And Provision In TT Assignment

P 2.1 Analyze the implications of integration to the hospitality industry

In this section, we will introspect on the two types of integration that are widely accepted. They are: horizontal integration and vertical integration. It entails about the consequences it may bring in, and also suggests the ways to analyze the implications.

Vertical integration: This is the kind of integration when the firm directly starts taking up its downstream or upstream process. Suppose, there is a firm which deal in providing with manufacturing process, starts taking up the process of logistics as well, this is known as vertical integration. Same happens in the case of hospitality industry , when a hotel group starts manufacturing products like towels, soaps for the hotel, itself. This definitely reduces the costs of production.

It can lead to the following:

  • Attain monopoly in market
  • Reduce costs
  • Coordination process gets better

However, it has its disadvantages too. They are:

  • Flexibility gets lessened down.
  • Internal issues may arise.
  • In the time of recession, shrinking may occur.

Integration types - Assignment Help

Horizontal integration: This refers to expanding the services of a company, but at the same level i.e. opening more hotels, expanding to other countries, merging with other brands. Once horizontal integration takes place, this brings in the following opportunities:

  • Less competition
  • Costs get down
  • Reach gets higher

But, it has some drawbacks too. They are:

  • A new product in the market by the same company may not prove to be beneficial.
  • May erase the value of the new product.

Vertical integration - Assignment Help

P 2.2 Discuss how integration has affected a hospitality business

The process of integration is extremely vital in the field of hospitality. It is very common in today’s era, when companies expanding themselves or evolving out into new brands. Such things have turned out to be advantageous, although some drawbacks or lagging could be found as well. It might be for commercial terms, but such a variation is bringing gains for both, the guest and the host.  This is a huge step taken by the companies in the contemporary world in order to provide better hospitality to the customers. (Svensson and Svaeri, 2009).

Now, let’s take a look at the impacts that may be contagious to the hospitality industry. These are:

  • Organization size: a major company can hold monopoly in the market by taking up a smaller company; whereas, the smaller companies have no choice.
  • The size do an independent venture declining: with vertical integration, a company might exercise its control over any sector of the business, be it manufacturing, or logistics. This hampers the role of independent businesses. This affects the SMES ns the suppliers as well.
  • The hold over sub-sectors:This refers to the extension of a company’s control over other sectors as well. For eg. Reliance has done so in the recent past acquiring control over petrochemicals and textile materials. The Bulgari Hotel in London has ensured a royal stay for the visitors with a chopper service available for them.
  • Standardized format of services offered to the clients: Standardization is a crucial criterion for everyone in this world. It brings in a sense of transparency in understanding and communication. With the two forms of integrations, the services are impacted upon. It brings in many issues of economical and geographical misunderstandings (Okumus and Altinay, 2010). This can be brought out through this: say a small company gets purchased by a large firm and it transforms its products according to its own standard, it might prove to be unrealistic. The products may prove to be of unreasonable cost.

New forms of ownership and operation:

Such a process of integration has affected the market to a drastic extent and new contract forms have evolved out. The concept of franchise has come out with new stakes in share taking up the hold. However, it has brought advantage to big firms like Marriott Hotel , or Bulgari Hotel. They can act in their comforted way to impress an image of goodwill in the minds of the customers (Chang and Hsu, 2010). There also cases when smaller companies have attained fame by merging up with comparatively larger companies (Ritz-Carlton and Marriott). Following is an essential in such kinds of agreement:

Management Contract: In this, the owner of a company has to be legally agreed upon, while merging or selling the property to another company. It implies that the new owner has the right to run or manage the property under a certain fixed amount.

Following are the management companies that are considered to be at the peak:

  • Marriott International
  • IHG
  • Starwood Hotels
  • Hilton Hotels
  • ACCOR

There is a certain amount t of rent, known as lease, paid by the owner of a company to the former owner of the company. The amount varies from regions to regions. These are basically the earnings from food, banquet halls, beverages etc. There is an agreement done between the owner of the franchise and the owner of the same brand. This is known as Franchise Agreement. It gives the tag of being a part of the brand chain to the franchise. Through certain deals or leases, the owner of the franchise gets some stakes in the brand company (Racherla, 2009).

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Unit 18 Hospitality And Provision In TT Assignment

Introduction

People need change in their lives which led them to travel around places. This can be for different reasons; some may opt to transverse to seek spiritual relief, while some may do the same for escaping from their dull routine. Whatever the reason may be, travel and tourism has attained high scopes in travel and tourism industry. There is a point to consider about the diversity of visitors that travel each year; hence, hospitality forms to be an integral part in tourism sector. Everyone has some expectations to be consoled and treated with honor when one goes out of the normal routine. In fact, that can act as the perfect cure to one’s stress. Therefore, hospitality comes up to be one of the most important factors in today’s era. The synonym for hospitality is ‘care and concern’. Even if a customer reaches a well reputed place to stay in the travel routine, an ill-hospitality can hamper everything. So, the size doesn’t really matter, the quality time is measured by satisfaction and contentment.

Hospitality can well act as the feather to various types of tourism such as business tours, restaurants, exhibitions, tourist attractions etc. In this paper, we have also tried to bring out the method of integration while discussing about hospitality in tourism and travel sector. Hospitality also brings out the sense of credibility among the customers, when they are satisfied as per their wants. The concept of vertical and horizontal integration is well put out through this piece. Moreover, the usefulness of Human Resources is preferred the most, while highlighting the concept.

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Task 1

P 1.1 Using example of at least two hospitality organizations of your choice we must define vertical and horizontal integration, the benefits of vertical and horizontal integration.

One of the two most reputed firms that provide the customers with the most comforted hospitality are Thomas Cook and Hilton. They contain a platter of services that have been initiated by them for a consoling stay for the customers. They charge about 100 pounds per adult and 50 pounds per child. When we come to the definition of a passenger, it refers to the persons who are above 2 years of age; however, a minimal charge is levied on children. Now, let’s talk about famous brand- Marriott. Marriott provides the customers with one of the most luxurious accommodations throughout the globe. This is the brand that lends a flavor of royalty to the customers or the passengers. With a majestic touch of honor and fine delicacies, the passengers are deemed to relish the atmosphere. The settings are magnificent and the ambiance too is something to cheer about. In short, we can say it to be the perfect brand to choose, if your pocket is heavy enough.

Restaurant- One must surely need to consume fine food, when the domestic cooks are at rest. Hence, everything from the menu, to the ambience of the restaurants should be captivating enough for the consumers. Moreover, health is also a part of concern for the passengers, as they are travelling a foreign nation. This is another thing to consider for the hosts. Respective guides of the passengers play a vital role in choosing the place to eat. There are also brands like Mc Donald’s. (Pullman and Rodgers, 2010)

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Rail and Ferry Catering- Railways are an important mode of travel and one surely expects a proper accommodation environment on it, as well. Railways and Ferry have turned up a long way to become as consoling as the airlines. Now, a passenger can find no difference between an airline service and a good-quality express train. The things that they should take care of is the quality of food, cleanliness etc. In India, Railways cannot be getting away with, when starts the talk about the travel and tourism. Being the world’s largest railway network, Indian Railways have now been improved drastically, in terms of both, quality and timeliness. Ferry is tagged as more credible and comfortable, although; however, due to the cost factor, only the elite class of people tends to opt for this mode of transport. (Hung, 2011)

Vertical and horizontal integration:

  • Vertical integration:This is a kind of integration in which the whole process of integration is controlled by a single firm.
  • Horizontal integration:When a company possesses traits of being a dominating company, the process of taking over it is termed to be as Horizontal integration. This integration can take place in a foreign country as well.

Advantages of these integrations:

  • This brings in adequacy in knowledge and skills.
  • An increase in deficit fiscal on the process of sales
  • Profit is received in an increased quantity.
  • Competition is lessened down through merging with other companies.

P 1.2 1What is hospitality and why is important? Discuss about primary and secondary providers. Discuss the interrelationships between hospitality and wider travel and tourism business.

The terms ‘guest’ and ‘host’ are common and hospitality is the core form that defines the relationship between the two. This is the concept to make your guests feel at ease and comforting them as they are at their homes.

Importance of hospitality:

  • Once, the person is travelling to a tourist destination that is not actually their home; it is the duty of the host to make him/her feel comfortable. This is the concept of hospitality.
  • In such cases, government-run information centers and guides prove to be of immense help to the tourists. They should always provide with accurate information to the travelers, so that they don’t get misguided in their enjoyment regime.
  • Devotion and dedication are two very important terms in the concept of hospitality. This is gainful for each of the guest and the host.

Primary providers:This refers to the ones who give preference only to the accommodation facilities, including, food, beverages etc. Hilton Waterford and Marriott are the reputed ones of them. Sometimes, they also hold some additional services of entertainment.

Secondary providers:Some firms also provide with added value services like food catering, nightclubs, pool clubs etc. in addition to their primary facilities; most of the times they are not completely free.  The revenue gained by the companies through such services is termed as secondary spend.

We cannot leave hospitality out of the travel and tourism industry. Hospitality is a must in order to fulfill the expectations of the customers or the tourists. One always expects to be comforted, while going out somewhere when things do not appear to be familiar. Be it accommodation, eateries, entertainment-everything is interrelated to each other. A tourist might book a grand hotel outside the country but might help to be consoled due to certain conditions; this is where the utilization of hospitality comes to act. All the elements of hospitality-lodging, food, entertainment, beverages, nightclubs etc. are integral to the concept. (Crotts, Mason and Davis, 2009).

Hotels and motels: Hotels (or motels) are opted for after taking a look at their reputed stature in the market. Hotels range from 1 star to 7 Star; however, affordability also matters here. A hotel with good hospitality is always preferred than the one with luxury features but ill facilities. Hotels form an integral part of a tourist’s tour package. If we talk of good quality affordable hotels, one can opt for star hotels that ranges from 1 star  to 5 star. The Burj hotel in Dubai is considered to be the largest hotel in globe, but its affordability is a matter of great concern for the travelers. Due to its high cost, it might be the perfect place to accommodate business class people, but it’s not the one to be favored by common people. Hence, the 1-4 start ratings places are perfectly fitted for people who spent a large fraction of their time travelling places. (Severt, Tesone, Bottorff, 2009).

Motels, literally meaning the accommodation for motorists or one who travels a lot, is located on highways. Neither they are very costly, nor do they promise high class facilities to the customers. They are cheap, simple and a place to shelter upon. In Indian terms, it is a resting place for the road travelers.

Camping parks, caravanning and lodges: Employment of camping parks and caravanning are a great way to distract yourself from skyscrapers and the dull lifestyle of the daily world. This is a nice way to relish the charm of the environment. (Penfold, 2009). Lodges are commercial farm houses meant for tourists, located around the hills. The facilities included in lodges may vary from place to place. This is a great place for weekend trips with the family.

Self–catering: This gives the flavour of being at home; through this service, one can cook food on their own and of their own choice. This can be very costly and is opted by an elite class of people. This gives both, enjoyment and freedom.

Cafes: Cafes or cafeterias are the places where people can go in and relax with cups of coffee or tea. But, in today’s world, things have got conglomerated, so are the ambience of the cafes. Nowadays, cafes have added facilities like Wi-Fi, music etc. Beside this, an experimented variety of food delicacies is also provided to the customers. Cafes are only use for to serve hot beverages like tea and coffee. Cafes are a great place for social gatherings, friendly chats, official talks etc. These have now turned to be versatile as well.

In – flight catering: Flying to a place halts a tourist’ freedom to a certain extent; this does not let you to demand for facilities that could bring the travelling process to be static. Hence, food-catering in flights is an important criterion to understand the concept of hospitality. In-flight catering is managed in such a way so that things will be preserved, as well as in the state of being delicious. In general class, the passengers do not have the option to select the food; therefore, the items should be the ones that are universally accepted. Business Class people have a limited range of option to choose from.

Theatre, cinemas and shopping complexTheatre and Cinemas can keep anyone and everyone interested in their traveling mode. English movies and dramas are the ones that are well understood by anyone in the world, considering the universal nature of the language. Shopping is another major attraction during a person’s traveling regime. How can one forget buying tokens from their touring place for the closed ones? This is the simplest way for making a tour memorable for the future. Nightlife in some places like Dubai, is very captivating for the visitors.

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Unit 2 Managing Quality in HSC

 

2.1 ChoosUnit 2 Managing Quality in HSC e and explain at least 5 standards (minimum standards; best practice; benchmarks; performance indicators and legislation) that exist for measuring and achieving quality in relation with Anchor’s health and social care services.

For measuring and achieving quality in relation with Anchor’s health and social care services, there are several standards established. These standards are

  • Minimum standards: Anchor care should establish a set of minimum standards to be followed for attaining efficiency and quality in their services. The set of minimum standards pressure the workforce to work accordingly and thus helps in overall improvement of the quality standard of anchor.
  • Best Practice: In order to maintain quality a best practice is to be followed by Anchor. In management term a good operating practice is very necessary for a business. The best practice of Anchor should be such that has shown consistently superior results with those achieved by other means.
  • Benchmarks: For benchmarking, Anchor has to compare own business process with best practices set up in the industry of care home. The results of similar business groups can be compared with own results for learning that the targets being set up them are well performed or not.
  • Performance indicators: For measuring the performance, anchor needs to identify the key performance indicators (KPI). These indicators may help in evaluating the success of Anchor. A good understanding of the Anchor’s business is necessary for choosing the right KPI.
  • Legislation: The law which governs all the issues related to care home business should be kept in mind so as to avoid any sort of legal proceedings for the business. Anchor board members should be informed well about the legal issues as any wrong step can tarnish the image of anchor in the eyes of public which will have a negative impact on the business.

In addition to above mentioned standards there are standards like ISO 9000/14000, Federal Standard 1037C, Good Manufacturing Practice (GMP), PS 9000, TL 9000, AS 9000, BS 5400 and many more. These standards are also very important as they help the users of health care sectors to meet these standards and it is ensured that the services being provided are efficient and timely so as the client will get quality care with satisfaction. They are also giving bases for health and safety and are helping in transferring technologies to developing countries.

2.2 Evaluate the different approaches which are available, to implementing quality systems and compare them where it is appropriate. Explain your rationale behind each approach that you would evaluate.

In order to improve quality, every care home has to implement quality system in health and social care development. The quality system is that process which helps in enhancing quality in the entire system of care home. It is all covered in documents and the stakeholders have to learn it by heart so as to ensure positive results. If different approaches are needed to be implemented to form quality system in care home, health care employer is being focused. There should be right set of workforce fitting the job requirements. They must understand their role and responsibilities well to perform their functions properly. To have the support of whole staff for the overall development of organization following must be considered.

  • Planning Policies: The very first approach for implementing quality in Anchor could be planning about the policies and procedures that would help in the implementation. Proper and adequate planning with proper execution would eventually result in achieving the quality perspective easily.
  • Target Setting: Only planning would not help but determining a proper objective and aim is also needed for providing quality to the service users. This target would compel the team to work with more efficiency for achieving it. Moreover, anchor can set targets for each employee to boost them for working with full zeal.
  • Communication: There should be a structured approach to share the relevant information between the peers. It should be clear that what set of information is to be shared with professionals, with regulatory bodies, with care workers, with managers and other agencies.  Also, feedback from the clients and providers is very essential to assure the quality of services and if needed, a proper and strategic approach is to be designed for further improvements.
  • Flexibility: It is also very necessary to adapt the changes in this changing environment. The staff and the board members should be flexible enough to accept the new changes readily. Adaption would result in improvement in the overall system of Anchor.
  • Coordination and Planning: A clear and understandable approach should be there to monitor that quality systems are effectively implemented and which clearly demonstrates the benefits to service users and providers. In order to enable this, care home has to ensure planning of lines of reporting which should be effective, workable and robust.
  • Roles and responsibilities: The quality of services provided depends upon the culture, working practices, and performance of service providers. The care home has the responsibility to support the individuals to perform their task by coordinating with the overall process.
  • Audit Monitoring and evaluation: In this approach progress is being checked against the set standards and if needed the action plans of service users and careers can be monitored and improved for better results.

All these approaches are needed to ensure that the quality systems are really implemented and well monitored afterwards. But the most important seems the Target setting approach which will help in setting target and achieving the targets eventually resulting in improved quality services of Anchor.

2.3 Analyse the internal and external potential barriers to delivery of quality in the above scenario.

In the delivery of quality care services there are some factors which act as barriers. These factors discourage people from accepting changes and taking positive actions. Some of the barriers are apathy, Cynicism, resistance to change, lack of resources. First is apathy, which is a main barrier in the field of health care. As per Marshal (1999) his research on barriers of quality services showed that in a small minority of doctors there is effective working relationship contrary to majority who has a high degree of apathy. This study shows us the existence of barriers and disinterest of the staff to change their old routines. They do not believe in the effectiveness of the rules and frameworks promoting quality systems. Second is Cynicism which is different from skepticism and resistance to change. As a hindrance or barrier it discourages the staff to change for some better quality care service (Healy, 2011). In this case, the deviant persons who never agree and are antagonize have a different viewpoint toward an idea of change in comparison to other who accepts the need for change or reconstruct things. They see such changes as a benefit for the managers only and not for them. Their thinking is developed due to the mistrust about their co workers or managers. Third is Resistance to change in which the workers are of the opinion that they are fine with the current working. But as is always said that there is some room for improvement always, they need to accept the required changes in their current system of working for improving the quality of work. But due to lack of knowledge, interest they resist to new changes and do not push themselves to come out of their comfort zone. Finally, lack of resources is a big hindrance in the improvement procedure as there is always an excuse that there is not enough money, they are too busy to change or there is no willingness to spend.

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Program BTEC Higher National Diploma in Health and Social Care
Unit Number and Title Unit 1 Managing Quality in HSC
QFC Level Level 5

LO 1 – Understand differing perspectives of quality in relation to health and social care services

1.1 Explain and relate different quality perspectives that board members, employees and service users have regarding quality in relation to Anchor’s health and social care services.

In relation to quality of health and social care services provided by Anchor there are different perspectives of every stakeholders or users. As the ideas, tastes, likes of every person vary so their perceptions towards it also vary. As per the American Medical Association health care service quality as such care can be defined as, “which consistently contributes to the maintenance or improvement of quality and duration of life”. In order to determine the quality the association highlighted particular attributes of care for examination purpose which includes emphasis on health promotion and disease prevention, the more informed participation of patients, punctuality, more attention on specific basis of medicine and efficient and effective use of resources (Barten et al, 2009). When talking about the perspective of patients they define health care quality as per the responsiveness to their particular needs. Their main focus is on effectiveness, interpersonal relations and continuity. As per health care professional viewpoint for quality they focus on the technical nature of health care events like updated skills of physicians. As per the employees’ perspective, they relate quality in terms of facilities and cooperation from the senior management. Also, it all depends on their commitment and motivation to carry out their duties in an optimal and ideal manner. Those who take this care work as a job rather than interested in training are tend to leave this work when they get better opportunities in terms of money. Those who are committed to the work in Anchor care should be retained through training so as to avail the benefit of their quality and optimal services for a long period of time. These different perspectives clearly show that in order to provide better quality of care services, Anchor should identify the needs of the employees and proper control measures should be taken to retain the quality of their dedicated staff. For patients too, these functional aspects of quality are to be taken care of.

Unit 1 Managing Quality in HSC

1.2 Analyse the roles of CQC and relevant external agencies in setting quality of service standard in anchor care trust.

Role of External Agencies: The external agencies play a very important role in setting standards of quality care in Anchor care trust. They set the standards with benchmark to be followed by this care home. Several regular inspections and tests are conducted by the external agencies such as sanitization, nursing care, safety measures, equipment availability and almost everything which happens inside the Anchor care trust so as to make it sure that the care trust and their whole system of nursing care are as per the quality standards which they have fixed. In case they find any difference between the set standards and the quality achieved they take strict actions to guide them. Apart from setting quality standards, the external agencies provide training to health care professionals like the nurses, caretakers and the doctors (Cooper and Clarke, 2011). These external agencies are highly updated about the latest trends in health care and they impart the same to the care trust. They mostly work in partnership with other agencies in order to have proper alignment and balance in the implementation and practice of standards of quality care. Anchor care trust can be benefited a lot by these external agencies as they also help in assisting and retaining their employees and health care professionals by advising them on the responsibilities on occupational health issues. These agencies help in resolving problems by implementing new ways and in this way help the Anchor care trust to take the expectations to higher level.

Role of Care Quality Commission (CQC): It is an independent health and social care regulator. Care provided by the NHS, authorities, voluntary organizations and companies are regulated by CQC. The make sure to protect interests of people regarding their rights which are restricted under the Mental Health Act. For Anchor care trust, CQC helps in identification and expansion of knowledge regarding good practices of social care performed by work force therein. They make sure to deliver transformed and personalized social care quality services.

1.3 Assess the impact of poor service quality on anchor staff and service users and relate them with staff retention, training and vocational aspects.

Poor service quality in Anchor care would lay a bad impact on every client, care worker, health care supervisor or any other stakeholder. As a client, when looking for a care home the first thing they consider is the standard and quality of services and the effective care they would get in the care home so as to spend their worth of money.

As a care home, Anchor care should guarantee client’s satisfaction in terms of using latest equipment and good aesthetics as well as very efficient and optimal service in providing care. Good quality systems impact the anchor staff in a positive manner by helping them in improving their practice or profession. A poor service quality will result in low confidence of the care workers which eventually leads in low productivity levels. If the customer satisfaction from the Anchor trust quality services and confidence of the care workers is low then it will have a direct effect on the quality of care clients would receive from them (Chattopadhyay, 2008). As per the case study, some employees work for vocational reasons and tend to change the job in case of better monetary offers. So, first of all identification of staff intentions are very necessary to take any action for them. Those care workers who are interested in pursuing a long term career in this health and social care sector should be trained and motivated well. They should be given right amount of training for practicing the right methodologies in doing their work of quality care. Proper and adequate training and staff welfare measures can help in achieving client satisfaction and as a result there would be more streamlined production of quality social care services.

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Unit 1 Managing Quality in HSC

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Unit 2 Management Accounting Costing and Budgeting

P 2.1- What are the various performance indicators used to identify its potential improvements

Performance indicator is a type of measurement scale that is used to evaluate the success of an organization.Unit 2 Management Accounting Costing and Budgeting

The various performance indicators used by business to measure the performances are:-

1. Balance scorecard- it is the most important tool used to measure the performance as it includes both financial and non-financial measures. It measures the strategy of the organization.

2. Financial measures- It includes gross profit margin, net profit margin and operating margin.

  • Gross profit margin is a financial metric used to measure the firm’s financial health by identifying the proportion of money left over from revenues after accounting for cost of goods sold. In simple words, it is the difference between revenue and cost before accounting for other cost. This metric helps not only to estimate the firms health but also helps to compare the firm’s position with its competitors.

Gross profit = Revenue (Sales) – Cost of goods sold.

  • Net profit margin- It is the percentage of revenue that remains after deducting operating expenses, interest, taxes and preferred stock dividends from total revenue (Wilkinson, 1999).
  • Operating margin- It is used to measure the efficiency of the firm. The higher operating margin indicates more profit.

Non-financial measures- it includes customer satisfaction , number of units manufactured, goodwill, etc. Customer feedback plays a crucial role as positive feedback shows an improvement and negative shows the opposite.

P 2.3- If you were their Management accountant what would you suggest to reduce its costs, enhance value and quality?

Cost reduction refers to the actual reduction on the cost of goods manufactured and services delivered. These costs can be reduced in two ways:

  • By reducing the unit cost of production
  • By increasing productivity

As a management accountant I would suggest the following methods to reduce cost and enhance value and quality:-

  • Target costing- target cost determines the actual cost price of a product from which we can earn profit.

Target costing=Expected selling price-desired profit

  • Value engineering- it is an advance form or technique used in the process of reducing cost. It can be applied in the areas of manufacturing, production, development, design and construction.
  • Economic order quantity- A quantity that minimizes the ordering and carrying cost of inventory (Wilkinson, 1999).
  • Activity based management- It does not focus on controlling cost rather it aims at controlling the activities involved with cost. As controlling the activities help in managing the cost in the long run.
  • It aims at producing the required item with the required quality and quantity at the time of need. It helps in reducing cost by-
    • Zero inventory
    • No defects
    • Single batch ordering; it saves time and effort.
    • Avoiding non value added activities
  • Total quality management- TQM helps to reduce cost by producing a good quality product in the first time without wasting the resources and by avoiding extra expenditure incurred on inspection, scrapping and rework (Wilkinson, 1999).
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Program BTEC Higher National Diploma in Business
Unit Number and Title Unit 1 Management Accounting Costing and Budgeting
QFC Level Level 4

Introduction

Unit 1 management accounting costing and budgeting assignment helps you in providing an in-depth knowledge about different costs involved in a running business.  By going through this, students will able to know what are the tools or techniques followed by the business to analyze the cost and prepare the cost reports of the organization. The problem solving assignments also help them in understanding and taking different decisions related to costing and budgeting.

Management Accounting - Assignment Help

Task 1

Every organization follows the cost structure involved in the business in order to reach the goals and run the business successfully. For this the organization needs to understand and classify different cost under different overheads and also specific needs to pay interest in making different cost reports and budgets of the business process.

P 1.1- different types of cost

Here we have taken into consideration the manufacturing unit of Buccaneers Ltd. in our case study. Below mentioned is the classification of costs based on information related to Buccaneers Ltd (Farr, 2011).

Before going to the types of cost let us understand what cost actually is. The word cost denotes the real amount of money that a company spends on the creation of goods and services which include expenditure on raw materials, equipment, supplies, services, labor, products, etc.

Cost is mainly classified into three main elements:

  • Materials – Direct/Indirect
  • Labour- Direct/Indirect
  • Expenses- Direct/Indirect

Based on these elements cost can be divided into Product cost and Period cost.

  • Product cost – These are cost of manufacturing the product.
  • Period cost – These involve the costs apart from the manufacturing cost which are charged to or written off to income statement during different periods.
  • Product cost-Product cost includes ‘Direct cost’. Direct cost are those which are directly associated with manufacturing of products (Tyran, 1982). These costs are generally variable costs. Direct cost includes the following:-
    • Direct Material – These are the cost which is incurred during manufacturing of a product, such as directly on raw-materials. Example, cost incurred on plywood, fabric for textile, wooden battens, steel for almirah etc.
    • Direct Labour – These are production or service labour that are assigned to a specific production or cost centre. Example, drillers, painters, sawyers, assemblers, etc.
    • Direct Expenses – According to IAS 2(International Accounting Standards) direct expenses is a part of the cost structure. These are those expenses which are incurred on a product for either improving their quality or design. Example, special machinery is bought to upgrade the style of tables and chairs (Farr, 2011).

Thus, total of direct costs are known as Prime Cost and Product cost is the summation of Prime Cost and Overheads,

Product Cost = Prime Cost + Overheads.

Indirect Cost-The indirect cost includes the cost which are incurred in the factory but not directly incurred on manufacturing of a product (Rouwendal, 2012). The indirect cost includes the following:

  • Indirect Material – The costs which have not been included in direct material will come under indirect material.
  • Indirect Lab our – The cost of labor which are indirectly associated with the manufacturing are indirect labor cost. Example, managers, supervisors, technicians’ cleaners, etc.
  • Indirect Expenses – The indirect expenses mainly involves the factory cost. Example, depreciation on machinery, electricity cost, rent, telephone bill, council tax, insurance, etc. These basically include the Overhead costs.

Period cost-Period cost is the cost that includes Administrative cost, Selling and Distribution cost and Finance cost.

  • Administrative cost – These are the cost which includes the administrative expenses of the organization. The administrative cost includes salaries of employees, office rent, Council tax, water cost, telephone bill, etc (Farr, 2011).
  • Selling and Distribution cost – These are the costs incurred for making products qualify for selling and several distribution activities undertaken. These cost includes cost of advertising, market research, survey, salaries, bonus, etc.
  • Finance cost – These costs are those which are associated with permanent, long-term and short-term finance. This cost includes dividend, interest, long term and short term loans, etc.

Cost can be further classified on the following basis:

Based on behaviour:Based on behaviour the costs are divided into 3 types they are fixed cost, variable cost, and semi variable cost.

  • Fixed costs: The cost that remains constant even if the activities of business changes. It does not have any effect on production level (Underwood, 2006).
  • Variable costs: These are costs which will vary according to the production level of the Buccaneers Ltd (Czopek, 2004).
  • Semi variable costs: The costs which have both the characteristics like fixed and variable costs.

Based on controllability:Based on controllability the costs are divided into 2 types one is controllable which is controllable by the business management and another which is not controllable by the management.

Based on time:Based on timing the costs are classified into 2 types one is historical costs and Predetermined cost.

  • Historical costs: The cost which is prepared in past and followed by present.
  • Predetermined cost:The cost which is prepared in advance for future purpose (Rouwendal, 2012).

P 1.2 –the different costing methods

There are different types of costing methods which are followed by an organization. In order to run the business successfully in typical situations. They are as follows:

  • Job costing:This method is followed by the industry having different types of jobs and cost of each job can be calculated by this method. For example, a builder who provides service to householders, factory owner, shop owner, etc (Lucey, 2002).
  • Contract costing:This method is used to calculate the cost of specific venture or contract like cost incurred in building bridges, buildings etc.
  • Process costing:This method is used by the organization which follows different process in order to make the finished products. For example in textile industries to make finished product (cloth) they follow different process like spinning, weaving, colouring, folding etc. so the cost can be separately calculate by this product (Harris, 1995).
  • Service costing:This method is suitable for the service oriented business. For this separate costing method is formulated for the benefits of the service organization (Baum, 2013).

In case of Buccaneers Ltd. Job costing method has been used to ascertain the cost of the specific job given in this case study.

P1.3 – How is the cost calculated, using appropriate techniques? What is the costing technique used to calculate its costs

Marginal costing:This technique is used by the organization when it wants to produce any extra unit. According to this method variable cost is charged on the individual product and fixed cost will be written off in the income statement of the organization (Harris, 1995).

The given equation below is used to derive the Marginal Cost:

Marginal Cost = Fixed Cost + Variable Cost.

 Absorption costing: Absorption accounting is a part of management accounting cost method. It is the manufacturing cost which is absorbed by the units produced. This cost can be fixed or variable which are apportioned to different cost centers where they are accounted for absorption rates (Roundelay, 2012). By using this method cost incurred is recovered from the selling price of goods and or services. This technique includes cost related to the production and which are directly charged to the products and services.

As per assignment absorption costing has to be used to find out the solution to the problem of Buccaneers Ltd.

P 1.4- Analyse the cost data of the org focusing on the technique used for the purpose

Allocate and apportion overheads to the three production departments

  Indirect material Indirect labour Maintenance costs Rent and rates Heating and lighting Building insurance Machinery insurance Depreciation of machinery Sub totals Administration Total Overhead
Basis of apportionment Given  15:75:10 20:15:10:5 20:15:10:5 20:15:10:5 5:15:5 5:15:5   Direct labour cost (180:120:75) 670.00
Forming          £000 40 80 7.5 40 8 4 2 24 205.5 39.84 245.3
Machining           £000 30 70 37.5 30 6 3 6 72 254.5 26.56 281.1
Finishing         £000 10 60 5 20 4 2 2 24 127 16.6 143.6
Administration           £000 10 60 0 10 2 1 0 0 83 -83 0

Workings:

Maintenance costs (Time)

Forming department   15% x 50 = 7.5

Machining department            75% x 50 = 37.5

Finishing department  10% x 50 = 5

Rent and rates (Total floor space= 50,000)

Forming department   20/50 x 100 = 40

Machining department            15/50 x 100 = 30

Finishing department  10/50 x 100 = 20

Administrative dept.   5/50 x 100 = 10

Heating and lighting (Total floor space= 50,000)

Forming department   20/50 x 20 = 8

Machining department            15/50 x 20 = 6

Finishing department  10/50 x 20 = 4

Administrative dept.   5/50 x 20 = 2

Building Insurance (Total floor space= 50,000)

Forming department   20/50 x 10 = 4

Machining department            15/50 x 10 = 3

Finishing department  10/50 x 10 = 2

Administrative dept.   5/50 x 10 = 1

Machine Insurance (Total machine hours =25,000)

Forming department   5/25 x 10 = 2

Machining department            15/25 x 10 = 6

Finishing department  5/25 x 10 = 2

Depreciation of machinery (Total machine hours =25,000)

Forming department   5/25 x 120 = 24

Machining department            15/25 x 120 = 72

Finishing department  5/25 x 120 = 24

 

Administrative cost (Total direct labour cost =375,000)

Forming department   180/375 x 83 = 39.84

Machining department            120/375 x 83 = 26.56

Finishing department  75/375 x 83 = 16.60

 

B. Deduce overhead recovery rates for each department using two different bases for each department overheads.

 

 

Departmental overhead recovery rate

Using machine hours    Departmental overheads / Machine hours
Using labour hours Departmental overheads /labour hours

Forming department

Using machine hours   £245,340/5,000hrs      = £49.07 per machine hour

Using labour hours      £245,340/30,000         = £8.18 per labour hour

Labour hours = £180,000/£6 = 30,000hrs

Machining department

Using machine hours   £281,060/15,000hrs    = £18.74per machine hour

Using labour hours      £281,060/20,000         = £14.05per labour hour

Labour hours = £120,000/£6 = 20,000hrs

Finishing       

Using machine hours   £143,600/5,000hrs      = £28.72per machine hour

Using labour hours      £143,600/12,500         = £11.49per labour hour

Labour hours = £75,000/£6 = 12,500hrs

C. Calculate the full cost of a job with the following characteristics for the information in the case study

Job cost
  £000 £000
Direct material costs –    
            Forming dept 40  
            Machining       dept 9  
            Finishing         dept 4  
Total material cost   53
Direct labour costs –    
            Forming dept 4hrs x £6 24  
            Machining dept 4hrs x £6 24  
            Finishing dept 1hr x £6 6  
Total labour cost   54
Overhead costs –    
            Forming 1hr ´ £49.07 49.07  
            Machining       2hrs ´ £18.74 37.48  
            Finishing         1hr ´ £28.72 28.72  
Total overhead cost   115.27
Total job cost   222.27

D. Explain why you consider the basis used in (c) to be the more appropriate

The machine hour rate has been used to allocate the overheads as machine hour rate has a more rational approach. The machine hour rate is free from bias and at the same time machining expenses are major contributors to the overall expenses (Rouwendal, 2012).

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Unit 1 Management Accounting Costing and Budgeting

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Unit 2 Small Business Enterprise – Shine Communication

2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in the business.

Shine Communication has only 50 employees who have a very tight schedule and each person works on two or three projects at one time which can be very stressful and tiring. It can also lead to duplication or less qualitative work. The company is into PR and marketing communication which requires new ideas and innovations in each campaign or project. New ideas and creative thoughts can only originate in peaceful and happy atmosphere and it is not possible with only 50 employees. Hence; in order to maintain the peaceful atmosphere and keep the employees happy and content, Shine Communications must hire new employees who can reduce the work load, provide new ideas and helps it in expanding their client portfolios.

Another problem or weakness which the shine communication is facing is the stiff competition from the local and the national organizations. In order to retain the existing clients and expand the no. of clients, the Shine Communications must attract new customers and clients through their own marketing and advertising. The emphasis must be on the awards, position and performances which the organization has achieved with only 50 employees.

2.2 Analyze the ways in which existing performance could be maintained and strengthened.

Shine Communication has good reputation, status and clients in the market. In order to strengthen and maintain their current performances and status, it can adopt many ways like:

  • The company must always follow their values.
  • It must generate new and creative ideas to maintain their performance.
  • It should always identify the changing trend and must upgrade itself accordingly.
  • Shine communication has strong relationship with all the employees. Team work is a very essential strength which is required for the success of the organization. Rachel Bell, the CEO of Shine communication has been a great leader and maintains good relation with each employee. Thus, the organization must emphasised on the team work and maintain healthy relationships with each other to maintain the existing performance.
  • Shine Communication has a great reputation among the general public as it donates heavy amount for the charity. It has donated a sum of more than £47000 annually. It should maintain its ritual of donating for the charities (Holmes report, 2013).
  • It also spends a large amount on its employees for their annual sports day, monthly outings; gallery visits and so on (Jones, 2011).It is done to motivate and appreciate the efforts and hard work of the employees.

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Recommendations: Being a small organization, shine communication works hard and passionately to deliver the qualitative services to its existing clients and uses different platforms to attract new clients. It should also continue the social services like charity to fulfil its Corporate Social Responsibilities.  It must always focus on motivating the new and existing employees and encourage the team work to maintain a healthy working environment.

All these methods and recommendations must be adopted, implemented and upgraded in order to maintain and strengthen their current performances and status.

2.3 Recommend with justification, new areas in which the business could be expanded.

Every business whether small or big, always has a scope of expansion. Expansion leads to new opportunities, success, growth, people and experiences. Shine Communication can also expand their business beyond the PR field in many other areas. It has a great scope in expanding the business in the field of marketing research . An area or industry which binds and inter connect consumers, markets, and public through the information is known as marketing research. In this field, the market information is used to analyse and identify the opportunities, solutions, marketing actions, activities and understanding the marketing process.

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While creating campaigns and advertisements for their clients, shine communications intensively studies the market, customers, their tastes and preferences and every other aspects of the market. It undertakes the role of researching. It also uses the ERIC system to measure the result or effect of the campaign through the consumer’s perception, reaction and behavioral change. Shine communications indirectly, performs the market research activities. It can use the same process and systems to identify and evaluate the impacts of product or services of a particular/specific organization. Therefore, it can expand its business in the marketing research field (Kiewitt, 1979).

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DESCRIPTION

Program BTEC Higher National Diploma in Business
Unit Number and Title Unit 1 Small Business Enterprise – Shine Communication
QFC Level Level 4

Introduction

The term “small business” varies in different countries as it depends upon the business operations of a particular nation. No. of employees, total assets, annual turnover and profits are the components which defines a business as small business in UK. As per EU, small enterprises are the firms having less than 50 employees. In UK, 47% of the private sector comprises of small enterprises which provides 33.1% contribution in the economy. Small businesses provide opportunities for new entrepreneurs. It requires lower amount of capital investments and involves less risk as compared to medium and large business entities. Small business can be converted into medium enterprise when it grows at a faster speed. Unit 1 small business enterprise shine communication assignment will highlight the key requirements, importance, strengths, weaknesses, business profile, business plan, strategies and its impact on the economy. Here a small enterprise named Shine Communications will be discussed.

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Shine Communication is based in London, UK. It is a part of Embolden Shine Group. Shine is a PR and communication company which creates advertisements, videos, events etc. It works for the most iconic and popular clients like Vodafone, Volkswagen, LACTOSE, Clark, E-bay, British Airways and many more.

Tasks

1.1 Produce a profile of a selected small business identifying its strengths and weaknesses.

Shine Communications was established in 1997 as the PR and marketing communication agency. The company follows four principles and values i.e. Fresh, Smart, Connected and committed. The company organizes various kinds of campaigns and social media events. It was awarded the Best UK consultancy to work with in the year 2013. The company gives the credit to its strong work force that is committed towards the organization. Shine Communications hires the best possible candidates and invest in their growth and development. Like every organization Shine Communication also has some strengths and weaknesses which must be analyses at a regular interval to maintain the status and growth of the company by overcoming the weaknesses and improving the strengths. Hereby, the strengths and weakness of Shine Communications are disclosed:

Strengths Weaknesses
  • It has a good reputation and is considered as a leader in the PR field in UK.
  • It has a strong client portfolio including the British Airways, Clarks, e-bay, IHG, Vodafone and so on.
  • The company is known for diversification. It offers diversified campaigns to its customers. It offers many services through its various branches like Shine Live, Shine studio etc.
  • It has a strong workforce of 50 employees. Shine communication pays more than £1,650 on the training of each employee. Hence, it has trained experienced and loyal employees which is its biggest strength.
  • Shine Communication has strengths in terms of its loyal employees but it is also their biggest weakness as the company has only 50 employees who have to work in tight schedule and it serves as a disadvantage. In order to broaden their client base and market share, it has to increase the no. of employees (The Holmes Report, 2012).
  • It faces tough competition from the local agencies or international companies which are strong in their employee’s base.

1.2 Carry out an analysis of the business using comparative measures of performance.

Shine communications faces stiff competition from the existing and new organizations. The PR industry does not require huge capital investments which make it attractive and new firms are coming in the field of PR thereby increasing the competition for the Shine Communications. Due to availability of many organizations, the consumers or the clients have various options and bargaining power which can have negative effect on the company’s growth. But the PR industry is based on the experience and goodwill due to which the intense competition doesn’t affect the shine communications as it has young, energetic, and skilled workforce and also the experienced people. The employees are creative and passionate towards their work which is why they always create new and creative campaigns for its clients.

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Unit 3 Internet Marketing Assignment

3.1 A short market research report on a selected product’s market

For providing answer to this task, mono pod has been selected as the trend of self-pictures i.e. selfie is constantly increasing not only among the youngsters but among the people of all the age groups.  This selfie culture is not something that can be called recent. As per the record, the launch of portable Kodak Brownie box camera in 1900 is responsible for the advent of Selfie world but the term selfie has gained popularity due to the rise of social networking sites after the year 2005. More and more people, nowadays, click their pictures themselves rather than getting it clicked by someone else (Lee, 2014). This fact can clearly be understood as the demand for mobile phones with front camera is consistently increasing as people prefer clicking self-pictures through their own mobile phone instead of taking anybody else’s help. Following chart shows the 10 most popular cities to take selfie in:

Selfie trend statistics(Figure: Selfie trend statistics)

In the above figure, it is clearly evident that London is the world’s Selfie capital as it has gained highest share i.e. 14.05% in selfie trend in contrast of which Athens has gained only 4.25% (Row, 2013). Due to the increasing trend of selfie in these countries, the demand for devices supporting the selfie feature of a camera is increasing and monopod is one out of them. Monopod is one single pole that is much easier to transport and is able to retract when not in use and these are the major reasons the demand for monopod is increasing at a higher pace.

3.2 Identification of the market data which could not find in secondary market research, and design of a primary research to collect those market data using digital tools

Following survey can be used for increasing the popularity of device supporting selfie feature in market, and to understand how much the camera supporting device or monopod is most popular:

camera supporting

3.3 Discussion of the Benefits of Internet/Digital Tools and Techniques for Relationship Marketing Management.

On the basis of case study for camera supporting device, Monopod, it can be stated that internet based digital tools have played a significant role in the success of products like Monopod in this highly competitive market. Consumer shopping websites such as Amazon have also played major role in ensuring that an entire system that supports the usage of device like Monopod has been developed for the convenience of customer. For instance, any customer, while purchasing Monopod can compare it with other devices that support front camera feature of a mobile phone along with accessories that can be helpful while transporting the device from one location to other (Lee, 2014). These types of facilities provided on the websites are helpful for the customer while getting all the support material at a common platform.

In this way, Amazon company has not only utilized its e-business website efficiently as an internet marketing tool to enhance the sale of Monopod but also to promote the sales of other supporting products such as mobile phones, cameras, etc. Customers can not only purchase mobile phones and cameras from Amazon to click their best selfies but also they can purchase other devices that can help them to make efficient use of their device’s features. Therefore, it can be concluded that Amazon has always put customer experience on priority so that every customer’s experience while clicking their selfies using Monopod remains flawless and smooth.

Task 4

4.1 An outline internet marketing plan for the products.

Environmental Analysis
  • Political Factors: The key political factors that will the internet marketing of a monopod will be consumer protect act, privacy and legal issues and spam issues. It is noteworthy that while buying online consumers offers information and knowledge to internet operating companies, and thus, it is essential to work under legal requirements and follow laws in order to work efficiently
  • Economic position:Due to the increasing trend of self-photography, more than 25 million Monopods were sold during the year 2013 generating revenue of more than 2.3 trillion for Amazon. It has been evidenced that from the sale of camera supporting devices, Amazon is generating a huge volume of sales. Market share of monopod in the overall camera supporting devices’ segment is of more than 80 percent.
  • Social position:Customers belonging to each and every age group in this digitalized world is the main or target customer base of this portable camera supporting device called Monopod.
  • Technological position:Monopod, a portable camera supporting device, has proved to be a great addition to any photographer’s kit especially to the one who is fond of taking selfies. Monopod can prove to be useful piece of photographic equipment at the time when some sort of freedom and flexibility is required by the photographer.
Competitors Analysis

The major competitor of a monopod will be a tripod. It is pertinent to state that a tripod is a transportable three-legged frame, which is utilised as a base for supporting the weight and upholding the immovability of some other object, or a camera. Tripod is a competitive product for monopod because it offers constancy in opposition to downward and horizontal forces and movements about horizontal axes. It is considerable unlike a monopod, which needs to be used with hands for clicking a picture, customers can use tripod by setting the angle of the picture, and time and there is no need to hold it as it has three legs already. Thus, tripod is competitive product for monopod, which strives to offer better utility to customers. Apart from this smartphones and digital cameras are also competitive products for a monopod.

Channel analysis

The medium used for marketing the product will be print advertisements and social media websites. It is considerable to mention that print advertisements will allow the company to submit appealing images of the product and post details about its uses, which in turn will aid in attracting consumers. In addition to this, with the growing inclination of today’s consumers towards social media websites, it is valuable to utilise the same for marketing the monopod product. Thus, Facebook and Twitter will be used to post requisite information about the product and to persuade customers for buying. Moreover, videos will also be posted on Youtube demonstrating the different uses of the product and its value.

 SWOT analysis
Strengths

  • It can be a worthy addition to a  photographer’s kit
  • It effectively supports the camera with its one leg pole, unlike tripod which has three legs.
  • It is light in weight and trouble-free to set up
  • It is less expensive, easy to carry and occupies extremely little space (One Slide Photography, 2014).
Weaknesses

  • Sometimes does not allow to click clear images
  • It is essential to hold the monopod perfectly, otherwise it will not provide good quality images
  • With a monopod, people need to view from their viewfinder or at the camera screen in order to manage a superior composition while holding monopod (Monopod Reviews, 2014).
Opportunities

The growing trend of clicking selfies and uploading pictures on social media websites, presents huge opportunities for monopod

The monopod is highly mobile and occupies too less space due to which it enormous consumer acceptance opportunities (One Slide Photography, 2014).

Threats

  • Customers might not prefer it much as a monopod is not able to attain the similar degree of stability, which a tripod can.
  • Consumers might find it useless, if they get stick with a horizontal photo composition unless they add a moving head to change the camera angle (Monopod Reviews, 2014).

 

Market Segmentation

The below mentioned is the market segmentation of a monopod on the basis of the different segmentation types:

  • Geographic segmentation: The monopod is mainly targeted to consumers in the urban areas as the urban consumers get easily attracted towards such technologically advanced products and are also very much influenced by the selfie trend.
  • Demographic segmentation: It is targeted to consumers of all age group interesting in clicking selfies or group pictures without taking anybody’s help, irrespective of their gender. The monopod is highly reasonable product in comparison to tripod and other such products available in the market and hence all income group customers can buy it.
  • Psychographic segmentation: A monopod is meant for people who want to enjoy every moment of their life and need to capture it as a memory. It is targeted to consumers who love enjoying, going on tour, clicking pictures and sharing the same with the world.
  • Behavioural Segmentation:A monopod is targeted to consumers who love online shopping because of its expediency as compared to brick and mortar stores.

Conclusion

In the conclusion, it can be stated that Internet marketing has become an essential form of marketing in this highly digitalized world and therefore none of the advertisers can escape from this form of marketing. Almost each and every company, nowadays, is shifting its concentration towards internet marketing strategies so as to gain increased popularity in the competitive market. Another important reason for which companies are shifting their focus towards the internet marketing modes is it is very crucial for growth and success of business.

References

Ebay. 2014. When to Use a Monopod and Leave the Tripod at Home. [Online]. Available at: http://www.ebay.com/gds/When-to-Use-a-Monopod-and-Leave-the-Tripod-at-Home-/10000000177629164/g.html [Accessed on: 12 February, 2015].
Jindal, A. K., Kant, K., & Sharma, R. 2014. Future Prospects of Online Marketing. TRANS Asian Journal of Marketing & Management Research3(3), 26-34.
Kent, P. 2012. Search engine optimization for dummies. John Wiley & Sons.
Lambros, D. 2008. Digital Rights Management for E-Commerce Systems Premier reference source. IGI Global.
Lee, K. 2014. Introduction to Search Engine Marketing 2014. [Online] Available at http://www.sempo.org/?page=intro_to_sem [Accessed on 12 February 2015]
Monopod Reviews. 2014. [Online]. Available at http://www.better-digital-photo-tips.com/monopod-reviews.htm  [Accessed on: 12 February, 2015].
One Slide Photography. 2014. [Online]. Available at http://oneslidephotography.com/what-are-the-advantages-of-using-a-monopod [Accessed on: 12 February, 2015].
Roberts, M., &Zahay, D. 2012.Internet marketing: Integrating online and offline strategies. Cengage Learning.
Row, J. 2013. When and How to Use a Monopod Instead of a Tripod. [Online]. Available at http://www.lightstalking.com/when-and-how-to-use-a-monopod-instead-of-a-tripod/ [Accessed on: 12 February, 2015].
Verma, D., &Mehla, H. 2014. INTERNET MARKETING: ISSUES, CHALLENGES & FUTURE TRENDS IN INDIA. International Journal of Logistics & Supply Chain Management Perspectives3(1), 861-866.

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Unit 2 Internet Marketing Assignment

1.1 A clear and thorough definition for the following key elements of Internet Marketing:

  • Search engine marketing (SEM):SEM is a particular form of internet marketing that mainly aims to promote the websites by increasing their visibility on the search engine results pages by advertising and optimization. SEM is basically a process through which various methods are applied to enhance the market visibility or exposure of certain product or service (Jindal, Kant, & Sharma, 2014). This is one of those internet marketing methods that focus on purchasing advertisements appearing on the result pages of the search engine such as Google, Yahoo and Bing.
  • Search Engine Optimisation (SEO): Search Engine Optimization (SEO) is the process of increasing the exposure or visibility of a website or a web page in a search engine’s unpaid search results. SEO is basically a methodology or strategy that is used to augment the number of visitors to any particular website by gaining a higher rank placement in the search outcomes of any search engine (Roberts, & Zahay, 2012). The SEO tactic assists in making sure that site is reachable to the search engines and also it escalates the likelihood that particular site will be easily located by the search engine so as to display it on the priority in the search engine results.
  • Paid search engine marketing: This form of marketing, as the name depicts, is that marketing, which is considered as the division of Search Engine Marketing.  Through this form of marketing, advertisers can easily obtain traffic for their website by purchasing advertisements on search engines (Jindal, Kant, & Sharma, 2014). Under the paid search engine marketing system, advertiser pays for a particular word to be displayed in the search engine results so that once the user puts that word in the search box, traffic is directed towards advertiser’s website.
  • Pay per click advertising (PPC): It is a method of marketing that is utilized to generate clicks to a particular website by making use of search engine. In this form of marketing, advertiser is charged every time the advertisement is clicked by the visitor or every time a visitor is directed towards the advertiser’s website (Verma, & Mehla, 2014). Once the PPC campaign of the advertiser is well designed and starts running smoothly, the fee that is paid will be trivial as every visit matters to the business more than what has been paid for that visit.
  • ?Email marketing: E-mail marketing is the marketing strategy that is most widely utilized by the advertisers to reach its customers in masses. Through this form of marketing, an advertiser can easily target its potential customers and observe the effectiveness of its marketing efforts. In the broadest sense, email marketing is nothing but directly passing on a commercial message to a large group of customers using e mail (Ebay, 2014). This form of marketing involves using e mail to send advertisements to the consumers with the purpose of building trust, loyalty or brand awareness among the customers.

1.2 Discussion of the Way Product is marketed in the Entertainment Industry

Online public relations

Online public relations can be understood as an activity through which advertisers reach out their potential customers or public following a structured way. This method of advertising is mainly adopted to promote a product or build the image of particular product in the eyes of large groups of consumers. Nowadays, traditional public relations are losing their importance due to the emergence of highly digitalized world. Online public relations assist in improving online visibility of products, brands and celebrities. Above case study of Lady Gaga reveals the following facts:

  • Lady Gaga well knows her target audiences and therefore she communicates directly with her fans and followers.
  • Lady Gaga wanted to present herself a brand so that her followers can connect with her and for this purpose she has taken online public relations up to a certain level.
  • She is steady and reliable while communicating her product features or maintaining her connections with her fans and followers.

In the sum, it can be stated that online public relations is the only strategy through which celebrities such as Lady Gaga can directly connect with their fans. Nowadays websites such as You Tube.com, Facebook.com, Twitter.com, etc. are some of the common websites that are utilized by celebrities and organizations for promoting themselves among large group of customers.

Digital marketing communities

A group of people that have come together for pursuing an activity that is of common interest is defined as communities. In the same way, internet has provided a common ground to the digital media communities where people can come together taking help of internet forums (Roberts, & Zahay, 2012). In the above case study of Lady gaga, she has her dedicated fans having their own digital media community which is focussed towards keeping eye on Lady Gaga’s work This community criticizes or praises the work of Lady Gaga, every time she launches a new one, which helps her in getting real time feedback on her work so that she can makUnit 2 Internet Marketing Assignmente required improvements at the right point of time.

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Introduction

In this Unit 1 Internet Marketing Assignment we discuss highly digital world, each and every task of a human being’s life is getting linked with the virtual world. Not only the business organizations but also the individuals are becoming more and more dependent on internet in the present scenario. Internet, in the present times, has revolutionized the ways of marketing and selling the products and is considered one of the best methods to promote company’s products and services. Due to the increased usage of internet, a large number of innovative elements have been added in the marketing which include search engine marketing, pay per click, ad words and many more. Nowadays, companies and professionals have understood the power and significance of internet and the major role played by internet in the marketing of products and services and therefore each and every company is putting constant efforts to join e commerce platform and take maximum advantage of it. This report is entirely focused towards creating a better understanding of internet marketing and various aspects related to the concept. For this purpose, the real case study of Lady Gaga has also been referred to and discussed in brief.

Task 1

1.1 Define E-Commerce, E-Business, Internet marketing, and Digital Marketing and discuss their differences.

  • E- commerce: It is the method of purchasing and selling of products or services by making use of electricity based media channels which are mainly operated through World Wide Web or internet. E-bay and Amazon are very good examples of the companies working through e-commerce websites. These companies are responsible for the tremendous growth of e-business during the last few years as they have been earning billions of dollars, similar to large retail organizations, as their annual revenue (Lambros, 2008). Another major reason for which e commerce has been gaining popularity is that it is available to the users for 24×7 and also the websites are easily accessible and provide effective services to their consumers through their e-commerce channel.
  • E-business:  Most of the people get confused and they just replace the term e-commerce with e-business but there are some significant differences among these two terms. The term, electronic business, can be defined as making usage of technology for making improvement in the business processes of an organization. This improvement includes all the processes whether it is marketing, finance, administration or Human resource or the external ones such as marketing or Customer Relationship Management (Lambros, 2008). E-business transactions usually take place between two business entities instead of consumer and the company. For instance, e bay purchases certain product such as camera from a seller; this would be considered a pure business to business transaction under which two business organizations are involved.
  • Internet marketing: Internet marketing is a popular term in the present times due to its increasing significance for satisfying marketing needs of an organization. It is an important advertising tool utilized by a company with a view to increase market exposure of the offerings. This is performed with the help of a number of channels, for instance web messages, e-mail, etc. This tool is an extension of traditional marketing tools utilized in the earlier times such as newspapers, magazines, television, etc. (Kent, 2012). In addition to the internet marketing, there are various other forms of marketing such as e mail marketing, social media marketing and web marketing.
  • Digital Marketing: Digital marketing is another form of marketing under which products and services are promoted or marketed making use of a number of electronic media forms. Digital marketing is completely different from the traditional marketing methods as it provides real time feedback to the company’s advertising efforts which ultimately help them to analyse the progress of their marketing campaigns.
  • Differences: All these terms sound similar but they are dissimilar in various forms as e-commerce is more focused towards Business to consumer transactions whereas e-business involves only business to business transactions. It clearly means that transactions in case of e-business are of higher value as compared to the transactions in case of e-commerce. Similar to this, major difference between digital marketing and internet marketing is very clear (Lambros, 2008). Internet marketing mainly focuses on mediums that are based on internet whereas digital marketing focuses a lot on digital products which may or may not be directly associated with the internet.

1.2 Description of a product, the way it is marketed, sold and delivered using Internet, and the micro- and macro-environment around its marketing environment

Nowadays, trend of self-photography that is called selfie is increasing at a higher pace. In this regard, camera supporting device i.e. Monopod available at Amazon.com can be considered. The clear idea about this product is visible in the below figure:

Image of Monopod

(Figure: Image of Monopod)

Monopod is a best way to support camera and prevent camera shake while taking a selfie. By making use of monopod, a photographer can take sharp images or selfies making use of slow shutter speed which is not at all possible while holding camera in hand. Monopod is a camera supporting device which is promoted as Amazon’s product and is retailed through this website (Row, 2013). Marketing of Monopod has been closely linked with the promotion of Amazon’s e-commerce website.

Marketing of this product is done through traditional as well as internet mediums. For instance, Amazon publishes printed advertisement in the newspaper mainly promoting Mono pod even when most of the company’s products are sold online (Row, 2013).  Micro and macro environment situation of this product is discussed below:

  • Micro environment: With regard to micro environment for Mono pod, it can be stated that there is high potential for the product to grow further and maintain its position in the competitive market (Row, 2013). Apart from this, it can also be stated that the product, Mono pod, has done its pricing and marketing segmentation in a way that it can attract large group of selfie fevered consumers towards it.
  • Macro environment: With regard to macro environment for Mono pod, it can be stated that there is marvelous potential for the product in the present era. People, in the present time, click their pictures themselves rather than getting it clicked by someone else for getting popularity on social media platform (Row, 2013). This fact can clearly be understood as the demand for mobile phones with front camera is consistently increasing as people prefer clicking self-pictures through their own mobile phone instead of taking anybody else’s help.

1.3 The Elements of Internet Marketing of the Product, and Critical Discussion of its Internet Marketing Mix

Following is the marketing mix for Monopod:

  • Product: Monopod was launched to fulfil the self-photography requirements of customers. The device has achieved popularity in a very less time due to its marvellous features that are making lives of selfie fevered customers more easy and complex free.
  • Price:Amazon.com keeps dealing with the pricing strategy of its products time and again so as to gain increased popularity or get more traffic directed towards the website.
  • Place:Monopod, on Amazon, is retailed through its ecommerce website Amazon.com and it has created a complete system that provides other related accessories as well. This feature makes the purchase and maintenance of product easier than expected by the consumer.
  • Promotion: Monopod’s promotion has been done aggressively by Amazon company baking use of various online and offline marketing channels.

In the sum, it is vital to mention that Amazon’s marketing mix for Mono pod is aligned with the business strategy of the company. Company’s marketing strategy has guaranteed the notion that its e-commerce channels are exploited in an effective manner in order to endorse and sell Monopod to its customers. Order Now

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Unit 2 Marketing Principles – Starbuck Coffee

Explain how products are developed to sustain competitive advantage

No matter how big or popular a brand has become, it will always face the competition in the market from the new products and from the new companies in the market. But there is always a competitive advantage of an established rand is that company does not have to put much effort to gain the confidence of the customers as they are already happy with the previous products of the company. In case of Star Bucks, company has the trust of the customers, but even then, when a new product is developed, company has to define a strategy to sustain the competitive advantage (Thorson & Duffy, 2011). Company has the competitive advantage but the new product of the company should be developed to sustain that competitive advantage. For example, when a customer tries the new coffee product of the Star bucks, he should feel that it’s even better than the earlier products of the company.

Hence, the improved quality of a new product while developing that product is always essential to sustain the competitive advantage. Star Bucks also has to make sure that the previous feedbacks of the customers are considered and implemented during the development of the product. As discussed above that Starbuck’s store in Japan is a good example of competitive advantage. When Starbuck has decided to open its store in Japan then it focus only on the non-smoking zone to gain the competitive advantage as no other company started its chain in non-smoking zone. The Starbuck has got the huge brand recognition from here. And in Taiwan also, to beat the competition it has launched first ready to drink coffee.

Starbuck Coffee 1 - Assignment Help

3.2 Explain how distribution is arranged to provide customer convenience

A distribution channel is the way in which the company product reaches to the end user. A typical distribution channel of any product is provided in the below figure.

Starbuck Coffee 2 - Assignment Help

It is clearly seen that the distribution starts at the highest level, i.e. at the manufacturer and finish at the customer, i.e. end user. But in between these 2 levels there are many other levels such as the broker, wholesaler, retailer and home delivery salesman. This is kind of a chain and every product has to go through this distribution channel. Although, there is a new distribution channel, which is redefined by the e-commerce or online shopping. In this kind of distributor channel, customer is directly connected to the manufacturer and buys the product directly from the company through online shopping which is delivered to the customer at his home either by the company agents or courier service.

The distribution strategy adopted by Starbuck to provide the customer conveniences are as follows:

  • At first time, Starbuck opened its first store at airport (very prominent location) for a reason that the consumer can taste the coffee while waiting for flight.
  • After that Starbuck went to shopping mall to give enjoyment to customer while they are shopping, and then force the customer to get the coffee only by a click that means online.
  • Starbuck choose the location where it can get the most of the customer and the customer can get Starbuck so it opened its stores near colleges, office and posh area of cities.

3.3 Explain how prices are set to reflect an organization’s objectives and market conditions

Most of the people would say that the prices of a product are set by the manufacturer of the product, but this is not entirely true. It is really the customer and the competition in the market which sets the prices of Star Bucks products. Since, Star Bucks is a big brand, it allows company a bit advantage while setting up the price of a particular product. The company could sell a product on the higher price than their competitors are charging for the same product (Hawkins & Mothersbaugh, 2009). The reason again is the brand and the customer’s trust and loyalty to the brand. But it does not mean that company could set the prices much heavy to earn the extra profit. In this case, the customers would like to try the product of other company and if he likes it and the price is very cheaper than the Star Bucks’ product, company will definitely loose the customer. This is why Star Bucks has to be very cautious while setting up the prices of their products. The pricing strategy which Star bucks use in setting up the prices is the premium pricing strategy. In this business strategy , Starbuck set the price of the product high as it is perception of the targeted market that the high price means high value and quality of product. The premium pricing also increases the competitive advantage and brand awareness for the company.

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3.4 Illustrate how promotional activity is integrated to achieve marketing objectives

Promotion activities are of great importance for every product in the company, but when it comes to an established brand like Star Bucks, the promotion becomes easier as there are people who already know the brand and when go to a store for shopping, they ask the product by its name. But still, Promotion is required as company keeps launching new products and to make the customers aware of the new product promotion is required. Starbuck cafe is one of those organisations which use the quality of its products as it promotion. Starbuck offers the best quality of product and believe in mouth to mouth publicity. They believe that the best promotion of the product is done by its customers. Even for new country and new stores they never use any international campaign and even construct the store very fast and do the promotion with the help of this store “Starbucks everywhere” (Yu, 2013).

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3.5 Analyse the additional elements of the extended marketing mix

The marketing mix is a 7 P’s process:

  • Place
  • Promotion
  • Product
  • Price
  • People
  • Process
  • Physical environment

Starbuck Coffee 4 - Assignment Help

The first 4 Ps of marketing are already discussed in the previous sections of the paper and now the additional three will be explained which are People, Process and Physical Evidence.

People: Although the people are not directly involved in the marketing mix, but somehow they affect the marketing process. For example, the employees of Star Bucks represent the brand of the company and wherever they go they leave a trail of the brand. How these employees behave and how the other people, i.e. the customers are affected by their attitude helps the company in marketing.

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Process: The process of marketing mix is very critical and it also includes different sub processes. How a strategy of marketing is planned and implemented through a smooth process defines the brand. Not only the process of marketing but also the process of product development, its delivery to the customer also affects Starbuck marketing campaign. As Starbuck cafe is known for its quality of the coffee and the services offered by the staffs. So, Starbuck cafe regular checks the process of how the employees are offering the services.

Physical environment: The physical environment is mainly related to the environment of Starbuck’s stores and outlets. The ambience in which people sit and enjoy the coffee is very important. If a person is able to relax while sipping the coffee, it’s definitely a positive point for the marketing process.